Why journalists don't answer emails + How paid media affects earned media decision-making | Ep. 1 

Welcome to the first-ever episode of the Media Hotline, a free advice podcast for brands, publicists, marketers, and media professionals!
In this episode I answer two questions submitted by publicists in the fashion and lifestyle space. If you would like to submit a question for podcast consideration, you can DM me on Instagram at / danicalo
This week's episode:
1. Why don't journalists answer emails?
2. Does affiliate and paid media investment level dictated earned media decision making?
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