Why Gucci lost its customers 

You need a discord too!

Same with LV. They had the audacity of selling $2k plastic bags, but they still grew last year.

Gucci's quality is just as bad. A Gucci bag will last as long as a Primark bag. And when you check who made it, you'll see that the goods are all made by marginalized and impoverished communities in India, Pakistan and Cambogia. And the workers are often children and very young women working 50+ hour a week. The only thing that is made in Italy is the tag. Those who buy Gucci are the same contributing to luxury fast fashion garbage.

@@khadyadjisall5708 Haha spoken like someone who hardly knows anything about the fashion industry. Lots can be said about Gucci, but it’s one of the few brands at either LVMH or Kering that’s produced in house, in Italy - Gucci hardly use subcontractors, and if they do, it’s for cheaper accessories, and some of its denim, that’s produced in Japan. Apart from that, the fabrics of a primark bag doesn’t come close either - is it worth the markup? Probably not. But is there a major difference? Yes there is.

@@Seb2900-uq8wqyou’re late to the news that Dior is using external factories and is currently under investigation for workers exploitation. What you say is right but I think in the last 10 years many of the designers have started running the brands like fast fashion. If you look online people are selling their designer goods and constantly reducing the price because the interest is low, I stopped buying in December

It hasn't been the same since Tom Ford left.

and their previous seasons are actually going straight to outlet for huge discounts

Two words "Allesandro Michele"

I love Gucci but the new men’s clothing by Sabato de Sarno are targeted more towards the male homosexual customer. Alessandro may have promoted androgyny and unisex looks but Sabato is fully pushing out the masculine consumer. They’re going to lose a huge portion of their clientele this way. Rappers won’t even promote it.

@@ricci_x_richiesorry but Alessandro’s is not there anymore and sabato's new collection dropped in February soooo…

Thanks for sharing your insight, I wonder if others will agree. Thanks for watching too!

Agree! It´s too on your face...

Frankly I do have the money for Gucci, and I still won’t buy it for these exact reasons.

Gucci is trailer park fabulous. Makes the wearer look insecure imho

Clearly these comments aren't seasoned Gucci customers they are clearly only referencing Allesandro's designs and are clueless of Guccis history.

Exactly!! The level of consistency from Hermes the last 7 years cannot be compared to Gucci and THIS is showring proof that maximizing and capitalizing on your brand isn't always the best route. It's good for short term profits but not longer term. I knew Gucci was heading here, it was just a matter of time.

@UC3_eApzc0OMFcPM271MEnEA The quality/price ratio at Hermès is even more skewed than at Gucci.

Yes, when you think of a single birkin bag cost multiple times of a Gucci bag. Hermès doesn’t need to pay celebrity for endorsement or brand Ambassador all that. So the company could gather more revenue from all sales. Something that lower brands can’t replicated.

If the *esluxy* makes no difference, why pay more?

If you look at the history of Gucci it was already Chav in the 1980s to 2000s+, and it was Tom Ford who fix the brand and all it took to destroy it was Alessandro Michelle.

lol exactly, Gucci is quite popular amongst the "new french" from the suburbs

A trend for who? It's a lifestyle for old money wealthy. You will never see any of the European royal families wearing clothes or accessories with huge logos or monogrammed fabrics.

Yes! Love my vintage Gucci all-leather bag: no logos, no canvas; just a well-made leather bag with “Gucci” embossed on the leather. Simple, elegant, quality.

They ought to pick a country other than USA. Go to countries on the upswing, not the downturn.

Thanks so much Matthew! I'm so happy you saw it too, and thank you for sticking around as I took a bit of a hiatus. I'm excited to be posting again!!

Aw thank you :') I'm so glad you're here!!

I've been waiting to buy shoes from them for years. The last time a pair of their shoes spoke to me was over 10 years ago.

Thank you for watching!! :)

Yes! I’m back after a hiatus due to life stuff. I’m excited to be making videos again and thankful that you’ve stuck around and left a really insightful comment!!

Thank you!! 😊 ❤️

They should just keep michele and hire sabato bc michele can cater toward maximalist people and sabato go for minimalist people.. like nicolas and pharrell, people who manage kering is idiot

It’s so frustrating and puzzling to me why Gucci can’t seem to retain or keep creative talent that really drive demand and sales for them. Tom Ford really revitalized the brand and made them sexy again coming into the new millennium before he left the brand due to Gucci becoming too “controlling”. Michele was the next designer since Ford to really overhaul and rebrand Gucci in a way that really capitalized and made Gucci desirable again in time for the post-2010s leading up to the pandemic. I’m trying to understand why Gucci decided to go with Sabato de Sarno for a new rebrand but honestly it is just so boring and lackluster to me. To even think that they can slap on a new “luxe” aesthetic and compete with the likes of established luxury houses like Hermès as such is delusional as Gucci never that kinda brand. Will see how long Sabato lasts and if this new era at Gucci will do the brand any favors

@@SoCalDreamer91 i think they follow the quiet luxury a bit too late, people already going back to bold fashion. Another thing is if u look at Mcqueen and ysl used to be couture house now all the brands look the same. Most of their creative director used to work for either jonathan anderson or phoebe philo.

This is so kind. Thank you!

It's like why do you need so many brand ambassadors when they don't even bring in anything. I think they forget that fans of this ambassadors can not afford Gucci.

Aww wow, this comment means SO much to me. Thank you :')

Love that you're here! Thank you!

And ugly and tacky too

Thanks for watching! That's really cool you work in the industry, I'm sure you hear a lot of interesting things everyday

Ewwww

Thank you for watching!!

Thanks so much!!

Because investors trust Arnault’s leadership and decision making abilities.

@@cap4life1 thank you for responding

I am! :)

Awww shucks, I missed you too!! 💕

Majority of the world doesn’t care for bts or K-pop

@@martinxian6023 I have to go into a bit of history, since a lot of my viewers are not fashion industry folks but more so curious consumers of the brand. Also the back story was important in understanding how Gucci got 2 different customer segments in the first place. The back story was only 2 mins of the video :) Maybe I’ll add sections so people can skip ahead!