Why I Added e.l.f. Beauty to My Stock Portfolio 

In today's video, I explain my latest investment: e.l.f. Beauty (NYSE: ELF), a brand that's redefining the beauty industry with its accessible, prestige-comparable makeup and skincare products. From its innovative approach to marketing to its strategic expansion into the skincare market, e.l.f. Beauty stands out as a potential growth gem amidst giants. Join me as I explore what e.l.f. Beauty does, why it's rapidly gaining market share, and why I believe it's a smart addition to any long-term investment portfolio. Whether you're a seasoned investor or just curious about the stock market, this video will give you insight into the strategic moves of e.l.f. Beauty and why it might be the next big thing in your investment journey.