Why Are Influencers Still Promoting Bloom? 

The internet used to be fun, now it’s just all commercials.

the first girls voice is causing me physical pain lol

The fact that she started eating better, lost 90 pounds, and is now exercising on a regular basis is the reason why she feels so much better physically and mentally.

The “professional eaters” make my stomach hurt. They’re not enjoying their food at all, just shoving it in their faces on the edge of choking. It’s disgusting.

Can we also talk about the implications that you can binge on junk food and then just take a sip of bloom to stay skinny, healthy and not bloated?? It’s so unhealthy

If I buy something mango flavored, I expect it to be mango. I would be suspicious if "mango" suddenly became "chocolate." Is it expired? Did you add chocolate? What in the Willy Wonka flavor factory is happening?

All the powdered greens I’ve tried are disgusting, don’t dissolve, and look like swamp water. Why anyone would prefer that over fresh fruits and veggies is beyond me

I hate this era and everyting about it. you see someone online talking about touchy subjects, mental health issues, body issues , even grief .. first you think oh how brave of them to talk about that stuff.. and then boom! they are trying to sell something and using their story to just make money. so disgustng really. I hate influencer culture

"this is the mango one. I think it tastes like chocolate."

6:50 "its mango flavored and it tastes like chocolate, I love how it tastes so i'm gonna chug it as fast as i possibly can so i dont have to taste it for too long"

You should do a video on how every influencer is sponsored by Better Help and how problematic this company is...

My bf owns a sandwich shop in SF that absolutely blew tf up on sm, these professional eaters’ managers hit him up asking for free sandwiches or even MONEY in exchange for “exposure”. He laughs in their faces because his sandwiches are legitimately delicious beyond being a trend (his recipes have been stolen by famous “foodie” tiktokers lmao) like, if your product is actually good, in this day and age you don’t need to pay anyone to post about you. They’ll use you for clout either way

They film themselves eating a massive meal and then drinking bloom to imply that the reason they can eat all that food and stay skinny is because of bloom

Any time I see a bloom ad I report it for violating FCC and block the creator. Tired of it.

As a nurse of 15 years all I can advise is to get your vitamins, minerals, etc from actual food. Probiotics are pretty good for "gut health" but you'd honestly gain more from things like yogurt (not full of sugar), pickles, sauerkraut, kamucha... anything fermented. Our bodies don't retain as much from oral supplements and it takes far longer to see benefits because of the poor way they're broken down and absorbed by our bodies

Ignoring my misophonia for a second, the way they make (direct, unbroken) eye contact with the camera when they take a big bite makes me INCREDIBLY uncomfortable.

I love how your cat is sitting in the background, and trying it's best to mirror a bottle of bloom in an influencer video

As a parent I absolutely HATE seeing teachers filming themselves talking to students on tik tok. It is so disturbing to me that these people with such questionable boundaries are teaching peoples children… it’s scary as hell to imagine these people being around your children constantly. I’ve even seen a guy whose content is based around being a “hot tattooed teacher” and meanwhile he’s a high school teacher… that’s fucking terrifying! Someone needs to be checking on these people! It should be allowed at all.

$80?!!! might as well get $80 worth of vegetables

My friend and I were so obsessed with bloom at one point and we really wanted our moms to buy it for us, disclaimer we are teenagers and around this time was when we were about 12 or so when the brand was just spreading, we wanted to try it so bad because we believed the packaging and had seen our favorite influencers talk about how good it tasted, my friend’s older sister got it so she tried it and said It was awful, she brought a scoop or so worth in a plastic bag to my house one night, tried it, almost threw up at how vile it was, and to think we were only little kids with the idea that our bloating could go away…

It's actually illegal in the US to not disclose paid or gifted partnerships, so it's WILD and not just unethical that these creators and brands are doing this so freely without thinking about the repercussions

it seems like EVERYTHING is an ad now. I miss the days when the internet was mainly funny cat videos and goofy songs. And I'm woman enough to admit that I'm extremely jealous of people who are making big bucks just for being pretty and posting dancing/eating/grwm videos. There are so many people who have to work 2 jobs or who have jobs that cause a lot of stress, and they're barely getting by.

Also, I think the marketing to women comes from diet culture... The "important" thing for women is to look good and be thin

0:01 OMG… the voice is physically hurting me… it’s agonizing… annoying AF

The owner has experienced improved mental health... okay, she's making $$$$ which will reduce anxiety and improve mood for virtually ANYONE. Lots of money would improve my mental health as well, right, influencers?

Really important to note that the “eating genre” videos never show swallowing, they cut the video between each bite. 100% these influencers are spitting out their bites between takes. It’s deceitful, it’s unhealthy, it’s wasteful, and it’s disgusting.

In shock and awe at the idea that even a tiktok making fun of influencers in the beginning is STILL A PAID AD, INSANITY.

As someone who is very easily susceptible to advertisements and everything really, videos like these help I think. Thanks.

Definitely it’s a psychological marketing trick of product placement!! The more you see it, even in the background, the more you feel like everyone has it and you need it.

Please do HelloFresh next 😭 I see them EVERYWHERE and the whole 16 free meals thing is so misleading, not to mention their irrationally tiny portions, but it feels like every influencer (and even those promos that pop up after you buy stuff online) promote them religiously Edit: wow, way too many comments to reply to - thanks for your input, everyone, super insightful! ☺️ The most common thing y’all are talking about seems to be the “tiny” portions I mentioned, so I’ll give some examples (others on Reddit have had similar issues if anyone wants more info, too). At the time (~8 months ago), we were signed up for a 2 person meal 4x per week (so we would get 4 meals in a box, each of which was supposed to be enough for two people). For context, I’m 5’2” and weigh 115lbs. My fiancé is ~6’ and weighs ~200lbs (mostly muscle mass, and yes, his primary dr agrees he’s perfectly healthy lmao). We are nowhere near overweight, but yet very often the portions for pastas, etc. wouldn’t even be enough for me alone. Please read our examples before jumping to say the portions are only tiny for an overweight person ❤️🫶🏻 maybe it’s different in other countries/states/cities/etc. idk but this was our experience: - The chicken meals only ever came with two single 4oz chicken breasts (so 4oz per person). My fiancé works a very physical job, so I often ended up giving him half of mine. I can’t remember the exact measurements we got for beef, pork, etc., but it would usually be one sausage per person per meal 😅 - Whenever we got pasta, I wish I were exaggerating, the packet of penne could quite literally fit in the palm of my hand (I’m 5’2”, I have very small hands 🤣) and that was supposed to be enough for two people - and yes, those were times when pasta was meant to be the entire meal, not just a side. - One time, we had a recipe for ramen. The packet of ramen noodles they provided meant for both of us was exactly 1/4 the amount of what you get in a packet of instant ramen meant for one person (can’t remember the exact measurement right now, but I did the math at the time and will never forget that discovery), and that tiny portion was again meant to be an entire dinner for both of us. Not even a side. - Whenever we got rice with our meal, the packet they provided said 1/2 cup of rice, except when I would measure it, it was often closer to 1/4 cup (before cooking). - One time, we had a recipe for couscous. They sent us exactly 1/4 cup of couscous (even the packet said 1/4 cup). Couscous was meant to be the entire meal, so we each had 1/8 cup of couscous for dinner. We had to order out that night lol. - Veggies: we only ever got one eggplant or one carrot or 1/2 cup of cabbage, etc. so for meals that were supposed to be a pasta stir fry, for ex, we’d have about 3-5 forkfuls of pasta with a couple slices of eggplant, a mouthful of shredded carrot, etc. each. Or if the meal was chicken with a side of roasted carrots, we each only got a 4oz chicken breast and half a carrot. We love veggies, so that was always disappointing. I will say, though, the one veggie we always got a decent amount of was potatoes! We would only ever get one sweet potato though and again, that single sweet potato would be meant for both of us lol. - The lemons were also always comically tiny and quite literally rock hard - impossible to squeeze without a lemon juicer. Literally significantly smaller than a lime. Always. I started to think I was being punked after the third or fourth time this happened, so I weighed one once and it weighed less than 1/4 of a lemon I had bought at the grocery store and also provided less than 1/8 the juice that the grocery store lemon provided (and I was getting every last piece of pulp out with the lemon juicer because I literally couldn’t squeeze it myself) I will say, we did always get extra sauce for stir-fry meals and occasionally had leftover mayo or spices. Pretty sure I still have some 🤣 but other than that, the recipes were often barely enough for me alone. Maybe it’s different by place - people on Reddit claimed to have received 6oz chicken breasts whereas we only ever received 4oz. Idk. I could go on and on about portion sizes, but I’ll leave it at that. We couldn’t afford to increase the number of people on the meal plan so as to get bigger portions, so we eventually gave up and cancelled 🤷🏼‍♀️ And for anyone interested, the tiny portions weren’t the only issue, either. As I mentioned, we were on the 4 meal/week plan, but veggies would regularly go bad before we could use them up. I’d almost always have to throw out the cabbage, the mayo always had a weird taste as if it had spoiled, and there were several times our beef arrived old, but we could never get a refund because we could never prove it since for the several months I used them for, not a single pack of beef/chicken/pork/mayo/etc. had an expiration date). Not a single ingredient ever did. There was one time my box was delivered a few days early for whatever reason, but we were out of town and the food spoiled. Instead of giving a refund, they just gave us credit for the next box even though I wanted to just cancel at that point. The first few boxes we got were great, but after that, the quality of food just went downhill so quickly and it felt like they were constantly cutting our portion sizes. It was just the strangest thing. Anyway, we cancelled and never looked back! These meal kits can definitely be great - that’s the whole reason I signed up! We both work full time, so meal planning/prepping can be time-consuming and overwhelming. But hellofresh just didn’t work out for us sadly!

In the 90s this was called Guerrilla marketing, and Red Bull was guilty of this big time. This was before social media, so they’d show up to areas of San Francisco or other cities, and just sprinkle a bunch of empty Red Bull cans into open garbage bins, or even all over the gutters outside of bars. The idea being that people would think “wow, a lot of people sure are drinking Red Bull. It must be super cool!” 😂

Binging your content, I'm so into your snarky takedown of all this internet bs, no one is as blunt and straightforward as you! Thankful for your content

Hi I'm a psychologist. Actually what they're doing seems really, really nefarious. Instead of outright marketing their products, they are instead always having it visible in every video from every influencer so that it subliminally manipulates the audience into thinking its normal for everyone to have it. It's a very subconscious process, very psychologically under the table. It's kind of disgusting and manipulative to be honest. People should buy your products because they find them useful, not because they have been mentally curated to be imprinted in the minds of media consumers.

In case y'all were wondering, Bloom tastes *HORRIBLE* you prolly get the same benefits from smelling an apple as you walk out of the grocery store. Just no.

I feel like it's promoting binge eating. "You can binge eat whatever you want if you drink this supplement after! These conventionally attractive thin girls do it so it must be okay!"

Off topic, but the oreo loaf in the background is so cute! P.S.: I mean the cat in the background

I think the thing that makes me furious is that most of the videos seem to imply you can eat pure crap and then the drink will fix it. We are a broken society when it comes to the food-health connection.

Teachers recording student conversations is so weird to me. I couldn’t imagine going to talk to a teacher and they just have their phone set up to record the audio.

To the bartender influencer that said who cares let the influencers make their money. THANK YOU FOR SAYING THE QUIET PART OUT LOUD! Thank you for letting us know you a lot of you guys will make unethical ads of products you haven’t tried fully yet just for a check.

I think it’s wild that bloom is paying to advertise Wendy’s, jersey mikes, target etc. when my company is paying for videos, we wouldn’t want another business being promoted on our dime. Or I’m sponsored by a company and they explicitly say not to have other brands in the video.

It feels like fit tea all over again

.....she lost weight taking supplements that didn’t exist yet...? she weird.

I’m a registered dietitian and I already don’t like most greens powder supplements, but bloom as a company has always given me the ick

Our society is literally so lost it hurts. Thank you for bringing light to this and “influencers”!

Leave it to Michelle the Bartender to snitch. I don’t even USE TikTok & I know her propensity for oversharing. 😂

I saw an influencer who was going through a miscarriage promote bloom…because what women experiencing loss really need is an ad telling them some snake oil will fix everything 😑

Do people not realize how high the FTC fine for an undisclosed sponsorship is?!

Thank you for talking about this! Used to follow her back in 2019 and ordered Bloom. Literally used it once, it didn’t mix well and it was SO chalky. It was awful. I saw countless videos of them saying it was not chalky and mixed well… Threw it away and unfollowed her immediately. So much easier to eat fruits and veggies lol. So frustrating this “quick fix” mentality. And all the people shoving food in their face to then drink it and be like wow it works! You created a problem by doing that, then used this to “solve it” ?? so weird.

I have Crohn’s disease and my Gastroenterologist has NEVER suggested I take any of these “gut health” supplements. Probably, most likely cause he an actual doctor and not some sort of influencer. God I hate that I have to actually say influencer. It makes me cringe so hard.

This girl is so brutally honest I love her

6:06- Women have higher rates of autoimmune and digestive issues- I think it is literally less about thinking women are gullible and more about exploiting health conditions that doctors have a hard time diagnosing, and once diagnosed have very little advice about what to do. I will say as someone with IBS- my gastroenterologist didn’t have much advice (just various elimination diets to find what was causing inflammation) and only a few medications to offer, but did say to avoid greens powders, probiotics and supplements without the supervision of a licensed dietitian.

It pisses me off to no end when people try to make money off of people who are just trying to make healthy choices for their lives. That said I do appreciate videos like this that call out companies like this.

Not only is recording your personal interaction with a student is immoral and wrong, but having it be a PROMOTED video is insane.

i find it so funny that michelle the bartender is KNOWN on tiktok for disclosing too much about her personal life, and she's also the one to talk too much and expose that bloom doesn't care about ad disclosure lmao

I would so rather make a simple smoothie and add spinach. Not only is Bloom is expensive for what you get, but I don’t exactly trust the product. You probably get more fiber too from a smoothie with whole ingredients.

no cause i feel so dumb and scammed for laughing at the first girl's video (I'd seen it before on ig reels, where they don't add the hashtags) cause it was obviously satirical, until you pointed out the undisclosed paid advertisement. thank you for making this video, you're so smart and you made me realise i have to keep my eyes extra wide open when I'm on social media. i hate feeling scammed lmao 💀

That first girl does a lot of satire, if that's a real paid ad its very subtle.... scary.

The biggest offence was the girl doing a “side part” and just moving her part half an inch to the side lmao

Also a lot of the bloom ads were simultaneous ads for target AND Starbucks…

I just wanted to say that I really appreciate the fact that you have no ads and no annoying sponsorship nonsense on your videos. Your videos are so fun to watch!

It reminds me of the videos of most influencers, saying that they’re obsessed with the foundation after trying it once, just once, not over a period of time.

Hey Kiki love your Chanel. I’m a PhD student studying how and why people are susceptible to science mis/disinformation. Really appreciate you mentioning the soft drink companies paying tiktokers to promote aspartame. Reminds me of big tobacco paying doctors to say cigarettes were safe.

I love her cat in the background loafing

I wonder if these "professional eaters" really eat all of this stuff or spit it out after every bite - you never see them swallow. 🤔

You've been promoting your cat in the background the whole time :O

I find it really crazy that Bloom is running with the “we’re a small business so we can’t pay you your worth” excuse when I saw massive end caps of them in target. 😂😂

I absolutely love that your kitty Cat is like "Bloom" in this video! Just chilling in the background 😂

i love how your content is opening my eyes to sooooo many fake people, products, actionssss on tiktok influencers all. omg. opening my eyes and helps me protect my own kids. thank youu❤

I almost shit my pants when I tried Bloom. It just felt like a laxative to me. And turns out my bloating was because I had celiac and didn’t know it 😅

this is investigative journalism. this is using your platform to educate. you are what is become a rarity on the internet. you earned a subscriber.

Just the amount of $$ they pay for shelf placement in Target and Walmart for a new “up and coming small business” has gotta be nuts. They had a better spot than Kim k’s brand!!

My favorite true crime RU-vidr Annie Elise always promotes Bloom and I never understood why. It’s like her most promoted product on her channel. Thanks for making this!

Every time I hear one of them saying “make sure you drink your greens” I’m just like why do I have to drink them? What happened to just eating vegetables 🤨😂

17:24 the eating videos drive me INSANE!!!! I can’t stand this new trend of shoving food into your mouth. Feels like a kink

"it tastes so good" "i personally like to chug it" what?? 😂😂

I live in France and I was watching a RU-vidr that took it every morning and was trying to get it here … glad I saw your video ! They don’t even third party test it but pay all this money for influencers to promote it…

The first girl almost satired too close to the sun.

I actually asked my doctor about this cause I was thinking about this one or AG1. And he said " don't waste your money they are shit products." I laughed cause I never heard him curse like that. But after we talked about it I got what her suggested. Lol

Your cat loafing in the background is what made my day🤍 The video is great btw, I’m glad you spoke about this snake oil company.

as a dietitian , thank you! we need more people like you on social media. i will show so many people this video, i love you!

I watched a programme on British TV at least a decade ago that tested all sorts of health claims. They had 2 groups of women, one of them had a normal breakfast ( toast with butter and jelly plus a cup of tea) then the other had a green juice. They had their gut analysed before and after the trial and there was no difference between the two groups’ gut health. Your organs do a great job eliminating toxins on their own!

This is just product placement and any creators who dont specify that its an ad need to get their accounts taken down

PharmD here. For 3rd party testing of products, you're looking for NSF certification on performance products like protein powder and USP certification on supplements and herbs. Internal testing means nothing.

"Whose Hand is that?!" OMg the way I fell out lol. I just found your channel KiKi and you're honestly the best

Ngl i was going to buy it but thank God for people like you snapping me back into reality 😭

They're marketing is actually really smart. There are so many times that I look at influencer background to see what they buy, how they decorate. And it makes it seem like it's part of their everyday life without being too obvious. I wouldn't buy it but their ads are working .

IS THIS A COVERT BLOOM AD?!? What is real?!?! 😂😂

If you take birth control, just know Bloom has ingredients which has potential to interact with how your medication absorbs. I fell victim to Bloom, and was so paranoid about checking interactions. It also takes like artificial sugar and it’s gross

This non-stop ad, Truman show style videos is why I removed tik tok. It just has became just influencer after influencer or people clearly trying to become one Also before I removed the app I had ended up on professional eater tik tok too and I don’t even know how! I could not stop getting them. 😂

What bothers me even more is the actual TikTok ads that look like normal TikTok videos. Like not until 5-10 seconds into the video do we see the pop up of the sponsored ad. It’s also even worse when the ads are mirroring current TikTok trends.

the genre of people eating large bites of food and just a lot of food in general: note that the camera usually cuts before they swallow.

I learned so much about ads, paid sponsorships and shady influencers! Thank you Kiki!

EWWW make the eating genre STOP!!! Make this bloom BS stop! 😫 Love your channel Kiki! Thanks for your service

wow, that video of the hs teacher filming herself speaking to a student about their struggle with addiction is so distressing. even if she disclosed to the student that she was gonna film/post it, i can't see anyway that its okay to do that to anyone, let alone a STUDENT that trusts you...

Me! I bought Bloom 3 weeks ago. In my defense, I don’t have TikTok so I had no idea of all the bloom craziness. My main source of social media is RU-vid and I learned about TikTok from you and other creators. I was just looking for greens supplement. I did not purchase based on the claims they make. I went on Amazon, read the reviews, and bloom was at the top of list. I will definitely not repurchase just based on their business practices and will do more research next time. Your videos are always very informative and extremely helpful for us none tik tok users.

Just found this channel yesterday and I LOVE IT

Bloom only has about 6-8% of anything that will help daily. Meaning… it’s really just there for the flavor and mental FEELING of being healthy. It’s not enough of a daily value to even be affective.

My mom recently got Bloom. she's always falling for the recent TikTok trend, so I'm glad I stumbled across this video for reference. She's always talking about all the "toxins" in our body, just like when "parasites" were trending and saying how we have to eat these foods to help. She buys all the olipop sodas, claims that all these probiotic foods will help so much with her gut (when normal fermented foods do the same) and now is trying to get me to have this once a day. I can finally tell her with confidence how much BS Bloom is and can save her money in the future. Thanks Kiki! I'll have to check out more of your videos, I love long form content

Bloom partners and the ceo give me mlm hun vibes

Oooh the way you call these people out is sending me. 😂