Why do Americans love BIG trucks? 

Fun Fact: Most people who buys Pick-up Trucks don't use them as trucks, they use them as oversized cars.😅

Shame it contains so much misleading and misinformation. Not your best work, whereas the quality is usually outstanding. Main reason for their popularity is the tax break you get, since these are considered commercial vehicles. You also can’t claim popularity when you don’t compare stats to overall sales. I hope (expect) to see your usual quality work next week again!

Pick-ups are essential in the rural world! Great towing capabilities, big load box and 4x4 traction. All very useful to the rural country. They are very common in southern Portugal, by the obvious reasons (Alentejo), not just in the US, Australia or Suid Afrika. I just don’t get it why people buy them for “city life”.

I'm from Lithuania, i own F-150 V8 5L massive engine! I dont give a damn about climate :D i like sound of my car, that's all i need :D

I am a farmer from southeastern Eu. I could use a pick up,but just don't need it..i have some small old,cheap car and drive it all the time on dirt roads to check up my many fileds and use it for short distance. If i need to carry some heavy cargo 500-1000kg,i hook up a car trailer. Much more practical car for me,than pick up, would be a new mpv or minivan (something like wv caddy or peugeot expert,both with 5 seats) Mpv's a roomier and more comfortable,faster on roads, highways ,better in curves,lower fuel consuptin..No need for 4x4 system...

Many Americans use them for their employment. Examples are they buy specialty trailers and buy Lawncare equipment and set up accounts with both private citizens as well as commercial businesses to mow their grass, fertilize the lawn and clean up fallen leaves in the autumn. During the winter months this equipment is stored, and a snowplow will be installed on the front of the pickup and a salt spreader installed in the truck bed and again they set up accounts with individuals as well as businesses to clear their driveways, sidewalks and parking lots of snow. So not everyone just drives around in their pickup as many believe. We use the damn things. A lot.

1:39 "Even though they're outdated" They're not. They move things long distances. They will always be needed. There isn't a universe where people will not need to move large quantities of items and equipment from one place to another quickly. They perform the same function as a forklift. Nothing about their purpose is 'outdated' in the slightest, and most likely never will be be. Modernity does not override demand for function.

The ads are impressive😂

Here in Ontario, Canada, lots of men buy and modify their 1/2 ton pick up trucks. Most seem to need them as status symbols as they're rarely seen towing or hauling much. Women tend to drive crossovers with AWD. You might think that these large vehicles are necessary to deal with snow and ice, but you would be surprised how many drivers don't bother to install winter tires. The North American automotive market is pretty depressing for those who like cars. It's downright unsafe and polluting for everyone. Europeans do this so much better.

There are compact pickups like Ford Maverick, Hyundai Santa Cruz, Ram Rampage or Fiat Toro. They could sell better in Europe.

this is misleading, most unit sold in japan is small light pickup truck called kei truck in asia pickup truck is generally small and based on commercial light van like Mitsubishi Delica/L300/L400, Daihatsu gran max and Suzuki Carry

A four door pickup truck is a Swiss Army knife of autos. It hauls the family, the construction materials, the bikes to the trails, the camping gear, the groceries and does it all whether you live in northern Minnesota or Southern California. They do everything you need with better fuel economy than a Cadillac from the 1960’s. It may be big but for most people it has less carbon footprint than TWO vehicles that used to sit in the driveway.

A lot of roads in Japan are even narrower than in Europe, yet the country is apparently the 7th biggest market for pick ups...

The Ford Courier sneaked into the F-Series lineup like the cool kid crashing a family reunion! 😂 Courier be like, 'I may not be an F-Series by blood, but I'm part of the truckin' family now! Our bad! Sorry about the mistake...

In middle East that 10% of truck owners are all territories

They have tax loophole , that's why

Wow what's up with the thumbnail 😂 can't believe Germany being disrespectful to it's master

the kind of automobile that more dangerous for our kids and pedestrians

I want a midsize EV pickup truck 👍 Cheers from Ontario, Canada

I like older american trucs really nice, here in Europe they are soo expensive. With our gasprice not good, in Sweden we have a lot of space on the roads and in towns but I live in south of France, and in all old towns villages it will be tight if you go for the really big ones and hard to find parking.

Emission regulations drove the industry direction ....

I like when this journalist makes auto pieces for various channels.

Blame that on the chicken tax.

I'm a family of 1, and I will always drive a truck or SUV.

Many Americans use trucks for Pulling campers, running small business, plowing large snow covered driveways, hauling firewood, traveling with large families with lots of recretional gear and sometimes even motercycles, large amounts of livestock and feed are transported, these trucks are great for DIY progects, possibly you just somewhat misunderstood what they are used for ?

Nissan Navara's not built in Japan & the X-class was a rebadged Navara

Also known as the Stadtpanzer, or the Brodozer.

If i had the money i would buy a Raptor but Australia is so expensive. ps and wish they would come in a manual (Stick Shift) for the americans, so i'll stick to my Australian made Falcon which has never let me down.

They need something to fit in 😁maybe blimp next

Even Africa guys

C02 is not a Pollutant or a switch that turns on bad climate. The only valid complaint about Trucks is MPG but have you ever heard the idea of PERSONAL FREEDOM & LIBERTY & not having some Tyrannical Government acting like your Parent? Instead of living in a fantasy world where your a Tyrant telling everyone else what to do & how to live try focusing on things you can control like your own life.

these must be banned Boycott anyone with a pickup truck

DW is supposed to stand for a well-made, thorough, and classy short video or documentary. This is none of that - the picture used for the video containing f**k yeah words as if it's supposed to be funny, mentioning of pollution and size without making a correlation between new technologies such as electric pick ups and their sales, no mentioning of Dodge and their pick up truck line-up, not talking about the future and further development of these vehicles and their main competitors (SUVs), and finally stating that Europe is a niche market for these vehicles - what kind of niche market, for what? Electric pick ups? Small pick ups? You had stated that European streets are small ergo these vehicles cannot be driven there so easily, so what exactly is niche here? The whole video seems as if it's been outsourced and not made in DW kitchen...

I love us trucks❤

Pickups are actually a Do Everything vehicle; Carry 5 adults ✔️ Tow three tonnes ✔️ 1 tonne load ✔️ Go off-road ✔️ Jack of all trades, master of non

Feels like more of a ford commercial to me, you could have talked about Toyota more based on your gathered data that it is leading worldwide, but instead you spent big chuck of video talking about ford. I personally love Ford from Escape, Bronco, F150…but Toyota is worth mentioning more when it comes down to reliability and how easy it is to get fixed on the side of the road when needed.

US is not global… out side US, how many pick ups are sold every year?

As a American who drives a small subcompact ngl driving my work truck is fun. Diving body on frame trucks and SUVs are fun. I experimented and tried a Honda Fit. I dont really see much reason to ever buy a sedan or hatchback ever again. The driving dynamics and mpg are great and I enjoy a lot of it. But will always prefer high ground clearance, and feel and looks of trucks and SUVs. I think the size is getting a bit out of hand. I have never seen any other car have as much space as full size trucks do. But they are so tall and huge now I cant even reach over and touch the bed of the truck. My bosses new 2024 Silverado vs the old 07 we have are basically not even comparable. The size difference is crazy. However there really arent that many other truck offerings. Lots of midsize trucks like a Tacoma still have terrible rear seat room leaving full size trucks to be the only way if you want 4 doors. My Honda Fit is more spacious than all the midsize trucks Ive been in. Anyway if you want Americans to stop buying big car then just make good looking desirable smaller cars.

We need bigger trucks. Who's with me?🥳

¿Maybe Because they have thje Space Europe Doesn't Have? ... Easy Answer's for Hard Questions 🤣

Where are Ford F-Max and Ford Ranger? Why only Ford F-Series?

I was thinking because America got any over size 😂 won’t fit in regular cars

Because they are rubbish and overpriced

I think many of these big trucks are owned by men with small ego and something else who is too small 😂

As an American, I absolutely HATE our trucks. They should be disallowed OR wildly wildly taxed…

Pickup trucks aren't popular in Japan

You added sexism in a conversation about global adoption of pickup trucks? Spoken like a true propaganda cult vintage media outlet.

Who cares about European opinions.

Why no Pickup trucks in Europe because of your 27% VAT Tax ....Our last day in EU last month and we are driving behind a farmer - rancher and he is hauling a Horse (tied down) and a Cow in little trailer with his little front wheel drive car spewing nasty disgusting smelling EU diesel fumes !!! Our family pickup truck Nissan Titan 5.6L Benzine (California Emissions Approved) is cleaner than all your EU Benzine Automobiles ......here in North America we make No distinction between Benzine or Diesel Emissions unlike EU.............. Thailand Vietnam Philippines India full of pickup trucks for people to make money $$$ Toyota Hilux - Ford Ranger - Mitsubishi Strada - Nissan Navara ................So it Goes

Men are broken