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The music industry was gutted. Almost Everyone steals music. DUH! No lifestyle...no house....no car.....no women...no men...no talented people with half a brain
It's weird nowadays, mango. With revivals, I question what's authentic to the message versus what's milking it. As far as the algorithm thing, it kinda gates you as well, in my opinion, because you spend hours on one thread. This is why I love the reaction scene for its diversity. That new format seems like the new "they did this as well" thing... it also shows the same themes and deliveries of other bands from different genres.
Hi Fin, I love you channels. You are always ahead of the curve and have great insights. This idea of "Monoculture" is new to me and is a good explanation of how pop culture used to move when we were younger. I get that it might be over but I was wondering if you had any ideas of how it still manifests now? It seems there are still cultural moments that 90% of people can relate to/experience... I designed the Hellfire shirt design for Stranger Things and none of us expected that to take off the way it did. Metallica and Kate Bush had even bigger moments come out of the same show. What would you call this?
Emo will never truly die, the music is full of classics and there will always be sad people who relate to the music. It’s not something that just goes away.
@@noneofureffinbusinessWhy do you hate pop music? Genuinely curious on the hatred of pop music in general ( I get hating today’s pop it’s nastier than garbage)
exactly... it never died like some other genres. many genres got resurrected maybe because of spotify. boom bap (hip hop sub genre), nu metal, chipmunk soul style sampling, they got resurrected too.
Lil uzi vert had BMTH on his latest album. Number 1 on billboard 200. Could be safe to say it's being resurrected with Kennyhoopla, Travis Barker, Sueco, so many more. But it's tough to say.
Yeah I can’t really point to a time when there was a major dip in emo or post hardcore music being produced, in fact I think the bands that are still around from when we were younger are still evolving and producing good music, which is more than anyone could say about Guns N Roses or any hair band from the 80’s
Why does mainstream matter anyway? Why listen to the radio when you can listen to Spotify/RU-vid/whatever? The whole point of the end of monoculture is that the mainstream doesn't really matter anymore.
@@brandongregori995 I mean radio stations still play at plenty of public areas i think like grocery stores, clothing stores, etc. So it would be kinda cool to be hearing some rock shit on there. But otherwise yeah i agree most people (at least in my age bracket, early 20s) only uses spotify or other stream platforms. It's just so much better.
I was born in 2007 and look !!!! I am so glad this style of music is coming back !! We’ve got the new all time low and ptv and fall out boy albums, new paramore, MCR is still here and banging!!!! These guys are my inspirations (I want to go into a career in music production). Im so glad I get to live in a generation with them alive and honestly??? 2023 has been the best year for music. i get to go through high school with these bands playing in my ears and I just think that’s the coolest thing.
Awww… you’re such a sweetheart! I’ve got a kid that was born the same year you were born lol. I’ve got a suggestion for you, if you like this stuff, look at early 2000’s nu-metal. It’s a bit heavier than this stuff, but I think you might enjoy it, possibly. Xx Edit: I also know a BUNCH of people who also like Ice Nine Kills, if you haven’t heard of them. I think they’re… horrorcore? Not entirely sure. But they get inspiration for their music from classic horror movies and it’s such a good and new angle of inspiration.
That's always an awesome feeling : ) Long bus rides, immersed in your favorite band, reading the lyrics just to realize you've been singing the chorus wrong haha. Red Jumpsuit Apparatus "Face Down"
As far as the woman crying during MCR, I can feel that. I'm not the biggest MCR fan in the world but the Mall Screamo years was such a beautiful time to be a teenager. We were so passionate about the music, & so proud to be a part of the scene. I was there for the whole thing, I was 16 in 2002, & 22 in 2008. It was depressing when we started to age out of it because it will always be who we are deep down. It was really hard to let go. If I went to one of these shows today I'd probably get emotional too lol. It was more than just a phase. It will always live on in the hearts of those who lived it.
Great Dude met, and became friends.. worked Merch booth for them at shows.. getting tackled randomly hahaha . Watching them get famous was crazy to be a part of.. and no I've never liked them.. we liked bands that don't sound like MCR.. he also loved you guy's "fans".. cheers from Huntington Beach CA.. @∅.. Band we both liked.. at first meeting.. Since By Man,, Push to Panic.. Also we used to laugh at the use of the term emo.. yikes..
I’m gen Z (23) but I was in the tumblr emo scene and that’s what got me into it back when I was 11/12 and only when I turned 18 I had enough money to go to gigs😅
I was born in 2005 and started listening to emo music in middle school (2018). I love that emo never really died because it helped me and a lot of other people form lovely memories! some of my mentors in their 30s went to the same MCR show as me and it was so nice to share this nearly-religious experience of seeing this band we’d bonded over with them. It’s so nice to see people of all ages enjoy something together.
As a high schooler now, being into this music is nostalgic for me when i was a kid in the car with my parents. My dad even tells me about ozzfest, woodstock, tons of concerts he’s been to. It’s exciting and cool to bond with my dad over music from this era
I completely understand. I'm quite a bit older than you and I love some really old Stevie Wonder. Why? Because some of these songs were always on the radio during road trips or at amusement parks we visited. So it's nostalgia, but I definitely wouldn't listen to these songs if they sucked and I don't think you would either.
@ghost mall lol as an 18 yr oldtbh it’s not rly considered “dad rock” I mean some dads listen to it but modern dad rock is like nickel back or Pearl Jam and there def still us that emo/scene hot topic crowd that wears Mcr band t’s and stuff. And you’re right w it sounding juvenile or for teens like you can’t listen to simple plan or someone and not think it was 💯 made for teens/pre teens. There still is that nostalgic factor tho since it was on the radio nd stuff tho
personally, I remember seeing emo teenagers when I was little and thinking they were cool and how I wanted to be like them, and now that I'm grown and independent, I can finally indulge in these things and be what I thought was cool. My household was also very strict, so it's a manner of freedom for me. edit/addition: also, seeing more Black people represented in the subculture due to the broad reach of the internet (as opposed to the mostly white people i saw back then) is really nice for me, because I can take inspo from their braid styles for my own hair instead of feeling like I need to try and have straight hair. and there are more Black artists emerging in the scene and adjacent ones. (should out to Zulu and Meet Me @ the Altar) and I can find them because... internet access. I've found some Black artists from the era, but honestly, they were few and far in between from what I've seen.
Yeah, the lack of any gender or race diversity back then was so bad that I honestly thought black people and women couldn't be hardcore or post hardcore, since there was next to zero representation of any minority.
This! THIS! THIS!! is exactly how I feel too, as an adult I can indulge an be a better version of this and the beauty of black people also indulging in this culture/genre makes it better. I enjoy it, it does not have this stigma of "you are trying to be white" or "listening to "white" people music" but embracing the culture for what it is.
I think that’s how it was for us millennials too. Most of the pop punk bands music videos take place in a high school type setting, but they were in their 20’s. So us as teenagers identified with them and they knew we were apart of their audience. It’s all about unity and helping out one another. We absolutely hated being called Emo, it was used as an insult. Was either alternative or punk lol. Funny how things change 😂 i think it’s great
I'm 30 but this is how I am with 90s/Y2K type stuff. I was too little to get into it when it was popular and as an adult, wanted to emulate what I saw as a kid.
it is kinda weird getting used to alot of people going superhard on the aesthetic part (way harder than most people who were into the scene ever did) but dont care about the culture or music part of it, its just become a fashion trend, which is fine, since its hot, but its so different from what it used to be
I think what's missing in newer productions, even for many rock labels, is the sparing use of guitars in many bands that used to have them front and center. Even the Yungblud song you shared, the sample did not contain a clear guitar riff. And that's whats missing in most newer artists.
a song can be catchy and memorable without a single trace of a guitar and that’s always been the case, so i don’t think you have a point there. even using the example of modern rappers, almost ALL of them sample some sort of guitar in at least one of their beats, be it acoustic, midi, modulated etc. the whole “pop punk” sound and aesthetic has been something certain rappers gravitate to lately, as well as others who rap/scream over hella down tuned guitars (who also introduced that sound to rap fans who had never heard that before in a package they could enjoy).
I'm saying that many newer bands (i.e Imagine Dragons, 21 Pilots) that are perceived as 'rock' doesnt prioritize guitar, which I think distinguishes rock from pop. Their most popular songs are some flavor of EDM with live drums.
@@deadcaliph6414 Those bands are often called emo and alt but not so much rock. Mainstream "rock" labels these days go to paramore, fob, green day, etc
I would fuckin love an episode on midwest emo. As an avid listener to all the pop punk, metalcore and emo, I've found such a love for midwest emo. It's such an interesting Mashup of genres that sounds so good. I found out after years of me adulting and my sister going through high school that we both share a love of the genre. Bands like Marietta, modern baseball, Michael Cera Palin, McCafferty and origami angel are doing such cool stuff right now
I think why electronic music festivals have survived is because it’s one of the only monoculture type of experiences left. Some DJs specialize in blending all types of genres in a set. I never thought of it that deeply but it’s really one of the only ways left to have a monoculture experience
I think 2000’s emo scene is most deff back but the scene never really died just stayed low with modern emo stuff. Things like emo rap and the big love for “twinkly/midwest emo” bands keep stuff still alive from like 2014+
@ghost mall love the hotelier and I agree. More of a revival of bands that fell off or never even made it until now lol. More so newer stuff that introduces people to older music
I can respect twinkly emo since it's sort of a revival of old school 90s emo before scene people, but i don't get emo rap at all. Like they became the conformists
I think another part of it were the few smaller emo bands that stayed together during that time and continued to produce music, even if it was at a slower pace. I don't think Emery ever fully "quit", they just kept going and trying new (but still tied to emo) things.
The 2016-2018 emo rap sound cloud wave helped the popularity resurface as well. Even though it was in a more modern way, the emo elements and roots were present.
The revival is more focused on “5th wave emo” based on many bands that fell off or are suddenly huge like modern baseball, titlefight, mom jeans etc. it’s connecting people to bands like mineral, sunny day real estate, and everything in between like mcr, and early 2000s emo
You’re definitely right about the monoculture thing. Every time I hear about some new celeb I have no idea who they are. I thought it was just a product of getting older but this makes me feel better about it haha
I honestly think this genre appeals to a particular stage of personal development in terms of emotional, aesthetic and perspective resonance. Emo dropped off because, as their audience grew, they became uncomfortable and cringed at the levels of angst they had at that stage. Once someone hit their 30s, they're no longer trying to prove how 'grown up' they are so they can reconnect. I think the newer emo bands will struggle because it comes across as a copy of something that worked so well. 'This sounds like...'. It's not a part of the old scene but it's trying to tap the same zeitgeist. I thought too hard about this...
I feel like one of the major appeals of getting into "older" music is that it's not trying to sell you much. Love Black Parade, might actually buy the CD and some merch today, but when an artist/a band releases new stuff, it's mostly "please buy my shit". Which is fine! Especially in the age of streaming, they have to sell stuff to not be entirely dependent on being sponsored. But whether its on social media or in real life, we're constantly bombarded with one entity or another trying to make us spend money on them. So getting into old music via yt or spotify is just low stakes, low pressure. Just enjoying some good music
Very thoughtful Finn. I think that larger cultural reach is most definitely missed. We are tribal in nature. But yeah that monoculture is needed to relate to each other, especially as Americans. Because now we do so through politics. *shudder* Can’t wait to see your son in a newsboy cap & dropkick murphys onesie, drinking from a jameson sippy cup.💚
Scene Kids are Proto Egirls/Eboys. And with Instagram and Tik Tok being so huge into that part of alt culture, it makes sense they’re into late 2000s aesthetic
@ghost mall Most other nations are nation-states with built-in monocultures. The US is kinda built to not have a monoculture, instead letting the culture change with every city block.
forever grateful to have been a teen in the early/mid 2000s with parents who dropped me off at SO many iconic shows, one of my first being 2006 fall out boy… the resurgence of this era of music makes me so happy
As a gen zer,I also thought punks looked cool in movies and shows, I started to do research, now love punk rock. Also a example of a show would be regular show. There are a lot of punk references.
I was already out of high school when emo was a thing the first time (if you don’t include emotional hardcore like Fugazi), but just barely. I was like 18. I’m in my 30s now. There were some people my age and older who were into it, but I’ve never really been into entertainment that centers around high school problems. Maybe because I hated high school and didn’t want to think about it once I was out. So I was close enough to that age range where I was around a lot of people in that scene, and there was some toxic ass shit in that scene. There were a lot of songs about being in love with the popular girl in high school, being sung by men who were in their mid 20s. There were songs about said high school crush going to prom with someone else or something, and all the horrible shit that they want to do to her for that. There were songs about date rape, shaming women for having sex with someone else, and a ton of homophobia for a scene that centered around men wearing eyeliner. Then you had the bands that did disturbing shit to children. I had some bad encounters from people into that scene. I hope that this wave is better.
I discovered Taking Back Sunday and Pierce the Veil when I was 18 in 2019 and they've been my favorite bands ever since! I actually got to see PTV last year on the true power tour
I would disagree a bit about traditionally rejecting our parents music. There was a renewed interest in 50s music in the 80s, 60s music in the 90s and 70s music in the 2000s
Gen Z turns to this music because the generation that made and listened to it, are relatable and have had the same struggles as they have now. Not being accepted or valued for who they are for example by society
coming from someone who is a person of color, growing up wanting to be emo but not seeing many with your skin tone be emo is discouraging. I think that emo being "popular" again helped people of color be more comfotable, at least it did for me.
7:58 about Yungblud! He’s the most punk and at the same time the most genuinely nice guy I’ve ever met! I’ve been to a few of his shows and have met him twice, and he’s so down to earth and magnetic at the same time. His sound is what drew me to him but his lyrics are the best part. Side note: the first time I met him he literally waited for my gf to answer a FaceTime call and said hi to her, how sweet!
I think the monoculture was arguably dying even in the early 2000s. Cable TV meant the American public went from 3 major network channels to having hundreds of cable options. Everybody wasn’t watching the same 3 sitcoms and talk shows anymore. 24 hour news networks began their ascendancy. People’s media diets were already fragmenting. It just took the internet to create more avenues for people to reach new audiences with music.
The fact that I haven't heard of new rock artists saddens me, but there is Bad Bunny and trap music promoted on every corner. I don't usually seek for music I like, I don't spend time like that as I did back in the day but there is also the fact that nobody I know does either. When I was in school we shared music like we shared germs and were always on the lookout for new artists and bands to follow. Is it age?
& you’re so right about subcultures being frozen in time! very awesome to me that there have always been kids who look at past music and subcultures other kids created and go “THAT’S ME!”. i’m very interested to see what we come up with next!! i know for a fact in twenty years people will be listening to hyperpop and bladee talking about how they wish they were a teenager in 2020. i’ve already seen preteen kids listening to music from 2014-2016, dressing like it’s then, romanticizing that time period! it is fascinating
I really enjoyed what you said about monoculture in the 2000s and found it very insightful. As someone who lived through all that, it makes a lot of sense. However, I think social media plays a much larger role in the "emo revival" than any one band, like MCR. For those of us who never stopped listening to emo/screamo music, and who have continued to give new bands a chance, the genre never died. for the past 10+ years, bands that continued to tour like Brand New, Taking Back Sunday, Circa Survive, etc. continued to write and sell out venues. Anytime that a new band with similar sound popped up, true fans of the genre continued to discover them, but they weren't overpopularized because of the death of monoculture. Monoculture made it so people were almost "required" to listen to or at least have an opinion on artists in the 2000s. Whether or not their music genuinely spoke to you didn't matter because being familiar with the artist had a huge impact on your social status. When artists like MCR and Fall Out Boy disappeared, a large group of "emos" stopped listening because it really didn't mean anything to them anyway - their music was just an excuse to be listening to the same thing as everyone else. Fast forward about a decade, and social media started to feed this same subgroup of Millennials nostalgia berries one-by-one until musicians started noticing and deciding to capitalize on it. And not just emo musicians, but also less talented musicians like Yungblud and MGK, who stake a claim that they were the ones who led the revival. All they did was reintroduce a trend to young people who, once again, don't listen to the quality of music - they just listen to whatever is going to get them recognized. Emo didn't die. Young people's desperate need for social acceptance and purpose died. It's actually tragic that social media is bringing it back and that sellout musicians are capitalizing off of it.
This was a really great video on a topic that has crossed my mind every now and again. I think you raise a good point about the lack of connection. Now that everyone can stream whatever music, whenever they want, I feel like we will never have that monoculture again. It’s kinda sad to consider since the early emo pop punk days were soooo great
I think it’s because it’s a shared experience with a lot of gen z to discover on early RU-vid the magic of emo. We were kinda raised by the internet and we thank your generation for putting the emo in there
As a 22 years old frenchman I became a huge fan of the late 2000s / early 2010s Emo/Screamo/Pop Punk/Metalcore/post Hardcore and I can't explain why. Maybe because I dont really like what you can call mainstream songs of these days....which I was in 2000s Strange
As American who has lived full-time in Italy for the last four years thank you so much for mentioning Måneskin ! And I’m 39, my husband is 49 and we both love them and of course we love our old favorites Too.
Eyes Set to Kill was one of those underrated emo bands that I think should get a revisit to those who are into the emo music. The song Violent Kiss still does it for me.
I think we will still have monoculture stars going forward, but I think they will be less common and much bigger. They will have to be people that span/attract multiple subcultures and unify their fame from each group into something more.
I doubt it. I once looked up the 5 most popular RU-vidrs, and hadn't heard of any of them. I asked several of my friends, and a few knew of 1 or 2. Like, the biggest "viral" video makers in existence, and they still feel like a subculture, not a monoculture. Maybe it's my tastes and the people I hang out with? Or maybe they will become those megastars sometime in the future? Not sure. I just feel like even the biggest "stars" these days are still niche in a way.
Born in 97 so just missed the cut into millennials. But had older cousins that were already into the rock metal punk rock and emo scenes. Had some cousins that were in bands performing locally and at the time the radio would play what are now timeless classics. And you also had a better youtube with an algorithm superior to its newer counterpart. Which would actually play related content. 26 now but it's always funny to hear people in their 30s and 40s say "whoa you know this band" or "i cant believe you know this song" like we shared the same era lmao
two things that struck me here: you really nailed pinning down our (yours, mine, and every other UG scene kid from the early to mid 90s) disdain for pop culture. i always just figured it was biased gatekseeping, but honestly, thinking about how ubiquitous Friends was, they really did their very best to shove that meaningless crap down our throats. still makes me want to yack. and the 2nd thing, speaking of ubiquitous, even though i cringed a little every time you would say "MCR, Paramore, Green Day," i can't help but to sit in awe of their staying power. they have Successfully filled the exact same role simce they blew up with dookie. Sure, thry kimd of lost their slot with the hard punk scene, but every 5 years or so they slide in perfectly to the poppy rock flavor of the week. its incredible.
The Emo music and aesthetics resound and youth could related with it, because the recent events in the last few years: The Covid 19 pandemic and lock-downs, the Ucranian war, the unestable and pesimistic future.... It was a music full of anger and teenage angst.
Also the prize in prices to go see concerts. Most of my favorite memories was seeing artists live with a bunch of friends and randos for like $60. But now tickets are like $170-$300. That's too much.
Thing about MCR is, it’s not like they are super old. I mean they are older but can still perform at a high level. A lot of younger people don’t look at them as “old” but just a great band that they can relate to (which is awesome)
Gerard is 46 years old... old enough to be the father of a 26 year old. Most young ppl think over 40 is old because we are the same or older than thier parents. Most famous 40 year olds still color thier hair to cover gray, and i think younger kids dont realize how old ppl like MCR and Green Day really are cuz they still visually pass for being young.
@@AliciaGuitar Im 20. I attended MCR in Warsaw last year and it was the best. Neither I nor my friends think of MCR as "old" or "parents age", theyre just MCR that we grew up with. (Though I admit, while I dont remember it on daily basis, when I do remember that MCR/Eminem/etc are around 50 it feels funny).
I got you! Also, cast the stone who never went to a karaoke with a friend to sing the clean part while you do the screams in some metalcore anthem like Tears Don't Fall! Really good times.
Was in a backwoods Tennessee whiskey bar in the middle of the absolute sticks on a karaoke night and I busted out Ocean Avenue by Yellowcard and the guys were all like "I REMEMBER THIS ONE!" hahahaha
I think what really helps is how transcendent the pop punk sound was. Most of us as kids were exposed to southern rock and country and classic rock and something like nirvana or static X can be plugged into mcr or escape the fate and it’s the sound and the melodies that lie buried in our memory and all it takes is literally the right combination of notes to trigger those memories. It’s the free bird effect just updated. And all you have to do is go to any karaoke bar anywhere and watch what happens when don’t stop believing comes on.
Contrary to popular myth, I think a lot of young people appreciate older music. When I was in middle and high school, I had classmates who listened to bands like Queen and Aerosmith. I’ve seen plenty of young people ever since embracing The Beatles, etc. I think the whole “young person dismissing his parents’ music as ‘for old geezers’” is more a thing in cheesy sitcoms from the 70’s and 80’s than in real life.
Because it's gen z's idea to be the smartest ones in the room. Also young black students are branching away from rap and R&B to change the narrative of black culture. That's all their parents listened to. A frat boy proposed to his black girlfriend at an Eagles concert. I can only imagine what the old schoolers thought there. Gen Z is out to destroy college culture and the future with their political voting power. I can only hope businesses will not bow down to them.
I wanna vent a little bit about that myth. I think there some people from older generations who look down on new music, and will blame younger people for liking it. Then project that contempt on them and vicitmize themselves : "that is so sad that young people nowadays don't listen to REAL music anymore". They do, they are just also listening to other stuff because they are not as puritans as you, and also are not a monolith. Some people should learn the difference between "the music I like" and "the music that is objectively the only actual music/good music". (Not that younger generations aren't jugmental too)
I was in high school during the peak of the emo craze, and I had a bunch of burnt CDs of all of these emo bands (and metal bands), but my dad also got me into Led Zeppelin and Van Halen back then, and I loved Hendrix. Now, in my 30s, I'm actually mostly into 80s new wave/shoegaze and '90s alternative.
I’m confident that Emo never died, it just exited the public conscious after like 2009 and retreated back to the punk and hc scenes it came from with a lot of the revival bands of the 2010’s like the hotelier and snowing. Even now there’s a lot of kids and bands making incredible and forward thinking emo in the 5th wave
Yup. Algernon Cadwallader 2008, Jack Senff bands and Snowing 2009, the bands that inspired them like kid crash was like 2007. Glocca Morra 2012. TWIABP 2013
@@chamomile8946 the kidcrash is awesome. Love Algernon and Glocca and all those bands. I feel like there was some hardcore that ran parallel to those scenes to. Title Fight, Blacklisted, Dangers etc
@@tpags7398 Definitely agree. Also haven’t heard of Blacklisted so I’m going to check them out! I think a big thing is pages like Sophie’s Floorboard, I feel like a lot of it was being shared together. From my experience, people that liked heroin and gouge away also liked TTNG and Don Cab which is something I’ve always kinda loved
@@chamomile8946 that board is still up and has been a really big resource for me finding Screamo stuff especially that isn’t on streaming. That crossover makes a lot of sense to me.
As an elder millennial reflecting on high school, I can assure you that there were always a few kids around who made their devotion to the Beatles a core part of their personality (with some of that "there's no good music anymore!" snobbery). And always, always a few kids who were jazz-only people with similar patterns. It's an ancient tradition.
I also knew these kids, I was one of them! lol Nowadays approaching my 30s I started to look back to emo music in the 2000s and appreciate it a lot more than I did back then, my brutal nostalgia for my highschool years also helps
I'm a gen z emo and i am so envious of elder emos, i wish i could have been a teen back then since yes on tiktok you'll see a lot of gen z emos but in real life they're so rare 😭 I feel the 2000s was the best time, other than the problematic stuff. But it was the start of the internet yk and people still went out. Things were more colorful, creative. the fashion was silly but good in a way and expressive. I feel that the music today does suck tbh. Emo stuff today is occasionally good but I mean other genres.
It was a different time back then, technology drove this apart for sure. If someone had a new phone on their song we had full blown emo gatherings in the breaks at school, trying to share it with as many people as possible, sms were short and expensive, so often you'd just meet up if you just wanted to chat or try to call from the landline at home because there was no other way. A lot of people didn't yet have unrestricted access to the internet so ICQ and MSN or even Myspace haven't been constantly available to everyone. In short: If you wanted to talk to someone, you most likely went to go see them. It was more personal and instead of looking at a TikTok or Instagram feed, you had to rely on your friends to provide the fun stuff that you liked. Essentially who you surrounded yourself with decided what you got to see. You didn't just follow the right people on instagram and then sat there, quietly looking at your screen, nope. You went to see the people you know had the stories, magazines, movies, music and series to share that you wanted to hear or see. Sure, still happens today but it's a lot different.
I never stopped being emo.. im just old and emo now. I still listen to the same bands today.. Saved the Day, Silverstein, Thursday, Atreyu, The Used, From Autumn to Ashes.. etc..
Right? It makes me think just how much media controlled what we liked and talked about back then. People aren't falling for that sh*t nowadays. We have too many options.
Emo will NEVER die because it was never just industry music, it was written for us by us, the kids who grew up in broken homes, with divorced parents who couldn’t get along or were afterthoughts to their parents or who had a parent in prison or even the kids that just felt like an outsider. Emo kids love Emo music because Emo kids wrote the songs 🤟
I think it's common for a lot of kids to reject the music that their parents liked until a certain age when they realize those songs were imprinted into their memory and they grow to love them. I rolled my eyes as a kid when my parents broke out into singing along with Elton John in the car, now I find myself loudly singing Yellow Brick Road in the shower(poorly).
As a member of older Gen Z (who I guess has been part of this?) I can explain. This started earlier than the past few years, this started nearly ten years ago with a lot of the tumblr core where there was a lot of people sharing their emotions and difficulties and angst. This ended up driving teens to listen to MCR, Fall Out Boy, and Panic, along with adjacent artists like Twenty One Pilots. 2015-16 saw Twenty One Pilots blow up, a big career renaissance for Fall Out Boy and Panic, and widespread hype over the MCRX trailer. While some left, others stayed and found other popular 2000s bands (Linkin Park and Muse) and more modern counterparts (Yungblud, Bring Me The Horizon). Then the pop-punk revival happened, and the combination of the state of our world, mental health deterioration from isolation, and increased openness of mental health, and more led to young people actively seeking out emotionally and socially relatable music, so the emo revival makes sense. Not to mention the less "typical" aesthetic many of these bands had. Not to mention the years of access to any music with the click of a few buttons through streaming. A lot of these bands still end up being relevant to Gen Z due to it just being good music, a dearth of popular rock bands today, and it reflecting the mental state of a lot of people our age. I see more modern bands getting popular in the next few years with their own own sound with these same people.
"DormRoomLaser" Gen Z here. When you mentioned Tumblr core you've got to realize most of those Zoomers before discovering MCR, FOB and P!ATD were fans of Alt Pop/Indie Rock musicians and bands before they discovered this stuff (Most of them started off with Halsey, Arctic Monkeys, The Neighborhood, Lorde, Melanie Martinez, The 1975, MARINA, Lana Del Rey, Cage the Elephant etc). Those same people later on also got into Metalcore (Mainstream and underground). Most of the fanbase of it were mostly women.
i was actively in fan spaces during the whole top - fob - patd trifecta of madness during the mid 2010s. im older gen z but those times have become nostalgic to me now despite it happening less than a decade ago
@@lethybridtheorygolucastheo2191 I agree on the Metalcore comment. The subreddit for r/metalcore went from 100k to 300k followers within the past 2 years
its almost like if you keep living in the same world not fixing anything and you just dump it on your kids, the kids have the same fucking issue the parents did
As an "early gen z", I'm 23 and when these bands started being super popular I was too young for them to interest me (i was 6 when The Black Parade came out), maybe except for Avril Lavigne who I remember listening when I was around 9. I started listening to emo music when I was 14, in 2014, when emo was apparently dead, because I was entering teenagehood and everything was so fucked but these songs made me feel understood. To a shy, queer and weird kid, it couldn't make more sense to be into bands that talked about feelings in a deep and kinda dark way and that were considered dead. Now I'm an adult and still love these bands, but I listen to their music differently and it's cool to witness them becoming popular again!
I'm a similar age. I grew up with alternative music because thats what my parents liked. I got access to RU-vid when I was 13 and that's when I had control to choose what I listened to. Algorithm wasn't as good then so I mostly found bands I liked through friends recommendations or when bands would do songs together. I still think there are lots of popular bands from the 2010s, I think this whole thing died when tiktok started instead of in the mid 2000s as suggested in the video
Same gen z 2000. Felt good since we explored both sides , when media was transitioning onto online Social media wasn't as addicting and did what it was meant to do. Not addicting af
100% My Chemical Romance. They left, it died off. They came back, It resurges. All the parents have been playing their songs to their kids in the car. Natural progression.
for me personally (a 2001 baby), I was introduced to Paramore, Green Day, Breaking Benjamin, Avril, etc. from a young age, since elementary school. I loved it! Then went on to middle school listening to them and other bands like Pierce the Veil, Bring Me the Horizon, etc. Also 2000's teen movies featured many songs from this genre so that also exposed me to it.
You blew my mind when you compared emo being stuck in the 2000's to 80's metal. This is hands down one of the best videos you have created. Thank you always for your eye opening insight😊
There isn't enough new rock music, and newer rock bands have a hard time getting a strong fanbase going The lack of monoculture has its pros and cons, the cons being that every genre becomes a niche and the artists struggle to get by because there's never a "make it" moment
I feel like kids definitely have more of an eclectic taste than previous generations, their are lots of creative genius in classic rock people just see it as dad music tho like the riffs and chord progressions are awesome
I went to a tiny school in the Midwest; Class of 2016. And my school had no culture. I was one of like two kids that listened to emo and alternative rock. Everyone else just listened to what was popular on the radio.
I missed almost every band i liked in high school due to lack of funds, so to see MCR when they came to Aus this year, and being able to take my son with me who loves them as well, was incredibly special. Singing welcome to the black parade together was something ill always cherish.
I’m 13 and I’m actually heavy in the goth and emo scene (but present more goth rather than emo) and have quite a few friends who are goth/punk/emo etc as well. I think it’s honestly really fun and it feels like it’s kinda thriving at the moment because I keep meeting more and more cool alt teenagers! Feels absolutely great to have a community that is popular over multiple generations
I'm really glad to hear that. I got to see MCR live for the first time in 2022, and I was quite nervous that their newbe fans would look at me like I'm the creepy old person at the joint. 😆 It wasn't like that at all. It was very warm and welcoming. But it's nice to hear that ALL are Welcome To The Black Parade. (See how I did that)haha😊
I'm honestly super glad that goth and emo are living on in the younger generation! If for no other reason than I couldn't afford cool goth clothes when I was a teen and now they're back at a time when I have a job haha
Monoculture topic is something I’ve felt for a long time but never had the word/phrase to explain it. You could really do culture a favor by expanding on this! Thank you!!
I love MCR. And I remember that they were so criticized when I was younger (not only them, but all the emo culture), and I always thought "at some point in the future, people are going to see they're actually great and their songs are going to be hymns of the rock". This is that moment, people 😊.
@Tiffany Sais lyrics rarely ever stick with me but the line "oh how wrong we were to think that immortality meant never dying" from Our Lady of Sorrows is something I've remembered for over a decade. And Demolition Lovers just touches me so deep I can't explain it.
I remember that album came out before they signed with reprise. So every poser in 2005 referred to Three Cheers as their first album. Needless to say, I wanted to slap them. They really gave us, the true fans, a bad rap. I was called a poser but only as time passed, it became clear who was real and who wasn't.
These are tumultuous times, now more than ever people are looking for something that reminds them of a time when things weren’t so crazy, when they didn’t have so many responsibilities, when they weren’t watching society around them devolve into chaos. That hit of nostalgia is like a drug these days lol
to be fair, emo rock and pop punk were peaking during the bush era which was an insanely horrible time in america, but i do also understand where ur coming from
@@benmartin8759 what I mean is, many of us that were into this music at its height were pretty young at the time, and while yes there was plenty of chaos then too, many of us were not old enough or mature enough to pay attention or care
the world is no different now, then it's ever been throughout history. every generation ever, believes they're living in unusual, tumultuous times. it's just more sensationalized now, because of the internet and social media, because everything is more connected then it's ever been
This revival is so interesting for someone like myself in their mid/late 20s. I sort of grew up with every band mentioned here, '70s to '10s. But they were also on their way out as newer bands and genres emerged in-line with modern social media and subcultures. Niches will find you and as long as you personally feel a connection to that, it's worth exploring and preserving
You’re 100% right about the death of the monoculture. Like this is a subject you should really expand upon and take on, cause you have a lot you can contribute on a cultural level by explaining this.
I would say it’s more like a 16 or 17 year cycle. That would put us in 2006 or 2007 - right when the Black Parade was big, which came out in September of ‘06.
You’re right with the death of the monoculture. When I was in middle school and high school, even though it wasn’t music I listened to necessarily, I still knew all of the current popular songs. I couldn’t name you the top 3 of this year currently because I’m able to just play my phone with the music I like now and never have to hear things I don’t want to. Jersey shore was the hottest thing when I was in middle school and even though I never saw an episode, I still was aware of the characters, who they were and what not. Crazy how much technology has changed that
We must be close in age haha, but yeah. Definitely agree. Things were way different then. I’ve always been into emo/rock but still new the “hits”. Now I actively avoid songs I don’t like 😂
Im 19 and im a little too young to have experienced most of the emo bands in their prime. But when i was a younger teen and i was emo some bands were still relevant, like pierce the veil which i saw live, as well as twenty one pilots being really big for emos my age. After that period it was seen as cringe to be emo, and i feel like now it has come back in the form of nostalgia. And its almost like people who are my age now are old enough to be and dress as the people we looked up to as younger teens, like scene queens. I feel like thats why emo is trending again in my generation.
My first official "I'm old now" moment was when somebody asked me "What was it like to BE THERE for the release of Black Parade?" Also, that album released right after I graduated high school so for every __ year anniversary of Black Parade I get to be reminded of how old that I am. Also this is one of your best videos man. Seriously great work once again.
Dude I was 11 when Black Parade came out, 9 when 3 Cheers came out I get asked this a lot and it blows my mind definitely agree with the monoculture dying out theory, there are some forms of it as in cinema so I don't think it's dying out just shifting to a new medium, cinema in itself is cyclical (speaking personally I'm a small time local actor who took a 5 year break because of life but I did stage plays and short films in my local area worked with some local legends in my time, I'm working on a new project with a childhood hero of mine which I'm excited to talk about when the time is right, do not take this as an official announcement but yeah this is going to bey biggest project yet and if the landscape of cinema is going where I think it's going with the collapse of the superhero and blockbuster bubbles respectively I think I've positioned myself to be in the forefront of what's next if my prediction is correct and my predictions aren't normally wrong on this) but I also think in terms of music it's one of those things where it was the last generation of great showmen, every generation has their own Freddie Mercury, David Bowie, Kurt Cobain, Gerard Way, Lil Peep what does this new upcoming generation have yet? No one's climbed their way to the top in that regard because of the death of monoculture atleast in regards to music, maybe Yungblud because he started coming up just as monoculture collapsed but who will the next generation have? To anyone who asks does a generation need a figurehead? My answer is going to be contradictory, no and yes... Indulge me a minute and I'll give you my reasoning as to why... No because with the collapse of monoculture were seeing this amalgamation of subcultures and this acceptance from older generations (that I'm shocked I'm now part of, where the fuck did 2008 go?) I remember growing up there was the "war on emo" the Daily Mail (this extremely shitty English news paper, professionalism on my part be damned I call it how it fucking is, I may be a semi public figure and grew up in a time where opinions were given in a subverted way, fuck that I aim to be the antithesis of that I hate the Daily Mail for the reason I'm about to list and I stand by that) leading this almost witch hunt in England after the death of Hannah Bond, that lead to (atleast in England, I know it went on in other parts of the world for other reasons) the older generations hating mine seeing it as a cult, there was this major divide back in the day as I'm sure others from my generation can attest to (which for me personally seeing this nostalgia from this new generation is both heartbreaking and freeing in equal measure, heartbreaking because nostalgia is just looking at life with a rose shaded filter, this new generation didn't see the hatred mine did, freeing for that exact reason, and I think it's the same for generations that came before such as with metal in the 80s when the satanic panic was happening, hippies in the 60s, it's a very cyclical thing.)
@c h yes that is a more micro part of a point I was trying to make in my comment, sorry I'm autistic (Asperger's and ADHD, breaks my heart that I have to apologize for being autistic I was born in the 90s when we had groups like Autism Speaks who claimed to "speak for" us yet called us an illness and advocated shit like electroshock therapy for autistic children around the time I was born up until I was 10, that kinda had an impact on how I saw myself personally) but one thing of that is for me if I'm making a grand point I find it hard to focus on the micro details so I look to other comments like yours to be like "yes some one else is saying what I'm trying to say but more succinctly"
@c h another thing that is interesting is the re-emergence of bands like All Time Low, Paramore and Fall Out Boy (and it feels weird to say to a smaller degree with My Chem but they released 1 song, one amazing song and the reaction damn near broke the internet, but the others have all recently released full albums) these bands have all released new albums after a period of experimenting (in All Time Lows case 2 albums Wake Up Sunshine was a incredible reinvention of old-school All Time Low while looking to the future) that while not being nostalgia albums, while not rehashing Nothing Personal, Riot, From Under The Cork Tree are reminiscent of those albums but also forward looking taking what made them stand out initially as artists and tweaking the formula to work for a new generation, I've heard the new Fall Out Boy album be compared to Folie or Infinity but it isn't, it makes reference to those albums but also includes funk and soul and disco elements (I think people should compare it to Patrick's solo music too especially SoulPunk but that's just my opinion I love SoulPunk and wish it got more appreciation) I think that's why these bands are re-emerging back when I was growing up we had the "emo trinity" which was a term I never got growing up but I understand now maybe because growing up in the initial rise I was growing with this subculture but now the above artists I mentioned have made these comebacks, this new generation have their figureheads, Fall Out Boy, All Time Low and Paramore have become the "trinity" for a new generation atleast from the outside looking in which I think is inherently interesting, I don't have any answers as to what that would mean culturally or creatively for the generation coming up that their figureheads are figureheads from the previous generation, I'll let others discuss that and philosophise on that but... I dunno man it's definitely an interesting thing to see because I don't think we've seen that particular phenomenon on as large a scale as this atleast in my lifetime if not longer
I tell my kids all the time "I was there when 3 cheers came out. I was there when silverstein put out discovering the waterfront. I bought fall out boys from under the cork tree ON release day." Hahahaha
You mentioned at the end that we miss the shared connection to a larger culture - I think that absolutely exists with a lot of us old enough to remember life before social media. It's a similar kind of magic as going to a busy mall during the holidays with your family. There's a certain kind of real world vibe/atmosphere to it that felt good back then and we want to relive it. I think that's what makes people so nostalgic towards things such as the emo scene. I'm doubtful that we will see massive collective cultural scenes or experiences like that ever again, which is kind of sad to think about.
I agree and think about this a lot. There are some things in life that we’ve experienced that kids today simply won’t. There’s something special about going to the mall at holidays like you said. Or even going to pick up a movie on a Friday night. I think people miss that simplicity and comfort, at least I do.
@@Amethystxxxxx those kids are so lucky. You forget how horrible so much was back then. Everything is really being glamorized like some hollywood production. The interconnectedness of today is so amazing and such a far better place to be than the total loneliness of the 90's and 2000's. Pretending everyone loved that monocutlure is absurd, lots of us hated it and mocked it as much as possible. When you can look around and find a bunch of people who like what you like, no matter what that actually is, it is such a better place to be than being a loner back then.
Maybe. The weird thing about culture is that it’s sometimes easy to miss its significance while it’s happening, and you don’t notice it until it’s gone. That’s why these waves of revival tend to happen I think. Once it’s all over people can look back on it and actually get a good look at it. Then they see it as being a cool thing that seems way more significant in hindsight than when it was actually happening. There really wasn’t anything to indicate that these bands would endure or be look back upon positively during the 2000’s. Emo/pop punk was often regarded as watered down and commercialised imitations of genres from the 1970’s and 80’s. Now it’s remembered as music that defined that era There’s probably artists right now you’d view as trite and commercial garbage but will be iconic in 20 years
i’m 21( about to be 22) and during the early 2000s my older brother was emo and i grew up listening to his music. I now go to emo events every weekend because my childhood was really great and it’s so nostalgic to relive that time in my life. Especially because being an adult sucks so i have to mentally be in my childhood in order to be happy 🙈🤪
Emo in the 2000s was kinda like what K Pop is now. I remember hearing terms like "fa**ot shit" being used to refer to this stuff. Emo was never, ever cool.
I'm 32 and my partner is 36. She has a 17 year old and last year we took her with us to Riot Fest in Chicago where MCR headlined the first day of the fest. It was a really wonderful time and super fun as she knew the songs better than we did and she was having the time of her life and really connected with it. It was really dope getting to be present watching a kid form a core memory in real time right in front of me in a similar way that I did.
As a gen Z'er myself I thini it's because a lot of us grew up watching people with emo aesthetics and it was most likely a goal of 8 year old us to look like that one day. Also speaking for myself, I really love MCR. And I really enjoy the aesthetic. And also also i can't find any new music I enjoy.
Your spot on for older gen z. I was born in 01 and spent all my childhood excited to be old enough to dress emo. At 7 I was obsessed with everything emo.
2005. That’s when I noticed suddenly EVERYONE was aware of the existence of iPods and were starting to listen to their own personally curated playlists. Saw the collapse of pop culture coming. No more Black Sabbath’s. No more Motley Crue’s. No more Nirvana’s. No more major rock movements. That, along side everyone’s ability to critique every record/music video/movie on public forums the second they were dropped made everything instantly less special.
@@RoBoTrOnIc1001001 The average person was not on SoundCloud. lil uzi may be big among small groups of young people, but “back in my day” everyone knew the big pop stars. Everyone. From grandma to 3 year olds…everyone knew Madonna, Michael Jackson, Bon Jovi, LL Cool J, etc.
Speaking from someone who was only *born* in 2005, I don't at all agree that subcultures and people being able to voice their own opinions and have open discussions about the music they're interested in on public platforms makes things "less special", if anyhing I prefer it that way over having one broad monoculture where everyone caters to the same things and the same interests. Individuality is obviously important, and I'd rather have my own interests and listen to music artists that maybe not too many people are aware of instead of liking the same things as everyone else. There are a lot of things about this generation that I'm absolutely critical of, but the reduction of mainstreamism and monoculture is certainly not one of them.
Emo never died in my house. Im 44 with young adult kids and its great we get to continue to go to the same concerts together. With the end of warped tour we moved on to sad summerfest. From taking back sunday to the maine and now broadside and magnolia park. My dad and i had a great music relatiionship w rock from the 70s and 80s. Im glad me and my kids have that same love to share
It's definitely weird seeing your kids dress the same way my wife and I did back in the 90s. Stranger Things definitely is a big influence with the nostalgia thing and its probably the closest thing there is to a mono-culture there is today. My wife and I watch it and identify with the kids because we were that age back then and its stuff from our childhood, our kids watch it and identify with the kids because they are the same age as them and their grandmother loves it too but is into the Winona Ryder/parents storyline because she was a single mother in the era the show is set. It has sent my kids down a rock music rabbit hole more than anything else.
To me one band is both huge from the monoculture and in the current era. Bring Me The Horizon keeps getting bigger and bigger by each album and doesn't seem like they are stopping (yet). What they are achieving to me is super surprising.
i was raised by people who shoved mcr down my throat since the day I was born, mcr lead me down the emo pipeline during my year five and six days. now here I am at 16 loving emo music and culture and thrilled it's coming back 🤭. I went too the mcr tour, and now I'm buying tickets too go see pierce the veil! I'm super excited mcr was so freaking cool and I have a feeling ptv will be the same.
my parents left high school in 90 and 94 and were both grunge/metal heads and even loved a lot of the stuff from the 2000's so i grew up with this stuff and wanted to see them live but now emo is peeking again so i am finally seeing pearce the vail and the used live for my first concert at 20 years old i am so hyped
I agree with you on basically everything you said in this video. It also explains why metal festival lineups look like they are frozen in time. Because they actually are. Those bands are the last ties to something like a „culture“. It gave and still gives people a sense of community which new music (for the most part) doesn‘t. I work in education and what always buffles me is that there are no subcultures anymore. It has its upsides like less exclusion based on music and fashion taste. On the other hand, you might have less opportunities finding a group of people that share your interests (at least when they are connected to alternative music). Emo is the very last subculture that came up like nu metal or grunge. That‘s why also kids nowadays are drawn to it.
I feel like nowadays I only hear about kpop or alt/ rock music, could it be because those are the only subcultures that survived all these years? I feel like those are the only genres that I hear about all the time
Yeah there’s nothing “new” that defines the 2010 or 2020s so far like grunge and nu metal did the 90’s and pop punk/emo did the 2000s and a lot of popular bands in rock now are just old bands still making music like bmth, falling in the reverse, motionless etc.
My family immigrated from Mexico to Texas some time in 2007, I was born in 2005, and due to us coming to this country with absolutely nothing, we grew up with a lot of old and hand-me-down stuff, so my sister always listen to older music. She was 7 years older than me. So much of my nostalgia for emo, screamo, post hardcore, nu, etc. comes from growing up with an emo sister, and revisiting this music with maturity and some memory of how those times were ( at least from my point of view) I proud to call myself emo
