Why is NOMOS & German Watchmaking so Underrated? 

Britt: "excuse me sir, do you have time to talk about our watch and savior NOMOS?"

I couldn’t care less if she was sponsored by nomos. 1. She always spoke highly about it 2. Nomos were probably the only brand at W&W actually understanding the assignment, letting people see and try the watches in a series of colors. 3. Germans always make things right and for everyone. Certain brands could learn from this.

Wow very impressed about your content. Came here first for the Tangente 175 models and now i have watched a few Videos from you. Your Personal style, your knowledge and your minimalism scenes gives me a lot. I am super ready for my Tangente Dunkelbunt. Sometimes i am looking for minutes at the back of the watch. Like a little Meditation 😁 Thank you for your content 🙌

I’m right there with you, Brit. A few years back, while on vacation, I started doing some serious RU-vid research (mostly Teddy at that point lol) trying to figure out if I wanted to jump into the watch world again. Then….I saw it…..the Alpha movement of the Nomos Club Campus 738. The beauty, architecture, history & craftsmanship are all so next level. You can feel the pride they take in all of their watches. I was sold right then and there, ordered the watch and when I got home from vacation it was waiting there for me. I was bit by the bug. I’ve owned many watches since then, but this first one will never leave. I’m so thankful to Nomos for getting me into proper watch collecting. Though I have to say, measuring all other brands against them seems a bit unfair! 😂~ great vid as usual! 😎👍🏼

The history is both interesting and underrepresented on watchyoutube. I am amazed how folks did this stuff in the olden days, and how places (like Glasshutte) became global centres

I work as a history researcher [Coast Salish of BC] and I love archival research, so maybe I am biased in my opinion, but please don't hold back on the deep dives into history! I commend you for your research and how you presented it! Can't wait to see the winner of your Nomos finals.

Finally bought the Club Campus Cream Coral 36 after wanting it since it's release last year! Got the exhibition case back too! Bought it as a joint Mother's Day/Father's Day for my wife and I so she can wear it on Shabbos (Friday night through Saturday) and other Jewish Holidays when she wears a watch, and I get to add it to my collection and wear it during the week! Been loving all your NOMOS content recently, as well as from before NOMOS did their Baskin Robbins 31 flavors of Tangente (which are all awesome, my wife likes the frostblau, tiefseegrau, and pompadour the most). Finally a watch that she enjoys that feeds the hobby and the collection!

German watchmaking is under rated because most regular people only know 6 brands and many watch people buy to inpress others ( friends, colleagues , gold diggers etc) not themselves

I own a Stowa and a Sinn. If you don't like the simple aesthetics......you are unlikely to rate Ze Germans.

Love the german Bauhaus era and now also Nomos.

Great video Britt! I would be happy if you could make a similar video about the other German brands, such as Zeppelin, Iron Annie, Bauhaus and ruhla 1929, which are produced by the German company Pointtec, and they are great watches as well, but even more underrated.

Absolutley love this dedicated series on Nomos - new and interesting IMO. Also, mu favorite two colorways made it to the finals - so hard to pick a favorite though!

Great Video! If you like german watches, Junghans could also be interesting for you. With them it's more about the design than the watch making but their Bauhaus watches are great!

I've just bought my very first Nomos, a Club Campus 738 Nacht, and I absolutely love it!

I can see the Nomos added value... Easy to read simple Bauhuas style dials. Great /simple case shape/finishing. In-house well finished movements. I own a Campus Club and Metro.

Hi Brit…would love to hear your thoughts on Breitling please. Any videos?

My Nomos Tangente was made in Switzerland (basically)! Bought it on a Lufthansa flight in 2003 for about 1,000 Euros. It has an ETA movement. (Apparently at that time Nomos didn’t make their own movements yet). Looks exactly the same as the present day Nomos! Still wear it occasionally!

You are by far my favorite history teacher 🥰

I love your video’s especially those featuring NOMOS. 🇩🇪

Happy for you Britt! dont listen to the haters! proud of you from the other side of the uk!!

After I missed Gringa Sunday there is nothing like Gringa Monday 🔥🙌🏻.

I like the super sardine. I would have tried to buy one of these watches if I did not have so many watches on my list to buy already. Much love to you and your channel, cheers.

Hope You two feel well!

I wear a Laco (my first automatic watch), my next purchase will be probably a Junghans or Nomos. And Hanhart is among my grails. Yes , I am a fan of german brands.

For me 1. Germans lack of how to commercialise it 2. even lowest price watch German is same as normal Mido price, which not much people would call "affordable" while Tissot is only half price of Nomos and some can still touches it 3. They sees as German isn't much of "beautiful watch" but more of "tool watch" But I'm stupid and might be wrong, since I can't even afford the cheapest Laco

The problem I have with Nomos are the lugs. Too long for my tast. I like the dials though. Nothing against German watches. As I love the Jungans Max Bill.

I admire the work that went into this video 👏 Nomos is definitely very underrated and one of my favorite brands out there. Keep up the great work and congrats to you and your husband on the baby 🎉

I have a 14k gold Glashutte tank style watch made in the 50’s.

I think because it isn’t Swiss, they get overlooked. I really need one in my collection and in all honestly, it has to be a Nomos

Super sardine looks amazing , but, what happened to the lemon biscuit 😂?

Coles notes is only something Canadians will understand

You can NEVER dive to deep into the history of watch making and watch makers for my taste! I love this type of content ❤

Of the last two remaining, the castle green one is a better color! (Castle green = Schlossgrün) BTW “Schneesturm“ = Snowstorm. Super sardine? Nah. Also, your Western Canadian accent makes proper German pronunciation virtually impossible. So, don’t blame yourself because you say “Gnaw-Moss.” It’s OK. Mein Deutsch ist auch nicht zu gut. Great video! A bright star in an otherwise dreary Monday morning. German watchmaking doesn’t get the Press that the Swiss get because it’s not in the uppity, rarified atmosphere of the Asgard of Watchmaking, The Jura canton of Switzerland. My cousin (who IS German) has a Glashütte Original and it is an excellent watch. I was as impressed with his Glashütte as he was with my Omega. We had a fun time talking watches!

I don't think they are underrated. Most people know about their quality. And their prices are amazing. Like many other people here, I avoid microbrands because I can actually buy a Stowa, a Nomos Club or a Hanhard Pioneer with a little more than 1K. Swiss watches are, of course, number 1; but Germany and Japan are right there, on top of everyone else.

I checked local retailer of Glashütte,they have in stock SeaQ in black…and I’ve never seen better dive watch…wanted to buy BB54 but nahh…I’ll be ahead of time…and I understand why you love German watchmaking,it is whole unique and different approach.

Coles Notes got me through English too! Mark of a Canadian.:). sorry to see the Schneesturm go. I picked that one!. Love it.

This comes from a place of love STOP BANGING ON ABOUT NOMOS there my secret crush well ours and if everyone finds out then the price will go up and everyone will claim to have loved them forever ( I own an Orion) love the history behind a brand do more please Andrew Morgan Morton one of the has done a good history one I will tell u when I find it again love ur work xx

You kicked out the best - Schneesturm! 😆

When will Nomos make a center seconds model? Why small seconds on EVERYTHING?

I go with Sinn either the 144stsa or the Sinn U50. Or a Tutima military chronograph with the Lemania 5100

You should get TWO of them, Britt! Nomos’ Alpha caliber is the most beautiful and accurate caliber for its price and the winding is much nicer than ETA and clone movements found in equally priced watches. I bought a used Ludwig on eBay and it still runs to chronometer specifications. These new Tangente dials are really nice.

What is wrong with being passionate about things you love ? And making it very, very clear? For me, that is one of the main reasons to watch your stuff on the tube and not the usual marketing-speak of many other tubers. DON´T CHANGE A THING!

Great video Britt! Also, love your hair in this one!

after watching this video, i went to the nomos website and looked up all the watch's, my favourite watch is the world time midnight blue (807) a very beautiful watch.

Although I can understand your reasoning for dropping the Ziegelblau from the running I can’t condone it as it’s my pick 😉. My prediction is the Schlossgrun, I think you’ve been gunning for it from day 1 (grunning?). It was in my top three , so it’s all good. 😀

Thanks for the info, but I'm pretty sure you're saying "Tangente" wrong.

No watch brand is ever underrated. Millions of watch buyers decide what they like in the market, and a consensus arises. The market efficiently digests all of the info (price, quality, history, values, etc.) publicly available on any given watch brand. It's that brand's responsibility to get its watches, and its brand out into the world as best it can. I'll say this about Nomos, I don't see them at watch events, nor do I see them reaching out to the watch community in any significant way, at least in the United States. And I don't mean reaching out simply or mainly through RU-vid content.

Love the nomos content, really cool brand!

Good luck on the watch pick, might get a Laco later.

I wish they just had added a few to their normal collection. I’m tempted by a few, but I refuse to make a hasty decision out of not missing out on the limited run.

Just get both!

Well, well, well. It should be the Super Sardine. I am hoping that's your pick.

I am the owner of the Nomos Tangente Zirkus. Number 50 of 175... Just had it delivered last week. Very elegant.

You should wear them a lot more they look so much better on womens wrist then other watches

Not sure why collectors would be interested in German watches, except maybe the odd field watch from many decades ago, but they are fine if somewhat overpriced. Are they Made in Germany? Who knows, The mark ‘Made in Germany’ is not regulated (apparently, as long as a product is packaged in Germany a company can print ‘Made in Germany’ on it) and it was imposed by the British Government 130 years ago to protect consumers from low quality products.

britt please please do a video on the most iconic woman's watch the serpenti....

I really should get a Nomos given they were started when I was born.

I think we are all very lucky that we have bad german now 😂

Nomos is underrated because they don't do what is the vibe for now. If you want something sporty ? ... meh i prefer some speed/dive watch from other brands, something dressy ? ... hell no... something fun ? Maybe they are a bit in this category but the shape are not so beautiful and the dial color are a little bit too vintage for me. I think they are trying to mix the 3 categories i wrote before but the result is just "Meh" in each one. (EDIT : and i had after that Glasshute original or IWC are doing some great job that correspond more to my preference) (PS : sorry for bad English).

I become to apreciate this brand thanks to you,but i think they are underated because of the very minimalistic design,not everybody like discret watches, its a watch you can realy love when you have one...

Time to address the elephant in the room with the German pronunciation - it's TangEnte rather than TangOnte! Jenni Elle did a video a couple of months back where she pronounces it, I'm surprised nobody in Glashütte pointed that out to you either!

The engineering might be fantastic, but this Bauhaus design is not to my taste at all. I am from Brazil and we have a modernist design as well, and it never spoke to me, in architecture, furniture, anything. Give me graceful curves, human scale and warmth any day in place of the straight lines, sharp angles and function over form.

I like GO from Germany

One thing will be in common with all underrated brands , lack of marketing efforts and lack of a wide catalog for a collector, brands like Nomos are mostly a one watch in the collection no more , a strong brand will ensure a bigger share of any one collection, same with Grand Seiko they are a great brand but for most people they are happy to have only one GS in their collection .

Straps made from dead horse must have cost them a lot in reputation and sales, hopefully they are stopping that now. But everybody seems to love this collection

I think German watchmaking is recognized by informed watch enthusiasts as among the best in the world. Lange, Lang and Heyne, Moritz Grossmann, NOMOS etc are all amazing brands.

Love my UX!

I appreciate the quality of Nomos. I tried. Not for me. BUT. Which one of these I like the most is the SUPER SARDINE!!

2:16 Not to sound like a petulant child but... they started it (both of them)

Another good vid. Personally I like Junghans.

Why are Ball watches so underrated and ignored. The Engineering Master 2 diver world time packs a big punch for the ~$3k price tag.

Did we ever get to a NOMOS tangente winner of the tournament?

I don't think that Nomos was underrated, maybe in the UK.

I feel for the price point majority of their watch should be 28800. And they are not. I am doing Junghans. I understand you have a REALTIONSHIP with this brand. thx for the video

3:53 is that Watch Papi on the right?

There are 3 kinds of german watches: those with designs I don't like, the overpriced area (IWC, dudes...) and the unobtainium pieces. (Because there's no way in hell I can afford a Lange 1)

Love German watches, but Nomos styling is a big miss for me. It looks like something you’d see in the Skyway Mall on a flight from NY to Miami.

....because there are watches for less money more watch available.

Super sardeeeeeeeen

This feels like an advertisement pushed down your throat. No problem with a sponsor video but this is like 6 in a row

awesome German micro is Heinrich

Source of pronunciation?

I love German watches

I like Nomos but the sponsorship takes all the authenticity out of the positivity for me

Super sardine!

At this point, the only "luxury watches" I'm interested in are German. That said, it's casio for me.😂

You will take the Schlossgrün and your Husband will get the Super Sardine :)

BJP candidate Gujjula Premender is winning MLC seat.

No no, it's good to be special. So psssst! 🤫😏

Super Sardine Frau Britt!

ziegelblau deosnt come to my country...sad😢

I want to like Nomos but they wear too chunky

Cliff notes in England.......

i like my seestern version

No! Not Schneesturm! Even though it was my least favorite of the final 4, i liked the sound of Schneesturm. Go Super Sardine Go!

Not under-rated. Un-rated. Lots of people don’t even know about them.

I lost you at schnizelhiuse . 😂 but yeah good review

Thanks!

It's simple, the design is ugly. Too long lugs, lack of applying indicies for instance in their nomos club. Generally, design sucks.

They are an impressive German manufacturer however I’ll stick with Grand Seiko. Just can’t beat Japanese engineering and manufacturing.