Why Hasselblad Cameras Are So Expensive | So Expensive 

Swedish don’t work for a bowl of rice a day!

The Children assembling the cameras have much smaller hands, that is why Canons cameras are so small. It's not the sensor.

maybe youre wrong.. 100% handmade.. canon and others not 100% made by hand.. it's machine lol

@@officiallyrics9469 is there screws in those other cameras? Pretty much guarantees it’s done by hand (with torque limited electric screw drivers). Have you seen consumer electronics assembly lines?

Every Swedish brand price is 10000x by saying it was handmade meanwhile other countries handmade too & put it inside their products 🤣😂🤣

I'm not a big fan of apple but they need to stay away from this video 😅

actually, i would love to get one phone without any cameras

well to be fair in the camera world most cameras are sold without lens

Any camera that isn’t a point and shoot is sold without a lens. Nothing specific to Hasselblad

Still laughing 😆

I own a Mamiya RB67,the RZ67's predecessor...and the lenses I have for that are sharp too...very sharp. Mamiya Sekor glass is superb, as anyone who owns one will tell you.. but to say Hasselblad lenses are obnoxiously sharp is unfair in a way, as that is what you are paying for, to get the quality in your images. I also own 3 Leica's , which, like Hasselblad's are expensive..the only reason I have mine is I got them for good prices when I had the money. their glass especially is expensive, and produces beautiful images, part of the reason they cost so much. you want quality, you have to pay for it.

@@catey62 I was just telling a story that happened 30 years ago, there is no need to get personal on the subject of whether one lens from 3 decades ago was "sharper" than the other; Annie Leibovitz did not say the Mamyia lenses were not sharp, she simply philosophied on the fect the kind of "sharpness" from the Zeiss T* lenses from the period didn't please her, and she preferred the Mamyia lenses. No need to get uncomfortable, or competitive about it; it is ancient history.

@@chicobicalho5621 Nice anecdote. I think Annie used to shoot a lot of people with skin worse than it looked in the retouched photos!

"Obnoxiously sharp." I have been struggling for years to explain why I don't prefer digital images. Thank you.

@@catey62 sharpness is not a litmus for quality. toss that lens slightly out of focus and the quality suddenly drops? i think not. you can create beautiful images with any film camera, spending thousands doesnt automatically make the camera quality. i'd much rather shoot my bronica over any of these over priced relics. leica and hasselblad have not done anything groundbreaking with film cameras that cant be replicated with any other cameras/lenses. to act like so is just beyond silly and ignorant.

Hasselblad x1d is an old model. You mentioned nothing about the X2D 100C .

In the beginning of the DTP revolution everyone was like this with Macintosh, turned out to be hot air, basically

i owned a GFX100 now a X2D, no way i'm going back to fuji

​@@lnz971You mean you owned a GFX100 and now own a Sony.

True, but not the other way around

2. Or either made in Europe or Japan with an extremely hard pronunciation.

@@slr7075 3. with a limited run

I’m selling my finger nails..because they are..

@@tzr5864 and it takes a long time to make or it needs “extreme precision or it won’t be as good”

Made by soft and caring Swedish hands. Lol

This one is actually reasonable as it sensor is medium format.

Art

The sensor is made by Sony. This is the least impressive so expensive that makes no sense. They "tune" the sensor and each camera takes a whopping 6 hours!

@Aqua Fyre PERKELEEE

Those Zeiss lenses weren't actually Zeiss, just Sony lenses which licensed the Zeiss name. Similar to the 'Leica' lenses Panasonic make for Micro Four Thirds.

get a Pentax Medium Format

Shame you have to use them just because of the name, considering the fact that when shooting film the image is dependent entirely on the lens and the actual film itself, while the "camera" is irrelevant

@@fakename287 why shame on them if its not their fault there’s nothing wrong with using brandname

Watching people take digital photography seriously is like observing children on the playground. All these kids tossing words around that they dont even know the application for, pretending like theyre photographers. Theyre just like the clients looking for someone to shoot a name brand camera, ignorant and self assured. The complete irony of this whole thing is that even a 400 iso medium format frame on film will have more resolution than these stupid 35k cameras. New tech + sensationalization + ease of access = a shit load of dilettantes have been born, and quite frankly all they do is obfuscate any conversations on actual photography with their self assured ignorance and lack of passion.

cool

I agree with you on the Mamiya format and quality. I personally didn't enjoy the weight of the RB.

@@kenlor71 Wieso? Die RB/RZ waren eh reine Stativ Studio Kameras, also vollkommen egal. Für unterwegs gab es die 4,5*6 und die war richtig gut.

Is all of the cost upfront for this camera? Is there any after purchase servicing that increases the price of the camera?

The vast majority of people watching this video (including me) come from the perspective that spending more than a few grand on a body (and perhaps the same again on a lens) is 'a lot of money'... To be fair if its just a hobby and your an average person it is. If its a profession then a whole lot more factors come into play, is the client going to see the difference? Am I going to make margin on the body of my work if my tools cost so much? Etc. etc.

By the way, great picture, sir.

But if we are talking about Hasselblad, then in this case the image quality is essentially formed by Fujinons and a Sony`s "medium format" (sorry, I'm from film times and for me the real medium format starts from 6 × 4.5 cm) sensors. And as a result, a considerable part of the cost is formed by the prestige of the name. Fortunately, some Chinese companies (including DJI) that are now buying up European ones (those who could not stay afloat themselves in the conditions of the business economics and the market) are in no hurry to deprive them of at least an authentic place of production (assembly), adding some sense to the inflated cost. Ironically and unfortunately, a company from Europe actually eliminated another glorious medium format equipment company from Asia in whose products I always found much more common sense - Mamiya.

@@MitosVC .... not to forget sony eliminating (though on the sly) Minolta... Although Minolta paid a hefty fine to HP for adopting HP's fuzzy logic in their xi cameras, Minolta was sailing well at that time. Konica too played a part... Corporate cannibalism...

See Fuji GFX series

@@chiquita683 fuji gfx doesn't even come close to the sensor size of the Hasselblad.

If you buy a camera from Sony for 30k it will definitely beat this one

@@It-s-me-P "my phone has 200 mp so it wins"

@@It-s-me-P but sony doesn't have any 30k cameras.

True

Big sensor, yes. Very big? NO.

I believe everyone would really appreciate the quality in their pictures

Yup but still i really need a camera like that

@@atXP. but i guess you gotta wait a decade for the prices to drop because even till now making high quality pics is hard

That's why Hasselblad will disappear soon.

@@andersgale9544 will it though? This camera is not just luxury, it does what DSLRs struggle to do. If you're a person or company looking for the best image quality out there, you might need to hire a photographer that operates this level of equipment. Jewelry, fashion, art, high-end products, etc., these require the highest level of photography in the market and it will continue this way.

I agree. I have the oldest Sony A7R, and I had the standard lens that comes with it. 28-70. The taken photos were bad. I was stunned by this. Because it was supposed to be a good camera. I sold the Lens and got a better one. It's like I got a new camera. The photos were so different !

They don’t make their lenses! The old ones had Ziess lenses and the modern ones are made by Fuji!

@@polluxblaze : yes as it is not a DSLR - it is a unique mirrorless system, very well suited for remote operation and multi camera arrays.. (think multiple robotic gimbal dollies - controlled from a central station. - Directors cut in real time.) Large sensors really do excel at low light operations - natural look high detail. (edit: - low light performance due to larger detector site per pixel - for any given number of pixels compared with smaller sensor - pixel size and performance in this camera will be comparable with other Sony - with more detail)

Swedish labor comes with a heavy cost, so does the name ofc.

Well it's just another case of different nationalities working together to make expensive stuffs....

Same bro same

Saaame

Hha

LMAO, Good point

😂😂😂

Yeah the H6D is far better than H5D from my very little experience with it.. Yet.. most of the time i use my H2D and "knock knock" no issues

Jfc tell me about it. The H-series cameras are always finding new ways to break, the X1D is just starting to gain traction, and nobody's figured out why to buy the 907x yet. There's a reason most Hasselblad shooters still use the old V-series.

I work daily with 3 different H5D cameras and can understand your frustrations with them completely. All 3 of ours last about 5-6 months before breaking down completely and needing to have sensors replaced by shipping them back to Sweden...

Our technic-profs said the same. I trust on the Fuji GFX line. Medium format too and way consumer friendly. Hasselblad works only analogue. And then the prize gets mad because of all the collectors who buy them.

This seems to be common with high-end electronics. More consumer-grade electronics that sell millions of units have honed their software and worked out all the bugs but at the top end you're looking at proprietary software developed by just a few people with minimal testing and there will be bugs, lots of bugs.

He's not supposed to stick in the camera, lol.

@@heru-deshet359 that’s the joke lol

@@Isai314 I know. I said it because I'm sure some people won't get it, lol.

I'm sure you were fine after the "entry level". ;-)

hahahahhaha

Oh wow

And the 9 Pro camera photo quality is still god-awful. Sad stuff.

@@CitarNosis317 nope... compared to the pictures at the launch...I actually prefer my OnePlus 9 pro photos over my iPhone 11 pro max

Mostly marketing gimmic. Like beats tuned audio in HTC phones, lol

@@0741921 lol, and people really use phone speakers to listen to music. how pathetic

I doubt there is any manufacturer who makes every part of a product, even for a pencil.

@@grandrapids57 My bad, I didn't want to imply there's something wrong with 3rd party suppliers. My criticizing was aimed to the lack of R & D. Or forget R & D, just removing the software bugs. Or leave the bugs alone, but at least buy a cheap optical comparator at ebay ...instead of checking part tolerances "by sound".

@@grandrapids57 but as a company focused on manufacturing cameras , not making the sensor for your camera is like not making screens for TVs.

@@Cockalicious In that instance, almost no maker of video equipment make the LCDs. GM for example doesn't make the chips, tires, steel, plastics, leather, some times entire interiors... but they do create the specifications. Get into the world of manufacturing, and one will see. Confer the early history of Dodge cars- they made nothing, only assembled. Harley, for example, does not make any gauges, brakes, wire, hose, tires, steel, glass, plastic, hand grips, chips, filters, oil, grease, paint, etc. Chevrolet for decades didn't even make one car body. If someone makes a tree house for a kid.. will that person fell his own trees, and buy iron ore to make his own screws?

Hasselblad is a small (210 employee) specialty company making cameras to an extremely high degree of quality that's sought for every specific applications. Their insanely high quality standards and the relatively tiny size of the company means that they're only able to produce roughly 10,000 cameras a year compared to other companies which are making millions of cameras every year (not every company benefits from economies of scale). Of course they're going to be very expensive. This video shows the insane amount of work they put into each one. Not making the image sensor themselves doesn't mean their cameras should be less expensive. From the video, you'll see there's A LOT more that goes into their cameras than just the image sensor (not to mention, those image sensors are very expensive to begin with). I don't understand what you think you mean by "proper manufacturing tolerances and automated calibration and testing would make their excessive manual work unnecessary". They're not trying to make mediocre high quality cameras, they're trying to make the best cameras around. You don't understand the value of that highly skilled manual labor from individuals with years of training to perfect their craft if you think it could be automated without a significant drop in quality.

Your profile picture make this 10 times better

Bro you have a bank account?

The professionals who earn tens of thousands a month won't think twice in purchasing it if they feel this brand will significantly improve their work. For them, it's a worthwhile investment.

And Leica is the Cadillac

@@ilistentoshoegazeandimdead8014 nope Leica is way better than that

Hasselblad is the Bugatti and Leica is the Rolls Royce

@@fryderykchopin1381 good analogy

@@Uns46 Old caddy are good

they aren't that expensive though. you can get a z5 for 1k. its got a computer inside it and a full frame sensor

Photography is an expensive hobby

Extremely good bodies are available for around $1,000 from all three manufacturers.

You are peasant

@@peterdecroos1654 Z5 is kinda bad imo

That is why the people using them are professionals. Accidents do happen and that's what insurance is for. I haven't used a Hasselblad digital but I shot with the 500 and 503 series film cameras and a Phase One IQ4 150mp camera.

@@bnkrazie wow! Thabks for giving idea

What is wild is that I have dropped two of them. Both worked fine.

So you’re saying you could kill a witch with this camera.

That’s 3,200 Detroit homes you’re dropping

Those were never fans!

Hassy has come out with firmware upgrade ''à la Fuji'' though. Take a look at 1st generation on X1D on the used market, they are holding their value just fine...

@@gibcoprobe66 : I have all the latest FW updates. Unfortunately, Hassy moved on. They don't care about X1D any more. Word is out there that sensor reached its limitations and no future FW upgrades will include X1D. Btw: I paid $9,999.00 for my X1D. Four months later, Adorama dropped the price to $5,999.00, killing resale value of any X1D out there. Nikon and Canon protect their prices in the US, Hasselblad doesn't. Go figure...

Super useful comment. Like many expensive EU cars. totally unreliable and after-sales customer care is 'SHOCKING'. See John Cadogan Autoexpert on RU-vid for supporting evidence of my statement. Korean brands are always one step ahead with warranty periods and reflect their far superior reliability and minimal warranty claims. German and French crap can't compete. eg. Kia Stinger comes with TEN YEAR warranty in USA - again see John Cadogan's take on this.

@@elmono3939 capitalist moment

You pretty much repeated the video. It's a niche product that won't work for everyone. It's not expensive because its best at everything

@@0741921 so what's the point for those who actually buy it

@@SKULCRUSHR if you shoot commercially you want your colours to be same as in real life.

@@bentejd8927 got it, thanks man

They once had the biggest, best accessory system for pros in the world. Not so today although their special products division still has some goodies.

But, read through the comments here from people who have used their high end cameras. I would say that their reputation amongst photographers is not being over-hyped here. And I have to approve of giving more visibility to companies that build things by hand. So many of us complain about the throw away consumer world we live in, but then act like any companies that are trying to do the opposite are elitist.

As someone who owns hasselblad cameras, everything stated was true. It’s a camera used by many of the greats photographers to have lived

@@heytheist9349 OK...but did you stop to think that maybe sony OEM manufactures the sensors for them? You act like you're "thinking critically" about it but you're pretty much ignoring the most obvious conclusion....lol.

​@@deanroddey2881All cameras are built by hand 😂 Most professional photographers use full frame cameras, not medium format.

​@@michellecarmona4627In the film era, but not in the digital era.

This is one of the reasons photoshots/filmsets are so tiring even when there's not much to do, there's no room for error

AND YOU DROPED IT LOL 😂😂🤣🤣😂😂🤣🤣😂😂🤣🤣

@@stormchaser300 Ofc not, I held on to that shit like it's my offspring, h2 body with p1 45+ back costed about 20 grands back then

Because you made so much money having to constantly repair them? 😂

@pan Potejtoyea yea, everything is a conspiracy for you

@pan Potejto what is corona virus story 💀😂. You must be american

@pan Potejto bravo bro, bravo

Dif you believe 60s tech can reach the moon?

@pan Potejto let me guess, you belived that the earth is flat.

all true. and even though nobody knows what a hasselblad is, well, it's like driving a Rolls instead of a Bently. I've said my nikons are like my rolexes and brietlings my hasselblad is like Patek Phillipe and panerai! niether of which i have...but i'd really really like that Panerai diver's chronograph!!! hahahahaha

@@havocproltd Please dont put Panerai in the same sentence as a Patek.

@@havocproltd what’s a FujiFilm then? BMW?

@@Irfan87 wow. i thought "I" was a snob!!!

@@miamitten1123 I really don't know that much about Fuji. AND... I certainly made NO disparaging comments about that venerable company. BMW, that's a different story.... I'm too drunk coming off a 13 hour drive in a motorhome ( and unpacking! ARRGHHH! That's the drunk part! ) to open that can of worms. Do you like your beemer? do you like your Fuji? Do you like your patek? Fantastic! I didn't say ANYTHING bad about any of them.... drunk john? yes, lets leave now...

Sensor is much bigger on the hasselblad

From what I've seen in RU-vid reviews the Fuji medium format cameras are great but they do say that they aren't true medium format cameras. The Hasselblad still has a larger sensor.

The others are correct the GFX is a smaller sensor BUT it is still medium format, basically anything over FF is usually considered medium format. BUT for the price, I have the means to buy a Hasselblad right now, but it just doesn’t interest me. You REALLY have to need one to go buy one. They don’t make sense for like 99% of photography. If I wanted a larger than FF sensor I would totally go with the full body GFX, it might not have as big of a sensor BUT it’s more versatile, I would be more likely to use it by itself in an greater array of work.

@@lord6162 But the Fuji is still overall much superior. Tried all medium format cameras and finally bought the Fuji GFX 100s. It’s a monster.

@@retardinho5048 I use a X-T30 which I really like but I can't imagine how awesome a medium format fujifilm camera must be. 👌

Yeah these days most people who buy medium format cameras work on the fashion photography or advertising industries and it’s most of the time not even them buying the cameras, but the studios they work at

@@alvareo92 And also not to mention how quality cameras on phones are getting

Can't agree. I am a semi-retired (77 years old) pro photographer. I have two Hasselblad film cameras (early 1970 vintage).... 500 CM and 500 ELM that were my goto cameras for years.... finally switched to digital about 20 years ago with Nikon DSLRs (because they could use all of the film lens I had accumulated over the many years). I sill have those two Hasselblads and lens assortment and still use occasionally. The only issue I had was the ELM batteries which I replaced with a simple home made mod to allow it to be used with a common 9 volt transistor battery available anywhere. In all those years I NEVER had a failure of any Hasselblad camera or lens. This included extensive studio use as well as in the field and even tons of wedding and model photography. Personally I enjoyed the square format over rectangular formats as it could be left square or cropped in a variety of ways based on need rather than being committed due to shooting in rectangular format which would still need some cropping to standard print sizes. I also still shoot 4"x5" film format Linhof view camera also when I need view camera abilities. I can't say I had good luck with Mamiyas..... I tried a RB67 for a short time and found it a real PITA to use. Never liked the 645 format for various reasons.... mainly the issue with the non- square negative. In any case, digital is the way to go today due to rapid advances in tech and image quality as a result. I have my own color and B&W lab still but today everything i print myself is done with my Canon PRO 1000 printer unless I need a giant size enlargement. Still miss the square format in digital though.

@@RobertKarlBerta I’m glad you were lucky, but starting at about 1975, 76 we (the members of the Foto Designers Club, a Europe wide connection of professional photographers) were confronted with the question: Do we want to work with a toy - Hasselblad - or a tool. Many of us tried first the Pentax 6 x 7. But you couldn’t change the film, the mirror was extremely heavy and always a danger of receiving blurred - or even worse, partly blurred images - so as a professional camera that was not an opportunity. We were so well taught , believing that there was nothing better than the Zeiss lenses. So we were testing at exactly the same conditions the Mamiya lenses. The results were equal, sometimes better than the images with the Zeiss lenses. The camera was better and sturdier built, you could shoot 4,5 x 6, 6 x 6, 6 x 7 centimeters. And most of all, you suddenly had a tool you could rely on, not some fragile toy where constantly something didn’t work. We could travel the world for our customers (I worked mainly in fashion, design and cars, including the huge trucks, sometimes I had to work on those images with the Sinar camera) I only kept the Hasselblad for shooting LP covers, which I had had to do a lot. Those are my honest experiences with medium format cameras.

These are for real professionals whose pics are used in websites in maximum resolution

@@SKULCRUSHR Just a joke mate I'm aware of it :)

@@Xavier-gl3cj aaahh gotcha😂

As a pro shooter, I have never shot anything to post on social media. My camera helps me make 30k a month. They are not made for iPhone people.

@@travis8665 30k a month ? 😳 I didn't know photographers were that well paid...

Really?

@@user-jc3fr7vn7x Majority owner since 2017

Nice. First Sweden allowed China to get their grimy paws on Volvo, now Hasselblad.

@@littlejackalo5326 volvo is chinese now...what?

@@ankn01 - yep the Chinese bought Volvo around 10 years ago.

what is Hassy? your little brother?

@@redwarf8118 short for Hasselblad. People in the photography community do use that name for Hasselblads.

@@aradhyakumar7383 in the community...ah, I know those pretentious people, they have never seen a Hasselblad live probably.

Really?? Now I understand the Mavic 2 Pro with a Hasselblad camera

@@redwarf8118 we had 2 hassleblad H4Ds, an IQ160 and an IQ 120 Phaseone back in our college. Some faculty and students used to call them Hassey.

Yes

No! This sensor is bigger. You can see it is clearly bigger. Leica just has the name, which is bullshit.

Sometimes, It’s not about prestige or unique. It’s about the result for specific purpose in specific areas of photography and industry. For better understanding, this camera is sucks for speed or sport photography but great for fashion or product shot. Also the image is still sharp even though you blow up it 10x, no noise no grain no distortion.

@@Samtagri No! Just get a Fuji medium format for 1/5th the price. Lol

@Hazim Musa I concede but my point and your conclusion still stand lol

Becky5205 Why you need them, what is it you do here?

@@lucasrem what?

*extraordinary ones

@@aphenioxPDWtechnology yup, hassy’s lenses are all made by Fuji and Carl zeiss

she has a woman moment

i wondered if i was the only one who noticed that!

The hairnet is not so much to prevent hairs in the process as it is to prevent other dirt that lives in the hair from getting in the process. And in practical sense it reduces both.

THE HAIR NET IT TO STOP THE NITS JUMPING INTO THE CAMERA SO THE CAMEREA DOESNT HAVE ANY BUGS IN IT AFTER THEY SELL IT.🤣🤣😂😂🤣🤣😂😂🤣🤣😂😂

Thanks

You and I have a different meaning for the term "affordable". I own a used X-T3 with a used 18-55 lens, and that alone took my last 6 month's savings.

@@imharikrish mine will take whole 2 years

@@imharikrish affordable compared to phase one and the Hasselblad. And I did sell all my Nikon gear to acquire the GFX 50R…was it worth it? Heck yes!

@@imharikrish the lenses for the GFX are mega bucks! I had to save save! The GF 110mm is incredible too! Which I own with the 45mm 2.8. Medium format rules supreme. I own the XT3 and luv it too! 55-140mm & 16mm 1.4 is pure perfection!

i dont get whats wrong with it , " they dont mass produce partly cos they dont make many cameras" *implying that there are other factors for not mass producing* -- this is what i inferred from that dialogue..

@@avonflex5031 the reason Hasselblad ‘do not make many cameras’ (thus not mass produced) is not because they ‘do not make many cameras’….. it’s because they ‘do not "Sell" many cameras’ due to the high price tag of being hand made

@@NicolaosSoldal i think mass produce means a *production method* in contrast to a hand-made production method in this context , so they use a hand-made production method instead of a mass *production method* partly because they dont make many cameras .

Quality in photography is really subjective subject.

Yup. They are Diluting their BRAND NAME to make more Profit.

@@annoyboyPictures What’s wrong with that? Alot of companies go broke because they sell expensive products for limited quantities.

@@puntoni True, but a Lot of companies have gone Broke because they Diluted their BRANDS too... I personally don't see a position in the Prosumer market next to SONY, CANON, PANASONIC, and NIKON for HASSELBLAD to get a foothold in. But then again, I could be wrong?

I totally agree. Fast profits have ruined legendary products.

me too and glad i did

same.. seems pointless really..

It’s because we all weren’t worthy enough before

I heard they are on one plus phones.

Unless you're an actual photographer that a camera is your bread and butter then no, you're not their target buyer.

Basically, they are charging exorbitant prices because they failed to adapt to more efficient manufacturing methods.

I see you don't like to use period in writing.

It's another day, can we talk about Zeiss lens?

@@whoeverwhoever400 ... ... ... !!! Nice... thanks...

@@Jalaljr-cs3jq .... Okay... haha.. love it..

Your dad is old school. Some might argue that philosophy no longer applies.

literally. It doesn't even have any insane features besides that

😂😂😂😂

Can’t wait to read a “Hair net expert” rebuttal. You know it’s coming!

Industrial Pharmacy Intern, (pharmaceutical manufacturing) Yes, ideally the hairnet should hold all loose hair similar to fastfood hairnets.

LMAOooooo! I’m laughing so hard hahaha and probably tomorrow too thanks👍

@@saniuca9691 aaaand there he is…

What's the dynamic range for a standard Hasselblad camera?

Dynamic range is 15 stops. A LOT of new cameras can do that these days. My canon R5 is capable of that and so is the nikon Z7

@@nickblyth166 I guess time has changed. Perhaps gone are the days where Hassel was king . . . Buying Hassel now seems more for prestige and brand name . . .

@@justscanningby9902 lol no. try taking still car or product photos side by side with a canon vs a hasselblad. once you get into post processing you'll see how much more information the hasselblad picks up.

@@justscanningby9902 16 bit and leaf shutter. Most people using these are using ocf and it sucks to lose lots of power and battery life of the strobes with HSS. Color science is great, the menu system is amazing, wireless tethering, great weatherproof rating, build quality, etc. But there is a stigma with prestige and brand name like you mentioned for sure but if youre trying to get commercial work with a canon or sony then you better have a strong ass portfolio and a foot in the door somehow. Most of the consumer cameras are 24mpx and thats not gonna fly either.

woah niiicere

Mine was $735 Can complete in 1973.

@@heritageimaging7768 wow! I wonder why the price difference?

Tell me you're rich without telling me that you're rich

Coz OnePlus just allowed hassleblad to do colour callibration only. Not to develop the sensor itself. OnePlus just used a marketing gimic to create the hype

You're talking like the cameras aren't great

@@Ignacio.Romero i haven't said so that cameras are bad. I have just said relatively the price the cameras are average

@@Ignacio.Romero actually, I returned my OnePlus 9 Pro because the colours were totally off normal! The colours are too saturated or too dull! Once I was wearing a British Racing green Sweat Shirt and the the photo came out like I was wearing a Brown Sweatshirt, the camera is the worst part of the phone! Period!

@@abishek4300 I disagree

Thanks, you are 100% right

If I were to get on the MF train it'd definitely be a GFX-100s and not a Hasselblad. The stories I've heard from fellow photographers of the Hasselblad breaking on location and the repair process keeps me far, far away

Maybe Pentax should do a refresh of their 645s with a newer sensor..

@@_CRiT_hits_ Same. That manual assembly and housing looks wonky. The $32K HB will be a dinosaur soon.

yeah they usually couple P1 backs with hasselblad bodies for optimum quality and comfort.

This guy gets it

Yea, but who are those that "truly needs" one of these? There is no way you are going to notice this amount of detail when a photograph from this camera is printed. Sure you can print huge, but no one ever looks at a billboard point blank...Maybe im missing something, but i really cant see what this camera can do that justifies the price difference relative to other high end cameras. Unless, pixel peeping is your hobby ofc...

@@artyomandreev1890 you don’t look at a billboard close up but you do look at an art print close up. Anything less than 300dpi isn’t considered good enough. It’s not just for printing by the way. It’s to give your retoucher enough information to do their job cleanly so it looks natural. Also 16 bit let’s you push the colors which is important when working like an artist would by using the color circle. This isn’t for your everyday joe, they’re rented out for large commercial shoots. Just Annie Leibovitz day rate is 100-250k. The cost of this camera is a drop in the bucket compared to what is spent in marketing/advertising. Without the photo their is no marketing/advertising

Sure, even i look at prints up close and enjoy it. But at the end of the day, what matters is how an image looks as a whole. And in order to see an image as a whole you cant be looking at it up close, especially if we are talking bilboard sized art prints (does that even exist?). I truly dont believe that the extra details when looking at an image up close justifies the price difference. As for bit depth, there are no printers that can reproduce 16 bit images as far as i know. Dont get me wrong, its a great camera, and i can see a very tiny niche for it in areas such as archival purposes. However, what annoys me is when people buy these beasts for things like landscape/portrait photography and then try to justify it by looking at the images on a computer screen at 400%...

@@artyomandreev1890 its not about reproucing the 16 bit in print its about having the information to edit with. Its why jpgs fall apart when pushing them too far. hightlight and shadow recovery, etc. Also dont forget that for a pro this is a write off, its also a camera you can rent out for additional income but most people are going to get these from a rental house for a specific high paying job. Its mostly information for editing purposes.

YOUR JUST PAYING TO USE THE NAME HASSELBLAD IT USES A SONY SENSOR SO JUST BY A SONY A A7S 3 NO ONE WILL KNOW THE DIFFRENCE.

@@stormchaser300 It would be the rational choice, but do you really want to be seen in public with a Sony camera?

@@el_fucko AS LONG AS I DON'T HAVE TO SUPPORT GERMANY'S WAR MACHINE. LOL 😂😂🤣🤣😂😂THE SONY A7S 3 IS THE BEST CAMERA I HAVE EVER USED FOR NIGHT SHOOTING AND ASTROMANY.

@@stormchaser300 What are you talking about, and why is it in all capitals? Are you having some kind of medical issue?

@@el_fucko if it gets the job done and saves me 30000 euros then yes. im not a snob

Very true!

Apples Sensors cost $13 from Sony

what do you mean?

waited?? they've been making cameras for 80 years

@@dopeytripod I think they meant the video

yeah phase one is a danish brand even more expensive than Hasselblad. i am not sure if they still make CCD digital backs

Adding on to that, a larger sensor size also means more light is hitting the sensor.

Any examples?

​@@methujeraya I have one really good example in mind but I forget the photographers name. Watch this space and I'll get my parents to look for the book of his I have at their place. It's worth it because this guy photographed on film sheets that were almost 2 feet wide and tall. My Google search skills are failing me. In the meantime I quite like the series by Richard Renaldi, "Touching Strangers". The portraits where there is more environment than just a wall behind them display the spacial rendering I was talking about. It's not just the shallow focus that many talk about.

I’m intrigued so forgive me dropping a comment just to receive notifications

​@@StephenAR Forgiven and appreciated! The thing about my claim is that there aren't that many examples because wide angle lenses are relatively new to photography and only became popular after the phase out of larger film formats and the industry conversion to 35mm film and sensors. So many famous and prolific photographers that shot with medium or large format tended to shoot at normal or tele focal lengths, both past and present, for personal and commercial work. The famous photographers that would shoot wide landscapes would do so from a large distance with what appears to be normal or only very semi wide lenses. And their focus point is nearly always off in the distance. So not a lot of foreground tangibility. This photographer I'm trying to remember would do these juxtaposed environmental semi glamour portraits of young Chinese women in traditional dress standing in hazy landscapes completely decimated by the Chinese industrial revolution. The images are incredible. But the technical point of interest is that the subject in focus is often in spitting distance, but the field of view for the environment is between 120° to 170° without noticable distortion. It's like a GoPro field of view but 50mm lens lack of distortion. Which is how our eyes see, hence it's like looking at real life, not a photograph. Does that make sense?