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What is Going Wrong With Blinkit ? 

Aditya Saini
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Why Blinkit is Failing? | Will Blinkit SURVIVE the Quick Commerce WAR ? | Business Case Study |
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Video Introduction:
Blinkit was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar as Grofers. Having met each other while working for Cambridge Systematics during the late 2000s, they teamed up to enter the grocery delivery space. Their goal was to solve the problems (both on the customer as well as merchant end) associated with the unorganized nature of the sector. The startup was piloted in Delhi NCR before reaching other cities in India. Blinkit (formerly Grofers) is an Indian instant delivery service. It was founded in December 2013 and is based out of Gurgaon. Customers of the company use a mobile application to order groceries and essentials online. Blinkit's employees then secure the items from their warehouse and deliver the items to the consumer within 10 minutes. By November 2021, the company was delivering 1.25 lakhs order every day. Blinkit currently operates in more than 30 cities in India. As of 2021, the company has raised about US$630 million from investors including SoftBank, Tiger Global and Sequoia Capital. Blinkit primarily delivers groceries, fresh fruits and vegetables, mobiles and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby care and personal care products, electronics, flowers, etc. After seven years of operations as an online grocery delivery service, Blinkit introduced express grocery delivery in India, by building dark stores across cities. In July 2021, the company reported delivering over 7000 groceries in 15 minutes in Gurgaon. A month later, in August 2021, it introduced 10-minute delivery in the top-12 cities, after completing over 20,000 under-15-minute deliveries per day across 10 cities. This video is a complete business case study on Blinkit formerly known as grofers. This video talks about why is Blinkit failing in the quick commerce space despite giving good services to its customers. This video is a complete business case study on Grofers failure and discusses various reasons why Grofers as a business succeeded but today due to heavy competiton from companies like Swiggy Instamart and Zepto the company is constantly failing to deliver service upto good quality standards. This video also covers some important business and marketing lessons which one can learn from Grofers failure business case study and implement in their own business.
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Title Contents:
00:00 - Introduction To Blinkit (Grofers) Business Case Study
13:00 - Business Lessons From Grofers (Blinkit) Business Case Study
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#Blinkitfailure #Blinkitfailurecasestudy #Blinkitfailurebusinesscasestudy #whyblinkitisfailing#whygrofersisfailing #grofersfailurecasestudy #businessfailurecasestudy #startupfailurecasestudy #blinkitfailing #Marketingcasestudy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini

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22 июл 2024

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Комментарии : 480   
@theadityasaini
@theadityasaini 2 года назад
DOWNLOAD KUKUFM & Learn Through Audiobooks Download Link - kukufm.sng.link/Apksi/gemb/mcld Coupon code - SUNO50 (The Coupon code is valid from 23rd May - 31st May only)
@ArvindKumarSikar
@ArvindKumarSikar 2 года назад
Please make a video on "how movie producers earn money" 🙏
@eatfit5864
@eatfit5864 2 года назад
444444444
@pratiktiwariramji
@pratiktiwariramji 2 года назад
Bro Groffers Is Dying because of delivery charges on every order it charges Rs 9. Order of Rs 200 Or 2000
@SOLDGERBOY420
@SOLDGERBOY420 Месяц назад
Blikit to bhi gjb grow ho raha he 😂😂 Zometo se bhi jayada value he blikit ki 😂😂😂😂
@honeygala6187
@honeygala6187 2 года назад
Personally I believe Grofers as a brand was more well known than blinkit. They shouldn't have dropped that name. But just added prime service for 10 min delivery. They wouldn't have lost the brand recognition of Grofers.
@dablu13
@dablu13 2 года назад
Correct.. Dropping Grofer Brand name and replacing. It with name "Blinkit ' was foolish decision. Fast Delivery with Charges concept works only in Metro Cities. We have nearby grocery shops everywhere, so in these inflationary time why people will give Rs. 25 as delivery charges for grocery delivery.
@jineshchoudhary4564
@jineshchoudhary4564 2 года назад
Na na na na na ... They are still using grofers ... As an Blinkit ( formerly Grofers) .... People who r using contionously .... They exactly get to know .... That Grofers .. turns to Blinkit
@shym926
@shym926 2 года назад
They rebranded...which sometimes turns out to be good.
@honeygala6187
@honeygala6187 2 года назад
@@jineshchoudhary4564 i understand. But Grofers' brand recall is much more than blinkit. A name change according to me didn't make sense here. For acquiring new customers brand recall is very useful and they lost that advantage when they started using blinkit.
@honeygala6187
@honeygala6187 2 года назад
@@shym926 Changing of brand name should have a very strong reason. A name becomes a brand after a lot of efforts. Grofers did a lot of advertisement such that the name became a brand. For just one service of 10min delivery, changing the brand name doesn't make sense for me.
@gauravsinghintouch
@gauravsinghintouch 2 года назад
At first I was very sceptical about the BLINK IT but later I found its purpose in everyday life. It does offer convenient to someone looking to get product delivered in 15 to 20 minutes. Well people will get used to it
@anujdhyani9915
@anujdhyani9915 2 года назад
But the thing is that if they want to get profitable, sooner or later you will be asked to pay a price. Are you ready for it? Even if you can get that from the shop next to your home?
@gauravsinghintouch
@gauravsinghintouch 2 года назад
@@anujdhyani9915 well that's the point. Current they are charging 9rs and I can see why....cause they are building a habit. But from the moment the delivery charges goes to like rs 50 or even more.....it will soon loose it's hype.
@maiayushsingh
@maiayushsingh 2 года назад
@@anujdhyani9915 they will surely bring an subscription type model for the delivery related thing like the one swiggy has. And If both blinkit and Zomato's premium (merged in a single pack) are available at a price (which might be a bit more) i guess people will be interested in buying it ..
@cryostatcells5642
@cryostatcells5642 2 года назад
@@maiayushsingh subscription model is the only sustainable model for grocery/fresh produce delivery, ditch the per-order delivery and use only subscription basis delivery, so that logistics costs will be pre-configured. If you have a super inventory, then only can you supply in due time.
@debarpanmondal4068
@debarpanmondal4068 2 года назад
I don't think fast grocery delivery is as important as fast food delivery. In my opinion company should focus on quality product, discount rather than super fast delivery.
@rajsadhan4905
@rajsadhan4905 2 года назад
No, it is. Being a Zepto n Blinkit customer ever since their own launches intact the Ola Dash I’ve used and many used them equally for good discounts, faster deliveries and quality of products. Ola Dash just couldn’t cut through because of lack of ordered items, delivering wrong items, missing items and the only good thing was NO DELIVERY FEE. Zepto is playing well with quite good offers but now they’re moving out from 8-10mins delivery to 15-25mins perhaps because of huge demand or scarcity of delivery boys. And sometimes lack of inventory as well. Blinkit started the game quite late when Zepto created strong dark stores and warehouses. So far Blinkit never ever threw good discounts or offers or maybe mega deal days. It is still long way for all these 10min grocery startups. Truly in metros the 10mins delivery is a lot and gaining momentum but needs to see at what cost.
@mukeshmukherjee7871
@mukeshmukherjee7871 3 месяца назад
Hello devarpan .. I know you are Bengali that why you can focus on discount.. not on time
@uttamlifemi1556
@uttamlifemi1556 2 года назад
same is happening to food delivery, they are losing orders as customers are noticing high delivery cost sometimes upto 68% of order value
@MohammedAli-xl4xm
@MohammedAli-xl4xm 2 года назад
Correct .. next to my home only the hotel is available from same hotels if i take chicken biryani it's 90 but in Zomato it's 220 Rs 130 extra .. madarchod Zomato
@AN-nn5si
@AN-nn5si 2 года назад
True now more people are avoiding zomato and swiggy they are charging so much and food also less quantity
@saktiprasadswain6546
@saktiprasadswain6546 2 года назад
@@AN-nn5si I prefer to go there directly and save money
@ridhamh2966
@ridhamh2966 2 года назад
i certainly don't give a f to this companies. greed will always kill company. I know a small thali dining hall near us . if you enter and eat there you pay 120rs for 1 thali. but when you open Zomato, you will see same thali for 200 rupees ( base price). now they will give you those useless discount of 20 rupees AND CHARGE you 60 rupees extra. both zomato and shop owner wants extreme margin. next time with no coupon you are paying 260 Rs for 1 thali. it's laughable to think that they are any innovative or something.... see jio that is innovative and revolutionary , how it changed everything in the nation.
@AnyReviews
@AnyReviews 2 года назад
But swiggy offers membership for free delivery which saves a lot of our money...
@aziz9811
@aziz9811 2 года назад
Didnt mind when Grofers was delivering in a day, later they did deliver within an hour just before changing to blinkit. I would have still used it, but as soon as it became blinkit, they kept my area out of service and still do. strange.. Permanently switched to Dmart for deliveries, they deliver late but the cheapest, and cheap is what I care more now than the time.
@anshuanand4243
@anshuanand4243 2 года назад
I am using Tata big basket since last 2 years. Best service till now. Never had any issues.
@aashishgoyal1436
@aashishgoyal1436 2 года назад
not sure if. they are in loss or profit but blinkit's service is pretty amazing compared to zepto/swiggy in Bangalore
@ayanjit9196
@ayanjit9196 2 года назад
Same here in Kolkata. I do not even know what is zepto. I ordered some stuff just yesterday and I was very satisfied with their service.
@sunitaupadhyaya3287
@sunitaupadhyaya3287 2 года назад
In Ahmedabad also it's very good , big basket takes 15 to 17 hrs to deliver means u gonna get the order next day
@ayanjit9196
@ayanjit9196 2 года назад
@@sunitaupadhyaya3287 here it takes only 15 mins 😁
@thunderb00m
@thunderb00m 2 года назад
Just because a service is amazing doesn't mean it's sustainable. It's a matter of fast vs cheap and in a country like India cheap will win in the long run.
@shivnishad893
@shivnishad893 2 года назад
Ur right he didn't produce any data which supports his claim...blink it service at NCR is also amazing...
@pranavchaudhary697
@pranavchaudhary697 2 года назад
I believe most startups focus on fast growth rather than building a slow and sustainable businesses. There's a reason why successful entrepreneurs say to build a real business to need to build a appropriate mindset
@vitthalbobade2485
@vitthalbobade2485 2 года назад
Like Google for eg.
@mvx627
@mvx627 2 года назад
Grofers started everything..Their Packaging. Bags. Discounts. Freebies. Even their own brand Mother's Choice is of good quality. Now they have gone bonkers. Delivery fee is higher than others. On top of that a rush hour surcharge at times gets added on the bill. Now the Top spot in East Delhi is Bigbasket Now. P.S.edit: Condition became so bad that they were delivering orders without any carry bag. Every other is using paper bags nowadays. Blinkit name change was a bad idea. Along with Zomato they also got a thrashing from the public over the flash delivery idea risky for the delivery agents. Edit 2: I remember Grofers sending free colour packets for Holi which was such a nice surprise and gesture. free coke samples, free powerbars, peanuts and so many more which I can't remember back in the days. The name Grofers was their success. Now with Dunzo and Zepto coming up in Delhi, I don't know how will it be next.
@faizanhetavkar8661
@faizanhetavkar8661 2 года назад
hum te delivery partner blinkit ke magar salary kam krte jaare ye ab udr ek banda bhi nhi ye mumbai chembur mai😜 sb abhi dunzo mai macha re ye
@tanmayranjanchaudhary3534
@tanmayranjanchaudhary3534 2 года назад
@@faizanhetavkar8661 salary kitna hai blinkit and dunzo
@snetagoswami5948
@snetagoswami5948 2 года назад
Delivery charge is 9rs now for blink it
@rahulpandit-eh3je
@rahulpandit-eh3je 2 года назад
But west bengal me bahat acha chal raha hein
@pratham706
@pratham706 2 года назад
Never used groffers. Using blinkit but I'm super impressed with services and super super convenient.
@manmohannegi3062
@manmohannegi3062 6 месяцев назад
It's been 1 year, this video is posted. And still blinkit is growing and going on to many cities.
@mrhacker5476
@mrhacker5476 2 года назад
I find it funny that these startups believes that they can convert people into a habit of quick delivery of orders, when the funding will go away(they can raise money but there is limit of how much you can raise, sooner or later it will go away) & then delivery costs will increase discounts will be very minimal to zero, also remember India has value for money customers & nobody will pay higher chargers just for that sake of 10-15 min delivery because we are not a rich country everybody looks for alternative when the cost is higher than they used to pay for the same services. so in the end this bullshit model is not really sustainable(you can make fool of people by IPO scam but sooner or later retail investors will get more knowledge as they have already burned hands with zomato & paytm) Everybody is trying to solve problems but at the core the real problem is sustainability of any business model & nobody is trying to fix that. Also RBI has started the rate hikes let's see how much longer this shit show of this so called "Startups (Loss making scams)" lasts.
@agamer8488
@agamer8488 2 года назад
we are not a rich country bhai bhai India ke sirf 1% population ko bhi *BAROBAR* taget kar liye na toh jabardast business banta hai waise bhi 100% ko kaun hi target karta hai
@mrhacker5476
@mrhacker5476 2 года назад
@@agamer8488sahi kaha but isme bhi kuch competitive advantage hona chahiye sirf discounts se loyal customers nahi banenge, also they are targeting cities so they either have to start something like membership plan to get the people, they can't be open platform because of the small ticket size, so iske around pura model hi change karna padega.
@agamer8488
@agamer8488 2 года назад
@@mrhacker5476 are thik hai baba itna explain karne ki jarurat thoda thi mai banduk leke thodi khata tha tere paas ;)
@mrhacker5476
@mrhacker5476 2 года назад
@@agamer8488 LoL m to bas bata raha tha bro
@YashModi1192
@YashModi1192 2 года назад
Exactly my observation. They go bonkers when they get funding.
@creativehouse6663
@creativehouse6663 2 года назад
They have changed names, were not taking orders. It was popular among buyers who rely on grocery needs with amazing discounts but they have changed the entire concept firstly renamed it secondly left no other option for the buyer to shift to another rival because of high surge and delivery charges on orders above 500-/ as well. Which is very unjustified, they should retain a similar pattern of delivery and provide an option to the buyer to receive orders in preferred time slot
@rghu9841
@rghu9841 2 года назад
Service based start ups are hard to survive in long run...no matter what business model you have....if we now look at Uber ...Ola once when they gave offer's people used it ..now when they're increasing price people uninstalled app....but one good take away from this video is we should not invest in such IPO'S....
@elite450
@elite450 2 года назад
they tried to solve a problem which never existed at the cost of sufferings of their regular customers.. ut was bound to happen. arre bhai nahi chahiye mujhe 10 min me !!!
@nikhilpachauri5761
@nikhilpachauri5761 2 года назад
Well as for acceptance of dishwasher in India, I had done a study during my MBA and the conclusion was that most of the indian dishes are greasy and oily which require proper scrubbing as part of washing operations. Dishwasher has got this limitation and not able to be used for traditional Indian food.
@shivampradhan6101
@shivampradhan6101 2 года назад
thanks for the great information
@shre6619
@shre6619 2 года назад
Yeah, a burger/pizza doesnt stain the plate much. while a normal indian dal-chaval + sabzi does a lot
@sohambhattacharya767
@sohambhattacharya767 2 года назад
@@shre6619 This is wrong, Dishwasher works very well on dishes stained with Indian food. Moreover, don't think that rest of the world eats only pizza and burger.
@vamshiarashanapalli8908
@vamshiarashanapalli8908 2 года назад
zepto charging for delivery & packing of groceries...this is unfair practice from zepto....slowly & surely zepto will also loose market......like grofers...
@anmolnakshine03
@anmolnakshine03 2 года назад
Wo band hone wala hai brother
@vamshiarashanapalli8908
@vamshiarashanapalli8908 2 года назад
kya band hona wala hai
@pulkitsabharwal5290
@pulkitsabharwal5290 2 года назад
I feel its the most convenient thing to have happened in recent times. Blinkit will go miles !!
@drshahparin
@drshahparin 2 года назад
I used to order on grofers more than 100k /year but when they switched to Blinkit I don’t like service as well as offers. Service, Offers and quality were better on grofers not on Blinkit so I switched to big basket and jio mart. Actually i hate bigbasket but unfortunately Blinkit forced me to switch towards.
@Brand250
@Brand250 Год назад
Blinkit rocking 🔥 i always order from blinkit, zepto is not available in my area even though it's available just 1km away from my area 🤐
@ParthMusic
@ParthMusic 2 года назад
Grofer name mast tha. But BlinkIT make sense to the fast delivery system. still, os choti si baat ke liye important Brand recall ki baja di.
@umeshmalhotra9432
@umeshmalhotra9432 2 года назад
It won't dude I'm my self a Team Leader In Company In My Shift I Lead 32 Riders....Seniors Put Unnecessary Pressure On Everyone Store Manager, Team Leader,Riders....
@chauhan_mani
@chauhan_mani 2 года назад
Somewhere they lost it due to 10 min delivery. Grofers was lit all items were there, delivered in a day or two, very good delivery system. Now you don't even get the needed items in inventory and whatever is there it also takes more than 10 minutes.
@shubhangibanerjee5389
@shubhangibanerjee5389 2 года назад
By adding surge pricing & delivery charges, price wise Blinkit is less competitive.Time bounded grocery delivery is not at all important to masses but nett landing prices are.So I beleive Blinkit may not have a very smooth jouney in near future.
@obergruppenfuhrer-
@obergruppenfuhrer- Год назад
Yeah, I use big basket, it's much cheaper than blink it
@sanketdavande546
@sanketdavande546 2 года назад
First of all Hatsoff to you bhai.. For this research and your knowledge.. and best is your execution with proper script.. Now the thing is we should understand the problems that we really need to solve.. Food delivery was happening since long time and at very big scale from companies like Domino's.. It was proven successful formula.. Only one app for almost all restaurants was needed.. Swiggy/Zomato did that.. Fact is the more country will develop.. More smaller issues will be given importance.. Like in India no one is taking Racism seriously.. Or Free education for all etc.. Because priority is to make at least India better in many other things first.. There are way more bigger issues to solve.. 10 minutes Grocery delivery is not at all necessary according to me.. As in all case people may need 1-2 things only in very urgent.. Whole lot of groceries are never that urgent.. So this 10 min thing is not long lasting.
@AmitBatra
@AmitBatra 2 года назад
Grofers screwed themselves over when they prioritised self-branded grocery products so much that it became impossible for us to buy reputed brand products from their platform. Their decline was bound to happen.
@rahulsinghal9050
@rahulsinghal9050 2 года назад
I like the sentence "yeh companies ABHI profit nahi kamana chahti' (Currently these companies are looking for profitablity) but i doubt these are even looking to become profitable ever, just want to increase the valuation
@abhijeetborude3266
@abhijeetborude3266 2 года назад
Outstanding man... This one case study is really really impressive and got to know the business strategy in detailed after Zomato and swiggy... 💯🙌👍 You're going to reveal all business strategies...😄💯
@nochannel7280
@nochannel7280 2 года назад
I really like your video's and I watch it daily thanks to giving us the opportunity 🤗🤗
@abhishekgp3
@abhishekgp3 2 года назад
Today only I got to know from this video that grocers is not closed but it’s renamed.
@Hero007ization
@Hero007ization 2 года назад
Salute your research brother. Jai Hind !
@swarajsharma7862
@swarajsharma7862 2 года назад
Bhai agar ye fail ho gaya to India mein chalega kya? 😭 Can't imagine not having blinkit. Love the app. The interface and the service.
@anandsaurav7135
@anandsaurav7135 2 года назад
To make blinkit more appealing they added lots of rare. Products which we can't find in our local market ..like they have variotous of snacks .and fruits and vegetables .. I've noticed that .. that's. Also making people more attracted toward these apps
@shabbirshaikh945
@shabbirshaikh945 2 года назад
Your videos are highly informative. Deep study and indepth knowledge keep your videos interesting. Keep doing the good work.
@nishantsinha3393
@nishantsinha3393 2 года назад
Nice video. One factor was missing and that is inventory damage which also contribute in the failure of ecommerce startup specially in grocery segment.
@jajbesejeet8294
@jajbesejeet8294 2 года назад
Saini sahab aapki mehnat aapki videos se jhalkati hai.Good job bro
@atharvmayekar4541
@atharvmayekar4541 2 года назад
Seriously dude you are doing a great job of presenting the case studies for us your content is very informational.
@shravaniprasad5374
@shravaniprasad5374 2 года назад
When goofers is there my husband and myself would order all the groceries we need for month at the time of 1st date coz he recieves salary on end date of every month....but now we both became lazy after blinkit came coz they would deliver in 10mins ....i personally think before it used to be 2.5-3k for our grocery expenses but now it's crossing 5k every month ...I miss those good old days where we both sort out grocery packs and help each other in stocking them up...
@yashwantkaki5072
@yashwantkaki5072 2 года назад
When they changed to blinkit but they stopped operating in some areas for 2 months, i loved the rebranding but it felt like they were not really prepared for it
@ShivamDubey-ce5rq
@ShivamDubey-ce5rq 4 месяца назад
That's an on point and easy to understand case study with a lot of insights!
@parthibank2736
@parthibank2736 2 года назад
Excellent analysis wonderfully explained on the operational models of the startups. It is a very dangerous trend, the business model on which these startups are based without understanding the the business cycle leading to job losses in a short period and leading to frustration.
@indiayummytaste977
@indiayummytaste977 2 года назад
I ordered from grofers because low rate compare then local market but now blinkit rate now high compared than local shop
@motivationforsuccess3658
@motivationforsuccess3658 2 года назад
Hey Aditya make a video on What if world is a single country
@rejikrejik
@rejikrejik 2 года назад
Nice suggestion
@fiduciya
@fiduciya 2 года назад
Stop doing Sasta Nasha
@nawazshaikh7550
@nawazshaikh7550 2 года назад
@AdityaSaini Love your Business Case Studies ❤ Looking forward for Kiosk Kaffee Case Study
@sarmawatches
@sarmawatches 2 года назад
Just damn content as always! Keep it up bro
@hirocko1
@hirocko1 2 года назад
Perfect example of a "anything goes" kind of video..says a lot about the content audience The IPO bit had me 😁😅😂🤣
@bablukumarchaudhary6589
@bablukumarchaudhary6589 2 года назад
Bhai aap mujhe apna video ka addict lagwa diye...
@himanshisharma3052
@himanshisharma3052 2 года назад
Zomato and swiggy bhi same hai, wo bhi barbaad hai
@archanahukkeri730
@archanahukkeri730 2 года назад
Ye video dekhne k pelhe bhi blink it ka ad aaya 🙄
@abdulkabeer6173
@abdulkabeer6173 2 года назад
Bro literally you have nailed it I like the way you have explained each an ever thing superb
@devrajankalagi8785
@devrajankalagi8785 Год назад
Excellent video man.
@iamelite20
@iamelite20 2 года назад
but in my city everyone is using Blinkit and its doing pretty good
@TheMaverick2you
@TheMaverick2you 2 года назад
Thanks 👍
@sunnysharma242
@sunnysharma242 2 года назад
Hi sir. The biggest issue with blinkit is if you complaint about product delivered. There is no response from customer support and if you protest they simply suspend your account. The biggest flop blinkit. This is also the downfall of blinkit and now Zomato is in their trap.
@trendztrader7086
@trendztrader7086 2 года назад
Even Zepto Also Fall
@pankajhindal9444
@pankajhindal9444 11 месяцев назад
Value added information. Keep doing it 👍👍.
@rishisagarboy9808
@rishisagarboy9808 2 года назад
Thanks ♥️👌
@IamLookingforWoody_________786
@IamLookingforWoody_________786 2 года назад
Good Job Sirji... 😎😎😎😎
@shivam9048
@shivam9048 2 года назад
Lovely explained sir
@IamLookingforWoody_________786
@IamLookingforWoody_________786 2 года назад
Good Job Sirji... ❤️❤️❤️
@sandy4799
@sandy4799 2 года назад
When will india move away from deliveey startups to core tech startups?
@pokemon_fan659
@pokemon_fan659 2 года назад
Kind of expected tbh. Started 8 years ago and still serves tiny number of cities in India. Comparatively Big basket and JIO mart is found in more cities (Jio mart does 200+ cities).
@RohitGupta-ey5py
@RohitGupta-ey5py 2 года назад
But products availability in Jio Mart is less...
@sus2576
@sus2576 2 года назад
@@RohitGupta-ey5py unko badhane mey time lagega kya?
@pokemon_fan659
@pokemon_fan659 2 года назад
@@RohitGupta-ey5pyBut, atleast its available to people, Grocery deliveries are no longer a thing of future for tier 2 and tier 3 cities.
@jayanthpaul9631
@jayanthpaul9631 2 года назад
I'll tell you why it's failing. Every time I click on a video on RU-vid I'm bombarded with this stupid blinkit ads! It's very annoying and solidifies my resolve no to use it.
@MasterRandom101
@MasterRandom101 2 года назад
There was a grofers market near my house few months ago... i was wondering why the company decided to shut it down but now i know the answer
@adnanhussain9276
@adnanhussain9276 2 года назад
Grocery Delivery system minimum 400-500 ka ho then tab hi company kuch kamapaayegi. Otherwise it will be cash burn situation.
@supereyespy1
@supereyespy1 2 года назад
Awsm video bro the way it explain everything nice work
@rishiichaudharyy1692
@rishiichaudharyy1692 2 года назад
If you have to run grocery business never give discounts. In less margin business Discount is like sweet poison in starting it's your assets but after some time it becomes liability.
@irfand4
@irfand4 2 года назад
I stopped using Grofers/Blinkit coz choices were limited. Food ordering apps need to really get restaurants to refrain from home delivering stale/half cooked/unsatisfactory food otherwise they will loose their popularity too.
@gauravpandey5118
@gauravpandey5118 2 года назад
Big basket ka kya hal hai..? is it growing..?
@adilansari9379
@adilansari9379 Год назад
Grocery deliver should focus on specific geography hyper local, work on low margin, high order value and lastly compete with dmart if u can’t give cheaper than dmart u will never increase ur order value. So focus on 10 to 15 KM market with high density of population and markets where zomato, Swiggy and Ola Uber doing well…Work on scale u can’t crack this model with ticket size of 400 to 500 minimum 1000 rupees order value is imperative
@gen-zmultibaggers141
@gen-zmultibaggers141 2 года назад
Good content. Please start English version too. Thanks.
@sfz62
@sfz62 2 года назад
Ive stopped buying since the owners changed...no discounts, no value addition ...most small players give delivery within 90 mins with good discounts...10 mins delivery has no value in groceries...for food it is ok
@faisallaiquekhan
@faisallaiquekhan 2 года назад
I dont know about others but i stay in a very known region in bangalore and they dont have their service here yet.
@narutouzuamaki7381
@narutouzuamaki7381 2 года назад
Koi compamy ko aaye huee 1 mahina nahi hota hai Iska video aa jata hai Company is dying
@RahulGupta-rs6ct
@RahulGupta-rs6ct 2 года назад
This is India and here every family tries to save each penny they could if you ask more price they will move away
@shashwatINDIAN
@shashwatINDIAN 2 года назад
9:40 Currently India has 100+ unicorns. Coincidentally the profits of these unicorns are also unicorns, in your imagination. Plus giants like Amazon and Flipkart are also entering into new segments like groceries with Amazon fresh and Flipkart grocery, so small startups have to suffer.
@m.z6437
@m.z6437 2 года назад
zomato bina offer ke chalna bht mushkil hai
@mohammedayan3474
@mohammedayan3474 2 года назад
I just ordered on blinkit and now watching your video
@shriyash2871
@shriyash2871 2 года назад
Sigma
@ayub1338
@ayub1338 2 года назад
You might have searched in Google or logged into blinkit but using Google account
@fardinss86
@fardinss86 2 года назад
70% Suspence . 30% actual takeout
@d3xv
@d3xv 2 года назад
We would love to see a detailed video on Dunzo Daily.
@tanishandshanvigaming4396
@tanishandshanvigaming4396 2 года назад
🤢
@YogiJi748
@YogiJi748 2 года назад
Blinkit is THE Best app for grocery..i have been using their services for last 2 years now..they are Superb...Jio Mart kachra hai Blinkit k saamne
@gautampareek2431
@gautampareek2431 2 года назад
Blink it aacha h pr usse paissa kamana bhi to pdegaa naa ..
@topicsnow7014
@topicsnow7014 Год назад
Sir ,what are you saying and DL is a metro state and HR gave 300 villages and Chandigarh not Metero city still better and
@royyalavinay
@royyalavinay 2 года назад
Whole economy and business runs on concept of addiction and habit. First Customer is introduced to a problem that does not exists (quick delivery in this scenario). Customer is lured with offers to solve that problem. In beginning Customer will be benefited and feel happy. Slowly they will make customer habituated , addicted and dependent on the solution. And when customer is fully under their control, businessman will show there true colour. Price increase. Demand reduction and all. Jio also fits perfect for this example. Amazon is slowly showing its colours, it has started charging for single movie rentals in prime subscriptions. They will make more changes. Its good to have competitions in Market. Otherwise customer will have big holes in pocket.
@Eswarr
@Eswarr 2 года назад
Well, same is gonna happen with zepto . They no longer deliver in 10 minutes and also quality of products is not good , most of the times they deliver wrong products . In meant section lucious is the best , their quality and customer service crushes down fresh to home & tender cuts . Right now fraazo is going good , they deliver promised fresh veggies but i feel they're going down .
@manngoman
@manngoman 2 года назад
Disappointed with ur theory this time till end u were not able to connect dots and a no solid reason about blinkit, looks like zepto paid you, zepto is still not available in Many areas including major cities where blink is almost everywhere (major cities)
@santoshkiran_u
@santoshkiran_u Год назад
What is the name of the background music from start to finish
@funwithsid1330
@funwithsid1330 2 года назад
I use blinkit everyday. It's good
@sknair007
@sknair007 2 года назад
The premise of your analysis from my perspective is flawed. Family in urban set up is not that big fat one where u have more than enough PPL to run around. By the time u change ur dress come Dow n get out of your apartment, these guys are done with delivery. Why should anyone go out? Near by kirana store s are damn expensive. Was looking for an alternative and here it is. Hope this input helps to correct this video
@shgg5996
@shgg5996 2 года назад
Damn Good Relatable Daily Life Vid Bro 🙌
@saktiprasadswain6546
@saktiprasadswain6546 2 года назад
Actually I always order grocery from groofer and veg from big basket. Now now I hav moved to DMart(As its nearer and I have bike now) & veg is still from big basket..
@parnikakulkarni
@parnikakulkarni 2 года назад
I do not use it because all items are not available ! So what's the use ?
@amithsingh2343
@amithsingh2343 2 года назад
Should have kept it as grofers and added 10 min delivery or let the customer decide whether he wants fast delivery or not ...there was no need of all this...most of this start up will reach saturation before they can make profits just like ola cabs
@sumbajumba3037
@sumbajumba3037 2 года назад
Blinkit's delivery time is its USP Once you start using it, it becomes addictive
@aakashatulvishwkarma8563
@aakashatulvishwkarma8563 2 года назад
Sir please make videos on restaurant startups please
@droolyparna7180
@droolyparna7180 2 года назад
Grofers service, price even the app was better n flexible.. Their products was good & lots of discount.. But now all prices are inflated, Can't pre order or set the delivery time as per my choice.. Even taking delivery change after cart value is above 1000..
@EverBlazinMuzik
@EverBlazinMuzik 2 года назад
Grofers had better inventory than bigbasker during lockdowns. Shouldn't have rebranded the name
@ShubhamYadav-uc8mj
@ShubhamYadav-uc8mj 2 года назад
grofer product variety is limited its nothing in comparision to big basket
@sachin-qo3un
@sachin-qo3un 2 года назад
Where you get you background music 🎶
@niixxks
@niixxks 2 года назад
Aur aapka content bhot achaa h broo keep it up
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