What Went Wrong? Why Grocery Startups are Going Bankrupt? | Business Case Study - Sahil Khanna

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Want to start your own grocery startup?
Watch this video to understand the business model of grocery startup and what mistakes you should avoid.
Get free consultation for your grocery startup - docs.google.com/forms/d/e/1FA...
Timestamp:
0:44 How Online Grocery Startup works?
4:42 Why are grocery startups failing?
7:42 Online Grocery Business model
20:10 Why Tata Neu, Jiomart, Blinkit, BigBasket, Zepto all are after grocery business?
22:58 How to start a profitable online grocery startup?
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26 дек 2022

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Комментарии : 504

@Hksirya Год назад

Bhai I think there is only one problem: Yea koi problem hi nhi hai . Everyone has shops at walking distance and people in India have a lot of free time . We will just loot these companies because of discounts and as soon as they increase the prices, we will walk and shop from local stores

@anilmandloi2045 Год назад

Yeah 😂

@vinayn3857 Год назад

True

@kunalpatil442 Год назад

Thats what u call a modern startup era

@bhaviksinhparmar8100 Год назад

@@anilmandloi2045 yup ye Indian hai yaha free mai Zeher bhi milta hai to 10 mai se 5 log lete hai 🤭

@Ak-0120 Год назад

Kitna ache se explain kr rha h khud ko... Chindi chor

@kaustavroy8864 Год назад

Going to the Kirana store it's not a pain it's a pleasure for many people. That's why Online Grocery is not scaling up.

@kiran75424 Год назад

at least they are making money more sincerely than greedy startups running for valuations

@dr_rockybhai9904 Год назад

❤️❤️yesss

@gaurav88ism Год назад

@@kiran75424 Yes, exactly, they don't bother whether their business are running in loss or profit, they just wanted to go for funding rounds majorly.

@vamshiarashanapalli8908 Год назад

online groceries stores minimum purchases 199 =00 & they give free delivery some handling charges every time customer can't buy 199 =00 worth items buying from local kirana store will save money & purchase what we want online grocerie stores charge for bag also were has local kirana stores give free bag & credit for a month ( monthly katha ) & we create a rapo with kirana store kaka 😊😊😊

@vikashkumawat4374 Год назад

It is a complete case study of grocery market where we understand the things of online penetrations of online buying the grocery items and this video is very useful for me to knowing the retail business in verious parameters of cast, economic of scale, consumer equation cost and lots of things.

@amannema Год назад

Humari grocery shop hai last 60 years se or humare aise bahut sare customers hai jinka bura time aane pe humne unhe 5-6 month Tak udhar pe grocery di hai or jab unke pass paise hue to unhone return bhi kia hai. Or humare bahut sare customers ne bhi hume Kai baar help ki hai.

@bhaviksinhparmar8100 Год назад

We go to the Shopes not just for shopping 🙄 but for the experience ❤️many people just go D-mart for walks 🤣& buy anything small to big that they don't need but it's any emotion

@shaikfirdous786 Год назад

They are taking much fake prices as well gst is also applicable so hate dmart

@indranilhaldar7245 Год назад

I have noticed that prices of basic everyday items like rice,oil, eggs, veggies on an average are more in these online apps than local grocery store. But ready to eat items, cosmetics and personal hygeine items are a little bit cheaper. Also there is an advantage that we get many varieties of items in these online stores. However since the prices of most basic groceries are more than offline stores, I only shop once in a while when I feel like trying out some new items.

@Likit257 Год назад

+1. agree totally. the price and quality of daily essentials in local kiranas are way better than these weird apps

@vaibhavagrawal4286 Год назад

What problem will you face during your daily routine share with me kya pata muze aase kuch new idea mill jaye... Thankyou.. As your wish

@KrisvIV Год назад

@danny-fu2zd Год назад

I will never order grocery online 1. You never know when you will be needing anything. 2. The relationship we form between the grocery shop worker and you is unique. 3. Many like conventional method of getting things done.

@crazyhkr3744 Год назад

Bro without subtitles your content is incomplete. Your editing, voice over, and scripting is excellent👍. So please add subtitles in your videos . After adding a subtitle you can easily target English audience.

@nishant54 Год назад

Don't need. It's for indian people.

@anshmittal3098 Год назад

@@nishant54 bhai south ke logo ki english me prefer karte hai

@sonusuresh7346 Год назад

I was about to comment same thing

@nishant54 Год назад

@@anshmittal3098 Toh regional language mein subtitles den ab ya tamil aur telugu mein.

@AmazingWondersTV Год назад

@@nishant54bhai agar aap subtitles de rahe ho to mujhe Marathi subtitles dedo.

@Clarityinlife335 Год назад

Grocery buy karne ka kaam zyaadatar gharo mein bade buzurg logon ka hota hai jo ki sabji mandi jaake ya kisi theli waale se sabji, fal fruit buy karna pasand karte hain. Moholley ki rashaan paani kiraane waali dukaan se baaki ka samaan. Youngsters ko pata bhi nahi hota ki grocery aati kahan se hai aur bade buzurg online mangwaana pasand bhi nahi karte. 5:55

@nikhilbrahmbhatt2619 Год назад

good learning, aakash, really appreciate your efforts in explaining the concepts

@udit5948 Год назад

One important aspect of kinara shops is that after you have developed a relationship with them, they offer to let you buy their items on credit and pay them later. Of course, you have the BNPL option in online apps, but they might penalize you if you are late in making the payment but kinara shops usually won't penalize you. Moreover, there are multiple grocery shops in your area but you only go to those shops where they have good customer service and knows your requirements inside out.

@sourabhjain2947 Год назад

No one cares

@ujjwalprakash3170 Год назад

@@sourabhjain2947 about your opinion

@Abhisheksharma-gb7pe Год назад

Great work sir needs more video like this loots of learnings ♥️

@amritsvnit Год назад

Good academic interview. Appreciate if you do more like this.

@lazyidealist 4 месяца назад

What an articulate guy Aakash Agarwal is ! I can listen to him talk for an entire day.

@AskKapil Год назад

Bahut accha aur valuable video he Aise hi aur videos banaye👏👏👍👍

@contentmafiaa Год назад

So informative and well presented video. Keep making more

@UshaYadav-xq3ho Год назад

One more negative point with milk basket if we order 4 items,they deliver all items in different polythene bags

@AnkurKumar-zu3ts Год назад

The major issue is that all the grocery products listed on these online platforms or malls are taxable….but a normal grocery shop owner don’t even talk about tax (basically most of them unknowingly and unwillingly sell their products in black)…for the time being if our government don’t strictly regulate laws to macro and micro levels especially in this industry …I don’t think these online platforms will ever able to match the price the customer will get from normal shop or vegetable cart at road side.

@dr_rockybhai9904 Год назад

Absolutely

@surajkumargulabchandani Год назад

They sell cheaper because they don't know pay taxes

@ankitmehrotraTheHitchhiker Год назад

@@surajkumargulabchandani do you wanna buy expensive?

@cryptonianbond Год назад

Amazing Video & Audio ❤️ Sahil Bhai.. Content as usual is great 👍

@needsonclick Год назад

Sir it is Very good informative and motivational vdo... Realy thankful to you..

@MrSafrankhan Год назад

हर दुकानदार और उसका परिवार ग्राहक भी होता है, अगर इसी तरह छोटे छोटे दुकानदार ख़ास तौर पर Grocery जैसे लो मार्जिन के दुकानदार बेरोज़गार हो जाएंगे तो इसका बहुत बुरा प्रभाव आने वाले समय में देखने को मिलेगा... मुझे तो लगता है हमें अपने आसपास के लोगों के आजीविका का अवश्य ध्यान रखना चाहिए, कल को कोई भूख से तंग आकर रोटी की चोरी करता है तो क्या ही बड़ी बात होगी। छोटे छोटे दुकानदारों का ख़ास ख़याल रखे वो करोड़ों अरबों की दौलत जमा करने के लिए काम नहीं करते वो अपने परिवार की जरूरतें पूरी करने के लिए कमाते हैं। जिसका अधिकांश हिस्सा वापस बाजार में ही खर्च करते हैं और जो बचाते हैं किसी मांगलिक कार्य या अनहोनी के समय वापस बाजार को ही दे देते हैं। बाजार और देश को धीरे धीरे ही सही लेकिन निरंतर विकास के लिए छोटे छोटे समूहों को साथ लेकर ही चलना होगा इसी मे सबका विकास निहित है।

@oiya100 Год назад

One way to increase profit is by manufacturing their top line products and make customers switch to their brand. Amazon does this a lot. Whenever a product is a top selling item, Amazon will produce a similar version from Solimo, AmazonBasics, etc. which are basically Amazon companies only and eat up the competition. Same is the ultimate goal of all these grocery companies. They want to own the distribution and start selling their own products. BigBasket already does this with Tata products.

@saurabh95mishra Год назад

Please invite more CEO CTO like him, it is really amazing to listen to their insite

@TR-ce8wt Год назад

NOTE: Online big basket se asirvaad aaata mangvaaya tha, 3 mahine purana aata tha, when i went offline i got same product 1 month old. CONCLUSION : QUALITY COMPROMISED

@playgarcon2010 Год назад

3 months old is not an issue...main reason is online grocery stores are expensive

@rahulshaw3120 6 месяцев назад

@@playgarcon2010no same price or expensive by 5-10 rupees which is reasonable even online prices are varies time to time. Grocery products or agro products have very less margin since they are fast moving and the farmers are highly dependent on the revenue/profits

@romitrana8631 Год назад

Superrr knowledge video... I am from NITIE & I know how much content you delivered

@enterpreneurship Год назад

Very nice video, first time i have such informational video.

@adarshadas3037 Год назад

Great video sahil bhi waiting for the next analysis of the sector

@MohitFilms Год назад

Thank you so much sir for such a great content. And I hope aise our bhi content app future main banaoge.

@verizoncrm Год назад

Brilliant analysis and explanation.

@anilmoolchandani3722 Год назад

Superb Video. Great learning

@khyati461 Год назад

I really like sir's analysis of grocery market. Liked your content.

@jitendragupta3803 Год назад

Thank you very much for your suggestion and share your experiences....

@IndJS Год назад

Jio ne to hr jgh india k sari choti City bi khol diya within 2 km

@yesimkuldeep Год назад

Yes & jio ne kirana stores ko hi apne saath leke chalna start kiya so they are getting much attention from people.

@neeleshc5527 Год назад

E-commerce along with Grocery industry is totally dependent on how other core industries perform .. because people earn their income from core industries.. based on that income, they spend on grocery which is FMCG industry.. if people spendable income reduces in their core work, directly it will effect FMCG an E-commerce industry.. so, it is just clear case of income, demand an supply .. nothing else.. I call it " Trinity Effect ".. coined by me.😁😁😁

@deveshraikwar4744 Год назад

Informative and very helpful👍👍

@mukulgupta5517 Год назад

One of the best videos I have ever seen that gives me a detailed view of this industry and i like the part of sir advice at the end ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

@AchieveRealty Год назад

Nice educational video. Thank you.

@shubchatt Год назад

Very nicely explained 👏

@akshatsrivastava8859 Год назад

Thanks sir for these kind of informational videos

@pr0digy954 Год назад

Crazy next level content!!!!

@debaprasad9379 Год назад

Thank you bhaiya . Very important video for business students like us . Plz do podcasts with business people 🙏🙏🙏

@satyamr.pandey3790 Год назад

Bhai tu itna jaldi kaise dekh liya

@sekhsohail9446 Год назад

Bhai this is best podcast, we want to learn more for you😍

@videomemeplug8380 Год назад

Really insightful

@saurabhrajput7482 Год назад

Awesome details explanation

@HealthSpeakerShow Год назад

*_nice, unique interesting startup regarding information video_*

@sandeshbhandare7238 Год назад

There is no need to deliver groceries to people's home because the grocery shop is within 100 meters reach to every household in India. Please stop trying to solve a problem that doesn't exist.

@chakri55529 Год назад

Great Job excellent experience share with us

@AmitabhSharma486 Год назад

Very well explained, Aakash and Sahil thanks a lot, great learning

@IntellectualIndies Год назад

Thanks and welcome

@ashwaniinsight Год назад

Dhansu Video, Loved it ❤️

@soundarysoni4409 Год назад

bhot bhot sahi video he. it should be tranding on youtube

@singhbhaveshkumar4604 Год назад

Thank you sahil Bhai maine aapke channel ko bahoot pahle se as learning use krta hun or is video se maine bahoot kuch Naya sikha hai i request you ki aap aishi or v case studies layen

@ashimanandaphotography9922 Год назад

It's good But Sahil your voice is clear and audible but Akash voice competitively low. Its informative but long . Advise for 1.5x speed Me having E-commerce and grocery experiences as well found the topic as good one.

@Wenon_Bont09 Год назад

bhai bhot kuch sikhne ko mila thankyou so much

@ashimanandaphotography9922 Год назад

Big companies having advantage of getting more discounts and logistics cost and discounts recovered from hidden business technology. But local kirana is always having advantages of customers acquisition with credit facility and direct relationships with customers (Not depend on the temporary employees)

@itseasy8842 Год назад

Why can't grocery model function like ola uber Means why to make dark store why not just give order to local shop and charge commission from them Can anyone explain me this

@onthepaper7872 9 месяцев назад

Thats my also question

@RuchiraPatil Год назад

This series going to lit 🔥

@ijasandeepsingh Год назад

Kya baat sahil sir , kamaal karte ho har baar

@shivamk8920 Год назад

Thanks 4 such an educational video Bro

@ManpreetChhbara Год назад

This was a very valuable session

@priyobratamukherjee9593 Год назад

I am loving this 😊

@brahmdevshukla5362 Год назад

Sir, I have learnt so much tactics, what's the methodology, people mindset depends on geography and offcourse economy situation,so thank you very much for wonderful videos specially like me duffer guy.🙏🤔

@mr_afraz Год назад

Aaj Bahut Kuch Sikhne Ko Mila..!!

@thedemoguy1628 Год назад

Kya baat hai sir, happy new year

@rishiraaj.580 Год назад

Business - Hardwork + Money 👍

@amitabhabhattacharyya9035 Год назад

Bhai zepto chal raha hai

@ashakushofficial Год назад

Please ap apne videos me captions add kiya karo.

@kapiljain5191 Год назад

I work in Blinkit customer support and Blinkit has introduced 3 layers of customers. Gold, silver and Bronze. Gold customer are prime and we give them ultimate support, if they say some item is missing, we wil straight away proceed with a redelivery or refund as per customer's preference. And average order value is quite higher as well. So it's a good strategy at the moment, but silver and bronze customers are a matter of concern. They just make false complaints and take refund only.

@ankushmukherjee3219 Год назад

Just curious in blinkit, how many calls you have to handle per day? Curious since company's running on losses, I hope it's not pressurizing it's employees

@kapiljain5191 Год назад

@@ankushmukherjee3219 40-45 a day. But yes so much pressure is there

@ankushmukherjee3219 Год назад

@@kapiljain5191 Presure in what sense? And thanks for letting know. I've been of the mindset that conventional jobs in grocery stores should not be replaced by corporate interests and BPOs which are just not employee friendly at all

@kapiljain5191 Год назад

@@ankushmukherjee3219 pressure to satisfy Gold customers and get good rating. Target is 90%.

@helloabc5845 Год назад

Hey bro thanks for this info.Can you pls shall start an blinkit like company(profitable) will that be good idea according to your experience of getting feedback in calls? And do they really care to get products that fast like 10 to 15 min within?

@yogeshsisodiya7560 Год назад

I feel so proud we have Indians who give us this kind of knowledge 🤍✌️

@hemantjoshi4297 Год назад

Local market : Fortune 1 L oil pack printed MRP 180 The local shopkeeper charges anything between 160 to 165. Online and stores like reliance etc.: Same 1L pack Printed MRP 200 discount 5% so final price 190 even if they give 10% discount final price is 180 Why would anyone buy from them? All these big stores and online apps get their own MRP printed from the company itself

@jee2024 Год назад

Yes

@nikhilkumar-YT Год назад

One more thing to add outside india people free hoke parks jaate hai, holidays pe jaate hai.. India me log time pass karne grocery stores pe jaate hai... Many people are like chal iss bahane walk bhi ho jayegi..

@sushamakumari97 Год назад

What an amazing explanation

@KunjRAtha Год назад

High Quality Content 💯

@puneetpuri007 Год назад

Wow, Pragmatic and STANDS OUT

@harshbidhuri2316 Год назад

really informative thanks

@shardulpathak185 Год назад

Thank you Akash Sir 👌👌

@ankurparekh6740 Год назад

Jio And Dmart is discounting big time editable oil and Ghee these two item is big ticket amount in monthly groceries

@satyamr.pandey3790 Год назад

Great video ❤️❤️

@fukun001 Год назад

Grocery Ecommerce apps should not target small kirana shops. They should Target the retail stores like demart, reliance smart etc. Why people don't mind standing for 1 hour in que in demart because most of their customers are bulk purchasers. People buy groceries for a month from these stores so they don't mind spending a hour standing in que once in a month. Secondly it is a kind of family outing. You will find popcorn stores, icecream stores in front of Demart. So these apps should find a formula to crack this and attract those customers by offering discounts or by reducing their procurement cost by directly purchasing from supplier or manufacturers. If you can provide a better deal they people will happily avoid those irritating ques.

@vikrantmishra7998 Год назад

Thanks for bringing this info because it's really hard to get such insights from founders

@sanchitbatra3427 Год назад

Great content!!

@khetesgarg8034 Год назад

Good work Sahil Bhaiya

@divypatel7745 Год назад

Very good content 👌 👏

@TheSilentLooters Год назад

22:08 Amazon fresh and swiggy is the best for me Aur jab kahi discount Mila to wahi se kar liya Waise freecharge ke liye mujhe bohot bura lagta hai maine almost 95% recharge 100% cashback ke sath he kiye hai lekin jab recharge karna hota hai phone ka to Amazon se he kar leta hu

@rishavpareek3618 Год назад

What I am able to see is that all big companies like jiomart or you can say big basket are constantly buying small or big companies like ITC is goldmines for big basket because they can save tonnes of money in the manufacturing and they have already achieved economy of scale in that particular area they have the brand recognition also. Where blinkit and zepto don't have the product recognition yet. Blinkit(grofers) getting some brand recognition in the starting people started buying his aata dal at that time. But now all the things get washed away. Amazon or Flipkart are going great right now because they have very good logistics and these types of logistics which they are following are more economical also.

@coolguy298 Год назад

The main thing is profit margins. Zepto and blinkit will never make a lot of profits. Just like zomato and swigy the profits are low and the maintenance is very high. This mostly results in losses. Amazon is successful abroad because because most people order in bulk their entire month or months ration.

@RamKrushnaRay Год назад

Very informative video..

@abcddcba5301 Год назад

Thanks for information sir

@sriranga1000 Год назад

In India these big grocery shops won’t work,The street corner grocery shops are also doing door delivery .And accepting on line payments .Customers WhatsApp, the grocery list ,bang comes the grocery .at a much cheaper rate than charged by big stores

@shreyashharkar Год назад

Sahil bhaiya ye wale video ke kabse wait kar rahe the aise hi videos aur banao❤️❤️ love you Sahil bhaiya 🙏🏻

@IntellectualIndies Год назад

Ab share bhi karo isse

@shreyashharkar Год назад

@@IntellectualIndies yes bhaiya sure

@_Shanvi-ki-Rasoi681. 7 месяцев назад

Me area me bahut log blinkit Big basket zepto mangate hai kyunki mera shahar delhi ncr me he Gurugram all grocery apps work here😊

@rahulgagnani3863 Год назад

Damn waited for this concept,

@bashashaik8221 Год назад

Nowadays Genz was becoming lazier, which is why consumer online apps are becoming more and more and prices also converting more than normal groceries store if there can buy near the store they think no discount but if we get an online same item it will be some margin discounts so there think oh I can get discount in their mind and setting on the bed it is delivering and becoming more lazies!😔

@nipunprusty381 Год назад

This will be successful if per-cqpita reaches 10k$ and have no time to go out to purchase grocery ( as it is not so important) this will be successful in cities like Mumbai,bnglr etc. For sure. Very very tough to crack in tier2 and 3 cities. This model seems to be successful in fast-forward 10 years. But now, it seems impossible.

@nishant54 Год назад

It is very important fool.

@devangmodi2066 Год назад

great informative video bro

@kartikrathwa8580 Год назад

Generally I use big baskets for pet food and they deliver me after 2 day but for these they don't charge any delivery fee. And I notice that they are promoting product under their own FMCG brand like BB wellness,BB good diet for increase their margin.

@dheerajchauhan1732 Год назад

Good information

@devdutt4366 Год назад

In india the completion is what the cheapest you can sell below MRP cause people are comparing your prices with Reliance store/ DMart etc. And India is a price sencitive market so the moment you cost more then car petrol they start driving to physical store's

@aparnachakraborty241 Год назад

Grt learning 👍🏻👍🏻

@gauravdeva3603 Год назад

Amazing Content,🔥🔥🔥🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

@anshhgupta9816 7 месяцев назад

Excellent lecture

@psvasu23 7 месяцев назад

The online deliveryof groceries is a wonderful concept and will stay despite competition & risks....as there's a huge market potential. Not everyone goes to a kirana shop or has a neighborhood shop....! No one really wants to travel a few miles to do grocery shopping...spend time & fuel in today's maddening traffic. With rising incomes and with both the husband & wife earning, there's little time for going to a offline shop...and one important point is that not all communities have a neighbourhood shop...as cities have expanded a lot ...