WHY IS EVERYONE BUYING FUJIFILM CAMERAS?! 

One of the reasons Fuji has succeeded is because of it's users: they are vocal and active. Magazines and videos specializing in Fuji, plenty of online supports from Fuji itself. Fuji is very supportive of it's user base and I think photographers appreciate that.

I got the XT-4 when it was relatively new and I've loved it ever since for both pictures and video. It really pulled me into its ecosystem, and with how they upgrade every iteration, I can see myself using them with better performance and quality as it continues.

One of the big advantages of fuji is the glas, smaller lighter and cheaper than most full frame stuff. With a really good quality for the price.

Film simulations and the retro dials are what sold me to owning a Fuji system. Bought the XT2 because it was my dream camera since 2017, only able to buy it now since I’m newly working. Now going back to the film simulations and the ability to customize and use recipes online are a huge thing/time and money saver to me. Sometimes the recipe is just enough to not edit it in i.e. Lightroom anymore (well sometimes I still do when I need to edit RAW). I temporarily paused (or might quit) shooting film since the prices here for a Colorplus 200/Fujicolor 200 is $20 for a 36exp. Which is totally ridiculous. I’m completely having fun with my XT2 despite being a 7 yr old camera. Got the 27mm (41mm equiv.) f2.8 pancake lens and the 35mm Meike f1.4. Both are completely versatile and street photography friendly (not very intimidating to people at all). I previously used the 50mm on my FE2 and on my d300 (80mm equiv.) so this gives me a totally new perspective and I’m enjoying it!

Been shooting Fuji since the X-T1 and I love these cameras! I dont shoot jpeg or use recipes, but the low weight small size and dials makes them a joy to use.

The Fujifilm community is so great. Fujifilm cameras are built solid , the glass is great for the price, they are really fun to shoot which makes you want to pick it up and shoot more. Great video I will be tuning in for future uploads :)

I've had a X100F since it came out and absolutely love it. It's so versatile and easy to use. And yes, it does only have one lens, but that hasn't bothered me. You just have to be a little creative sometimes. Additionally it can take quite a beating. Mine's pretty dented and bruised, but still works like new. Additionally I bought a XE3 a few years back and use it with either the 16mm or 50mm fujicron. It's great since you can actually just fit it into your pocket or in my case the small pockets on my hiking bag. Plus it takes M lenses with a converter really well, making for an even smaller setup. I still have a M6, but with everything that Fuji offers you don't really need it.

I bought an X20 about 10 years ago, and since then, I've bought a couple of so-called "better" cameras, but I find myself grabbing the little Fuji anytime I leave the house. I just love it.

The first few reasons apply to me completely, originally started photography with film as 5 or so years ago there were some real bargains but got too expensive sold some cameras that had gone up in value since I got them and got an x-pro 2 and love it so far

Great video! Love my x100v and S-x10 + 35mm 1.4R. These two serve all my needs as an advanced amateur photographer. Fuji just makes me feel good when I'm shooting and seeing the SOOC jpegs.

I can relate to what you all said about Fuji cameras. They are really fun to shoot with and they deliver stunning results every time. I have been using Fuji cameras for years and I never regretted it. Great video as always, Goughie. 👌

I have a Fuji X-H1 and an X-T2 and am perfectly happy to use em for years to come. Even the older generation Fujis like mine are exceptional cameras with brilliant lenses to go with them. I think, one of the reasons why people are choosing Fuji over other brands is that a Fuji feels like a real camera and not just like an expensive toy with plasticy buttons and a deep dive into the menu system to change ones exposure compensation for example. In addition, Fujis are very customizable and after the initial setup are quickly becoming very intuitive. I can swap between my X-T2 and my X-H1 and the only difference is, that the X-H1 has no dial for the exposure compensation. Everything that really matters is pretty much the same across all the models of a given camera generation. Put simply... I love my Fujifilm cameras and I would not change them for any other system.

Fuji is killing it on the marketing front and separated themselves with the film simulations. As a long time canon user, the thing that led me to them was the GFX 50s II. Hard to believe a medium format, weather sealed body with IBIS was less expensive than the R5. Unreal

I love my XT 4. I’ve been shooting with all sorts of cameras for years and it wasn’t really until the XT 4 that I felt like my understanding and manipulation of the exposure Triangle really came into play with the way that I shoot. It’s a handsome, compact camera. Not only that I have shot very well paying corporate videos and head shots with this camera. Nobody said anything about it not looking like it was shot with a more expensive camera. As a professional photographer, friend of mine said, all the cameras today are better than any of us really deserve.

Had the xpro3 and i absolutely loved it. Only got rid of it because i needed the money for another purchase. In retrospect, the X100V would have been the absolute best camera for my use since it is quite a lot smaller and weights under 500g. I hope that Fuji is bringing the X100V successor soon

Just subscribed. I moved to the Fujifilm X system because the images and colours are fantastic, and I can carry around my X-T2 and a few lenses all day in my backpack without my back killing me. Plus, there seems to be a growing amount of lens choices (including some from third party manufacturers!) that cater to every budget. I couldn't afford the prices of full-frame cameras and lenses. I'm happy with Fuji X, and I intend to remain a Fuji shooter.

Another awesome video! Agree 100% with all you stated. Am really glad (and lucky) to have gotten the X100V before the hype exploded. The little camera is simply perfect for my photography wants. Hyped to see the next trip's footage, have fun mate! Cheers!

Film simulations are amazing. It saves so much time not having to develop RAWs. I just shoot JPEG + raw and most times the JPEG is the one I keep.

Keep the content coming mate 👍🏾

I like the fact Fujifilm uses the same sensor for all of their cameras. The stills' photography IQ is basically identical on any X-trans III, IV and even V camera. I also like the Fujinon x-mount lenses, that they use on every single APSC camera body. The APSC market being the main focus for Fujifilm/Fujinon, they put a lot of effort and engineering into their lenses, unlike other manufacturers that tend to be all over the place when it comes to the lens mounts, build quality and the rendering IQ.

The X100V released the month that Covid kicked off. Supply chain problems created scarcity esp with that particular model. Scarcity pushed up prices on new and many of the older models. Fuji has been gaining popularity for a while, but the scarcity effect probably added to the hype.

Fuji cameras are very clever indeed. I've shot film as a professional for 40+ years, and digital for the last 10...but the convincingly realistic look of film in the Fujis is the star for me. I love the jpeg recipes that you can generate, the possibilities are nigh on endless. The new 40meg chips are more than ample for the GuysWithCameras to photograph pubic hair all day long too!

wow. you are a very nice channel find. straight, concise, direct to the point. to more subs for you!

A breath of fresh air, such a lot of good sense spoken in this video, and not something you find everywhere on RU-vid!

Fujifilm having been hammering out so many different bodies and sensor combinations, that the there’s so much choice to suit literally anyone and their shooting styles, and their budgets. The prices will settle down again eventually. I’ll just keeping shooting with my battered but very much trusted and loved X-Pro1. Still going strong and an incredible sensor.

Absolutely love my X100V and the Fuji community ❤

This was a solid video, well polished. Good job. 🍻

fast and to the point, great vidio!

I bought my first x-t10 when it came out. So light and compact, the retro dials are amazing and really good quality glasses for a relatively affordable price. At that time everybody was surprised: why fuji? 8 years have passed and I'm still a happy fuji user.

Excellent video, Goughie. As a proud owner of the X-T4, X100V, and X-E4, I'm simply addicted to the look of the images I create, and the ecosystem provides such an excellent bang for buck that I simply have no need for another system. I've also met some of the coolest people I know within the Fuji community, and that goes a long way in making one feel proud to shoot amongst a body of creators who share similar passion and preferences.

Good video. You answered a lot of questions. Like the recommendations.

I got a used XT-1, didn’t have much expectations as I was moving from a bulky canon. I was blown away by the image quality and ease of use ❤️

To me, when my Ricoh GRIII broke 2021, when I looked all options, X100V was closest option. I wanted 1) High X-sync like in Ricoh 2) some level of weather proofing. Then covid and TikTok craze/trend hiked the prices so ended up repairing my GRIII. X100V was 1200€, but now it's 1650€ and no stock.

I switched over to Fuji from Pentax a few years ago, mainly due to being unsure about the future of Pentax as the company felt like it was slowly winding down. I currently own the X-E2, X-E4, X-T30 and X-T5. I love all my cameras, the main selling point is all the manual controls but I also love the jpeg output which makes editing super straightforward and allows for a consistent style across shoots with my custom recipe. I don't see much of an advantage with FF, my Fuji cameras (even the old X-E2) is more than good enough for my needs.

Great video, I appreciate all the work you put into lining up all these compelling points. I'm curious as to how many people shooting film are really finding Fujifilm at all like that experience. I just feel like they're so different. But I guess if cost is as high as you say for film, that's pretty discouraging for any film shooters, and I'd be looking for Alternatives as well.

I was a long time Canon shooter , had a FF Canon, I switched to Fuji and I love it, bought a used XT-3 , I love the build quality, the layout, the glass and the prices of the glass

It's nice to see lots more people like me who just switched from Canon to Fujifilm for all my professional gear ... the new H2 has been blissful to work with for video and stills. This is not a huge nock towards Canon but the SOOC shots are mind-blowing and it has taken away the "need" to edit everything in post for clients.

Another reason to choose aps-c over full frame is depth of field. Some types of photography such as street benefit from a smaller sensor for the added D.O.F, it makes zone focusing more forgiving and as a result quicker.

Great informative video! 💯✨

Wanted to upgrade from my DSLR Nikon to a mirrorless; had the money available; love the retro look (incl dials!) of the new XT-5 and went for it. Absolutely in love with it.

For me, I’ve always been a Canon shooter. I wanted something different to challenge myself to grow. Saw the XE4 & loved the look of it. I wanted something a little smaller to take around when I’m out on the go and not my DSLR and I love the look/idea of the film simulations so I found one that wasn’t out of stock & purchase it. I absolutely love it it’s always in my backpack!

I own 6 Fuji's and a bunch of lenses. Great system overall. Not perfect, but they definitely offer an enjoyable experience.

Nice and informative, thanks! Still very happy with my XT-20 after a couple of years.

Amazing images in the video! Congratulations!! Are them edited or just out of the cameras?

I still use the X10 from ten(?) years. I know that the technology has moved on since then and I'm already thinking about replacing my main camera. But then there's so much I love about this camera. Compact size, retro design, easy to use controls, zoom by turning the lens and mostly: Natural, beautiful pictures, especially in people photography. For a new camera, I would only consider Fujifilm again.

I used Fuji X-S10 and now using Sony A7C. I'm very happy with the Sony. Low light situation can be happen more often than we think. If you're just vlogging crop sensor is fine, but for photograpy full frame is huge advantage.

Great video my friend! As a fellow Fuji RU-vidr ioved watching this.

Very Informative. Thank you 😊

Also, Fujifilm simply listens to the community and continues to build on that feedback.

All it would take is a single update from the other makers on their cameras to add their own film simulations. They could even increase the resale value of their discontinued cameras with updates for them, as well.

I started my journey in photography with canon, and it was really great. Later in life I moved overseas ended up getting a xt1 to carry on the hobby. At first was very strange for me but as the months went by I enjoyed more and more. In 2019 COVID strikes and I had to sell many things to be able to pay rent including the xt1. Last year I decided that was time to get a camera and ended up getting a canon, funny thing is I did not liked it anymore, felt so strange and sold it after 2 months. Now I’m planning to get back to Fuji again.

OK, I’ve watched this and part of one other video, and your channel is Gold. Insight, creativity, non-hype, I know there’s more. Keep it up. Oh also, sample images are great, very nice work.

I got into Fuji about 10 years ago, some of their lenses are the best out there. The image quality from many of their cameras are just superb, something about them that is special. People go on about Leica, I think Fuji are in the same league.

If only Leica had pushed the X range, perhaps incorporating the CL's EVF into an X style body - and then Fuji's x100v would have had competition - and thus hence why the x100v is in such demand, it has little competition and is an amazing bit of kit.

I just recently picked up an X100T second hand, at a pawn shop for $165(only 700 shutter actuations at the time of purchase) It was way too good of a deal to pass up. I'm a Nikon shooter for my wildlife and landscape photography but I lacked an EDC shooter and this definitely scratched that itch. I commute to work daily and the X100T is always in my bag. I will be honest, if I hadn't picked it up for an absolute steal, I wouldn't have considered it touching on the current pre-owned market value for these. It's really fun and I enjoy the film simulations as I was Fujifilm shooter in the late 90s-early 00s when I got as still shooting 35mm. A great experience so far. This video provided a lot of insight on the platforms. Keep up the great content, thank you.

I was looking at rangefinder cameras and it was the Fuji xpro 3, or the Leica m10. Yes, one’s a true rangefinder and one is inspired. The inspired one by Fuji was the better choice for me because $1800 vs $5000. I’ve always liked cameras that people don’t have (I still shoot Pentax heavily and a couple of Leica cameras) so it’s kind of a bummer that EVERYONE has a Fuji. But the upside to that is if everyone had a Fuji, it means there should be strong support from the company and plenty of different choices available

I acquired my FUJI x100V second hand for not much less than the new price. I’ve had inverted a year of incredibly enjoyable street photography. The Fuji film simulations and JPEG results are amazing. Not forgetting the admiration of the camera by many people of all ages. It is a real winner.

Fuji has a huge advertising budget. Their cameras are no better than anyone else's, nor are their glass. I had them, I didn't get along with them and passed them on, and no not everybody is buying Fuji.

I’ve just picked up my first Fujifilm camera, a mint X-E2 and love it. I plan to buy an X-T4 too and am gathering lenses (very reasonably priced second hand I’m finding), great video, you have a new subscriber 😉

Thank you for this video, I've been looking for something like this for a very longtime. I like photography and I've always used my phone as my camera, I'm willing to take the step to a dedicated camera and your video oriented me very well.

I picked the fuji xt30 because it was small, just fits in a fanny pack around my shoulder. And I use manual lenses. The experience is very solid so far.

I would sum it up this way: Fuji is the only camera manufacturer with an actual professional APS-C line-up, all other main contenders focus on FF. Best compromise of lens size and sensor performance. Still too large for me, I'll stick to m43 … 😁 (Yes, if I had to, I would switch to Fuji. I had my eyes on the X100 series, but still prefer to shoot with my Leica IIIf instead. 😉)

Oh, that was good. Very nice presentation 😊

Great video!

I was under the impression that Fuji lost much of its former attractivity after Sony, Nikon and Canon got their mirrorless cameras out of primary school and made them into serious systems. I'm glad to hear that I was probably mistaken. 😊

As a landscape guy the Fuji MF system is appealing. 4:3 is a superior aspect ratio for that kind of work (and social media video) so I think it will be on the rise.

So basically an almost zero compromise lineup at a lower price point (with lens options from budget to pro). I doubt I would've settled for fuji on my own, but the hype helped and I'm glad it did. Feels like when I switched from PC to MAC. Just feels right.

My x100f is starting to see more use since the photography videos started entering my feed. I still think my m4/3 system is quite good as well. If I wanted a different focal length I would break those out again but I might miss the film simulation. Being able to do RAW+JPEG and just wifi over to your phone to post on instagram is handy.

I traded my X100S, Xt20 and Xpro1 for a V and after two years traded it penny for penny for a used digital CL. I couldn’t get on with the constant use of menus and simulations. At the end of the day I liked it but never loved it. Fuji are a good brand and have good cameras but so do all the other manufacturers. It’s all about using what you’re happy with. I still shoot film £5 for a roll and developing an extra £15 for scans if I don’t DIY. I like the analogue experience of film but menus and simulations and just doesn’t work for me

I’m an Olympus shooter. Olympus Pen series could’ve had the same hype but I guess it came a bit too early. I’ve really liked my OMD EM-1 mk2 even though the micro 4/3 hasn’t been the sexiest sensor on the market I’ve been very happy with it’s performance.

DIeter Rams had recognized it so many years ago. It's all about the user interface and the user experience. Apple did the same since its inception up to these days. Fuji recognized it as much as them. Since I saw he original X100 I was convinced they've found the holy grail of digital cameras. Not about specs, but about look & feel, for the same reason Fender Strats and Teles are still so popular. When the tool inspires you, you do more and become better.

For me it’s the film simulation and the vintage camera body designs create a nostalgic feel.

I think lot of people love ergonomics of it, vintage look is amazing, plus not everyone can afford a Leica, otherwise nobody would buy other cameras 🤗

Bought an X-S10 in december 2022. Mainly because I think it's a great deal, even with the X-S20 being rumored to release later this year. Got mine new for 1250€ (Kit with the 18-55mm) and at this price range I still think it's among the best you can get, especially considering their amazing lense lineup overall. By now I also got myself the Sigma 30mm and the Fujinon XF 100-400mm.

I just sold my last of a Fuji experiment. A couple of Xt bodies and several fine lenses. I kept all my Leica stuff, Canon bodies and Zeiss primes and I'm back to that. Fuji has that retro look and affordable Leica rangefinder look- but I bought for the glass, size and weight savings when i travel walk streets. As a 28mm guy, I first bought the 18mm and it was great, BUT I hated the APSc and XTrans files. Im doing more Leica again on my shoulder, Q2 and M10R. That was a great 16mm though.

Waiting for delivery of my first mirrorless Fuji X-T1 found this one with only 500 shutter clicks for $400. I felt my Nikon D7000 was a bit heavy to lug around. Planning to do lot's of monochrome setting with this new camera. I was sold by the reviews here on RU-vid. FYI nice video you made here.

Fuji did very well with their brand image and they made their products recognisable as well as distinguished from the rest. The lineup is just very well thought out and appeals to a specific audience. I sold my big bulky ugly Nikon because I was tired of its bluntness and I am now going Fuji…

I bought an x-e2 this year. All the other cameras (x-e4 / x100v) are being hyped up to the point of making them way too expensive or impossible to find. The x-e2 was fairly cheap and gave me a great entry to the Fujifilm line. Not the most amazing camera spec wise. But, it's fun and enjoyable to have on me.

I'd have to agree. If not a hobbyists or pro work. Going fuji makes sense and saves cents omon film. I'm considering a fuji camera for various film like photography options. Thanks for sharing...

Still got my 20year old s5000 finepix bridge and i love it. yeah its limited and i will upgrade someday but for the moment i'm happy.

I started with a X100 , Than XT3 and now i own an Xpro-3 but that has sadly had the sub monitor / lcd failing problem 2 times now even though the camera is not used much with 8500 shots taken. Fuji still charged me 371 euro to get it fixed a second time outside of warranty so im a bit dissapointed in the brand now . Its clearly a design flaw so in my opinion i was sold a very expensive 2100 euro camera that if you want to keep it from breaking you cant use the lcd screen at all because this problem will keep happening. Im not paying 371 euro every 4000 photos taken thats too unreliable. I know one thing im never pre ordering a camera again , better to wait it out to see if problems appear with it. But Fuji color science , overall aestetics of the camera's are unbeatable for me. I was looking into sony alpha system but i notice the files allways look so clinical and too real so i would have to put in way more time into editing a certain look.

Fuji cameras have beautiful ergonomics, very classic, they produce the best quality lenses over other brands and you feel like you are holding a genuine camera. It brings back the nostalgia to real feel of photography.

I remember a time when I was teased by my own husband, and friends who were photographers, back in 2012/2013, telling me how fujifilm camera system was a niche system and it wasn’t going to go anywhere. Wow how things have changed.

Nice to have discovered your wonderful channel here. 😊👍

2:20 that giant finger print on the Leica viewfinder window is a damn shame

1) Fuji gives gear to RU-vidrs to promote. 2) Their cameras & lenses excel at design, quality and durability/resale value. 3) The sensors & jpg simulations are fantastic.

I purchased a used XT20 without really knowing anything about Fuji. I fell in love with the film sims and now own an XT4.

I just picked up a used Fuji XT3 and it makes me want to go out and shoot. I'm trading in my Sony a6400 and picking up a Fuji XS10 as my back up camera or i might wait until the XS20 is released. But Fuji is just a joy to use.

'Everyone' is absolutely NOT buying Fujifilm cameras. Another expert.

Bought an X-T4 last summer and even though it falls a little short in video (mostly autofocus), the camera feels so good for stills that it was just worth it

Fuji stands the test of time. They give such great color, fullness and that perfect amount of realness that makes shots look like pieces of art. My grandmother used a fujifilm for her travels and the photos till today look absolutely beautiful. Its really gives you that perfect vintage, film-like quality and gorgeous colors that last for generations. I have the X-T2 and I love it so much.

Fuji is overpriced and overhyped. Poor guys think that only a X100V does cool photos, listening to influencers. Some years ago i loved Fuji, meanwhile i hate it and sold all my Fuji stuff. Poor AF, late in IBIS, if u look at Panasonic, Canon or Sony you get more for your money. Owooowo cool JPG receips... lol.. we all take RAW photos, no professional does shooting in JPG, only influencers do... or says so. Not the camera does a photo, it is the photographer, think about that.

The XT-30 II with a pancake lens or the XC lens, for the street might be a good bargain and it appears to be in stock. Looks like many Fujifilm are not available at this time. In a rangefinder styled camera for the street, I find the Lumix GX-9 to work well. The IBIS is just a bonus. Really, the MFT line-up of cameras are also great, a light carry, with many compact lenses. Good to see that some Fujion lenses are short -- many look a bit long in the nose to me. If I was getting into Fujifilm, I am thinking the XT-30 II or the XE-4 stand out, though the X100V is interesting. Maybe wait for next model to come out. If using a one lens only camera, I would prefer 40mm, and yes, 35mm, like 50mm has their own following. I bounce around between using 28, 35, 50 with occasional 90mm view for street. Seem to always gravitate towards 50mm, but who knows, things change. - Loren

Because we like the font of the letters on the product. It looks good and authentic, retro. People love that shit

I've been through a number of Fujifilm cameras over the past few years XA2, XT10, XE3, and X100V. The thing is, I always loved how they looked and the colors are great, but I could never really get on with them for some reason. I just feel more at home with my Nikon FM2 and Z6ii, those two just feel right to me. One thing that always bothered me about my X100V was the supposed film simulations. They looked nothing like what I got out of my FM2, in fact, when I put the same lenses from the FM2 on the Z6ii I feel like that combo actually resembles each other more.

I’ve owned an x100f for 5 years now and just sold it for an xpro 3. Fuji is amazing, and as a film shooter it’s finally hit it’s price limit for me.

my first camera is a secondhand XT1 and i still love using it!

I've been using a X-T1 since 2018. I traded a church my Canon M50 for their X-T1. It's what I learned photography on. I've used it professionally and for a lot of art shoots. I just scored a X-H1 on ebay for $440. I have free access to a Dolby Atmos Ninja. So I just got a 10bit rig for less than $500. Even with the now "dated" X-Trans III sensor, the colors are so beautiful! Can't wait to start working with my X-H1!

The community has the best ppl ♥️

It took me nine years to fully understand how my Fuji XE2s colour is influenced by a customised film simulation combined with colour temperature and white balance shift - it is not linear, and I now finally have a colour setup in sympathy with my own sensibilities.