Who is Vespa Marketing Their Scooters To These Days??? Not Me!

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Has Vespa's latest marketing strategy left you cold? I'm rippin' up the city on my Vespa GTS Super Sport and talking about Piaggio's puzzling attempt to bring in a new demographic. Maybe you're a 20-something supermodel. If not, come for the rant, and stay for the beautiful weather...
(Halfway through this video the ND filter on my helmet camera fell off. So, I got that going for me...)
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Join me over on Instagram: / bugscooters
My motovlogging gear:
CAMERAS
- DJI Osmo Pocket 3 w/ DJI Mic 2
- DJI Osmo Action 4 (x2)
- Fuji X100f
AUDIO
- DJI Mic 2
- Earthworks Ethos
- MOTO M2 audio interface
- TASCAM X8
EDITING
- MacBook Pro
- DaVinci Resolve Studio 19
MUSIC
- Epidemic Sound (no affiliation but I dig their stuff) - www.epidemicsound.com/
RIDES
- 2023 Vespa GTS 300 HPE Super Sport
- 2017 Triumph Bonneville T120 Black
- 2007 Toyota FJ Cruiser

Опубликовано:

5 май 2024

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Комментарии : 81

@goodoleme747

young 20 year old's can't afford anything these days.

@ClayBlackcx

Exactly. No you, not me. They are not marketing to overweight boomers or stressed out 40 something GenX. They are marketing to young people and it is in line with the history of Vespa marketing. Young trendy people, models, actors. I think its excellent. HD on the other hand is an example of what not to do. HD marketed their bikes to one generation, tried to stifle innovation and encouraged an association with organised crime groups. HD will eventually fail, Piaggio will survive.

@matth620

Spot on Mr Bug. 👍🏻

@AyaWetts

Marketing to people like me.. I am 90 lbs, 20s, and love motorcycles/scooters. I also think those ads seem weird though... its like they just went to some 20s model agency and told them they had to model with Vespas in the picture.

@steven_scattergood

Love the video and your sense of humour. I want to make a comment and don’t take it personally but riding on 2 wheels on damp roads is challenging for the best riders. I enjoy all your videos and have become a Vespa fan. Stay upright and l hope l haven’t said anything wrong. ☮️🖖✌️

@reallyanti

Okay so I'm a model for a living, and a lot of my friends are 20-30yo models, and they all love Vespas. I know a handful of people who ride them. I also like Vespas, even though I ride motorcycles.

@ScooterintheSticks

Vespa has always sought to ensconce itself in a chic urban niche more in line with Prada than with old farts like us Bug.

@adolfofiorini

The Vespa once was build for everybody. And I agree with Vespa. It's a trendy Icon. And yes Bug... also for people like you😊

@joeswartz-fu7mo

Best Scooter Channel on RU-vid. Look forward to every instalment. look forward to riding in the PNW.

@pbfloyd13

Vespsa's target market be described as; and I'm stealing this from FortNine:

@lundog8548

Love these vids they make me laugh (in a good way) love the sense of humour. The only 20 year olds I see on scooters these days are the ones being chased by the fuzz….🇬🇧

@ademkollari8992

Alright Mr. Bug, this was a worthy video, you hit the nail. In my place, most people buying new vespas have either rich dads, or they are like me: late 40s, established job, home, wife, kids and most importantly - a car. If a young guy outside of this demographic wants a scooter, , they'll buy something cheap, not a Vespa. Vespa is looooong past the days it catered to your everyday nurse, priest, blue collar dude. My thoughts. So, Carpuride is BS, eh?

@johnsampey344

We now live in a World where major corporation's like certain beer manufacturers, have taken the previously "forbidden" route & found it to be less than a clever move.

@Fourwedge

Crazy People... Porsche, It's a little to small to get laid in, BUT you get laid the minute you get out!...Hahaha great movie. Those Vespa ads look like Matrix meets Vespa.

@wiadroman

"You are too old, fat and poor so we are going to go after those young, slim and poor instead."

@armedferret

I know of at least 4 shops that would get sent the Bieber scoots and ended up removing the decals to just make them sellable.

@JamesWhite-pz2lx

Oh my word ! The dreaded train tracks ! Just like riding your Vespa in downtown ( well, anywhere ) in Toronto !

@internetcruiser

Funny, I‘ve seen these adds as well and they also felt wrong to me. 😂 no one is happy

@donaldmathieu8804

Bug, your rant, sounds like Lewis Black! LOL! I agree with you on most of your points. Especially, about the Justin Bieber Vespa Scooter! I put 3200 miles on my 2023 Vespa GTS Super last year. I just started putting some miles on it. I just bought a new to me, 2010 Triumph Speed Triple, that I'm registering tomorrow. I had a 2009 previously and loved it. I hope to get a lot of riding in, on both of them this year. Enjoy your ride and be safe.