Why Europeans Hate the Taste of American Chocolate - Cheddar Explains 

The moment they're calling cadbury european chocolate, you can almost hear all the Belgians and Swiss sigh in contempt.

I'm a French European that moved to North America, and when I try products that are similar to the one in Europe. the taste are completely subpar, I told this to my wife who is American and she told me because the older you get, your taste buds it less sensitive she said. So I took my wife to Europe and she never question my taste buds again.

I'm a European and I've first heard of Cadbury last year.. It's a UK chocolate, not very popular in Europe. I would say Milka or Lindt are the ones everyone knows about. But Lindt cannot even be put in the same sentence with Hearshy's lol it's at whole different level in terms of quality, taste and variety

I ate a hershey's bar 5 years ago on vacation and my first thought was: Why does this chocolate taste like vomit? I actually threw the bar away, thinking it had gone bad and bought another one a few days later in a different store. It had the same taste that imediately made me think of vomit. I'm so happy to finally figure out why!

Who will tell them that Cadbury isn’t ‘Europe’s chocolate’?

so its chocolate but with the definitive scientifically explainable vomit taste

"This thing tastes like vomit. Not figuratively but actual human sick." -someone

"There's a scientific reason why Europeans think our chocolate tastes so bad." Yah. The reason is theirs is so much better.

"But it's not our fault!" I meaaaaannnn, you just explained how scientifically they don't need to use the compound anymore, but still add it because people like the taste.

As a German, this is especially extreme, because we are basically used to Swiss Chocolate, seeing Switzerland as our personal chocolate supplier.

Now I understand why my Estonian cousins think our US chocolate tastes "different" and "not as good" as the chocolate there. They have sent me some Kalev brand chocolates in exchange for some Hershey brand chocolates. TBH, I absolutely LOVE their chocolates!!! 🍫🥰

I’m lucky to be living in Belgium.

"Hershey may not be on top of the chocolate world much longer" Since when was it at the top of the chocolate world in the first place?

Calling a french guy named "Michel" - Michael is probably even more american than Hershey's chocolate

Living in Europe teaches you to eat less chocolate in terms of quantity, but more in terms of quality. Just go every year to the Salon du Chocolat de Bruxelles and discover all these "artisans chocolatiers". Some are well know like Marcolini, others less known but excellent like Willems.

As an American the Hershey's name brings to mind so many fond memories. I love their chocolate. However, Cadbury chocolate does taste better. It has a rich and creamy flavor that Hershey's chocolate doesn't have. Their Caramello bars are my absolute favorite.

My Belgian ass: cries in French, screams in Dutch and calls the Swiss cousin to complain about American chocolate in German

Cadbury chocolate is available in most former countries of the British Empire,I've never seen it around Europe.

“The most important ingredient: Milton Hershey.” Hmm, I can really taste his remains

thanks for this video! i live in germany and had a really good bar of chocolate that tasted more acidic than i was used to some years ago and loved it. I've been looking for a chocolate with a similar taste ever since, but unsuccessfully. I've never tried hersheys but i think this might be the taste I've been looking for in all the other bars i tried. Im gonna get some tomorrow to try and edit in if it really was the butyric acid or not

As a Dutch person who once tried some Hershley kisses I can confirm that sour taste is indeed there. I seriously thought the chocolate was spoiled and asked an American friend about it. "No, it's not. Most of our chocolate just tastes like trash." She said. I sent her a block of Cote d'or last Christmas and she loved it.

3:28 "fine-tuned his cacao" is a wonderful euphemism for paying immorally low prices for beans from the Ivory Coast

Excellent video. Thank you

"Let's now shift our attention to the most important ingredient: Milton Hershey" okay, got it, american chocklate contains human flesh, makes sense.

I'm an American and as you can tell from D.C. Around 9 years old I had a childhood friend bring me chocolates from Belgium and Switzerland respectively after their family had a long Euro vacation and I've never tasted American chocolate the same.

As a kid I told my councilor that Heshey's tasted like cardboard. The next day I brought Swiss chocolate. He understood.

I think that the existence of a "Cadbury" chocolate producer is practically ignored ANYWERE in Europe outside UK.

Why eat Cadbury when you can have Milka, an actual European chocolate?

Hershey's kisses taste like that cheap chocolate that you get for free as a merchandise giveaway from some European company not related to food at all

After I tasted European chocolate I was hooked. There’s no turning back to American chocolate. It’s so creamy and delicious. German “Rittersport” and “Merci”is delicious and is not expensive. Most American chocolate is crap compared to European chocolate. Thanks to my middle school German teacher for showing me this.

I was a kid when Hershey's started to sell chocolate here in Brazil. I distinctively remember noting that the chocolate tasted funny, different from the other Brazilian brands I was used to. However, I don't know if I found it sour. It was just different and good in its own way.

Cadbury is good (but in the UK we're biased) but clearly the best chocolate is from an actual Chocolaterie from Belgium or Switzerland. Been to one in Ypres, Belgium and it was glorious!

I was so disappointed when I tasted Hershey’s for the first time after hearing so much about it and it was DISGUSTING 😭 young me was so hurt

When I visited friends in America a few years ago I brought some Swiss chocolate along. They said they liked it so much better than American chocolate. Back then, I thought they were just trying to be polite but now I’m not so sure anymore...

I am a huge fan of Ritter Sport and Kit Kats. I went to the chocolate factory in Germany and made my own chocolate when I was 17. Loved it!

I'm lactose intolerant, and I notice a difference between certain types that don't even have milk, but I think those have to do with different ingredients. My favourites are still Swiss chocolate, like Stella Bernrain which is often imported at organic stores.

Interesting to hear about Cadbury as the "standard" in European chocolate, I've never seen this brand in shops in Switzerland, France or Germany. Have to try it, whenever I get to visit the UK next...

I had always wondered why my vomit tasted like Hershey’s chocolate...

I was planning to travel to Hersheypark in 2020, but...2020 and all. Not for the chocolate, but for the rollercoasters!!!

As a European, this makes me want to try Hershey’s. Curious what it tastes like!

Initial instant response after seeing the title: "idk, because we have Belgium and Switzerland?"

90% Europeans : never heard about Cardbury chocolate.

2:49 The flagship factory is in Hershey, Penn. it’s named after Milton Hershey and is only within driving distance.

I came over to the states from Wales a few years ago, and fancied a nice bar of chocolate, so went down to the hotel shop and bought a standard bar of Hershey's. What could possibly go wrong? I'd heard of Hershey's from TV although at the time it wasn't sold where I lived. Well, I'm sure you know the feeling when you bite into something and it's not the taste you were expecting! My eyes widened and my mouth went into gag mode! I forced the first bite down eventually, but my brain refused to believe what had just happened, I assumed my taste buds hadn't woken up or something as there is no way a chocolate bar should taste the way I'd just imagined! so I took another bite, and holy shit! This chocolate really does taste of puke. I had lots of fun offering a chunk of Hershey's to my friends who were with me on the trip, just to see their reaction! We assumed that my bar was part of a dodgy batch. I know this post reads like I'm dissing American chocolate, ok I am a bit 😂, but if that is the taste you're used to then you obviously won't get the viseral reaction I had. Thanks for the video, I had completely forgotten about my American chocolate until now, so thanks for the reminder.

I remember the first time I send Hersheys kisses to my mother in Germany- she was like: why are you sending me chocolate vomit? 🤣 now I know why

I am so happy that I'm not the only who thinks Hershey's tastes like something that comes for free in a cheap gift hamper.

Another interesting tidbit about cocoa: in its natural state, it's slightly acidic and has a reddish color. It has to have alkalines added to it to neutralize the acid, creating "dutch process" cocoa powder. Cocoa powder in the U.S. is more commonly found untreated, which is why a lot of cocoa-centric recipes call for baking soda.

My parents are both from Europe and I love the taste of Hershey’s chocolate since I was born in America. A great way to eat the chocolate is if you have milk first before you eat it like in cereal as while I do love it, it can leave a burning sensation in your throat (it’s hard to explain) until you drink water hence why I recommend having milk first before you eat it.

I’m from Australia, I tried a Hershey bar once and ‘why does this taste like vomit?!’ was my first and only thought.

"Cadbury, Hershey's biggest European competitor" Everything in that sentence is wrong, but the biggest wrong is even considering Hersey as a competitor

There are several UK and European manufacturers (some large, some small) who do one or another peanut butter chocolate confectionery - Hotel Chocolat is one, and we currently have some peanut butter KitKats in the cupboard.

After I tasted European chocolate at the Polish deli, international food stores, and visited France 🇫🇷 for a month I can no longer fully enjoy Hersey’s anything. All I taste is sugar grains dissolving in my mouth. 😵‍💫

So I was right! My family back home thought I was being overly dramatic when I told them Hersheys tastes like actual vomit.

Hershey‘s aim was to produce a cheap chocolate - you can‘t say he didn‘t succeed.

I like the narrator. Nothing more inspiring than a young person who is well spoken.

I never eat milk chocolate, just dark chocolate, so I'll just talk about the chocolate. My go to chocolate has always been Hershey's Special Dark, and in recent years it was Hershey's Special Dark Nuggets with almonds. Mmm, chocolate heaven, but starting in the past year or two, we started getting them with stale or even rancid almonds (had to spit them out and rinse or eat something else to get rid of the taste), so I bought a bag of plain Special Dark, and that's when I noticed the chocolate had changed for the worse. Then they made the nuggets smaller. I started reading about a cocoa shortage which is now being called a crisis, and figured they must be cutting costs, resulting in cutting quality. All I know is Hershey's Special Dark ain't what it used to be. Can anyone suggest a good replacement?

I never knew how privileged we swiss people are until I tasted foreign chocolate 😅

They say that Milton Hershey is still being cloned and ground up as the key ingredient in making Hershey chocolate in America

I had the fortune of finding an ungodly amount of Milka at the 99 cent store. Having a Romanian step grandma, I knew what I would be missing out on if I didnt but half of them. Hershey is soooo bitter and burns my mouth.

I tried Hershey's... It was really really... Sour? It really reminds me of German Christmas calendar chocolate but with a sour background taste that slowly fades away. For good European chocolate forget Cadbury. It's Milka, Marabou and Freja where it is with cheap high quality milk chocolate.

Narrator: Hershey's is cheap and accessible Me: * laughing in european * while eating my off-brand kitkat for 40 cents

"European chocolate" ah yes, my favourite singular flavour...

I have brought European chocolate to America and no matter what the variety, European chocolate always seems to melt in the LA heat while the American chocolate does not so much. I have noticed the same difference between Australian and European chocolate. Is this also because of the difference in milk preservation, or is this down to another ingredient?

On the European mainland Cadburys chocolate is considered to be foreign chocolate only found in small British imported food stores or in the small foreign food aisle in a supermarket.

"Let's now shift our attention to the most important ingredient: Milton Hershey". Oh no, what did you do to the chocolate, Milton?!

"... European Cadbury bar ..." So I guess Europe = UK? I've never seen those in Germany.

I always figured they used a process for milk that was invented for military use, like powdered milk or condensed milk. I don't like Hershey chocolate, but their founder certainly made a lot of strides in making chocolate accessible to the common people.

Actually, the Hershey factory now has a small town built around it called Hershey, pennsylvania. But it is really close to Lancaster.

"Let's now shift our attention to the most important ingredient... Milton Hershey" 👁️👄👁️

In The Netherlands if you try hard enough, you could find Hershey’s or Cadbury’s but nobody buys it. The top brands are: Tony Chocolonely, Cote d’Or, Milka, Lindt, Kinder, Toblerone and Dutch & Belgian chocolates…

I've tried Hersheys chocolate, but was it true to the American recipe, or just an export version sent to foreign contries?

Just after WW2 as a small boy in the UK, chocolate was rationed. I only - if lucky - saw the tiniest bars (Nestles). The girl who worked in shop below our apartment was dating a US 'fly guy' who maybe to impress the girl, brought me HUGE Hershey bars. Even now the taste takes me back to those days.

Whenever I hear about a "top secret reciepe", I think: "O my God, do at least sanitary safety administration know what is it?"

I grew up with your average American chocolate, but always preferred gummy candies. My eyes were opened when I was a teenager and my family visited Ireland and the UK. I had never realized that chocolate could taste so rich and delicious, and I finally understood why I had never been a huge chocolate fan. I do love UK Cadbury, but the best chocolate I've ever eaten was from France - Bernachon.

I can't get over the fact that this video looks like it's interlaced

I agree the commercial brands are not good but their are many small homemade chocolate shops that are excellent.

English chocolate is different from German chocolate or Belgian chocolate or Italian, French, ect. English chocolate has a flavor that may taste sour or like cheese to some in Europe too. So it depends were you from and what you grew up with.

I'm Italian, never heard of Cadbury in my entire life. My all time favourite is Lindt, it used to be Kinder/Ferrero when I was younger tho.

Hersheys factory is NOT in Lancaster PA, it’s in Hershey PA. Lancaster is next door, but not the same place.

as a indian many chocolate brands came to india from usa and europe but cadbury won the race in india i think the most successful american chocolate in india is snickers and it has very niche market

You've convinced me fully to avoid american chocolate

What you call chocolate is what we in Switzerland might call a chocolate product. Meaning that it contains mainly non- chocolate ingredients. I lived in the USA for some years and my experience with much American food is limited to having it tried only once.

I still wonder why I liked a chocolate cake for the first time, actually craving the chocolate icing instead of being sicken by it. Maybe my aunt used a chocolate that lacked the butyric acid. Any other time, like I said, it makes me sort of sick and I scrape it off.

Sorta fascinating, never thought chocolate could be such a saucy subject - yet again YT schools me!

For your information CADBURY is no longer a UK brand. The company has a fascinating history but it was bought firstly by KRAFT and is now part of Mondelez. And the recipes already taste cheaper and worse. Thank you so much.

I remember trying Hershey’s chocolate syrup as a child and thinking “Is this supposed to taste... good??”

I tried the Hershey-owned American version of Cadbury and it was very similar

My favorite chocolate is Cloetta Plopp. Hugely underrated, don't know if it's big outside of Sweden

So what you're basically saying is that Hershey's intentionally "spoils" its milk before use to make it last longer, hence why it tastes sour to the taste buds of us across the water?

"Lets now shift our focus to the most importand ingredient: milton hershey" well no miracle american chocolate tastes like vomit if you push people in. This isnt charlie and the chocolate factory you know

Hersheys is filth. When I first tasted a bar I took it back for a refund. The guy ate a bit and said it was perfect.

Used to live across the rail from Wilbur Chocolate in Lancaster County. Best chocolate ever!

I love how this video completely ignores the addition of soy lecithin to replace cocoa butter. Just literally ignores it in the middle of reading the ingredients like "no these two ingredient lists are definitely the same!"

I'm Australian and I think Hershey chocolate tastes exceedingly bleh.

In Czechia we dont even have Cadbury. You will mostly find Swiss brands of chocolate. Most commong brands would be Milka, Lindtt, Ritter Sport.

I do remember than my sister once brought me chocolate from the USA after her student exchange and it was just... At the time, I would have described it as "cheap-tasting", I think barely ate any. Nowadays my American friends tell me what they miss the most in Europe is all the "spicy cinnamon" flavored stuff. We don't have it and it's delicious.

I’ve never heard of Cadbury in my life. I was sure it was either Milka, Toblerone, Kinder or Ritter Sport that was the top sellers here in Europe

My brother brought some chocolates from USA. I really thought those were spoiled somehow

used to eat hersheys kisses back when i awas a kid, now in my early 20s i mostly eat lidnt black chocolates or milka, but every now and then i eat hershey's and ohh boii that taste hits the nostalgia glands.

God damn, every time I hear milk, it reminds me of a story that my grandfather tells me. He was saying that back then farmers would add water to milk but then the milk would turn light blue so, farmers would add chalk to the milk to make it more white. But there was a problem with adding chalk, it would taste funny then, farmers would add ground up calf brains to the milk to add its creamyness to it and thats why the FDA was founded. I do not know if it is true, my grandfather was an AG agent for the state of Wisconson for 40+ years so, im assuming.