Here's why I decided to stop posting to Film Booth (Not the channel you are currently watching) my RU-vid channel with 370k subscribers. WORK WITH ME👇🏼 ✅ Build a RU-vid growth system in 90 days film-booth.com/...
I was registered and got confirmation link, but then while I was waiting I got kicked out and it said event has been cancelled. Guessing some kind of technical error or something? Hope everything's okay and it gets rescheduled!
I spent 10 years building a youtube channel to 50,000 subs... I decided to start a new channel with a much more narrowed down niche and after about 7 months I have almost 140,000 subs. Sometimes starting over just makes so much more sense, especially if you're doing everything you talked about in this video!
I loved this new format of your videos. It's slow-paced, without so many animations and gimmicks. Instead, you provided substantial information and offered a better way of communicating with the audience. It's better for you, as you'll save time on editing, and for the audience, we can focus more on the content without being overwhelmed by constant dopamine release.
I agree. The older videos were entertaining, but I could find myself at the end not having absorbed the info because it went by so fast. Much more enjoying the newer format.
Just to make it crystal clear. im not quitting RU-vid, im just going all in on this channel and a more specific audience. Can't wait to get things out in to the open Ive not been able to talk about for years. Thank you so much for your support. Ed AKA The guy from Creator Booth
Been following for a couple of years,.. this is not a dis,.. but, there's something about the CB logo, that reminds me of a well known emoji ^^ ... had to be said, sorry.
I stumbled upon your channel early this year ed and you taught me so much on both channels. I'm glad you're still making content as your education is fantastic. Keep up the incredible work brother and looking forwards to your future content 😊
Ed, I'm excited to watch this video. I'm rethinking my content strategy at the moment. Really it's somewhat experimental. My old approach was to try to maximize views because I thought that the more eyes I get on my content, the better that would be towards reaching my goals. But so far that's not working. I'm not getting a lot of views, and I'm not even really sure if that the products/services I have to offer really interest my target audience or not. Going forward, I'm not gonna try to focus on views. My main aim will be to create content that appeals to an audience that aligns with my business goals. Working hard to increase my views is becoming too volatile.
Good move Ed. It's a way of dealing with the flaw in YT & SM audience systems. You said to me some years ago about not wanting a lot of subscribers... My subject area critical mass is about 10k to 20k subscribers which would be manageable but more importantly about 2k views initially CPM £15 .. Which means not worth doing unless... Keep your old channel active... So that people can still learn.. and there are so many YT education channel's that make good reference to you.. I think this video should be where you put channel intro (subbed or not) and maybe a video occasionally to guide those interested in what you are doing now. Another thought is shorter video's on your old channel that reference a video on your new channel that explain how to translate the concept for another purpose. Also with your new channel I think the CPM will be higher overall.. Only problem (which exists for others as well) is when they have learnt, why would they stay.. and you end up with dead subscribers (part of the YT & SM flaw) that don't watch and stifle the video. It's like someone only talking about the same thing every time you see them. Your real income area will be 1 to 1 or group and public speaking also course's.. Companion channel's are the other way but because of the flaw they don't work as well as they could, same with Playlists.. A Playlist containing video's on... Firewood 12 volts DC Composting toilets Wind turbines Solar panels. ... does the Algorithm see it's living off-grid..? or... a load of separate subjects? or... people most likely will watch these together.. but not consistently! add a story aspect like Boat's or the Canadian wilderness (the place of cold or when it's warm things stinging or biting) ... What does the Algorithm see then? .. and who does it serve the video's to? ... and if it gets it wrong.. the video fails.. Is this the reason for the 'For You' shelf on the Home Page? Will I harm your channel not watching all your content... I think YT changed an aspect of the algorithm from a viewers consistency to number of videos watched... There is space for the less focused channel's... the Tortoise and the Hare.. There will definitely be elements of your content on your new channel that I could apply to my channel in a less formal or focused way .. fitting or reflecting a Boating Off-Grid Lifestyle.. but which... and how do you tell me which is relevant? The wonderful thing about YT for me has been the interactions with people all around the world, some have been long-term for many years. I think the key is the comments section.. too big and it becomes unmanageable. The interactivity of creator and their audience is essential on many levels. Thanks Ed for everything.. Maybe this will inspire a video 😻
Yes, that is 100% correct. 6 years ago things were different.... but now the algorithm is very specific and you literally have to push to the same audience over and over again.... if you create a different video, you get punished right away... I see it with my channel very clearly
Thought I’d be awkward for a moment; You’re one of the most likable and engaging people I’ve never met. I’ll follow you wherever you feel you need to go. Under-the-desk gum tasting channel? That’s a pretty focused niche. Thank you, Brother! 🙏
This was a great video, Ed. You really hit on the problem with RU-vid now. It forces creators to be so specialist that it is now almost impossible to steer anywhere different and be a generalist. I do news and current affairs from an educational perspective. At one time, I could be fairly diverse with topics and do well. But I have sensed that this isn’t the case anymore. Unless I do “mass market” videos, they tend to sink. A lot of the problem is the way it tests new videos. A lot of my viewers are interested in Russia and Ukraine. But I am not a Russian and Ukraine channel. (There are lots of them already.) the problem is that if I publish a video on something else, the Russia and Ukraine audience doesn’t respond well. YT then decides it isn’t a good video as my ‘regular audience’ doesn’t respond and so doesn’t push it. The trouble is that more specialist can’t work in my case. Well, it can, but it fundamentally defeats what I set up the channel to do - cover international relations from a more informed perspective.
You know I tried an initial experiment where I made it so existing subscribers were NOT NOTIFIED when it published...what was interesting is it had a much higher CTR than similar videos done on the channel in the past. The video did well...I did this because I am still hesitant to start a new channel...
@@WyattChristman Thanks so much. That is fascinating. I’m not sure if I’d be brave enough to do that. 🙂 But I could see how it works. I just wish that the algorithm could be a little more discerning and recognise that when I post a video about an African country, it really should look to viewers (my subscribers or otherwise) interested in African politics. It would be good to perhaps have some way of flagging this. Tags might have once done this, but it seems that it doesn’t work like that any more.
Ed is the most genuine, kind human! He has taught me and so many others so much and always been kind, open, and honest. I recommend his work to anyone who hasn‘t worked with him yet and I‘ll follow it to the ends of the world! ☺️ I‘m so glad you’re doing this for yourself, Ed! It’s going to be an incredible journey ❤️ Please take care!
Wow, this is the best 'guru' video I have ever watched. Everything you have said is spot on and very honest, appreciate this! I've been doing gaming news but struggle to grow, so very recently setup a new channel with a proper niche and cool idea in gaming, let's see how it goes!
It’s crazy how much you’ve helped me with my new channel. I appreciate you and what you do! You have given me so much high value free content, that at some point soon I will 100% seek your paid help. Thank you Ed! Keep doing what you do!
This gets me SO excited. Not only are you targeting ME directly with this channel (wohooo 🥳), but I love this new, calmer vibe in your videos. I always enjoyed your personality, but it kind of drowned in all of the editing. 😅 Can't wait to follow you on this journey. 🙏🏻
Love this. After watching a different video of yours and also having James Smith (your client!) as a business mentor, specialised down. I went from being another ‘fat loss PT’, to now helping people with ADHD approach their fitness and since doing so I have had various posts go viral - also, it’s something I’m a lot more passionate about and understand more!
I've learned so much from your Film booth channel and just shifted the focus of my channel to B2B (i had not posted for a year) . I am sure I'll learn a lot from this channel as it directly applies to me. Plus it was always fun watching your videos. You made Christopher Nolan level videos in the RU-vid education niche!
Since I have started to implement some of your stuff Ed, ive started turning my channel around and I have an email list with over 100 ppl and counting. I hope to launch a product or two (or more) and turn my channel into a business rather than another "flick" entertainment channel relying on ads. Ive been cold emailing some companies to see if i can work with them and hopefully in the future the revenue streams will be mainly from sources I control. Ill continue to absorb your stuff and for ppl reading, get on Eds email list! ✌️
Thank you Ed. I love you. You are truly a devoted servant leader and your spirit of service is so palpable. AND you're a fricking genius. I sent your videos to my mailing list a few weeks ago and over a hundred people signed up to my mailing list to find out about how to start a youtube channel. I couldn't believe the level of interest. WOW. Anyways, just want to thank you for always showing up and delivering the best and serving in a stellar way.
This video hits home. I'm a guitar teacher and my nice is so saturated, but I am carving out my unique identity more and more and it's showing in my comment section. I just started making my own custom chord charts with my personal writing on them to go with the whole package. I love figuring this our and thank so much for this. Just made into YTPP too. Onward and upward everyone. Keep grinding and love what you do.
Yep, Had a 40k Sub Channel I built over 3 1/2 years, but last year I started a new channel to help with the separation I felt between subjects. I've had my biggest months ever on the new channel ( $10k plus months) and seen faster growth already approaching 30k after just 9 months.
thanks ed. if it weren’t for film booth i would of never had a channel to begin with. then i was 16 now that im at the point where im really trying to grow my business and i trust that yolk be able to help me with that as well
Finally! My prayers have been answered! lol Thankful you are matriculating over to "our side"! Learned a great deal from Film Booth, but just like A. Hermozi, I toned down the editing and every since you did that livestream on how to write a stellar script, I've been in a rebranding season and it's going pretty well. Can't wait to get started on this new journey with you my guy!
I began my channel by specializing in one particular topic. I had more comments, got more views, subscribers and more people bought items I offered but only making videos about one thing bored me to death. Now I make videos about what I want. I have slower growth but I’m much happier.
First, thanks for using a proper mic stand instead of an ugly intrusive mic arm. Second, this was a great video. I’ve considered making a similar pivot. I’ve taken a bit of a slow down/break and am in the process right now of figuring out what I want the next few years to look like.
Thanks for all your help, Ed! Film booth taught me a lot, I'm partially cross financing my business by working as a videographer for communal projects. Right now I'm transitioning into exactly the type of content/business model you describe. Also love your collabs with Lu! Keep going and all the best for your endeavours!
The workshop link says “Cancelled due to sickness When im back on my feet Ill rebook this, thank you for understanding.” I hope and pray that you will recover quickly and be in good health very soon 🙏🏻
I’ve often watched RU-vid how to grow your channel videos and found they don’t apply to my niche at all and I can’t find any info specific to my niche, which is a niche within a genre that there is little info on. Vlogs. Just trying to find info on how to tell a story in a vlog that makes everyday life more interesting. I already live a very unusual life compared to most, but I don’t know how to tap into that and present it in a way that’s interesting and compelling but is also practical and doable given the amount of time I put into just living the life I want to show people. I don’t even think the many videos I’ve watched on Film Booth apply in most ways.
This is a tough one as I've had nearly a complete opposite experience with my channel. I started with a niche with lots of exact tech related to building motorcycles which people greatly appreciated. The channel grew but not quickly as that audience is so small. I had a few more generalized videos gain a ton of traction which nearly doubled my subscriber base and now has flipped my viewer demographics to those who prefer less focused videos. When I try to make a tech heavy video there are not enough views to even feel like I can justify making the video. My heart is in the focused videos but results only show it's not worth chasing. Definitely in the middle of making changes right now.
Wow, was it you behind Rian Doris! That's why he grew so massively. Thank you for this video, not only did you explain your shift, but you also revealed the niche you're going to focus on. Too bad I'm giving English classes at 6pm, I would have loved to join your live workshop
I'm looking to restart my channel with the things I've learned. Thinking about privating all my shorts, live streams, and videos then coming out with higher quality stuff in a batch of 5, then focusing on a goal of a video every other week with the odd one in between. Focus more on shorts and do fewer live streams, maybe as low as 1 a week but a really good 1 a week. I'd really appreciate if anyone could just take a glance at some of my stuff and give some advice. I'm spending the next few weeks just strategizing, refining my editing skills, and studying thumbnails and my niche
I can’t wait to see your new content on this channel. I enjoy deep dives because general information that caters to the masses makes me more confused, frustrated, and down after watching it.
When I decided my channel would be about Subaru specific overlanding, I had some creator friends telling me that my topic was far too narrow, and I should go broader. I decided to keep what I have and I have been growing a lot faster than they have been.
At minute 12:00 just realize , you are reading from a teleprompt, therefore you need to scroll the txt that is why You move the mouse 😮. Then i lost my thoughts and was thinking only of that but to the untrainned eye it looks so natural your speech. 😅😅😅
Nice video! I've been working on my channel recently and was coming to the conclusion I need to be more specialized and this video helps confirm that! 👍👍
Your recent shift of specific videos is exactly where I'm at in life and business. If people are not ready to do the work, they're in the wrong place. It's taken me 3 years learn my niche and audience.
Great video Ed, one downside of specialist though will be content burnout or content droughts. There's just only so many specialist topics to talk about for years on end. So pivots or mini-pivots will likely always be essential. The average career lifespan of even very successful youtubers seems to be about 3-5 years.
very grateful for your shift and your honesty here! I just started my youtube channel and your content has been mega inspiring so far. I didn't know film booth but immediately went to this channel, and I love it! 🥰 You are definitely on the right path and in alignment with the service you feel inside yourself!
I just want to say I really appreciate the work you did with Film Booth. As a Minecraft youtuber I never quite felt like my specific problems were being solved but that you were helping me to develop a mindset to be more successful and more positive about the creation process. Which has been invaluable and if I ever "make it" that advice will have been a large part. I'm not part of your new channel's niche so it's probably bye for now but made sure to watch the whole video, like and comment to hopefully help it get to the right people. Thanks so much for the journey.
As an established brick and mortar service business, I feel this frustration. All the advice for new RU-vidrs is targeted at becoming famous/monetized on RU-vid. But so many of the RU-vidr tactics would feel disingenuous or even turn off our existing clients if I started to use them. I have to go really far into niche territory to find anyone talking about using RU-vid to drive 6 figure leads to an off platform sales funnel.
We left a channel with around 300k subs earlier this year for similar reasons. Hard decision for sure, but it had to be done. We are going all out on the new channel and are starting to gain some traction, with the exact avatar we want/need. RU-vid is like 1000xs harder now than it was 5 years ago because of all the new channels, but it's also the explosion of outsourcing to lower income countries. It's not any different than when all the manufacturing jobs went to china, vietnam, etc, etc 30 years ago. Now its very hard to compete unless you have an editor, thumbnail designer, and more from low income countries. You can outsource your editing for a mere fraction of the cost of an in house editor. Its sad, but true. THIS is IMO the biggest change youtube has undergone over the last 5 years. THE EXPLOSION of cheap labor. Even bigger than AI.
Ed, you nailed the problems I've had watching RU-vid vids to figure out how to start my channel! I'm thrilled about your pivot because I am your niche!! I've been watching Film Booth for a while now, super-helpful content... but I know the extra "tainment" bits wouldn't work for my people. I can't wait to see where you are going to take us!! Oh... and I just rescheduled some clients so I could attend the live workshop!
I've watched you for years and I've been trying to implement your teachings! I've spent 2 years in a narrow niche being a specialist educator creating content but never managed to make the subscriber count others do (which makes sense now). I've amassed email contacts I don't have a clue how to funnel, products I make and sell through my website that I feel could be marketed better and I have a bunch of regular customers who have used my services thanks to my videos. My business and content creation are at their limit and it needs to grow but I don't know which way to step next! to say you are going to double down on the business development side is music to my ears, id love for you to take a look at where im going wrong one day Ed!
I just have to say that many a time has one of your videos come from far left field and slotted right into what I have needed to hear about my content. With the miriad of opinions on this platform, it's good to see some contextual reality about trying to go too broad now days. Definitely convinced me to begin refining my channel even more. Thank you!
You’ve taught me so much Ed. Even this video right here is a massive lesson itself. I’m massively still in your target audience. Can’t wait to see where this goes
Following your advice on both channels has helped me in my YT journey so much, Ed. Looking forward to more Creator Booth content - just need to get off my lazy backside and put your gold advice into action 👌🏻
Love this mate. I’ve started uploading vids with little/no editing, purely sitting down and chatting about a topic with relatable stories of clients which I know my target market with resonate with. Looking forward to seeing the growth of this channel Ed!
Mihaly's 2nd book breaks down the flow state very well. Essentially, one needs to engage in an activity that gives us just enough challenge to stimulate our focus and attention.
This was a super useful video for putting in context the benefit of niching from a media perspective. Also very useful to watch after watching Alex Hormozi’s pivot for greater… dimensionality I guess
Excellent! It seems like you are going the "focus on the problems you solve first and then a specific niche you want to serve"...this makes it easier to identify with and later you can expand to another specific niche of people if you want - still problem/solution focused just where the content is angled with language/angle for a specific group...you could reword the same problems for a different set of people yet it still remains at the core the same problems...which makes it easier because the focus is also on specific skills - those skills and problems never change yet how you talk about them does...
Good man Ed. I love the underproduced (although still beautifully produced!) talking head, straight to camera. It instils relatability and empathy in all the right ways. All the best for the new, ultra-focussed direction. I'm in.
I've started an embriodery channel. Will be following you as I want to niche down and focus on building a group of followers that resonates with me and my offers. Small but truly engaged. I hope this is where you are going with your new journey.
I have the same kind of problem with my audience. Now Im trying to niche down without give up the current channel. Lets see what happens.. my channel have abou 1.47M it's hard to start over
Thanks Ed. Loved it. I have rolled this over so much over the last year. Your analysis of it is terrific. Without going into specifics of my channel I want to lean into the education and less entertainment (I think). I think that could be cool. Thanks for your thoughts. One note, if you could break down the pros of building a website vs buying one of the many stock websites (or even free websites) I’d love that. For me, I’d like a space where you can discuss a topic or experiment then distribute labs and other educational resources. Thanks for what you do!
Ed, love your content and I'll keep watching your new content as well since it aligns with my ambitions. Oh and btw, if you seek some help in the kitchen get more experience with your oven, I got a few vids for you that might help... hehe, first tip, when your oven is hot, open it slightly, to release steam, then all the way, otherwise the heat blasts in your face. Thanks man, until the next!!
Excellent choice. I was watching a video a couple of months ago and realised the actual pragmatic differences between the different RU-vid strategies for different goals. And I realised that so many of the channels I followed might be giving good advice but it wasn’t the right advice for me. I’m not an influencer, I’m not the product. I run a business and need to use RU-vid to grow the business.
Can’t wait for this content! We just went full time as Instagram cannabis creators and we’d like to put more into RU-vid but we’re struggling with the business side. Excited for this new channel!!!
In business school this past quarter. We were discussing blue vs red ocean. Red ocean is where everyone is in business/mass market. And blue ocean is where a specific type of person is/very niche. I asked my professor if this could apply to a personal brand as well and he said that it most definitely could. Which is similar to this video.
