Why is Cartier called the watchmaker of shapes? 

To get an idea of exactly how one company is capable of staying dedicated to designs for over 100 years, we spoke to a man who has been there nearly longer than anyone else - Pierre Rainero, the Image, Style, and Heritage Director at Cartier. We met with Rainero at the Cartier booth at Watches & Wonders to discuss this very topic. In the context of the brand releasing yet another iconic design into the modern Privé collection, this year being the Tortue time-only and Monopoussoir chronograph, it seemed timely for us to discuss the brand's historic performance when it comes to making watches that do not conform to the rules or restrictions many assume a wristwatch should adhere to.
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