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Why hasn't Maruti-Suzuki Jimny been a sales success? We explore issues facing this off-road vehicle

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In the first six months of 20-24 between january and June, the Maruti-Suzuki Jimny sold 1815 units. This is against over 35,200 units sold by its biggest competitor the Mahindra Thar. With a Five-door Mahindra Thar on the cards, will the Jimny be impacted even more? Or will sales to the Indian Armed Forces and Paramilitaries help lift this extremely capable off roader out of itrs sales slump? Watch ThePrint's Contributing Editor Kushan Mitra explain why he thinks the Jimny hasn't been a sales success and what comes next? Particularly with some very attractive offers on the car.
#MarutiSuzukiJimny #Jimny #MarutiJimny #MahindraThar #TharArmada #AutomotiveNews #MarutiSuzukiNexa #NexExperience
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Опубликовано:

5 сен 2024

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Комментарии : 118

@subratamandal5202 Месяц назад

I beg to differ. Jimny doesn't have an image problem. It's failure to capture the Indian market is solely due to insanely high pricing. Mr.Shashank Srivastava and his marketing team should accept their failure n resign. First they looted the genuine Jimny lovers like me n now they r offering huge discounts to lure those who do not understand Jimny and it's character. Bunch of idiots!!

@sattwikchakrabarti Месяц назад

Absolutely correct…. It’s absurd pricing killed it at its birth itself…

@zonakmahanta Месяц назад

Agreed...also very little space and small tires make it undesirable to many...

@AronOutdoors Месяц назад

You are correct!

@nayyarsons Месяц назад

I am the third buyer of jimny in chandigarh, got delivered in june 2023.... I knew that the pricing is at least on 2 lakh higher side whereas suzuki admins were reasoning as premium product.... Now I feel I was cheated when Jimny is offered at 3.5 Lakhs discount.... on the other hand when I bought Thar, I was delivered at the booking day price which was comparatively 1 Lakh cheaper than the Current Price... and I felt obliged......

@dilipmahanta8479 Месяц назад

Why this big discount... any serious issue exists.

@bikramjitthokchom4985 Месяц назад

Bring down the price of the top model to 12 to 12.5 lakhs on road...then it will definitely sale great.

@rrk102 Месяц назад

8 lakh v kr de koi nahi lega

@anoopraghunath2471 Месяц назад

It has 4*4 equipment u idiot…why dont u ask for 5 lakhs then😂

@VarunMaheshwar007 27 дней назад

Sab lere hai

@devgenesis6436 23 дня назад

@@rrk102muje dila do 7 me le lunga 😂

@siddharthbarwal9250 Месяц назад

I have got the Jimhy recently. In Shima, Himachal Pradesh, it costed 11.6 Lakh on road for Alpha Manual trim. For enthusiasts, this car offers everything. Its good on performance - light weight, narrow, robust 4x4 gearbox. Also, the build quality is way better than other Maruti Suzuki cars. This is a proven product. ONLY ISSUE WAS THE PRICING. IT SHOULD NOT BE PLACED 11L ex showroom for Alpha Manual. Pricing is the only issue. This vehicle is a breed apart.

@Shuttertext Месяц назад

We wanted 5 door thar and 3 door Jimmy. And they launched the reversed

@dilipmahanta8479 Месяц назад

3 door Jinmy would have been best matched

@JB-zp5fb Месяц назад

Only one reason - Maruti Suzuki's GREED.

@sirprisoner Месяц назад

Simple reason - It's pricing is flawed. Yeh price me to aaur bhi aacha options hai market me with better features. Size is not the problem here. Actually Jimny s better suited for offroading, especially when roads are narrower. It's size is a game changer when it comes to parking. Jimny has better mileage in comparison to Thar. But at the end price is an important factor for Jimny's performance. In comparison it's predecessor Gypsy was a popular car in its segment. Because of the pricing of the car.

@speedbird109 Месяц назад

Jimmy looks vitamin deficient when compared to Thar.

@shaleensharma2731 Месяц назад

And muscle deficient 😊

@तरबुज_खाने_वाला_राक्षस Месяц назад

🤣

@srschhina5295 Месяц назад

Though comparing the Jimny with the Thar is absurd, technically, SIMILAR PRICING but naturally would bring up a comparison. Maruti could have easily introduced the 3 door a few years ago when they set up the assembly line for exporting it. At 9.5 L on the road, it would have found reasonable acceptance. The 5 door should have been priced at the current discounted price and it would have seen better numbers - probably a steady 1000 units a month. Something those clever ( greedy ) marketing honchos at MSIL can learn from M&M 1) Give people options. Don’t be dictatorial - Only the 5 door angel of the Indian market !! 2) Be brave to offer all variants possible. 3 door and 5 door and sensibly space them price wise. 3) Talk less, do more. The Jimny - a great little 4wd. Poorly handled by the Maruti marketing team, sadly. Fact - Maruti could never think of offering the Gypsy with a passenger side rear view mirror in it’s 35 year production run nor could it improve the flimsy tailgate hinge support in 3 decades ! Just a disenchanted bunch not fit for selling 4wds !

@shailendradeopa2089 Месяц назад

Jimny should have body coloured bumpers. It will enhance the looks much more.

@amitdesai2421 Месяц назад

'Small Size but High Price' is only reason, not its charactor.

@paragdate7492 Месяц назад

Make it 300 mm wider and about 400 mm taller ,this will change its look.

@cornfieldexpress Месяц назад

One of the more sensible takes by mainstream media.

@FireRocket-xg8rf Месяц назад

I went to showroom and finalized my 2023 jimny Base model @11.1 lac on road next day they stop responding for my phone . …..😂😂 from Hyderabad…

@popohorndo3928 Месяц назад

I've booked an Alpha MT for 11.9 on road

@FireRocket-xg8rf Месяц назад

@@popohorndo3928 in Hyderabad..?

@FireRocket-xg8rf Месяц назад

@@popohorndo3928 can you tell which place are you from

@FireRocket-xg8rf Месяц назад

Where did you booked

@pavanmyneni2075 Месяц назад

@@popohorndo3928 where are you from??

@pulkitrsood Месяц назад

Underpowered/oversized, definitely overpriced, definitely comfortless. MS hit above their weight with Jimny against Thar. What will work is 3-door, 12 lakh top variant.

@DL-DOMINAR Месяц назад

Depends on where and how you are using this vehicle. Returned after a grueling expedition to Lahul-Spiti. The Jimny was a true mountain goat, agile, light and versatile. Thar a direct light from Jeep's Rubicon is a good vehicle better suited for black top roads in my opinion.

@pulkitrsood Месяц назад

@@DL-DOMINAR Thar is power, Jimny is tactic. But, 5-door version lost in both urban and off-road markets. Why? The engine is not upto the mark for added weight and balance dynamics, you can feel it if you've driven the 3-door version. They should've given the 3-door option too. Now the new car-enthusiasm has died, launching 3-door won't do much without huge marketing. MS acted over-confident at best, arrogantly stupid at worst.

@yathidas4087 20 дней назад

12 lakh also high , below 10 lakh is ideal pricing … now damage is done

@sirshikhar Месяц назад

What is the safety rating of jimny and that each?

@netke6177 Месяц назад

I like only one thing of Suzuka cars that is it's smooth engine

@BertieJasokie 21 день назад

Huge discounts of upto 4 lakhs (with financing) made it sell 4000 units in July.

@CampTlangram Месяц назад

4x4 car is only for enthusiast, so numbers of 4*4 suv wont be seen like city or road oreinted car.

@branduncensored3896 Месяц назад

Jimny is a great reliable vehicle. Jimny has lot of demand all over the world including developed countries. I dont know why India as a poor country has problem with Jimny. Not too long ago Indians were driving Ambassadors, now suddenly Indians have become picky? lol. I mean, the way some Indians are calling it a "small toy" as if they are citizens of some oil rich country shiekhs.

@tendar6666 16 дней назад

It’s a niche product

@Lucas-ix8bg Месяц назад

This new model gypsy/jimny came in too late. People were expecting its arrival long long ago. They should have replaced the gypsy with it long ago. By now it would have had a cult following. The glitter is gone cause everyone knows that it is an old vehicle coming in as a "new" flimsy(compared to others) 4x4 lifestyle product at an exorbitant price point. Thats exactly how a good people's mover Chevrolet tavera was killed too. No upgrades and milking it to the last breath.

@omkarkancherla9410 Месяц назад

Bring three door jimny.

@Vendeta552 Месяц назад

One major reason is the late launch. India launched this thing almost a decade later after it's launch in international market. 80% of the offroad enthusiasts at least around the place i live have gone for thar including myself. We were all waiting for this but it took forever and before it was even launched me and my company were saying that the sell of this car will flop hard because of it's late release and that's happening exactly

@Binsonjy 2 дня назад

It is a different breed and should be used as a lifestyle vehicle where it is suitable in the indian roads for normal use and off road too! The pricing and marketing failed

@ryanspetprojectfinsfurfeat5253 Месяц назад

All said and done we Indians look for few basic amenities if you could call them, like bottle holders, here I mean water, so chill. And if we don't have a spare wheel it's cool, but, we do need a mobile holder an armrest ...to pick a few..next the seating.. rear seat 2 they need to stretch that to a comfortable 3.. The brash interior quality is of no practical use so can be ignored but please give the Indian driver the least we expect... Do these small changes and your numbers will grow The back seats are

@YumnamNilosingh-h7r Месяц назад

Need to increase breadth between 17 to 18 hundreds mm

@infinitebeing1119 Месяц назад

The size is perfect. It need 20hp more power and optional offroad tyre from dealer.

@nayyarsons Месяц назад

@rpworld5288 26 дней назад

Indian2... May be CNG varient...

@n.zubemolotha7669 Месяц назад

Too expensive for nothing… Jimny was supposed to takeover the great Gypsy and everyone expected the price to be within the range of Gypsy… much below 10L. Jimny will be off-road soon.

@BJ-zr2qz Месяц назад

Base model 9 lakhs and top model within 12 lakhs will definitely skyrocket the sale.

@reddpill 24 дня назад

The head of Suzuki India who dresses like he's auditioning for the next top-gun movie during the launch, compared it to a G-Wagon, hence the chrome grill decision. Then decided to up the price because of it. The real issue is not the image of the car, it's the out-of-touch CEO who almost sunk the product by over-pricing it due to greed, while the product itself was a bare-bones offering (See engine, gearbox, interior). The forced lowering of the price by Suzuki due to a -35% Y sales decline shows how out of touch they were, and the CEO should look for a job in Hollywood.

@gamingshortzzzz4480 25 дней назад

The price cap. Must be aeou d 10.lakhs

@user-qo5gs9pp6p Месяц назад

10laks is max for such a car

@ramkishorpoddar Месяц назад

Expected better substance from the Print. Report barely touched the answer to the question that it started with.

@wardgood9546 Месяц назад

Thar with its a macho looks well fed and attractive for buyers meanwhile jimny looks malnourished 😂

@banty2beta Месяц назад

small car and big price is the main reason

@raghavendratambde859 Месяц назад

This seems Mahindra sponsored review 😊 ..

@interceptingthetime 5 дней назад

Maruti sponsered?

@tinguzz Месяц назад

Thar is bhokaal 😅, the way royal Enfield bullet was popularized by movies thar is also popularized as alpha male's vehicle 😅

@space5482 Месяц назад

Jimny needs to cut it's price by having only 1) high ground clearance 2) 4wd 3) powered windows 4) central locking 5) AC No need for any other features, just basics

@santhoshss6045 Месяц назад

There is nothing conveyed in this video. Just one sentence extended to 5 minutes

@yathidas4087 20 дней назад

Customer changes … won’t take all shit if the price is almost double

@simphiwekahla8944 Месяц назад

Because it is bloody expensive. Reduce the price and then maybe we can talk.

@varunkant9366 15 дней назад

No explanation

@praphulkumar8281 Месяц назад

Maruthi is back on RU-vid marketing!

@user-kx9bv4xk8m Месяц назад

Overpriced!!!

@appujosephjose6129 Месяц назад

I stayed with the video till the end to know the reasons why Jimny was not a sales success. But no answered were given.

@rcggn Месяц назад

None of the comment posters own and drive a Jimny 😂 Koi chalao toh jaane 😊❤

@siddharthbarwal9250 Месяц назад

True story

@lonerangerswu576 Месяц назад

Because it is too small, if it is bigger it could have sold but it looks like mini thar.

@stfunub646 Месяц назад

Looks like a jacked up hatchback & I believe it's underpowered. Off roading cred might be all good but 99% of ppl who aspire to off road - never do.

@viliebeimeru6722 Месяц назад

Too expensive is the reason and it is too small for today's market

@manvendrasinghrathore4861 Месяц назад

pricing is high...

@kusumdwivedi518 Месяц назад

Failure of Jimmy is due to RU-vid influencers sales technique that's why Maruti raised the price Even That 4x4 is failure in terms of road running, most of them are parked after 1-2 Leh trip Now these so called Auto influencers will push 5 door for 1 year waiting period and high price so again a loss to customer. Customer need 4x4 car within 10-12 lac range till then sell old buy new , sell new buy fresh............so on BTW few RU-vidrs sitting in small room and driving bike , gives tips on what a Ladder Frame Chassis is capable of.

@jameswahengbam-uv6ez Месяц назад

Bcoz prices n vehicle doesn't match

@nv9991 Месяц назад

It sounded appoligistic sales pitch.

@Bigdave123 18 дней назад

🤣 SMALL ENGINE, SPACE, POWER, for 15 lakh. 😂😂

@vspatmx7458 Месяц назад

I sold wagon R and bought i10... Andn then didnt look back . Thereafter it has been Verna Elantra Tucson only Hyundais And 1 hycross innova But zero Maruti

@ChessPlayer78 Месяц назад

No ADAS, no hybrid engine,

@navajitkhound1900 Месяц назад

launch 3 door at 7 lakhs

@coolian00 Месяц назад

good sales pitch .....,,,,but thar is the dude

@abhinavsrivastava1969 Месяц назад

Is this a paid review ? When on The Print, please follow Mr Gupta's guidelines and flag the video as 'sponsored'.

@Cromuland 15 дней назад

This is a TERRIBLE video. He talks about the Capabilities of the Jimny, but says nothing about the Capability of the Thar. No. He focuses only on the LOOK of the Thar. The Thar can do pretty much what the Jimny does, and has a better engine and a better gearbox. The 5 door Thar is even better! This feels like a paid or extremely biased opinion.

@B.KRRISHNA Месяц назад

Why man y?

@ami.7 Месяц назад

Jimny would have been successful if there was no thar

@tripura123abc 3 дня назад

this is a policy of marketing,stategy of NEXA business for excel in sell for useless/unpractical product in the market.If the product is good and genuine, no need of such large scale add in the market.This are all paid review by NEXA.

@neelofazrath Месяц назад

Worst auto video...cut the clutter banao....auto video print valo se nahi ho payega

@vkmenon4117 Месяц назад

Bad review. Nothing new or worth the 4 mins

@kaihtheloner Месяц назад

@1:17 - Reviewer says - "It does not have a performance problem" 😂😂😂😂 Lots of people are purchasing mods to enhance the acceleration of the car since the 1.5L petrol engine is anemic and has to be driven hard to eke out power from the engine. Now I know some will say, Jimny is an off-road vehicle, it doesn't need it's engine to have good acceleration or power but to those people I'll say, just look at the sales chart. There are other issues as well like - Suzuki being over greedy and pricing the Jimny very ambitiously and also the fact that it doesn't have the road presence like the Thar and oh so many more other reasons.

@rksingh5571 Месяц назад

M-S should had relaunched the Samurai as Gypsy Classic at this price bracket against the Thar, instead of this little pony... 😂😂

@sandeepshankar5282 Месяц назад

It's like a toy car.too small

@MP_mp20 Месяц назад

📃 paper

@pritpalsinghsandhu6459 Месяц назад

Overpriced and 4 seater

@ChittaRanjansingha-xb8re 19 дней назад

a tin box...

@chachagamerhaihumare5637 Месяц назад

Remote se chalne wali car lagti hai 😂

@freakout4775 Месяц назад

I want my refund!

@conflictvideo3014 Месяц назад

Bro even the name is bad, i read it as jimmy. Who would wanna a buy a vehicle name jimny, Thar sounds more buff and it's name just roll off the tongue & don't get me started on the looks much less the price.

@nayyarsons Месяц назад

Sounds like Miny.......Cooper

@shreeganatra3618 Месяц назад

This guy is putting me to sleep

@mundakuchi Месяц назад

All suzuki car are over priced...with 1 to 2 stars build quality...

@Nomadic_deys. Месяц назад

Jimny is more of a toy than a car .

@Yaar_Punjabi_Of_Uk Месяц назад

Very Good like subscribe 🎉🎉🎉🎉

@amitchand7216 Месяц назад

This car is worth 9 lakhs not a penny more , it's an over priced baby SUV, anybody who wants to pay 12lakhs for it is an an idiot or has too much money to spend on useless things...

@BASUdotDJ Месяц назад

Paid review for Jimny. Not even a proper comparison with Thar! Even if Jimny is good, such videos will not help it. Anyway, both the cars are just partial off-roaders, without having a central differential.

@prasannarajendran9315 Месяц назад

What is this guy blabbering that Thar and Jimny are not competitors.. Both are priced at the same level and both advertise their off road capability to a large extent and he thinks They are not competitors foolish video

@amithabv1060 Месяц назад

Jimmy is a proper off road vehicle. Thar is a 🤡 off the road. It's a show car which is underpowered and over hyped by insecure and inferiority complex ridden Delhi NCR and Punjab crowd