Why are big brands shifting their focus from traditional launches to influencer marketing? Companies are now lending products to influencers with large followings instead of spending huge amounts on launches.
Imagine getting your hands on the latest camera before it hits the market-this is the power influencers hold today.
On launch day, these influencers showcase their new gear, driving engagement and ad revenue.
Apple and camera manufacturers are leading this trend, highlighting a significant change in marketing strategies over the past decade.
Do you think this approach is more effective than traditional marketing?
26 июн 2024
