Which bleach should you buy? I tested all of them so you don’t have to. 

I work at Sally’s and Brad has taught me more about the products and how to use them than the company ever did.

Brad's no mathematician but we love him anyway. 8oz at $21.19 is WAY more expensive than 16oz (1 lb) at $22.99 or $27.49.

For a moment I was like “WHAT IS HE DOING ? ROOTS FIRST!??? “ and then my brain kicked in “this scalp does not heat up “ hahahha

I absolutely love that Brad has the awareness that people do diy hair and, sometimes, we just can't afford to go to the stylist but we need that hair change! So, what does he do? He gives us advice on how to diy safely. Thank you, Brad. ❤️

You should do a part 2 with professionals one for us licensed hairdressers! It would be fun to compare … for example Schwarzkopf BlondMe , Wella Blondor or even the new Moroccanoil one!

sooo after reading all these comments i went to sally’s today and got the ion crème lightener and OH MY GOD!! it is amazing. i’ve never had softer hair post-bleach

BRAD. DO THIS SAME TEST ON KINKY CURLY ETHNIC HAIR PLEASE!!!

I used to work at Sally's and the Ion creme lightener is by far my favorite bleach. I have tight coily hair and when I use their creme lightener with their developer and mix in their Absolute Perfection Booster Step 1. I'm telling you if you want to keep your curl pattern intact, use this combo. My hair feels so brittle with other bleaches, but with Ion's cream lightener, my hair barely feels different and it doesn't come out dry. I always recommended these products, especially the Absolute Perfection Booster Step 1, if you're trying to bleach and you want to ensure the health of your hair, it really does work and I never bleach my hair without it.

ION cream bleach with their sensitive scalp developer is superior to any powder bleach I have ever used. It makes the perfect texture, is easy to apply, and doesn't burn. You don't have the dust issue that you get with powder lighteners, it mixes like a dream, and the smell isn't overpowering.

I usually use ion cream lightener and it fair well (also pretty strong, but not half as damaging as the powder). I personally think cream lightener should be most peoples at home choice as I find it more forgiving. Never the less; I think you should do another round with cream lighteners from Sally’s. Might find something there.

I've literally bought buckets of all of those bleaches before 😂. I started bleaching and coloring my own hair at 12 . I'm now a licensed cosmetologist and atm my go to bleach is blondme schwarzkopf. My hair is a forest green and down to my butt and the damage is minimal thanks to this bleach😊

Never tried the powder but I use ion cream bleach and I freaking love that stuff. Works fast and I've done like maybe 2 bleaches with 20 volume along with 2 bleach baths, 2 different times. Hair still feels great. I literally went from blonde, to hulk green, to blonde, to half orange half pink in a span of a week. I couldn't stand the green lol, and I needed it off of my head. That shit did its job lol

I know I’m never going to do stuff to my hair but I still stick around on this channel just in case(and bc I just love this channel)

Here’s my comments as someone who regularly uses Quick Blue. Personally I’ve never had a problem with it being thick or having clumps, but I use more developer. The patchyness totally wasn’t user error, that’s happened to me every time I’ve used it.

A better test would have been getting mannequins with level 2 hair. We all know mousy-brown will bleach just fine but a true test would be a much darker starting point. Cheers

(I am a licensed stylist) Personally the ion crème lightener (same one you used but the crème version not powder) is probably my fav I’ve ever used. I’ve learned with it tho, USE A LOW DEVELOPER! When I’m doing highlights, if they’re already light.. i won’t go above 10vol, if they’re darker I’ll use 20… I’ve never noticed breakage with it, it’s usually super even, and a good mixing consistency. Now if I used 30+.. then yes. I noticed damage but if you stick to the lower developers, it’s great.

This was fascinating! Thank you to all the Mannie Quinns who sacrificed their hair for science.

As someone who uses the Ion bright white creme lightener bleach…i love that stuff, ive never had an issue with it or ever had a handful of hair fall out and i use it quite often. The creme bleach is better than the powder for this product imo.

Thank you so much for making this video, Brad! It’s sooo useful and informative, I never know which bleach to get when lightening my hair… I’ve always kind of defaulted to Quick Blue mostly because it’s the one I’ve always used. I bought the 1 pound bucket recently and I was shocked at how big the container was vs how much powder was in there! It’s a huge waste, you’re so right; and it does have a very lumpy consistency. However, it’s always done a great job lightening my hair. All I needed afterwards was a toner and I ended up with a beautiful platinum blonde. No need to bleach twice, which is great cuz my hair is naturally pretty dry and having to bleach again would seriously damage it. So again, thank you so much, Brad for investigating this for us. 💕

I love how I come here for tips on doing my hair but I end up laughing my ass off because you're so entertaining and funny. One of the best RU-vidrs for sure.

I wish you'd have done prism lites, that's the best bleach at Sally's, available in blue and violet so dark hair starts at blue for a medium lift and violet for high lift, oh and the argan oil cream developer is the best developer they have 😉

I use to love using wella color charm bleach. The smell was great. My hair always felt healthy. I wanted white hair and I got it. It also lightened my dark roots perfectly whenever they grew in. Good times.

Love this video, love the idea of comparing one kind of popular product from different brands, would love to see a comparison of like level 10 ash toners, or all pinks from different brands etc as a stylist, LOVED this video

Thank you soo much for this video! I’ve been bleaching my hair for 6 years and only have used quickblue, saloncare prism lights, and wella. I’m a level 6 and I lift to a 10. I definitely find the best result from quick blue. But I agree on the waste of plastic on the container, it’s ridiculous! Luckily I reuse the bucket after I’m done, planting, storage etc🤷🏼‍♀️

I've used all of these, and I've now settled on ion's cream lightener. It is a bit damaging but I have super dark hair and it's the only one that lightens enough levels for me

I use the Ion Bright White crème lightener with their 20 volume developer and I’ve never had my hair fall out like that and I bleach my hair a lot. I’ve never tried the powder version.

Quick blue has been my go to forever and it’s ever given me any problems, I’ve had my hair bleached over 7 times within around 7-8 months and my hair is still extremely healthy. My hair has never fallen out or felt dry, it’s amazing

Started bleaching at home during Covid- I’m a BW2 girl all the way! I’ve tried them all, and it does the best and quickest job for me. I definitely open the windows and put a fan in the room where I’m applying- because the terrible dust and smell is REAL. That being said- I’ve got very strong, coarse, level 6/7 hair. For root touch up I like the thick, kind of dry consistency, but definitely rinse and wash twice after bleaching- pre toning. Loved this video! Subscribing now.

I used ion but liquid 2 weeks ago and was AMAZED at how well it did with my virgin hair! I’m obsessed with my pink now! 💖 thank you Brad Ps. I used the ion liquid instead of powder and the ion sensitive scalp, 20vol and it was PERFECT for me

I have tried several and the Schwarzkopf Blondme is absolutely my favorite ⭐💫⭐

As a store manager for Sally, I love your videos!! So informative! I know you have your own semi color line, I would be really interested in seeing reviews of the ION Brights permanent colors?? Also maybe a video of T14-T18 and etc. A lot of people go for the T18 but I explain that the hair is not light enough so it won’t do anything and people still get it. Maybe explain what they do for the hair color that they get? Thank you!!!! You rock! I share your videos to my team and anyone else I know!

This is the first time ever that I leave a comment on RU-vid. I really have to write this. Imagine a world full of brads. It is a world I would have loved to live in. I am completely convinced that the world would have been full of joy and love. Such an incredibly wonderful person. Where can I find someone like you? really need a brad of my own in my life to light up the darker days. Never stop being who you are, it would make the world a much darker and sadder place and given the way the world is today, that says a lot. With lots of love all the way from Sweden❤️❤️❤️❤️

I've been using the ION cream bleach. And 20 volume. Works great for my hair. And yes less time is needed for it.

Love you tutorials. Love “hi beautiful “ melts my heart!”

I used Prism Lites with violet and it was awesome. This is also a product at Sallys. Thanks Brad for this so I don't do something stupid to my hair, ever!

Love your videos! Thank you for using your platform to shout out for the environment. Thanks Brad! You're awesome.

I find this so interesting... even though I left self bleaching back in my 20s and my early 20s at that. I love my hairdresser and she is the only one who touches it with bleach now 😂 I learned my lesson... I have absolutely no talent at colouring my own hair!

Brad you forgot the blond brilliance with built in toner bleach. It's really awesome as well..keeps unwanted tones under control somewhat. Love the content and thanks for all you do for us❤️❤️

I've bleached my hair a handful of times (Using Quick Blue and another one a salon used). In 2020, I bleached my hair using BLONDME by Schwarzkopf and it was the best! It only took 2 sessions + toner to get my Level 2 hair to basically a level 10.

Brad, looking so good. So fresh, so simple yet gorgeous. Especially those brows look amazing on your face!

Oh. My. God. It was so freaking satisfying to watch brad bleach the hair ✋🏻😩 he did it so well

i always wanted my hair to be done by you but i’m in canada 😂 i love you keep doing what you’re doing always makes me smile watching your buddies and you give the most helpful advice ❤️ spreading lots of love!!

Glad to know the lightener I have been using for years is the best one according to this video! Thanks for providing such awesome work for us diy people! 😉😁

When I used to bleach my hair regularly, I always used quick blue with a 20 developer, I've never had problems with clumping but it looks like I used more developer than Brad did. I also never had it in for more than 10 minutes and I would have fairly even lift. I went to a professional stylist and a week later I cut off all my hair due to the damage, breaking and falling off in clumps. The stylist was aware that I regularly bleached my hair and it was just a disaster of an experience. I stick with doing my own hair because of that.

Blondeme by schwarzkopf seems to be the best bleach since its modern compared to quick blue and has ola plex bonding (equivalent) in it

I use the ion creme bleach and yes it's super powerful lol. I wouldn't dream of leaving it on for an hour my hair gets white in 30 mins.

I love BW2. I've never had any problems with it in my numerous bleaching experiences on myself and with friends. Dust is a thing though so prepare yourself once that lid comes off

Because quick blue expands when left alone, they made their container a lot bigger so it can be used as a mixing bowl

You should do a conditioner comp next on the bleached ends!🥰

Here’s my question. What’s the best lightener and developer for wavy/curly hair?

I’ve used ion powder and the ion developer together and haven’t had issues with patchiness or my hair feeling dry. I have over fried my hair but that was complete user error but even then my hair wasn’t horrible or look terrible like I’ve seen other brands do. I think it smells like candy apples ☺️

BRAD!! First off I love your videos, they are very informative. Also you should do a video finding a good olaplex No1 dupe when we bleach our hair at home. Thank you and keep being true to yourself!

The Zotos Age Beautiful cream lightener (also from Sally's) with bond builder is amazing in every way

I bleached my hair last week and accidentally ended up with bleach burn for the first time ever, my mistake for putting so much in one place, oops. My scalp is fine now, I looked after it while healing and still being careful. I would love to see this kind of video with UK bleach products, if possible 🇬🇧

Oh you did this just a few days after I bleached mine and my daughters hair doe the first time,but atleast now I'll know more. Our hair turned out good though,thanks to you Brad. I watched your videos and did a ton of research beforehand bc I didn't want to fry our virgin hair! Also, you've been looking extra fab latly 😍

Love your videos, Brad. 😘 I would like to add a bit of advice to your viewers who want to lighten at home: DON’T use 30 vol. developers, guys. “Low and slow” is the safest, most reliable way to lighten your hair. The lifting power is in the powder lighteners, the developer just activates them. You can get very bright, beautiful lift with the ION or Wella products, using 10 vol. developer, without the breakage. It will just take time, which shouldn’t be as much of a concern at home. Check your hair after 45 minutes if you’re going for very blonde and reapply fresh product right on top of what’s there to push past those stubborn warm tones. You can do this safely with 10 or even 5 vol. Hope this helps!

I always use the ion cream lightener, not the powder. Expensive but I do like it! Def have to monitor how quick you are processing. Took my Native American homie's hair to Danny Phantom level in only 2 processes, and his hair still felt super soft. He said he normally goes through more than 2 processes and has an orange phase but we got to yellow on the first round.

I love the ion bright white bleach. However, I prefer the creme one, and if you do use powder- I got my Hispanic friends natural black thick hair to lift to bright blonde with just 20 volume developer after sitting for 40 minutes with no foils or anything. I think their formula is just much stronger then all of the others. So I am not surprised that all the hair was over processed!

I used the bright white and I loved it, lightened my hair very easily and never had any issues until I started over bleaching

The Age Beautiful cream lightener is my absolute favorite bleach from Sally's. Always leaves my hair intact and damn it gets light! (my hair is naturally black)

I use Ion bright white in the cream lightner which goes up to 8 levels (my hair is extremely dark brown near black), and use 40 developer on my roots for like 10 to 15 minutes, and it does what it says in that time. So yeah. It is a very powerful lightner so its definitely something to remember when using this brand. I also use their brand developer, too, so i think that helps with it as well.

I bleached my hair myself for the first time last month with the wella & 20volume. I only left it on for about 20 minutes. And successfully got my hair pretty dang blonde without changing my curls or fallout :) just be patient and careful with it

it's incredible, I'm considering bleaching my hair and boom Brad mondo makes video like this, I'm shocked and happy at once. thank youu Brad 💗

Great vid Brad as always 🙂I Am surprised at the results of Color Charm over Ion. Color Charm was my very first hair lightner along with a T2 (?) toner, and I really liked the results. Thanks to you I'm going back to it so thanks! Oh, and I agree with you...BW2 is dusty as a desert! Lol!

I love Blondme bleach. It's gentle, high lift and smells like roses! The downsize is I had to get if off eBay or Amazon

This was definitely the go to tutorial on hair lighteners. Wonderful setup of lecture, presentation to conclusion of final outcome.👍💯

I’ll never get tired of watching Brad, even though you wouldn’t catch me ever bleaching my hair at home

I’ve only used the Ion Bright White to bleach my hair before and have never had a problem with hair loss/breakage. But I usually use 20/30vol mixed together and not for so long. I’m super scared to over process so I don’t leave it on for as long!! Don’t be afraid to use it, just keep an eye on your hair ☺️

Yesssss... I've been waiting for this kind of episode! I'd love to see one on toners too!

Not only has Brad taught me literally everything that is worth knowing about hair over the years, but he has given me the confidence to experiment with my own locks 💞 Instead of the usual brown or black, or even a red if I was feeling bold, I'm now going for blues, pinks and greens 😍 and they are stunning! I just wish I could find a way to use Brads amazing waves trick with the iron on short hair without my hair feeling like straw afterwards 😭 It's super frustrating!! No matter what products I use from heat protection, to oils and leave in conditioners, I try EVERYTHING to make it feel close to healthy, but it seems like the minute the irons touch it, I become a scarecrow 🤬 I would love for Brad to do a video on how to help bring hair back to life after it has been damaged 💞

Soooo glad I bumped into this video!! I use to use the Ion bleach but the cream version and for the first time ever I had fried my hair off and I had bleached my own hair at home many times before and never fried my hair off 😩😂🤦🏼‍♀️ Thank you for this video!!

i've never used ion's powder, but you should totally try with the creme lightener and see what happens! I've never had hair fall our from the creme lightened and it works wonders for my naturally SUPER dark hair

I use PrismLites Azul with 30-40volume and it took my hair from black black to platinum blonde. But it also has the built in toner with the blue tones so that helps a ton. I did use a silver toner afterwards because I wanted silver hair.

appreciate this video soooooo much!! please, please, please do a cream lightener comparison video next! 🙏

i loved that!!! i wish u reviewed the blonde brilliance bleach 😫

I hope Sally’s is sponsoring you Brad! I love your videos and you make it so much easier for this DIYer ❤️

As a Sally employee,I never,neverrr recommend neither the BW2 or the Quick Blue.I usually go for the Age Beautiful that is excelent or the Ion.We have a Step One Booster that is like The Olaplex Step One and I always give that to my clients for bleaching and coloring.Prevents damage and loss of shine. Your review was great!!!

Im using quick blue for many years and its amazing just add bit more developer and mix it with painting brush 👌

I was about to go to SALLY'S and buy quick blue, so thank you Brad and your good timing!

As someone that works at Sally’s you should try the ion crème lightener

I love kaleidocolor from clairol. It never burns me even using 40 on scalp. I have fragile curly white blonde hair :)

My favourite has been SCHWARZKOPF BLONDME these past few years!!! Gets my level 6 hair to platinum with just 20 vol developer in one go

I don’t remember how I found you on here but so glad I did. Watching your videos makes me smile. Plus…very nice to look at.

Maniquins take bleach so much differently!!!!!! I'm in cosmetology school and we all use the same bleach. Three maniquins lost 45% of their hair with one bleaching and one of mine was bleached 3 times and has decent hair

I use Joico Blonde Life on my clients and its my favorite lightener!!

I loved this video, thanks! I was wondering if you could make a video showing exactly how to section and apply bleach and/or color? I know you talk about it briefly in other videos but if would be fun to have a video only explaining that since that is where most people go wrong! Much love

I use Schwarzkopf's BLONDME to bleach my sister and daughter's hair - it's really good and they've never ended up with pi** yellow hair 👌🏻

Thanks for finally exposing these bleach brands 🥰

I JUST dyed my hair with the Wella too (& 30 developer) and it really is user friendly. There is a slight overpowering smell when mixing, but it fades when it is fully mixed and NO dust. It was mostly even when I used it and bleach bathing was actually amazing with this(using half 20 developer and shampoo). I had to bleach twice to get to a good, light blonde and some spots were a little dry, but after some leave in conditioner, it felt soft again.

There are a couple that you haven't tested here that I have used in the past. Salon Care Prism Lites Violet. I prefer the purple bleach powder over the blue. It might be all in my head. :) And most recently, I used Schwarzkopf Blond Me. I think that's my favorite, so far. Granted, I understand that there are hundreds of products out there and you can't possibly test them all, but I love it when you do these comparison videos! Thank you!

Part two of this with creme lightener, please!!!

Brad I’m honestly shocked by the results of the ion bleach, I always use the CREAM version and my hair isn’t that damaged after. I would like to see you compare the cream to powders to see if there’s actually a difference in damage!!

Can you do one of these with the different CosmoProf and then Salon Centric bleach?? Love this.

quick blue was the cheapest at the sally's I went to today. I didn't make any purchases though because I wanted to research more. And I found your video... the perfect video. Thank you brad.

As a 32 year veteran hairdresser I have tried every bleach on the market. My favorite of all the times that I still used to this day is Schwarzkopf blonde me!

The hero we KNOW we need 😂

I actually love the ion color brilliance bright white Crème lightener. Don’t know if it’s bc it’s in crème form, but in my experience, it lightens quick, evenly, and isn’t as harsh on my scalp

please do this experiment testing different developer brands with the wella bleach powder! that would be really interesting to see!

Really I just bleached my whole head by myself for the first time last week 😂😭 but none fell out so I’ll use this for next time Ps I used the wella lightener with 20 and 30V. It lightened my black permanent color to about a level 7/8! I was able to get a neon porange color :)

I think Ion Bleach needs a new test to really see what it can do, with the reccommended time IT recommends. It probably doesnt say an hour. And it clearly is powerful. But Id like to see the end result for it when its at its best.