What the Heck Is Happening At Jeep!? 

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Orverpriced!!! Stellantis will kill Dodge/ram and jeep!

I used to be a jeep buyer (4 jeeps) and in the last 3+ years the pricing driven me away from Jeep. I dont think I will ever buy a jeep again. Their lack of understanding in what jeep buyers want is astonishing.

Stellantis has a terrible CEO who is destroying the company. It seems intentional to me.

The problem is simple.... the price is too high, and the quality and reliability is too low. Jeep spent the better part of the JL's life cycle nickle and dime-ing people for every single stupid option they could come up with, and now they've got caught with their pants down with better products hitting the market. I'm a LJ jeep owner, and nothing about the new products appeal to me at the price point they offer.

Stellantis is happening to Jeep. 😮

A 2024 Jeep Compass Limited by where I am (Vancouver, BC, Canada) retails for $60,000CAD. A fully loaded CR-V Touring Hybrid is just under $52,000CAD. No one in their right mind would even bother going to look at the Compass. They are turning their customers away by pricing their vehicles like that.

The problem with Jeep is they are way overpriced. Then to top it off they are unreliable with poor fit and finish. At least the Wrangler has great resale value, and free rubber ducks too if you collect them.

Are American high car prices creating an environment ripe for the low cost Chinese cars to come in and essentially take over - similar to Japanese cars in the 70's and 80's?

My 2019, 2 door, manual, rubicon was $37k. I’ll be keeping it.

They struggle selling because they jacked up their price so damn expensive, a wrangler rubicon shouldn't cost more than $50k

I don't blame cultural issues for the mismanagement of Jeep (and Ram, and Dodge...). Hiking up the prices in 2022, 2023, 2024 was a real shoot yourself in the foot thing. In other words... it was all about greed.

Dec 2023, shopped Ram 2500 vs. similar HD high spec diesel trucks. Chevy Duramax priced at $73K with max tow (albeit w/some very creative package choices to avoid about $10K of LTZ/High Country base upcharge). Ford priced at about $88K (that pricey aluminum and pano roof). RAM priced at $105K! What was worse was the "take it or leave it" attitude of the RAM dealer who offered a whopping $2K discount even though I had a RAM high end truck to trade. Good riddance RAM.

New jeeps are garbage. Sad. I've lived jeeps ever since I was little ... Ive had quite a few in my lifetime. I would never buy a new one.

Stellantis is killing all their best brands.

Any news on the dodge family being interested in buying back the company?

In no way could it be that Jeep has priced out its consumers. Jeep could release a barebones Wrangler, with a 3.6L or in a perfect world the 4.0L inline-6, for sub-$25k and would sell 100k+ a year

Overpriced jeeps have no correlation with the high wages negotiated a couple years ago? 🤔

Stellantis is killing most of the FCA products they have inherited.

Gladiator is way too expensive for its lack of capability. It’s also ugly until it’s lifted, which is even more cost. I’d rather buy a full sized Chevy or ford 1/2 ton. More capability and a cheaper cost for a bigger/nicer vehicle. 4xe isn’t appealing to me. The extra complexity and weight of 4xe isn’t worth it for off roading.

Stellantis is intent on the Nissan model of keeping prices too high until you are priced into obscurity and very little resources to update their lineup.

My local dealer asking $90,000 for Jeep Wranglers, LOL

Stellantis is killing our American icons. It's honestly so disgusting

Name me a good French car company.......I'll wait.

I’ve always LOVED your guys Jeep Wrangler content. Currently I own a 2017 Jk Wrangler and she has been so faithful to me. ❤

Jeep was ran better under Sergio.

Wrangler needs to drop in MSRP by 10k, with dealer incentives still available

Stellantis is killing Dodge, Jeep, Ram. People have been saying this was going to happen for years and we're finally seeing it.

As a Gladiator owner, I agree that the prices are way too high…like 15-20% inflated for what they are. I love my ‘21 JT, but to suggest they’re worth anything more than $55k is silliness…I don’t care what trim it is. Like you guys eluded to in the beginning, Jeep/Stellantis has lost touch to its American consumers. It’s a shame. Also, for the record, there isn’t any quarter-ton or half ton truck I’d pay $60k for ever. That’s F250 7.3L Godzilla money. Psycho dealers and manufacturer pricing lol

Europeans look at Jeep as a company and think they can reinvent it, push it up market and follow Land Rover's business model. That won't work in North America because nobody sees Jeep as a premium brand. The European perspective is so different than ours when it comes to Jeep and every time I see a long time jeep designer or executive retire they've been replaced with someone from Europe or someone not brought up in house and steeped in Jeep heritage.

Jeep’s are a simple recipe: 2 solid axles, selectable 4H and 4L, removable top and doors, and a shape that resembles a child’s drawing, . Either keep the 3.6 or bring back the 4.0, nothing less. Innovation with 4xE is neat but eh. Push the base level and Sahara trims to keep it marketable as affordable and capable. I see so many rubicons on the road in New England that will never be used even to its minimum potential. Love the rubicons and used all the switches and buttons when wheeling it but most people don’t wheel their jeeps or they consider driving down a dirt road in VT/NH/ME on a weekend trip wheeling because they got some mud on the side of their jeep. Jeeps have become so overpriced, and in the New England area, everyone seems to want a rubicon because it’s got all the buttons and switches that they will never use. Sell what sells but they’re really missing the market share of selling more vehicles at a good price. They should be marketing the hell out of lower trim levels where the simplistic nature of the Jeep makes the most money and sense to everyday people who don’t wheel and want something that can handle snow, inclement weather, be fun to drive to the beach or handle mud season in the northern New England states.

120Kmi on my jeep and have lifter tick already, the 3.6 is trash

Stellantis saw Jeep/Ram simply as a way to print money. Eventually pricing themselves out of customers.

Found myself in a Jeep dealership yesterday for work purposes. Looked around a bit while waiting for someone, I already knew the prices were outrageous but was bored. There was a 4 door Wrangler for…ONE HUNDRED AND FOUR THOUSAND DOLLARS…I didn’t know whether to laugh or scoff, guess I did both. Why wouldn’t someone be buying a G Wagon at that point? Geez

Wish i could buy a new frontier with a manual midsize trucks need to have an option of manual

The most popular 4x4 in France is the Dacia Duster diesel 1.5 liter. The French have barely any 4x4 culture. I was just there a few days ago. Renault designed the Dacia Duster for example and then had Dacia in Romania make it but they have barely any experience making a 4x4. My Duster’s AWD system is from Nissan… The French are not really car people…

Jeep seems to do the exact opposite of what a company trying to be successful would do.

Under the guise of inflation they have price gouged their customers and have made record profits. There should never again be any brand loyalty. If you guys get another jeep, I'd vote for a two door Rubicon. That should be the most capable vehicle out there. Put it on 37s and push it to it's limits.

What is happening? Stellantis is happening.

The problem is dodge and jeep are charging premium luxury brand prices for old outdated products and to make matters worse they've always had questionable reliability

if you want better engines then vote differently. all the govt. management is killing the automotive industry.

Since my TJ days I have been in love with Jeeps. Having fun daily driving, road tripping huge distances, and of course off-roading them. I had swamp water waste deep in my Jeep, pulled the drain plugs, and kept going. I've put one of my Jeeps on it's side while off-roading, flipped it over, and drove to work on Monday. I've been high up in the Rockies and of course deep in the desert of Moab, climbing crazy obstacles. I took my last Jeep, a 2020 Gladiator off-road, but I'm really struggling with the thought of taking my 2024 Gladiator on anything worse than a gravel road... Jeeps were fun convertibles, with an iconic heritage, that could go anywhere, and that the average person could afford. Unfortunately these excessively high prices are making it unaffordable for the average person, and far too expensive to have fun with off-road without worrying about putting a scratch on it, and that is a shame.

"People buy Jeeps for the off road trips they never take." The American car market in a nutshell.

All comes down to price. Period They had the biggest price increase the last 5 years.

I looked at the gladiator many times and the price was always too high to justify. I really don’t think I will ever get a Stellantis product. Especially with all the Chinese EV’s they are now pushing in Europe and the layoffs in Michigan. It doesn’t sit well with me personally

Rush is literally the best band of al time, how dare you.

The vehicles are far too expensive now.

I miss the 4.0L straight six...

Ive said it before and i will say it again. In 1993 a brand new Jeep Wrangler cost just over 10k (and that is adjusted for inflation for 2024) and of course we all know that model year was the Wrangler YJ. The YJ also happened to be the only wrangler (in my little knowledge) to be sold as anything other than the Wrangler. In Canada the Wrangler was sold as the YJ and some even with dana 44s. This leaves an incredible opening for Jeep to bring back the Jeep YJ as the cheap 10k leaf sprung little Jeep that the enthusiasts really want. Of course these Jeep enthusiasts were left behind in the Jeep market when a base model Wrangler went upwards of 30k. Even a half decent TJ can now be hard to find for under 10k. It wouldn’t be easy but I think Jeep could make a 15k Jeep YJ with leaf springs and 2 doors. Dont even waste the time designing and engineering electric windows until the thing has paid itself off. Make everything manual. Heck jeep still has the rights to the Jeep 4.0. Remake the 4.0 and put it back in production. It doesn’t matter if it was designed in the 60s as long as it works. And who need more than 190hp if the thing only weighs 3000lbs?

Please keep speaking up TFL. As a current Wrangler owner, it’s sad to see the downward spiral of this brand. I will be trading my Jeep in for a GM truck next year as they’re an American brand who still understand what the American people want (outside of their EV failures which every brand is terrible at other than Tesla who still offers an “affordable” product). Which is ironic that a brand (Jeep) that technically served this country in war is no longer viewed as being an American brand, cause it’s not. We’ve got enough money in this country, pleaseeee will a few billionaires get together and purchase Jeep, Ram, and dodge and put them back in the hand of American car/truck enthusiasts

I bought a Stellantis truck, lifted it + 35” tires and never took it off road. Promptly sold it to buy a Superduty 👍

When I purchased my 2024 Wrangler Rubicon X manual I was told that just 3% of new Wranglers are allocated with the manual transmission. I wanted a Rubicon X with Sky One Touch and a manual transmission...just a month ago I could only find 60 nationwide. You can't get the Recon package on manual transmissions...or I couldn't find any. Save the manuals!

Nobody is interested in their "muscle car" EVs! CEO needs to be sacked, before the company goes under.

They are not selling because they are over priced junk that have a horrible corrosion problem.

I'm a huge Jeep guy. I own 6 currently (some older) and offroad all the time. Our 202 JL has spent more than a year in the shop with transmission, BCM and galvanic corrosion problems and it only has 14k miles. I purchased a 2020 RAM Power Wagon and it was the worst truck I had ever owned. Sold it after one year. My wife purchased a 2023 Grand Cherokee and it also spent more than half of the 18 months we owned it in the shop (it would blow scalding hot air constantly). Stellantis was the worst thing to happen to these American brands. On our JK, 145k miles and have only replaced the oil cooler, our LJ, 120k miles and it has been perfect. It's not just the quality, it's also their dealer experience. The service departments have so much turnover and are months out, besides being quite rude. For my wife, we went back to Lexus. Their quality and service are amazing. I would suggest Stellantis take a "Team Building" trip to Lexus and learn a few things about running a customer facing business.

Just how did you think the American auto industry was going to pay for the cross over to EV's? With gov handouts....LOL! that money got flash burned by the latest Union Strike. The consumer is going to pay for the EV investment/ loss.

We want the full capability of a Jeep , whether we need to use those capabilities or not...'cause you never know...

The Gladiator is experiencing what happened with FJ Cruiser. Everyone who wanted one has bought one. Doesn't help that there are better more capable midsize trucks on the market that cost less. It is just a fad.

Product is worth whatever people will pay. Until Americans stop paying the insane prices since covid it wont change. Lack of sales will eventually drive prices down.

Carlos is looking at rebranding Stellantis as FIAT. Fix It Again Tony.

<a href="#" class="seekto" data-time="410">06:50</a> Tommy: "They sound like a Dyson..." They sure do. It was TFL's own interview with the SST engineer where he kept mentioning how "refined" the SSTT was designed to be. That is great but part of what MANY loved about the engines they are replacing was the sound. Just another example of the leadership being disconnected from the North American consumer and their preferences. I can only speak for myself but I have NEVER once said while standing next to a truck or off-roader, "Boy, I sure do like this engine here ...if only it could be more refined," lol.

I think Roman touched on this point, but I think it’s a lot more to do with insane prices of jeeps combined with the competition. I was just in Hawaii and Avis upgraded me to a wrangler as a rental car. I drove 2 days around the big island and the amount of times I got the “death wobbles” on that thing was astonishing to me. It was so bad of a ride that I actually went back and got something else, and it just happened to be a 4Runner they had on the lot. And let me tell you… even a nearly 20 year old designed 4Runner was light years ahead of the wrangler. My daughter called the wrangler “the tractor” while we had the it. lol. And then you factor in the reliability, the MSRP of the most basic vehicle on the road, the safety or lack there of, etc… the writing was on the wall. I much rather get a Bronco or 4Runner than a jeep. Tbh, what has kept wrangler alive here in Colorado is mostly the 4xe tax incentives. I see them everywhere, but I can’t imagine driving that thing everyday and thinking “for the same amount of money, I could have gotten something so much nicer”.

It almost seems as if they are trying to make a Wrangler into a luxury vehicle, like a Land Rover for example. Thats something Jeep will never be, at least in my eyes. It was never meant to be. I have a manual JT and love it. Too bad they are doing away with it. I also have a JL with the 2.0. I would take the 4 banger over the 3.6 any day. My 3.6 feels like a slug compared to my 2.0. Hope Jeep can turn it around. Hate to see it going in the direction it’s going. Cheers yall!

The Pentastar V6 - which btw is a version of the Mitsubishi Galant V6 - won't comply with the EC control regualtions coming in in 2025 - IT'S OUT. The Wrangler has a waiting list, so basically all the autos will have been presold before they are delisted from the catalogue. And don't expect any disciunts on Wranglers either - the frogs aren't as dopey as Marchione was.

It's almost like making the price of your cars soar, while the quality tanks, while the reliability is in the toilet, and dealers scam people left and right, leads people to choose other cars instead of your plastic fantastic broken jeeps. Stellantis is the worst thing to happen to American cars since Detroit got lazy in the 60s and 70s.

I have a 2023 Jeep Grand Cherokee 4xe, I am definitely getting 1,000 miles on a tank of gas. My question, the 2.0 liter turbo is a rough at idle engine, that is recommended to put Premium fuel into it. In a 2.0 liter wrangler, will that require premium fuel?

400 miles on my 24 wrangler and I had it buried in the mud on a trail. Why buy a wrangler if you don’t want to use it.

Speaking to RAM, along with the product being poor quality and over priced, there is a lack of support from Corporate and Dealerships alike.

They tried to go up market and shouldn’t have. Jeep owners, and even the folks who they tried to attract to the Jeep brand, didn’t think of Jeep as making something that can compare to the Escalade or Navigator. The Wagoneer is nice but they should’ve spent the money investing into smaller or midsize cross overs. It’s still mind blowing to me there’s no Cherokee.

“The Rush of engines” loved that, Rush smells and so does that 3.6

Saw an 392 Durango and it was 70k… that’s X5 territory and that is way better than

Demand. That’s the reason for the limitations. They still have 23’s and a huge supply of 24’s they can’t sell. So to manufacture a full range of 25’s and filling already packed lots can’t happen. This is the fallout of insane pricing and absolute greed that is pricing people out of their vehicles. If stock ever goes down, option choices will open back up.

To say the pentastar v6 is even close to the 4.0 is absolutely stupid

Reliability and longevity of a vehicle is vital in the American market.

Yes I've loved replacing 1000s of oil coolers 🙄

the sooner Carlos gets back to herding sheep the better!!

Take an iconic American brand that sold fairly priced durable off roaders. Change everything about it other than some cosmetics and Jack the price sky high. Then wonder why it fails.

I'm from Costa Rica, and I LOVE the jeep gladiator, is such a cool looking rig when setup right, but it fetches a HIGH price here, going for around 85.000$ used, I think only people with lots of money have them and don't see them around enough cause of it, so yeah, they are basically out of range for enthusiasts like me. For that money over here you could get a lot of other solid cars!

Jeep needs management with some teeth and the ability to say no.

I have a 2024 Wrangler Rubicon Extreme Recon 3.6L Auto…IT IS ABSOLUTELY AMAZING!

Bronco killed the Jeep😂

Stop kids for saying first

Stellantis is happening

The 3.6L is CRAP.

I work @ the wrangler assembly plant, gladiator plant is in same facility. In a few weeks the ‘25 Gladiators start production, they are adding the HEV engine to the lineup. They’re having parts issues now with ‘25 wrangler & an issue in assembly with the 3.6 engine not fitting in the chassis.

Interesting conversation, Roman and Tommy. I too worry about the future of the Jeep brand. It is a vehicle with a very valuable image and reputation, how can Stellantis screw it up? We own a 392 Wrangler, in my opinion the best Wrangler Jeep has ever produced, we have had a Gladiator and now a Grand Cherokee. I am not enamored with the 3.6 Pentastar engine, would like to see it replaced with the Hurricane straight six. Stellantis management needs to do a better job understanding the Jeep brand and the American market, otherwise I fear they will drive Jeep into oblivion.

It’s called a death spiral

Does Stellantis want a company to come in and build a Jeep competitor that looks like a Jeep? Ineos did it to Land Rover.

$34k is such a bargain. The Wrangler in the UK STARTS are $80k.

FCA was controles by Fiat, an european maker also

as a europen (sweden) i have to say the french dont understand cars at all

No thanks on that turbo 4. That motor might be quick but no way it will outlast the V6.. nooooo waaaaayyyyyy…

Boycott jeep until they finally make a good vehicle. Overpriced garbage

Ford is kicking Jeep's ass... and Scout is coming to market eventually with an AWD EV. ICEBERG AHEAD

Meanwhile Jeep will continue to sell 150k Wranglers and 250k Grand Cherokees.... Ford would kill to match those numbers with the bronco and explorer.

Lack of investment in products that the normal person can buy. They should just make a copy of the Jimny and sell it for 25k. Ram needs to cut prices or do an actual redesign.

What’s going on is prices are up, incompetence is up, quality is down.

It’s no longer a Sport UTILITY Vehicle. Too many luxuries drives the price up. Trash the POS pentastar and go back to reliable inline 6

They need a jeep enthusiasts as the CEO. We don't want all the stupid features. We want reliability.

I wonder why European companies fail in the US, while Japanese and Korean companies succeed. It’s an interesting contrast.