Where Does Growth Come From? | Clayton Christensen | Talks at Google 

RIP Professor, you've been an inspiration for so many of us.

Some takeaways. 1. The customer is not the right unit of analysis; the "job" needing to get done by "hiring" a product/service is. 2. Marketing with such "jobs" in mind is referred to as using potential innovations. 3. Entrants using disruptive innovations tend to defeat incumbents using sustaining innovations (which are still critically important). 4. Sustaining innovations make good things better, and are replicative in nature; important but not bulletproof. Often overshoot what the customer actually requires. 5. Incumbents survive disruptive entrants by also engaging in disruptive innovation on the side with completely independent business units. 6. Efficiency innovations do more with less, keeping a company competitive and increasing profits with the side effect of reducing jobs. 7. Outsourcing is easier than increasing profits, so companies outsource to improve their ratio. 8. Focusing on ratios is detrimental to national economic growth, which is critical for the market to prosper. 9. Disruptive innovations stimulate economic growth. Companies focusing only on efficiency innovations causes economic recessions.

Perfect ending. Worth watching just for the last 4 minutes.

Even after his stroke, he speaks more clearly than I, on a good day, can think- And the last 5 minutes.. Wow!

These "Talks at Google" are making a big impact on my life. Now I have to read all his books!

00:43 1st objective: how to sustain success 02:04 2nd: how to create growth 02:56 3rd: theories for decision making 06:23 Recovery from economic recessions 08:33 Four types of innovation: potential, sustaining, disruptive, efficiency 09:25 Potential innovations (No. 1) 12:00 Jobs to be done, milk shake case 23:25 Architecture of jobs to be done 28:55 Sustaining innovations (No. 2) 30:39 Disruptive innovations (No. 3) 36:20 Why incumbents don’t prevent being disrupted, personal computer case 41:18 The Innovator’s Dilemma 42:49 Toyota case 46:08 Q&A: which companies have successfully prevented disruption 48:33 Efficiency innovations (No. 4) 50:03 Why are we not able to keep the growth, financial ratios 1:00:53 Q&A: what metrics to use to break out of vicious cycle 1:02:13 Q&A: what jobs can humans do after AI revolution 1:05:37 Q&A: what causes disruption: technology, application, market effect 1:08:15 Q&A: how to explain high-end, top-down innovations like Uber, iPhone, Tesla 1:15:05 Q&A: How Will You Measure Your Life?

My goodness, this is the most sensible comment thread I’ve seen in RU-vid - ever.

He is such a humble guy. Every interview/session of his, he make sure he greats/appreciate the host.

Thanks professor Clay Christensen. Everytime I goto to bed I'm listening to your great lecture. Your theory some how changed the way I think in my life. RIP. Prof Clay..

Professor Christensen’s brilliance and humility come from his faith. Rarely do we encounter such originality, incredible thoughts combined with humor and humility. It is true faith that help create these. Thank you Professor Christensen. You are as alive as ever.

This is the best marketing advice I’ve absorbed. So much respect for this man.

Heroic of him to give this talk while going through chemo and after experiencing a stroke.

This talk is more relevant today than ever. We’re seeing these ideas in real time with the labor market right now. RIP

The man speaks better with half a brain than I do with a healthy brain ...

He may have had some trouble speaking because of his stroke but he mind is working extremely fast. You can tell by how witty he is and how quickly he can come up with answers to questions along with what seems like he knows every company in detail off the top of his head so his memory was working really well too. This is the first time I have seen him and I'm so sad to see all the RIP's. He looks very young to have had so many health problem and to have passed away. What a great talk!!

Easily one of the best Talks at Google. So much to learn packed in one speech

Every successful company needs to hear and understand these principles. Clayton predicted Intel's fall 10 years ago.

This is one of the most powerful and unexpected conclusions I've every heard in such a presentation: talking about business and innovation, and concluding on divorce and growing kids. Truly brilliant. And so much kindness in that man.

I am happy I woke up to watch this. you know your stuff.

I am happy I was able to see this amazing presentation.

Sad to see such a brilliant man struggling with his health problems. God bless you, professor

Vale Prof Clayton Christensen. This is hands down the best talk ever.

Great talk and the last 5 minutes blew my mind!

I just love this man....for his clarity and courage .

It is a light that will never go out...

How can anyone even give this video a thumbs down! Awesome awesome talk

The talk reminds me of the importance of long term thinking. However, immensely successful disruptors can give the wrong impression about the realities of changing course. For the most part, the companies and individuals that stick to their knitting, and adapt over time, are the ones who are successful.

If you serve people, if you work hard and similar to Clayton Kristensen, so much valuable, please, please feel free to NOT apologies for any disability you’ve been injured providing this service. It hurts.

This is an amazing talk and a highly recommended watch. True to form, Prof. Clayton is insightful, forward thinking and able to explain the theory and practical applications with clarity. This talk is engaging and offers a different perspective to the one currently being taught and practiced in many organisations. Prof. Clayton is an exceptional intellect and storyteller, his work and thinking is truly inspirational.

it's easier to outsource than to innovate (regarding profit ratio around 54 mins)-- great point

A very humble human being, with a very deep practical insight of his research know -how. Truly immense learning to listen / understand his perspective.

May God bless Prof Clayton. His books and talks are always impactful.

Thank you Clay for being one of the most brilliant and humble humans we've had the honour of learning from ❤

Needed this talk today. Thank you Prof. Christensen.

1 hour 4 mins in... this talk is amazing!!!!

He is one of the Best! Absolutely have tonnes of respect for him 🙏 Great talk and insights that can be implemented immediately to correct the course and steer forward to create growth and success! JTBD is powerful framework!! Thank you Clayton Christensen!

Four types of innovations: 1. Potential products 2. Sustaining innovations 3. Disruptive products 4. Efficiency innovations Architecture to every job to be done: 1. There's a job to know given the situation I'm in. Functional, emotional, successful 3. How will they choose us. 2. What are the experiences we need to provide to do the job perfectly. 3. What kind of brand do we need to apply to that product.

@21:39 Prof Christensen is a hero. So humble. So insightful. So open & honest. A very special man.

The answer to the last question on how to measure your life is such a perfect extension of how the metrics enabled short term success and optimizing for that metric ended up costing them long term success. Beautiful mind.

Having studied marketing for a short while this, so far, has blown my mind, along with marketing curriculum I just studied, away.

This talk is just absolutely amazing. Insightful and Inspiring :)

God bless you, you are a great man. I am so inspired by you and your books. Thank you.

One of the best business strategy talk, filled with insights. Great Q&A as well.

Such committment to the discipline. Salutes professor

Brilliant talk...so sorry to hear of his passing.

God bless you Clay. Praying for your cancer treatment.

Very elucidating talk. May he rest in peace. 🙏🏻

Amazing man and amazing speech. Thank you for sharing this.

There should be an accreditation attached to this presentation which is a perfect 10/10 must see for startups.

One of the most insightful yet humble speakers I've seen in a long time.

A great master and as his books brings to us very powerful mind set to make successful decisions. Thank You, Professor wherever you are.

Thanks to Prophet Uebert Angel, I got to learn about Mr. Clayton M Christensen in one of his Church Services. Regards South Africa.

What a wonderful and enlightening talk, great lessons for us all!

enjoyed the whole talk, thank you for uploading this. Interesting thoughts and a lot ive learned just from this one video.

Oh my goodness, what a resourceful and brilliant prof. I acquired more things in an hour than I ever imagined.

Didn't know about him until I watched this lecture. I loved what he said in the last 5 minutes, something to digest

Great!! Specially the last 5 minutes. Just sums up our lives.

The milkshake sentence is by far one of the funniest AND most brilliant things( at the same time) I've heard in my 44 year life.....hats off

Man I remember watching this in my kitchen in 2016. Complete game changer.

what a great way to explain how we use the wrong metrics to measure our lives. Amazing!!

Great talk with contemporary insight of the behaviour an economy shows in special cases of cycles.

An outstanding talk. What professor Clayton says moves perspectives.

Thanks for sharing, your knowledge will live forever

Very insightful talk. Worth every minute!

thank you for making this available

RIP Professor. Thank you for your contributions.

It's so sad that the quality of the talk, has not been matched by the quality of the video. Please show the slides in full screen to bring out full value of Mr Christensen's fantastic lecture. Thank you

I am just reading his work now and its such an inspiration!

The answer to the very last question is worth the entire talk.

It was worth my time - every minute of it, but the last 4 minutes are transformational - thank you

..enormous respect for this person.....

Hats off to u sir.... U sir are inspirational

what a good teacher. define and learn

An incredible mind at work. Just wonderful.

Clayton, this content is required viewing. I will share this with care. Thank you.

Splendid, I like the last four minutes of how to apply the disruptive theory in our family life , ...very useful

I did not know this MAN died, if we only could freeze this knowledge and skills for the future.

Great man! Thanks for this valuable content!

The last question and clay’s response just blew my mind. Apart from the fact based talk hearing his personality speak really brings to light the importance of your loved ones.

21:40 before you start the video, explains a lot

36 mins in... From my google history of recent times i see why I came down this youtube spiral. I'm glad to see Daniel Goleman's talks on Focus and Emotional Intelligence sits close by on recommended very close to Chris Cornell's Best of Higher Truth Tours video. I do wonder as Poor as I am if i should still feel as Guilty as I do for being as blessed as I am to experience such insight and beauty from the such is my youtube rabbit hole.

To have a better product than your compactors is from the SOUL not from competition, and this process of creating can coms from the love of humanity, and the direction from an internal power, which is eternal and only need the same power of love.

Lovely and insightful guy with humor. Love it.

That last answer was marvelous.

Good man. Search the rest of his life to gain deep insights that will change your life.

Superb. Loved the part about how will you measure your life.

it is the most insightful speech ever!

Great talk! Thanks for sharing!

What I thought is about the impression you have left on me. Didn’t know that you yourself have left this world forever. RIP professor.

14:30 "There's gotta be a job out there for which they hire a milkshake to solve, and we need to understand what the job is." Woah.

Is there anyway we can get the link to the slides for this talk? This great talk and I really wish the videographer would have captured the slides properly as the content on the slides are not clear!!

Great Talk. Really enjoyed it. Specially the answer to the final question

Great talk. By this analysis what Tesla and SpaceX is doing is absolutely perfect.

What a great person and deep thinker he was, rarest of rare

Amazing Talk! RIP Professor

Thought provoking bussines. I am applying those principles in my bussiness. Thank u for ur information.

A great man at his best.

We have new thinking to improve our education system, to bring growth to our younger generations yet to come, we must remove the obstacles of the past system that does not help with the growth of the brilliant young brains, that's suppressed.

1:07:34 Clayton knew what was coming. Literally talking about AI. Legend: "I worry about you guys because I think that you are very good at developing potentially disruptive innovations. But I don't think you worry nearly enough about the business models that you have to build that would then take your technology into an application that competes against non consumption."

One of the best professor , I studied at HBS.