Just to throw this out there. As a band, we have taken a bunch of these ideas (having a content wheel, carousel posts, longer form text, moderately popular hash tags, etc.) and started putting them into practice and we have had very interesting results. For some reason beyond our understanding , the reach of our posts hasn't changed, if anything it has decreased. However, the engagement has definitely increased (specially in our DMs), we had more people reaching out to us, asking for collaborations and feeding us ideas for future content. Admittedly it's still early days but we very curious to know if anyone has had similar results...
I don't post often on instagram but when I do post its usually just a recap of what I've been up to for the past couple weeks and I'll just compile it in to one post. Every time I do this the post performs very well. If I dropped 12 singles in a month, by the end of the month I'll make a whole post about it. This strategy has been very effective and it gets more engagement then when I post once every week or once every day. I prefer to post once a month on the feed and a couple times per day in my stories. RU-vid is far more important for musicians at this point IMO. This is just my take on this subject, this was a great video, keep it up!
Dude, this is the best video on this I have seen. I have just started a project and was searching hashtags, following accounts, leaving engaging comments but did not understand what was enjoyable about instagram. It felt like work to make a number go up to make people listen to my music. I love the ideas in here, it makes instagram this creative endeavor alongside your music.
Wise words not to over-glorify IG. It can seem unavoidable for artists apply that philosophy, but it's easier when you begin focusing on developing your domain and products outside the app. Great video as always, Circa
