why kendrick won the beef 

Why? Because Kendrick just crip walked on Drake’s dead body..

I now fully understand not to mess with someone who has fully dissected and made peace with his strengths and weaknesses, cause he knows how to do the same to another person

This ain't a rap beef, it's a cultural reckoning

This is such an intellectual breakdown. The fact that "who is the best" is still up for debate in some people's minds is nothing less than insane.

This was so much fun to experience. If it is over, beef ended with a whimper with the hear 6. If we broke it down into 4 rounds, each diss against one another, I'd say that Kendrick won 4-0.

I definitely think kdot started from a semi friendly place or a respectable place. He was trying to keep it a battle for the number 1 rapper and Drake turned it into a gossip battle and still lost. I definitely respected Cole from the start because we all knew where Drake was gonna take things and that’s something Cole has no business doing

I’ve never understood Drake sending subliminals for years when everyone would’ve told you this would be how it’d end. Bro kept sticking his hand in a bear trap and has the audacity to call himself a victim when it finally took his hand off.

Kdot is the Boogeyman of Hiphop

I think euphoria was more of Kendrick telling Drake to go sit with himself before getting messy. It was a friendly fade but of course Drake had to make it personal and Dot took it there

It’s a deep outward conflict between the real culture and the plastic culture Drake represents. Kendrick seen and watched Drake play around with and tear down everything that our pioneers fought to get. Kendrick had to remind the culture of what it needs to get off life support and recover. My six year old son is an amazing rapping prodigy and that’s because he understands the importance of our peoples history and the history of Hip Hop. The youth is going to usher back in real Hip Hop once again with integrity because Kendrick is showing them the way.

Yes: It is a criticism of his own flaws as much as it is his opponent’s because, as you said, he already did the inner work on Mr. Morale. That’s why his work is ringing true now. Great take here.

Thank you for taking the time to consider the artists body of work into account when talking about The Beef. Context is everything/a key factor in media literacy. This was an awesome watch.

That's deep where kdot reached out to God before going in on Drake.

Slight correction: Section 80 was Kendrick's debut album. Just wanted to mention it because it is criminally overlooked in his discography in spite of it being the strongest debut of any artist on the level of College Dropout, Illmatic and Reasonable Doubt

I love the perspective that this is all kendrick building his character between album cycles 😂 what a legendary musician/artist/cultural figure

Thank you for this video. And particularly for mentioning the first half of 6:16 in LA because it really isn't getting the flowers it deserves right now. That music absolutely solidifies, like you said, Kendrick's perspective and it's not just about trying to kill Drake, to mudsling, to dominate (as much of the discourse on Kendrick's blowout victory has understandably orbited around, because he was done pure traditional offense phenomenally well) but to rebirth Aubrey with an incredibly harsh love. It's beautiful, it's art, it's where we need to be gravitating towards as an audience or as commentators instead of either trying to wrap everything up into a neat little bow (which many journalists/RU-vidrs have been making content about -"Who Won?", "Recapping The Beef", etc.-) or immediately criticizing either participant or either fanbase for going "over the line" without word from investigative or persecution oriented organizations yet or literally anybody else who's actually qualified to "bring receipts" or bring justice. Let's be honest: we don't want Drake posting Ring footage implicating Kendrick for abusive behavior, ala Steven Crowder, on his Instagram story. We don't want Kendrick posting a video of the Royal Canadian Mounted Police on the phone saying that they're gonna raid The Embassy or him revealing what Drake's supposed daughter's Instagram account is in a Not Like Us music video. That goes beyond poetry over bars (which YES is still where we are); that would be interfering with justice. So, what can we actually do? What SHOULD we do as an audience? We can't wrap things up and we can't get justice. And making posts like Questlove's isn't going to make us better people; it's just going to make us depressed people who feel like we wasted a week of our lives. We can find positive meaning (LIKE YOU HAVE), we can find morals, confessions, advice, and maturity here even if this got "really personal" or "really serious". We should. Now, to still be competitive, I think that Kendrick has made art with greater potential for that kind of positive therapeutic impact for listeners or Aubrey than Aubrey has for his listeners or for Kendrick. That's just my vibe and that is how I've determined MY winner. At the very least, let's use the metric of who's made the better POSITIVE story with this beef instead of just immediately going to how Kendrick has buried him or going full K-Anon with an inevitably flawed paper trail on Drake or just throwing everybody into the garbage by stating or implying that Kendrick or Drake or rap beef in general or Hip-Hop in general or "straight cis black men" in general are troglodytes or misogynists. TLDR: we get to manifest what this cultural event means to us. And the most important and useful and unproblematic way that we can add meaning to this is by interpreting the beef as ways to make better people or a better world. TLDR 2: Meet The Grahams is a masterwork and HP6 is mid.

this beef got youtubers workin overtime 😭 euphoria is defo underrated tho imo it’s insane how many layers is in almost each bar (W vid btw)

Great video. I’ve seen a lot of people say Kendrick contradicted his “leader” status by ruthlessly going at Drake, likely because Drake himself tried to discredit Kendrick as a leader. Thing is, Drake and everyone making those comments misinterpreted Kendrick’s entire artistic purpose. Kendrick has never claimed to be perfect in any way; he’s even made a point of portraying himself as a fairly fucked up person. Take the last verse on Mad City, or these walls, or u, or mortal man and the entire poem that runs throughout TPAB. He didn’t really believe in the “leadership” pedestal even before DAMN. and Mr. Morale. The point of Kendrick’s music is that acknowledging your own imperfections is the first step towards being a better person. Not a perfect person, or even a good person, just better. Better tomorrow than you are right now. That’s why he had to go after Drake: Drake, like Kendrick, is a deeply flawed person, but whereas Kendrick makes an effort to get better, Drake revels in his own degeneracy. Drake’s complacency within his costume of vile personas is what allowed him to sink past the point of forgiveness most good people draw. You don’t just start out like that… Drake is what happens when you let the worst parts of human being fester. His music is pacifying because there’s no internal conflict: Drake should get everything he wants and everyone in his way is a hater. It’s a narcissist’s dream, and it caters to the narcissist within all of us who’d rather pin are struggles on other people than ourselves. Kendrick’s music is often challenging and uncomfortable because he represents the internal conflict we need to engage in. Kendrick is the flawed man trying to be better. Drake is what happens when you give up.

Sometimes, despite all context, meditation, and wisdom, you just hate a mfer. No matter what, I just hate De Niro’s character in ‘Raging Bull.’ I understand why and how he became the person he is, but I still hate him.

Won’t lie this video was an educational breakdown as if from my literature teacher I love it

Dont ever forget kendrick made not like us after a few hours family matters dropped….

Drake's fans are consumers of the watered-down pop version of hip-hop. They're as authentic as Drake is, which is not at all. Them dissing 'Euphoria' because it wasn't danceable (why TF should a diss record be danceable?? that's NEVER been a requirement) when it was, in reality, pure octane is laughable. Drake makes fun of Kendrick for caring about black issues because he's distant from blackness even though he steeps himself in it (he even brags about using his whiteness for advantages). Drake makes fun of Kendrick for assuming he was s_xually abused because he has no empathy for victims, as predators do not. I will never support him. He already lost in my mind on the power of being Drake. There are already receipts about Drake. The video with the 17-year-old is damnable enough.

This was the most sane and coherent analysis I have ever seen. Looking forward to more as this progresses.

Kenny done put me into a full-out Manic state for this whole week. As a long time KDot stan, i knew the breadcrumbs and jewels he left on the tracks would end in his coronation as the one and only #1 in HipHop.

Great video, hope you can make one about "not like us" because Kendrick really Kendricked on that track

Out of all the diss tracks that kendrick released, euphoria is my favorite. I just love how it flows, and I can listen to it over and over again.

You knocked this out of the park, totally deserved to be your most popular video 👍🏽👍🏽

Drake is a rapper?

Dots winning because he’s weirdly funny and he’s more creative, also even tho the daughter shit was a L, the wild accusations have “semi proof” so it covers dots L, also clubs booing drake and playing Kendrick prolly hurts drake since he tried to make the club song. Then the NBA is playing not like us is krazy lol.

I will forever remember exactly where I was, how I felt when I first heard each of these tracks. New sub ❤

HOT TAKE: this biggest beef EVER its not just nyc or east and west, its about the culture aka LYRICS vs POP RAP - every rap fan has a stake in this even if they dont like the artists but they and rap are WAY more popular/mainstream than they were for biggie v pac or nas v jay etc Kendrick was always gonna win, he's literally a PULITZER Prize winning writer (only like 3 musicians have won this award and no other rappers) then dropped 20plus mins of layered well executed diss tracks, he couldnt lose...his fanbase are fans of bars and older heads who like lyrics over 'melodic rap' - drake has no identity, he changes up every album but its all POP rap and represents a younger gen of fans despite them being the same age etc...

Thank you so much for this! I have felt there's so much nuance to those tracks that's right now still overshadowed by the utter theatricality of the situation. I love how you zero in on those lines where, if you strip the overt bravado, Kendrick does bare himself. I really loved euphoria and 6:16 in LA. Even with the heavy context, there was a sort of mystique to them that went beyond the beef. And while the two new ones are more exciting and fun to everyone in context to the beef, at least as of now, I feel a certain flattening of meaning and intent going on at the stage. I've been subscribed since your video on Nope! Big fave. Look forward to more!

This was really good, love the artistic approach and explanation of the personal conflict within Kendrick. Awesome.

I think to some degree Kendrick needed to get this off his chest, like the story of Mr. Morale wouldn't be complete if he didn't go after Drake, this has been bubbling for 10 years now, it wouldn't surprise me if Kendrick felt like he couldn't really mature or move forward without finally burying this resentment he's carried for Drake for 10+ years

Kendrick is smoking Drake on literally every level people even his diss tracks have potential to be timeless art. Drake still having ghost writers help him out… this video was great this why I love Kendrick is the realest rapper when it comes to what he’s actually saying.

I waited for this one! We share a similar understanding and love for Kendrick. Great video 👏👏

Thank you for giving your thoughts on this one. Quite a fresh take for sure

Yes ! Somebody that gets it This beef enforced his last album for me and gave him purpose to continue to put out music

Kendrick’s music videos are so astonishing

I dont really comment on vids but damn...you went really deep. I really like your angles and how you addressed them. Keep this up plssss

Drake spiraled. He hated Kendrick so much he made the beef bloody when it was never suppose to get here

Your voice is nice to listen to

Definitely worth considering the fact that while these points are points other rappers have made and kendrick is using those points with incredible efficiency pointing them directly at Drakes soul, he does say it's "what the culture is feeling". He knows he's not talking for just himself.

Post-beef, I find myself now going back to Euphoria over and over again. It's just a damn good song, well structured, catchy and hard AF, and now that I've gathered a much better understanding about the substance of the diss, my appreciation for it has grown tenfold. Kendrick really did say A LOT about Drake, and even if a lot of the information about him was "old news", he delivered it with such lyrical precision that he really sets himself apart from the rest

this is an insane analysis. thank you for putting the time and effort into analyzing “euphoria”, bringing really fresh perspectives i cant help but feel a deeper connection to the work after seeing kendricks dual nature (righteousness vs vindictiveness) reflected throughout the song. it’s awesome to read the lyrics as a continuation of mr morale - kendrick truly pouring out his soul into his craft, even for a “diss track”😂.

Was sad to hear the podcast got pushed, but this more than makes up for it

Drake is always afraid to just rap against rappers that could beat him and tries to win by mud slinging. Kendrick has only ever dissed Drake before now by flexing his status as a better, more respected rapper. Drake mentioned Whitney on Push Ups and Kendrick dropped two diss tracks telling Drake to just keep it Hip Hop and there wouldn't be any problems. Drake didn't listen and here we are.

Well crafted essay. Good work 👍

Good video great breakdown. Great seeing Kendrick still making an impact on newer audiences from when he first started almost 15 years ago

I'm laughing inside because of how Not Like Us is minutes from release while you epilogue.

Outstanding Essay ✨🙌🏿

Love your writing, truly enjoyed the video!

Really great video and examination

Amazing video!

By far the best analysis on RU-vid. Well done 👍🏾

So well thought out!

This was a really good analysis! Subbed

Wow this was put together very well awesome work

Loved the way you broke down Kendrick's career leading up to euphoria. I thoroughly enjoyed it. Keep going up sis! 🚀

Dope perspective!

I think that one thing that fueled Kendrick's hate even more, is that Mr morale could clearly help drake too, and Kendrick knows that. Instead of going for the cultural vulture angle and referencing tpab, Kendrick keeps referencing mr morale, almost begging drake to hear it, but drake decided to ignore it and it was one of the reasons not like us, the victory lap, exists now. Kendrick clearly offer his hand, but when drake denied and tried to bring him down, kdot didn't pull any punches

Thank u as well. Can’t wait for new material.

Great essay loved it

i really liked this video and the way you listen and analyse hip hop. can't wait for more videos like this one

This was such an amazing analysis video, subscribed 🔥

Incredible perpective, very wholesome. Thanks! 6:16 is prolly my best sounding warning/bait for fam matters. Gotta toke one before for sure! What standsout from other videos, is your pick of Bars which resonated too !

Enjoyed your essay. I appreciate this type of content. Thank you for your efforts and analysis!! ❤❤❤

I enjoyed this video! Very great breakdown and you have a pleasant voice when explaining this whole diss tracks. Thank you 🙏🏽

This is my first time watching one of your videos the way you break down the material is impressive I like your style you just earned a new sub

Excellent video

This is a great video!

Ahhhh i love this analysis! You always put out such gems !! 💗💗

Kendrick even said it directly, in the last line of meet the grahams "Fuck a rap battle, this a long life battle with yourself", Drake is clearly not smart but even him understood this line directly at him and how tough his fuckboy life is gonna become...

Thank you for your dissertation! Such a thorough and thoughtful analysis. Great work!

You did a fantastic job! Thank you!

Loved your video, it made me go back and enjoy Euphoria even more than the first couple of listens and you did add more to the conversation than what is already out there ❤

For me Kendrick's artistry is unmatched in hip-hop. He has surpassed Nas as my GOAT. He hasn't released as many albums as Drake or other artists but he's extremely consistent, even on his features. Damn near flawless.

Thank you for the upload. Subscribed.

The crazy thing is drake literally calls back to mother I which is a song in which Kendrick literally talks about why Whitney left

This video is great! I hope this blows up

You did a great job 💯

Amazing video and channel!

Very well explained 👏🏽 👏🏽👏🏽

Thanks for making euphoria an even better song for me🐐 Great analysis👍

The world needs to hear this

You won the beef breakdowns videos. I appreciate how you related these tracks to Kendrick’s art in general. Genuinely enjoy your videos. Thanks.

This was a really good video. I like the way you write

I really enjoyed this perspective

loved this! i'll be coming back for any future content :)

I watched your video on the iron claw as I’ve just recently watched the film and now this. I appreciate your attention to detail and you have a talent for storytelling! Looking forward to more videos!

Awesome video

clap clap. i h8 that ‘gawwwwwd have to go to warrr’ part; but i like your awareness you have of it enough to break it down as you did. new fan!

This is a great video.

Hey girl, really like this video so far. I hope that when the beef is over, and maybe the aftermath of it, you can release a 1 hour video about this diss ? Long form is good, I want an essay video

I really really love this analysis....😍😍😍😍

great video

amazing i subscribed

Great job. I’m very impressed

Well done ✨

This is very well done… congratulations