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Why live streaming is becoming China’s most-profitable form of electronic media 

South China Morning Post
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Across China, live video streaming has become a popular form of entertainment. There are an estimated more than 900 live-streaming platforms and over 10 million active hosts in the country, cashing in on the concept of “entertainmerce” - a blend of e-commerce and entertainment. These enterprises are raking in billions of dollars for hosts, often known as “key opinion leaders” or KOLs, and the companies behind them.
The South China Morning Post took a look inside the work of one multi-media company in the southern China city of Guangzhou, where live-streaming hosts are trained to operate in a lucrative business.

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10 сен 2024

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Комментарии : 168   
@TrinhNguyen-sh4fj
@TrinhNguyen-sh4fj 5 лет назад
This is pretty much like those that make money from nonsense videos on RU-vid.
@maxplaysgamez-sharesgaming1756
+Trinh Nguyen You Can't Argue When They Are Actually Making At Least A Million Dollars A Day Without Any College Degrees or Prestigious Academic Results, That's The Truth.
@TrinhNguyen-sh4fj
@TrinhNguyen-sh4fj 5 лет назад
Max PlaysGamez - Shares Gaming Experience & Stuffs Not everyone makes that much but only a small number of them do. It also depends on what content they have. If they are BSing then I do not find that admirable at all, especially if they do not have a real job and that is their only “job” if you know what I mean.
@maxplaysgamez-sharesgaming1756
+Trinh Nguyen Agreed. To Think About Live Stream Industry Have Many Categories Such As FOOD, DANCE, FESTIVAL, HEALTH, TALK, INTERVIEW, EDUCATION And etc, This Video Only Shows The TALK Category. They Should Have Shown More Of The Categories Which I Mentioned Above ☝️ There Are Plenty More "Non-nonsense" Categories Which Are Yet To Be Discovered, To Be Worthy of Promotion. For Example, The EDUCATION Category of Doing Live Stream On Science Experiment: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-ZahupUBQGUk.html (It's In Chinese, Not Sure If You Could Understand It), This Gives Viewers/Students The Ability To Raise Their Question And The "Teachers"/Live Streamers In LIVE, The "Teachers"/Live Streamers Could Explain The Concept of Certain Studies Through LIVE Experiments To The Viewers/Students Which They Couldn't Conduct By Themselves. The Potential Is Tremendous And I Hope This Category Would Thrive Soon Enough As Well As Shown In "How China Works By Danny Forster" Years Ago: www.enhancetv.com.au/video/how-china-works-network-nation/54742
@drcommondrate12
@drcommondrate12 5 лет назад
Trinh Nguyen welp, being a RU-vidr and content creator is a job lol. So how do you define a job then? If being a RU-vid vlogger doesn’t qualify as a job in your perspective so does that mean being an online tutor is not a job? As long as you profit and are required to put commitment, it is a job.
@drcommondrate12
@drcommondrate12 5 лет назад
Trinh Nguyen I think you are just salty with the fact that some undergrads out there are earning more than you do. 😇
@user-cv2vo5wn9m
@user-cv2vo5wn9m 5 лет назад
this seems quite depressing. I prefer living with my daily struggles than having to act like this for ages
@zahemi914
@zahemi914 3 года назад
Well, you must admit that living in this era requires you to not only have talent but to have skill to make your living... In the world where academic credentials dont promise you many jobs nowadays, we need people who CREATE jobs and not just DO the jobs. We just have to follow the trends and how the game plays
@Zetsuke4
@Zetsuke4 3 года назад
it’s a side hobby, a social hangout with friends that pay
@a.c.7573
@a.c.7573 3 года назад
@@Zetsuke4 it's not, you can clearly see that there are full on streaming agencies that do this for money
@malfuriouz7717
@malfuriouz7717 3 года назад
@@Zetsuke4 these are businness lol, you maybe as a consumer may not realize it, but their job contract with agencies are often cruel for their living
@Nikkimond
@Nikkimond 5 лет назад
These livestreamers made me feel more depressed.
@serpentzachary1340
@serpentzachary1340 4 года назад
The simps that donate to the live streamers make me even more depressed.
@i_am_RB
@i_am_RB 5 лет назад
I must say that the art of making money is not acquiring what the society calls talent, but to read the market demand well. Well, you see , there are thousands of coders more skilled/talented/hard working than Mark Zuckerberg, but the latter is called an era-defining genius because he read the market well, and released something which market didn't know it needed. That's the difference between skill and Genius.
@zeddy2284
@zeddy2284 3 года назад
tru tru
@cheekygrapes7191
@cheekygrapes7191 3 года назад
No, This is Simping
@internetjalurlebar
@internetjalurlebar 3 года назад
Could not agree more
@j.paulandrews261
@j.paulandrews261 3 года назад
The market didn't "need" FB, it was just better than Myspace at the time and got progressively worse every year..Now dying a slow death from Apple's finally released ios data protection.
@i_am_RB
@i_am_RB 3 года назад
@@j.paulandrews261 mate, "didn't know it needed" has a different meaning that what you probably think it does
@chocolateaddict1383
@chocolateaddict1383 5 лет назад
Some people are envious of their income and are frustrated because these streamers who makes millions of dollar probably don’t even have college degrees, while this may be true, not all streamers are winners. Out of the hundreds of thousands of people who are streamers today, only a handful are successful(meaning they make a lot of money) this is because this “job” does take skill, a streamer NEEDS to be great at what he/she does (playing games, instruments, singing, talking, doing makeups, eating, dancing etc.)It’s also challenging for a streamer to have the right personality traits to grab viewers’ attention.
@HelloKitty-kb7ji
@HelloKitty-kb7ji 4 года назад
Coke Pleasure do you know how many of them are making "millions"? Perhaps around 0.00000001% . All the others earn millions for their companies
@spontaneouscat6791
@spontaneouscat6791 3 года назад
lol their companies got it all its 30 to 35 percent for the streamer
@Zetsuke4
@Zetsuke4 3 года назад
it’s not about the skills, it’s about their looks
@hvrtrie
@hvrtrie 2 года назад
@@Zetsuke4 Exactly, and notice how there are only female live streamers shown and how they mention makeup. You can tell this is supposed to appeal to men, and that just doesn’t sit right with me
@TimeManInJail
@TimeManInJail 2 года назад
@@hvrtrie Well it's society that dictate our values, woman are measured by what they can do and man what they can offer
@RayMak
@RayMak 4 года назад
It's a tiring job
@uni_xiaomi
@uni_xiaomi 3 года назад
Dude I see you everywhere 😂
@daikonlegs
@daikonlegs 3 года назад
Why do i see u everywhere?
@goon5971
@goon5971 3 года назад
Look 69 likes
@sudiptamohanty4201
@sudiptamohanty4201 3 года назад
You are everywhere
@mangaupdates964
@mangaupdates964 4 года назад
I think the beautiful young ladies look better as themselves then with the photo image that distort them.
@trojjo
@trojjo 4 года назад
Here from Shwetabh Gangwars video?
@adityamittal3885
@adityamittal3885 4 года назад
Chinese took simping to a new level.
@serpentzachary1340
@serpentzachary1340 4 года назад
E thots be exploiting simps in China.
@adityamittal3885
@adityamittal3885 4 года назад
@@serpentzachary1340 I don't even feel bad for them
@ushasharma1206
@ushasharma1206 4 года назад
They know only makeup ..no reality at all..how can they see world if they cant open their eyes😂😂i hope u understood what i mean
@thc3988
@thc3988 2 года назад
@@ushasharma1206 racist
@andrewfrolov893
@andrewfrolov893 5 лет назад
This disaster is caused by Internet usage restrictions. People watch online shopping streams instead of educating and relaxing.
@maxplaysgamez-sharesgaming1756
+Andrew Frolov There Are Education-Based-Streams You Know, Including LIVE Science Experiment Streams, LIVE Math Streams And etc In China As Well, In Case You Didn't Know About That. Gather Enough Information From The Internet Before You Speak, BOI.👌
@user-hc7cn7jf8p
@user-hc7cn7jf8p 5 лет назад
大家不知道吧,网红经纪公司赚大头,我一个哥们2015年60万创业做网红经纪公司,发掘,包装,策划,培训,线上平台商务,线下活动营销等等好多事情,不过经过他的努力,公司已经签约了2000多网红了,包括中外10多个国家,一年流水都过5亿元…真是神奇
@mabeldin7891
@mabeldin7891 3 года назад
I just spent a thousand dollar in a short 2 weeks on TaoBao live stream ecommerce. That's how i was here.
@theinsider1883
@theinsider1883 4 года назад
3:35 can someone please tell me the background music 😭
@Abbadon_the_Despoiler
@Abbadon_the_Despoiler Год назад
You probably know already, but if not, it's this song. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-49d95ni5J9Y.html
@vibhanshuvaibhav335
@vibhanshuvaibhav335 4 года назад
After shwetabh gangwar
@9867938651
@9867938651 4 года назад
Same here bro this there Reality
@neffex76
@neffex76 4 года назад
Yeah
@amxxn
@amxxn 4 года назад
Yes
@katyanaa
@katyanaa 3 года назад
No hate but do these girls ever feel... empty? Seems strange to sit infront of a camera with filters on that distort your features, talking to numbers and emojis instead of real people.
@TimeManInJail
@TimeManInJail 2 года назад
New York Times also did something similar, it show how manufacturing it is and how little freedom the streamer has to their agency. It's really is soul crushing to pretend like someone else and be happy all the time.
@Turgineer
@Turgineer 2 года назад
It was interesting to see the background in live streaming.
@albertteng1191
@albertteng1191 4 года назад
In china, a sucker is born every minute.
@anfangerm
@anfangerm 5 лет назад
Today, people treat streamers like people treat youtubers 10 years ago. If you cannot accept streamers, it means you are getting too old for the future.
@a.c.7573
@a.c.7573 3 года назад
You can't ignore the negative impacts streaming can cause 1)these agencies can get very exploitative and work these streamers until they are very tired. 2)viewers might form parasocial relationships with the streamers which will encourage them to stick to watching streamers instead of forming actual relationships with people 3)it's the same for some youtubers too imo
@bigdata9605
@bigdata9605 3 года назад
this is what kim kardashan should be doing everyday lol
@she6872
@she6872 4 года назад
Which live steaming site is this
@Lyon804
@Lyon804 4 года назад
These apps can make you depressed. Trust me
@ajayaryal2822
@ajayaryal2822 4 года назад
im wondering their faces are actually genuine
@progamernnn5398
@progamernnn5398 2 года назад
Which app ?
@RayMak
@RayMak 4 года назад
So amazing
@dae7112
@dae7112 3 года назад
Hi
@airamaecapua7881
@airamaecapua7881 4 года назад
2:33 I can dance better so why? 😹😹😹
@nepa6812
@nepa6812 4 года назад
This is because many things in their country are banned.
@ultraali453
@ultraali453 Год назад
4:08 Go cheetah get banana
@wongpentelglobal
@wongpentelglobal 3 года назад
I thought of doing this so tiring
@irixxmutum9658
@irixxmutum9658 3 года назад
how much they make again?
@alicepatrizi895
@alicepatrizi895 4 года назад
App name?
@scoochyboochy
@scoochyboochy Год назад
1,500 a month to generate this company millions...
@ARUchannel1
@ARUchannel1 4 года назад
What is the app🤞?
@raymondleonardsetiabudhi2285
@raymondleonardsetiabudhi2285 5 лет назад
+South China Morning Post @South China Morning Post Anybody knows what is the background music from 2:30 - 3:00? I tried shazam and soundhound and found nothing, please? or SCMP can help me, what is the background music? Thank you
@mickeysmedia3052
@mickeysmedia3052 5 лет назад
Chinese girl group, SING. Have a nice day :> ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-49d95ni5J9Y.html
@andro7862
@andro7862 4 года назад
"Send the moon" by SING
@tomhilditch2328
@tomhilditch2328 Год назад
Hitting those filters hard
@jamespharris2494
@jamespharris2494 4 года назад
Very intriguing business opportunity.
@patricew.4010
@patricew.4010 5 месяцев назад
OHhhh, the filters.
@serpentzachary1340
@serpentzachary1340 4 года назад
I didn't know that there's a lot of simp use streaming platforms.
@trinityz5540
@trinityz5540 2 года назад
Sad thing is it's mostly those streams who over-sexualise their dancing. Selling their body for money you could put it.
@alphadreamteam7609
@alphadreamteam7609 3 года назад
I like ya cut G
@Drainman
@Drainman 5 лет назад
I thought China was starving.You do have to give them credit though they always seem to know how to make money.
@andro7862
@andro7862 4 года назад
China and wealth go hand in hand. Unfortunately so do inequality as well as lack of rights too.
@helixxia9320
@helixxia9320 Год назад
there are people over there with lots of money and people there who do just alright and people who do really bad and struggle. every country has different wealth classes. and there is poverty and inequality there like many other places
@Drainman
@Drainman Год назад
@@helixxia9320 True
@rosewood4006
@rosewood4006 Год назад
That filter tho
@Zetsuke4
@Zetsuke4 3 года назад
it’s likw a yourube instagram or facebook livestream, but people donate you money
@financeirarentabilidade44
@financeirarentabilidade44 4 года назад
After 5 sec it's already boring
@monicavarona9316
@monicavarona9316 4 года назад
Gayat na gayat yung jawline
@acommonman7950
@acommonman7950 3 года назад
Black mirror.
@oneheartvlog3500
@oneheartvlog3500 5 лет назад
How can I apply
@mylifeassabrina7515
@mylifeassabrina7515 4 года назад
u dont have to apply like download a app and just start streaming but u can get a manger and go all out and thing like that but i suggest u dont do that because u will have to pay them which you will make less money by that
@evelinecarolinelienhuaming1184
Wow this is Magnificent, I will try it Later 😀😁😂
@valentvell
@valentvell 3 года назад
Yup, it is entertainment.
@shengdota9584
@shengdota9584 2 года назад
Lim Kang : Hold my 全民 Party
@showariprabhudasari5322
@showariprabhudasari5322 4 года назад
Entertainment, I would say more like 'Easy money'
@vivianelano
@vivianelano Год назад
They all look unreal
@user-lr4vr5de1o
@user-lr4vr5de1o 5 лет назад
Weird for weirdo
@jelly795
@jelly795 5 лет назад
I don't need filter I need my 1967 camera bacause my is already V
4 года назад
nice, i am streammer too
@jayborn_2459
@jayborn_2459 5 лет назад
Well...women sells. End
@srinagardiary-lifeinkashmi5731
@srinagardiary-lifeinkashmi5731 3 года назад
China is a world leader in marketing concepts
@opalsanchez2811
@opalsanchez2811 4 года назад
They're using beauty apps I wish I were a skinny asian girl instead of a black chick
@Grace-iv1ho
@Grace-iv1ho 4 года назад
Don’t! You’re beautiful just the way you are. Embrace your black beauty!
@zhayio
@zhayio 4 года назад
I’m a Chinese Mexican girl and I think black girls are beautiful! Be proud of who you are ! :)
@toyalovemail
@toyalovemail 4 года назад
skinny asian girl right here 🙌🏼 i don’t look asian one bit and the way my body is structured makes me look fat no matter how much i exercise and eat healthy
@mich6009
@mich6009 4 года назад
Please don't say that. I'm sure you're beautiful. As you can probably tell from my account name, I'm Chinese, the same nationality as the girls in this video. Legit wish I had the same skinny, pretty body as them too, but I don't - I'm thicc and tanned. I know how toxic the beauty standards and products are, in not just China but most Asian countries. And you know what? I actually sometimes envy black girls-you guys have your own beauty, that I won't ever have.
@Mangoo-o
@Mangoo-o 4 года назад
You are pathetic
@barrera021986
@barrera021986 2 года назад
Everybody need to eat
@originalideas9617
@originalideas9617 5 лет назад
When you beget, you beget something of the same kind as yourself. A man begets human babies, a beaver begets little beavers, and a bird begets eggs which turn into little birds. But when you make (or create), you make something of a different kind from yourself. A bird makes a nest, a beaver builds a dam, and man makes a life . . . a capitalism makes subhumans.
@GB-xz2yg
@GB-xz2yg 3 года назад
I think this kind of weird business only exists in China. It just makes these citizen sicker when they stay home for long watching those streams.
@TimeManInJail
@TimeManInJail 2 года назад
Look up twitch, it's actually the other way around. They copy alot of western market's
@jazzandfunkequalsjunk179
@jazzandfunkequalsjunk179 3 года назад
You won't last 30 minutes
@Zetsuke4
@Zetsuke4 3 года назад
My girlfriend does these lol, it’s pretty legit
@momiji7789
@momiji7789 2 года назад
I think you mean *our girlfriend.
@johnl9361
@johnl9361 4 года назад
Sad. Very sad.
@ingmigueleduardo7
@ingmigueleduardo7 2 года назад
Enslavement of human beings
@yellowoceanoriginalsongs7142
@yellowoceanoriginalsongs7142 4 года назад
🤩🤩🤩🤩hello
@evilsquizz
@evilsquizz Год назад
i dont like this!
@xiaohexiaoheyang3389
@xiaohexiaoheyang3389 4 года назад
many cheating...
@myzindagiqs8237
@myzindagiqs8237 2 года назад
🥀🥀😙🥀😙🤗🤗
@i_am_RB
@i_am_RB 5 лет назад
Meanwhile haters, you're not earning any money by saying negative things about China or T-Series in the comment section
@johwilson2377
@johwilson2377 5 лет назад
I'm trying to watch 1 stream live :S
@Avm371998
@Avm371998 5 лет назад
But since its mostly only chinese guys who watch and thus donate it isn’t helping the Chinese economy in any way
@thc3988
@thc3988 2 года назад
The rich chinese men donates money to the poorer women. It does help the economy.
@Avm371998
@Avm371998 2 года назад
@TH C No, all it does is redistribute money until those women spend that earned money on clothes and other stuff.
@heirloomcategory5673
@heirloomcategory5673 4 года назад
I can tell that they are using make up 😂
@ziqianli8057
@ziqianli8057 5 лет назад
2:22 pokimane
@qake2021
@qake2021 3 года назад
👍🤣👍✌😁✌
@davidkim7969
@davidkim7969 4 года назад
simping detected
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