When Jeff Gordon EMBARRASSED Coke 

Coke- We have a legion of drivers tonight, surely we will beat pepsi Pepsi- We have Jeff Gordon, that's all we need.

He missed the opportunity to say I'd rather be P1 than C2.

Life was so good with Jeff Gordon as the phenomenon of NASCAR, the PlayStation 2 vs GameCube era, and a ton of sweet childhood memories!

Coca Cola: “I have an army” Pepsi: “And we have a Gordon” 😎

I like how Jeff literally throws the Powerade bottle (coke brand) off his car in victory lane

"We had a bunch of those red cars for some reason I don't know what they were but they were, uh, in my way." What a badass lol

Jeff is the champ of upset changes. He was supposed to be a Ford driver but no one would take Ray, then Coke wasn’t about that Hendrick life and Jeff got Pepsi

This really reminds me of how exciting NASCAR was back then. Every race seemed to mean something. Plate races were especially cool back then when you had to be pretty good at it to win.

Best part is... This was at the height of the controversy around the Gatorade (Pepsi) drivers blatantly knocking the Powerade bottles off of their cars in victory lane. (I think there's a compilation video of them doing it somewhere.) I remember NASCAR putting the drivers in a tough spot by putting Coke (Powerade) products on their Pepsi sponsored cars and it didn't sit well. It all came to a head when NASCAR demanded the drivers leave the Powerade bottles on their cars or face fines for knocking them off... So at Jimmie Johnson's next win, he didn't touch the bottles.. But he did place a large cardboard Lowe's sign in front of the bottles to obscure the camera's vision of them... It was hilarious, because he obeyed NASCAR and never touched the bottles... But that didn't stop NASCAR from fining him 10,000 for "improper use of cardboard." So it's subtle, but poetic that in this video, you also get a small nod to the other sponsor war going on at the same time... It was such a great time to be a fan of the sport.

God. Thanks for transporting me back to the days of watching NASCAR as a kid. And the broadcast sounds they had for the graphic alerts.... Man... I feel like a kid again cheering on Jeff

That Talladega clip with Jeff, Tony and Jimmie all up front. Talk about an era summed up in one picture.

By far the best NASCAR documentary producer right now. Amazing stuff as always

One race I’ll never forget being able to see Jeff in the only Pepsi car win and put a beating on all the Coca Cola c2 cars In person

🟠🟠 Thanks for watching. I’ve always loved this story and wanted to make a video about it. I wish the quality of the footage was better but this is better than nothing. Please subscribe if you haven’t!

I want to give a special thanks to Michael McIntyre & Dave W for the race and qualifying footage!

As a Gordon fan my favorite wins are from that infamous Talladega race and when he came back and won from 3 laps down at Martinsville in 2005. The good old days right in the middle of my childhood. Gen. 4 cars, Jeff Gordon young and domint, and Nascar Thunder series for the PS2. Miss those days.

I'm a 35 year old nascar fan and Gordon was my hero. Thanks for the video. I've been watching your videos for awhile and when I seen a 24 video, I got excited. Lol

LMAO, Jeff Gordon literally gave a fuck you to Coca-Cola without flipping the bird at Coca-Cola. All he just had the power to do is ask “C what? C what?” @ 27:59

Can’t think of a bad looking Pepsi 24 car . Loved the Gen 4 era of nascar

“They may call this the Pepsi 400, but Coca-Cola still tastes a hell of a lot better.” -Tony Stewart

I was sooooo looking forward to watching this race as a kid… and then the rain pushed the start back, and I fell asleep & completely missed the race!! Pepsi car at Talladega/Daytona was no joke… and lookin back on it they should’ve sponsored Jeff Gordon waaaaayyyy more, it should’ve been his primary sponsor.

Pre-Chase NASCAR was so good. It wasn't perfect,but it was definitely better than what it has become.

I'm not a pepsi fan, but man... this story does belongs to be remember as one of the best nascar figths

9:06 listen to Gordon's car scream down the backstretch... greatest sounding race car ever

And now I feel betrayed, because Chase Elliott moved over to coca cola 😭 The only good thing that could come from that is a red #9 throwback to one of his dad's paint jobs, but I'm not happy about Chase holding a coke over a mountain dew lol

I was at that race. I was in High School at the time in 2004. NASCAR was much better back then than what it is today. There was more emphases on racing. Sadly, Brian France was the Chairman back then and his horrid legacy still lives on today. 2004 was also my peak interest in Yu-Gi-Oh! and Duel Masters.

Man i miss when teams were able to build special cars for these races and really push their limits on what they could do with the bodies and chassis

I got to go to this race, saw a guy with the 24 flames hat talk to my parents beside me and i randomly decided id be a 24 fan too.

I'm drinking a Pepsi while watching a video about Pepsi winning over Coca-Cola. A harken back to the good old days of NASCAR when it wasn't sports entertainment.

Jeff Gordon had some really cool Pepsi schemes.

Forgot just how hard they shilled that c2. Lower carb beverage. I watched these with my dad and grandpa. Thank you.

I love the way that era of cars would get yawed out to the point where it almost looks like the cars going right as it’s turning left it was awesome to watch every week

JG was the man , Ironman Jeff Gordon , the GOAT!!

The pass by Jr at 17:27 is pretty sick...

I graduated in 2000 and watched Nascar from about 12 or 13 years old. I mean I knew about Gordon and Earnhardt even when I didn't watch but just so happen I was in Germany and Iraq from 2000-2005 so I missed some of the best years!

Good work! Gordon getting out his car with a Pepsi in hand while having Coke as an associate sponsor(rear deck lid) had to be the ultimate embarrassment, but it resulted in some great schemes and memorable moments like this!

You know, we can all miss a lot from this era of nascar, but one thing I think a lot of us DONT miss is the constant sponsor plugs. Hearing all those drivers force some way to talk about C2 is cringy 😅

Comedian Freddy Lewis was a huge fan of Jeff Gordon. In fact, Lewis once painted the number 24 on the doors of his 1981 Lincoln Continental.

Your stories are just awesome. But more than that your production and delivery of the story is phenomenal. Thats a lot of research and a lot of devoted time. Great content. Your journalism is top shelf stuff.!

I remember this race being significant in also showing DEI tbat Hendrick wasn't 🧢 in their Talladega win earlier that year since it was DEI and many who thought Jr should have won. I never realized there were that many cars painted alike lmaaaoo 😂😂😂😂

Best pop sponsor paint scheme was Darrell Waltrip's/Junior Johnsons Mountain Dew Buick Regal which he won back to back titles in 81 and 82. Gordon was phenomenal but he kept beating my drivers so i couldn't cheer for him at the time. Great video, cheers.

I was like eight years old when this race happened, and I don’t really remember anything about the race itself, but I DO remember that Pepsi commercial that aired as the very first commercial after the checkered flag. Even at age 8 I was like “Wow, they must have been really sure that Gordon was gonna win to film that commercial.”

Jeff Gordon- Those red cars I didn't know what they were but were in my way

This was during a time when Hendrick had finally caught up to DEI in the restrictor plate game. Gordon won the plate race prior to this at Talladega & then won the 500 at the next Daytona Cup race in 05. He would go on to win the Spring Dega race again in 05 & then both races at Talladega in 2006 so it's safe to say that he would have won no matter what sponsor was on the car, having Pepsi on there on a night when Coke had such a huge presence was just the icing on the cake for Hendrick Motorsports & the Pepsi execs...

I think we put boom tubes and 900hp every track would be sold out even with points they have now. Really nostalgic of the sights and sounds going to track first time.

Coke: I have a united the field of Chevy, Ford, and Dodge drivers to take the fight to Pepsi and embarrass you at your own race. Pepsi: *Slaps number 24 on car* Coke: "Wait lets discuss something here"

I remember watching this live. I did not get my coupon for my free two liter. The reason is that right after Jeff won the race I had to leave and rush to the hospital because my mother-in-law had passed away. This video is the only time that I have ever seen Jeff’s victory lane intervention. My mother-in-law was a Jeff Gordon fan also.

That night of qualifying was crazy. “So Tony, tell me about your qualifying run?” Tony: “FUCK PEPSI”

We were at this race. I was a Gordon fan since his Sprint car days. First NASCAR race I ever went to at Michigan in 2001, Jeff won the pole and the race. I miss Gordon racing. I’m a Kyle Larson now but still wish Jeff was racing.

“Can Jeff Gordon and Jimmie Johnson hold off Dale Jr.?” Does Santa clause wear a red suit? I mean Jr. is good but Johnson and Gordon were the best 2 in the field. No one was catching them once they got 1-2.

That Earnhardt move is something that really stuck out when I watched this race

Jimmie and Chad figured out how to work that extra hard, each race, all the time.

Crazy, NASCAR is probably the only area in my life that I'm like, "please, please, bring back sponsorship wars." The marketing, the commercials, the hilarious ways drivers tried to sell. It was fun, didn't hurt us, and made people a metric-shitton of money.

I loved when they used to push the powerade off the car roof cause it was a coke product lol that was great.

The glory days…..you had to have been there. I still love Jeff Gordon and Hendrick! Let’s go!!

Carnation's new favorite video

Good stuff! I enjoy the content man. Keep it up dude!! I was just waiting for somethin and missed it by a few days haha!! Going back to school right now so this was a treat!

I watched this race and one Pepsi driver #24 against a bunch of coke drivers and they lost to one Pepsi driver and it was impressive! Johnson was young and loyal to Jeff until he says, it’s time to fly!!! And he did! But this night, it was belonged to the #24 Jeff Gordon Pepsi night and all in for one guy and not afraid of the so many coke drivers! What a race!

Great video! So many things I didn't know about the Cola wars. Thanks for the video 😎👍

This was a pretty amazing bit of history. Thanks for showcasing this. And they all happy because the all won a bag before AND after the race.

I miss hearing that "boogity, boogity, boogity, let's go racing"

Making that commercial beforehand isnt such an uncommon thing, but incredible nonetheless. Thanks for sharing the story. I watched this race but never recall all the Coke plugs during the Pepsi 400 lol

The marketing competition was so much fun, regardless of what side you were on. It’s a shame many brands don’t want that anymore.

Coke: were here Jeff gordon: and i took that personal

Saying these guy understood the assignement about sponsorship would be an understatement. Both Coke and Pepsi goth their money worth out of this

I don’t think I’ve heard that many Coca Cola ads in a lifetime… and that was just the first 15 minutes.

Fun fact, Jeff Gordon used to be sponsored by Coca Cola, and appeared in a commercial for them

17:28 is one of if not the greatest pass in NASCAR history

As a Kurt fan, this hurts. Really wished he had a single plate win in the 2000’s. That 17 Daytona 500 win was such a relief 😭 Also Coke had no chance to keep him since one of Jeff’s personal longtime friends was a Pepsi executive

Little known fact: Comedian Freddy Lewis only served Pepsi products at Lewis’s Bistro & Delicatessen because of Jeff Gordon! xoxo The Clarences

Victory lane interviews were the best kind of interviews.

I was there at this race. Had a blast pulling for Jeff to beat the Coke cars

This is back when I cared about Cup. I tend to follow Xfinity now as they have more of an old school approach and somewhat of a grass roots feel.

Geez Gordon's acting talent was inversely proportional to his driving talent..

😂😂😂😂 Pepsi out here with the confidence back in the day. Said we were gonna win and by golly we did. 😂😂😂

His star wars 2005 Pepsi scheme honestly is the best of all time.

People forget that JG started out with Coke with his sponsor before switching to Pepsi.

Iconic race, but not even Gordon's best plate race. I recall one of the 2004 or 2005 Talladega races where the 24 was by far the fastest car and Jeff ended up pulling away from the pack on every restart. Hendrick, especially the 24 garage, was cooking up some wild stuff in the mid 2000s.

You got one helluva channel here. Keep it up!

Pepsi is one of my favorite Jeff Gordon Sponsors.

There's a cardboard cutout of Jeff Gordon holding a Pepsi bottle behind me. I felt obligated to click on this video and watch it because of that

even back then FOX missed all the passes with their insistence on in car cameras.

Another AWESOME video!!! Thanks for all the hard work you put into these. Yours are probably my favorite NASCAR videos to watch!

the carbonated sugar water wars

Dudes just got blue shit stuck on his face. Love it.

Also….I think Jeff repaid Jimmie Johnson 7 times over….. 😉

I forgot just how bad the product placement could be haha

I have some Jeff Gordon Coke bottles.

Love how those engines sounded back then.

Outside the rainbow warrior scheme and the trex car there was no better schemes than Jeff Gordon's pespi schemes in terms of overall look

I miss these cars.

Jeff Gordon was my driver back then, and that's why I'm a Pepsi drinker. Shame that NASCAR now in days took away Pepsi.

Jeff was the only redeeming component of PEPSICO.

Felt like I watched a re-run of an old Bud Light Qualifying lol

That video was so… Refreshing!

8:37 I noticed that too. Why did his car sound so much different than the rest of the cars?

this is good nostalgia for me

Bro I love intro song. That's a badass song intro no matter where you use it in the video. ❤❤

I hate it when JJ doesn't challenge Gordon. It's annoying. I wanna see two greats battle. C'mon

too bad Pepsi taste like window cleaner lol, i do love Jeff tho