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Why Max Steel is (still) the biggest toy brand in Latin America! 

Spector Creative
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Max Steel. A brand that has done "okay" in the United States, but south of the border it is HUGE! Why is this? Scott Toy Guru Neitlich looks at the history of the Big Jim, Kid Acero and Max Steel brands to connect the dots and show how cultural heritage that exists in one region can keep a brand alive and dominant in the toy aisles even when it does not work in other parts of the world. Toy History deep dive ahead! Comes with our highest possible recommendation.

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27 авг 2024

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Комментарии : 306   
@dylan9382
@dylan9382 3 года назад
As a Colombian I can confirm the popularity, its peak was from 2008-2014
@spectorcreative1872
@spectorcreative1872 3 года назад
And he still lives!
@Therealflash69
@Therealflash69 Год назад
In Mexico 2006-2015
@Ridlerdahedgie
@Ridlerdahedgie 3 года назад
Man, I didn't think I'd be reminiscing about Max Steel today. My brother had a couple of toys back in the day and it really felt like a "cooler" action man (UK here).
@spectorcreative1872
@spectorcreative1872 3 года назад
They were pretty neat o
@azamonra
@azamonra 3 года назад
I remember watching a cartoon of Max Steel but I don't think I ever had any of the toys. It's interesting how different countries have different cultural ties to international products.
@spectorcreative1872
@spectorcreative1872 3 года назад
One of the more interesting parts of toy culture!
@jonathancraddock1810
@jonathancraddock1810 3 года назад
Same here. Max Steel is one of those complex oddities. One moment he's a super agent the next moment Max is an armored super hero.
@BastianFernandezC
@BastianFernandezC 2 года назад
I am from Chile, I am a collector of Max Steel figures and I loved this video. On the 2000 Max Steel TV show, Big Jeff adopted Max as his son after Big Jim's death. There is even a very interesting episode dedicated to the memory of Big Jim. Amazing video!
@spectorcreative1872
@spectorcreative1872 2 года назад
Thank you so much! Any help sharing this video with others is most appreciated
@alan03271
@alan03271 Год назад
Nunca me gusto esa linea de juguetes, si tenia varios, pero todos eran max y alguno que otro enemigo, nunca supe si habia otros personajes, pero todo lo que encontraba eran max con diferentes accesorios y no me gustaba nada eso
@luiszuniga2859
@luiszuniga2859 3 года назад
Max Steel have good articulation and affordable price, we appreciate that in south-america. We call: "the shampoo bottles" to the Titan Hero series haha.
@spectorcreative1872
@spectorcreative1872 3 года назад
I've heard that term too!
@DanSteelTM
@DanSteelTM 3 года назад
Jajaja
@FNHot
@FNHot 3 года назад
I visited Mexico City like 8 years ago, and for fun checked out the toys in their Wal-Mart. Nothing but Max Steele floor to ceiling, and shelves so high I couldnt reach the ones at the top and Im strangers-ask-me-for-help-in-stores TALL. It blew me away, especially since it wasnt that big in Canada. I always wondered about this, thanks for making this video!
@spectorcreative1872
@spectorcreative1872 3 года назад
Yup, that is why you see so much Max!
@Jerome393
@Jerome393 3 года назад
I lived in Puerto Rico at the time when the Max Steel figures came out and I LOVED that line! That’s all I’d ask for for Christmas and my birthday. Before watching this video I always felt that the hype for Max Steel was huge back home and not so much in the states, but now this confirms it. The ads for it where playing all the time in Spanish when I was a kid and It was a huge part of my childhood for sure.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad you liked! Please feel free to share with others online! It helps the channel a ton
@planetschlock
@planetschlock 3 года назад
3:14 that ridiculous box art appeals to me for reasons I can't even begin to explain. The very idea of someone pedaling a child's bike (scaled up to adult size) while at the same time shooting a laser gun...it's truly the stuff of legend.
@spectorcreative1872
@spectorcreative1872 3 года назад
No reason to question that awesome art!
@tonatiuhdominguez3530
@tonatiuhdominguez3530 3 года назад
The company’s name was CIPSA not Kid Acero, that was just the name of the character
@spectorcreative1872
@spectorcreative1872 3 года назад
Point taken!
@AntiLifePower
@AntiLifePower 2 года назад
I'm from Peru and I was a giant Max Steel fan from 2000 until 2006, when I started collecting Star Wars. I have fond memories of playing with my Max Steels. And boy they were really really cool. I think that had it kept its quality maybe the brand would have made adult collectors... but the quality is just really bad and simple since 2008, at least compared to when I was a kid. And it certainly isn't nostalgia bias, you just have to take a basic 2000s Max Steel or villain and compare it to a current one.
@whitezombified
@whitezombified 3 года назад
I remember Max growing up in the late 90s early 00s , loved those figures . I remember marvel had a competing line of spiderman figures doing similar dress up adventure type things lol
@spectorcreative1872
@spectorcreative1872 3 года назад
And Max was why!
@hunter8822
@hunter8822 3 года назад
Thats actually sick. I hope that max steel eventually gets big the United States because the lore and action figures would be super cool for my kids to eventually have.
@spectorcreative1872
@spectorcreative1872 3 года назад
Pretty cool right!
@hunter8822
@hunter8822 3 года назад
@@spectorcreative1872 I just did some digging and found that there’s new max steel stuff on Amazon prime video that came out in 2020. I’m about to go watch all of it. All the cheesy one-liners and everything.
@EspektroTube
@EspektroTube 3 года назад
Wow! Never tought you would do a video about the story of the brand in latinamerica Scott, thank you! Greetings from Mexico. Your accent is great btw, KID ACERO! :D
@spectorcreative1872
@spectorcreative1872 3 года назад
Well thank you. I have a history of really bad pronunciation. Feel free to share with others it helps the channel a ton
@SergioLeonardoCornejo
@SergioLeonardoCornejo 3 года назад
Mexican here too. Quite surprised about it all tbh.
@robertoacevedo6247
@robertoacevedo6247 2 года назад
I'm 55 years old now , I grew up in Puerto Rico moved to the mainland in 87, and I used to collecto the Kid Acero comics, I don't remember if they said he was big gym but it was implied, big gym had a team ( the pack) and there were comic books with these characters, I do remember the big gym from Mexico and it was called kid acero, but we rarely saw the Mexican version, since Mattel was really big in Puerto Rico there were Mattel wear houses in my town and San Juan our capitol, most of our toys came from the mainland since we are U.S. territory.
@spectorcreative1872
@spectorcreative1872 2 года назад
What great memories! Any help sharing or reposting this video is also most appreciated
@SweatpantsJoeGames
@SweatpantsJoeGames 3 года назад
I remember looking at all the Max Steel stuff in my college years thinking it looked cool but I wasn’t into collecting that much at the time. Had I been how I am today I probably would have bought it all.
@spectorcreative1872
@spectorcreative1872 3 года назад
It was a very cool line!
@JeffTheFutureJaros
@JeffTheFutureJaros 3 года назад
Had a Movie? I must've blinked and missed that one! I never knew much on Max Steel other than his 90s line, and its tie in with Big Jim. Great stuff, very Interesting and entertaining as always Guru! 👍👍
@spectorcreative1872
@spectorcreative1872 3 года назад
Yeah it was a blink and miss it thing
@jonathancraddock1810
@jonathancraddock1810 3 года назад
There was a cartoon on Disney XD involving the character also. It's to some degree more memorable than the movie.
@JeffTheFutureJaros
@JeffTheFutureJaros 3 года назад
@@jonathancraddock1810 I barely remember the Cartoon, but I do remember it.
@angrym0nkeysh0w
@angrym0nkeysh0w 2 года назад
Yeah, Max Steel was huge here in Chile among kids in the early 2000s, and we were all grown up we all wondered wtf happened with his design eventually. I actually wasn't aware he was more famous here in LatAm than he was in the US. Weird
@spectorcreative1872
@spectorcreative1872 2 года назад
Awesome!
@HurricaneDario
@HurricaneDario Год назад
I loved the Max Steel movies as a kid and all the lore of it. My work as a writer was mainly inspired by him❤
@goldblade6729
@goldblade6729 3 года назад
I think we need to talk about that Max Steel re-use of the Battle Cat sculpt for the cybernetic sabertooth tiger! Finding one of those MIB is a grail hunt for me.
@spectorcreative1872
@spectorcreative1872 3 года назад
Oh that one really annoyed me because they used it without asking the brand (manager's) permission first.
@patjanus0069
@patjanus0069 3 года назад
In Argentina Max Steele arrived in the late 90's- 2000 and it was huge! He has dissapeared now, without an animated series and a local distribuitor, the toys aisles are all Marvel, Disney ,DC, Minions, and Star Wars like the rest of the world
@spectorcreative1872
@spectorcreative1872 3 года назад
He still remains popular in many of your fellow South America countries!
@patjanus0069
@patjanus0069 3 года назад
@@spectorcreative1872 Quite right! I think it's because of new local import taxes and the Argentinian distribuitor has to focus on fewer toy lines andless new product, the local Walmart and toy stores are having problems importing stuff during the pandemic and economic crisis, either way Max Steele is stil around , there was so much product from the past decades that he is still present, just not without brand new figures
@alexacosta6439
@alexacosta6439 3 года назад
I'm mexican and I only remember the max steel from the 2000's and fading away somewhere around the 2010's I've never heard of Kid acero before, maybe it's more of a south american thing or may have been a thing before the 90's but I don't remember anyone older than me talking about the line. I'm 28. Love your videos!
@spectorcreative1872
@spectorcreative1872 3 года назад
Thanks for the kind words! And please do feel free to share these videos with anyone else who may enjoy. Wo knows maybe you will find some secret Big Jim fans!
@Franniiv3
@Franniiv3 3 года назад
Another awesome vid! They were also released here in the UK in about 1999 like USA. Also by Mattel, and were on shelves for maybe not even 2 years. I had a couple, and an accessory pack that was a Backpack that turned into a Snow sled! Some decent ideas! Guess they were no competition for Hasbro's Action Man that were still popular at the time.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad you liked! Feel free to share with friends. It helps the channel a ton
@mrsamaritan6881
@mrsamaritan6881 3 года назад
Kid Acero (or Max Steel) strikes me more as an ACTION hero than a superhero. There is a difference.
@spectorcreative1872
@spectorcreative1872 3 года назад
As long as they can grip things.
@samuelrussell1640
@samuelrussell1640 2 года назад
I prefer the 2013 superhero version
@JCetto.2612
@JCetto.2612 3 года назад
Here in Lima, Perú; Max is a HUGE thing... Local TV networks rerun the tv show over and over... if you come here you can see the toy aisles full of Max action figures. The Big Boat - small boat analogy applied.
@spectorcreative1872
@spectorcreative1872 3 года назад
Yup. Max still rules that part of the world
@Dana_Ruiz
@Dana_Ruiz 3 года назад
I recall having some of the original line as a kid and playing with my younger cousin and her barbies. One time, a male family member saw us and scolded me for playing with my cousin and her barbie, even though I was playing with my own Max Steel. Good times.
@spectorcreative1872
@spectorcreative1872 3 года назад
Toy memories are the best memories
@LanceHirdler
@LanceHirdler 3 года назад
Im blown away how toys can bring countries together
@spectorcreative1872
@spectorcreative1872 3 года назад
Toys are power
@billybarnett2846
@billybarnett2846 3 года назад
I had one of the Big Jim figures when I was little back in the mid 70s. I remember the Max Steel cartoon from KidsWB that ran for awhile in the 90s.
@spectorcreative1872
@spectorcreative1872 3 года назад
Fun memories for sure!
@Cyril29a
@Cyril29a 3 года назад
Thank you for the entertaining history lessons. International business is always such a strange and convoluted path, see Tetris or Transformers, so I always like to hear about the bizare secret life of toys in other countries. Please keep em coming.
@spectorcreative1872
@spectorcreative1872 3 года назад
Many more to come! Please feel free to share with others online. It helps the channel a ton!
@Cyril29a
@Cyril29a 3 года назад
@@spectorcreative1872 This also helps your channel, you should use it until youtube disables it. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Ej0Kijd4_4Q.html
@XxLordDarthVaderxX
@XxLordDarthVaderxX 3 года назад
I'm Mexican and live a few hours to the bourder, and I think you are right 100%. Went I was a kid one of my favorite show was the Action man 3d animated series (the one went Alex Man "the Actionman" was the current Actionman) but the Max Steel commercials in Mexico made the toy way cooler then the Actionman toy; I never watch the direct to DVD Max Steel movies and even so I bought (My parents bought) Max Steel figures. You're not lying Max Steel is a stable(I hope I'm using the word right or the correct one) in the mexican toy culture (I can't talk for others hispanic countries in Latinamerican).
@spectorcreative1872
@spectorcreative1872 3 года назад
It is amazing how popular Max is in Mexico yet in the US kids don't know who he is!
@tntsk868
@tntsk868 2 года назад
This is a very informative information for the toy collecting community and toy resellers, thanks for giving us the knowledge.
@carterevanroust
@carterevanroust 3 года назад
As a kid I got like four or five Max Steel figures, but mostly because I got them as presents. I wasn't really that interested in it as a character, but I liked the figures, and my uncles got them because they were actually quite affordable. Around the same time Hasbro relaunched Action Man and we all saw it as a Max Steel rip-off, because we didn't really know that it was older than Big Jim. I don't think kids my age were actually interested in the character but we all got multiples because they were affordable toys that served well as birthday and christmas presents. In my whole class I only new one kid who was into the tv show and the characters. What was cool is that they were compatible with Barbie, so a lot of kids just used them as replacements for Ken.
@spectorcreative1872
@spectorcreative1872 3 года назад
Well he was a replacement Ken. From a certain point of view
@AzathothXy
@AzathothXy 3 года назад
Ball and chain? Bolas 004, early Zartan.
@spectorcreative1872
@spectorcreative1872 3 года назад
So noted!
@frozzjuguetesymas5635
@frozzjuguetesymas5635 3 года назад
Wow! My younger brother and I grew up with Max Steel and never had an idea is all linked to Big Jim.
@spectorcreative1872
@spectorcreative1872 3 года назад
Its like a giant toy meatloaf!
@frozzjuguetesymas5635
@frozzjuguetesymas5635 3 года назад
@@spectorcreative1872 forgot to mention, I grew up with Big Jim and my brother with Max Steel, I was brought to the USA as a teenager and my little brother was like 7 at the time and in Mèxico Max Steel was the superhero of the time. I had Big Jim toys cause my uncle would take figures to Mèxico back in early 80’s. This video brought so many memories. Thank you sir. Love the channel.
@juanfelixsoto
@juanfelixsoto 3 года назад
I forgot to mention that in the 80's, the European Big Jim line made a change to the toy that was use for the MOTU line. In the 70's Big Jim legs were hold together with 2 plastic spheres. Those used to break very easily . So, Mattel change those parts with a black rubber band. The same black rubber band use for the He-Man figures.
@spectorcreative1872
@spectorcreative1872 3 года назад
I did not know that! Awesome. Thanks for adding!!!!
@aquaagu2
@aquaagu2 3 года назад
I lived in Argentina from 2-6 years old in the early 2000s and I had so many of the Max Steel toys. I LOVED them. My dad would send me some from here in the United States even. When I moved back to the US with my mom I always wondered where the toys had gone.
@spectorcreative1872
@spectorcreative1872 3 года назад
Yup, they just didn't make it to the US. Feel free to share this online with others who might enjoy, it helps the channel a ton
@tonytee5435
@tonytee5435 2 года назад
Man I love the fact that you worked for Mattel so I'm sure u get stories about all these vintage / modern lines. I loved/love big jim figures and his vehicles and playsets. I still collect dem wen I find them in good condition. Now I think that this video is cool to the fact that some1 is finally explaining the connection between jim and max and kid acero and max. I did not like the max steel figures until I heard the story about jim being max dad. (Then I bought alot of the 90s steel figs.) I thought that was cool as hell. Now I heard a rumor the mattels pulsar figure is also related to jim and max, do u got any info on that???lol. Great content , I respect you and your experience with mattel and toys period. One last thing is it possible for you to do a review/ video on the big jim line. U know how the concept came up and who worked on them. You see jim was big wen they came out . It's my2nd favorite toy line after of course gijoe. I keep hoping Netflix toys that made us would do it but not yet. Would love to get the super info on a line that brings back super memories. Big Jim line doesn't get the respect it deserves. Again great video and much respect to u on wat u did for motu and toys....✌
@lesroquel
@lesroquel 3 года назад
I grew up in the 80s in Central America, I never heard of Kid Acero growing up, so it must have been a 70's thing, what my friends and I had was, GI Joe, GOBOTS, He-Man, Transformers, and Star wars (at least one of either of the afore mentioned), and bootleg toys bought in the mercados.
@spectorcreative1872
@spectorcreative1872 3 года назад
Yes very much a 70's thing
@SlashManEXE
@SlashManEXE 3 года назад
I have fond memories of Max Steel in the early 2000s. A great line, but I had no idea there was so much lore behind him
@spectorcreative1872
@spectorcreative1872 3 года назад
Crazy right?
@darrellwallace4182
@darrellwallace4182 2 года назад
Extremely well done and very informative! Loved this review and I am a new subscriber for sure! Thanks so much!
@spectorcreative1872
@spectorcreative1872 2 года назад
Welcome to the channel! Topic suggestions are always welcome
@brunosipavicius7867
@brunosipavicius7867 3 года назад
Hi, from São Paulo, Brazil. 20 years ago I remember him in TV shows previewing actions based on maths operations on chance that only he was able to see. I loved that. But a after this season he lost this mathematics power, I miss it.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad this brought back some good memories! Please feel free to share with others who may enjoy too. It helps the channel a ton!
@p.d.l7023
@p.d.l7023 3 года назад
Those comic books have sweet detailed covers.
@lancemaltby895
@lancemaltby895 3 года назад
Yea they do!
@spectorcreative1872
@spectorcreative1872 3 года назад
Pretty crazy right?
@stendec-dd3he
@stendec-dd3he 3 года назад
A lot like the 'mens' magazines in the 60's and 70's; a scantily clad damsel and the hero, doing his derring do.
@p.d.l7023
@p.d.l7023 3 года назад
Cobra Commander addressing super villains:: Look, dudes! We can't ALL call.ourselves "COBRA"!!!
@sliderx1897
@sliderx1897 3 года назад
But.... what if they were all connected? What if they were all divisions of a larger COBRA Organization? And it all starts with recruiting kids into CobraKai?
@spectorcreative1872
@spectorcreative1872 3 года назад
I smell a lawsuit
@justicierodelaliga
@justicierodelaliga 3 года назад
Garfio just means hook. And, don´t worry, Nocton doesn´t mean anything. So this toy line is similar to what happened with Top Cat and Woody Woodpecker. They were so popular in Latin America that both got modern movies made and released there. Top Cat in 2011 and Woody Woodpecker in 2017.
@planetschlock
@planetschlock 3 года назад
I loved Top Cat when I was a little kid, but he was so obscure, no one else I knew had ever heard of him. Cartoon Network would rerun the old cartoons in the early 90's (the early days of the network) and I was shocked to learn that decades later, there actually _was_ a part of the world that liked him (and lest we forget his sidekick Benny) as much as I did.
@JAGUARHX
@JAGUARHX 3 года назад
Yes. In Brazil: - Top Cat = ''Gato Manda-Chuva'' (something like ''Boss Cat'' in portuguese) - Woody Woodpecker = pica-pau (''woodpecker''). In Brazil, Woody is great like MickeyMouse or Buggs Bunny.
@spectorcreative1872
@spectorcreative1872 3 года назад
Well thank you for that! I do not speak Spanish. My ancient Egyptian is okay.
@rickmont1613
@rickmont1613 Год назад
in 2004 my best friend goat a toy of Max Steel and that old memory brought me here
@RobertEOSpeedwagon
@RobertEOSpeedwagon 2 года назад
I’m from the DR and I probably owned like 5 different Max Steel toys. It was huge.
@jonathancraddock1810
@jonathancraddock1810 3 года назад
Interesting video. That Zorak character reminds me of a villain from the Space Ghost cartoon.
@spectorcreative1872
@spectorcreative1872 3 года назад
The Praying mantis?
@FallenGemini
@FallenGemini 3 года назад
Funny how you listed Cy Girls at the beginning of the video, considering how obscure the line is despite that it started the 1/6 articulated female toylines aimed for male collectors. Anyway, I learned about the connection between Max Steel and Big Jim when I frequented a toy forum called Men with Dolls - this was a toy forum focused on Cy Girls figures, both stock and custom figures. I had no idea that Max Steel wasn't initially related to Big Jim. Because Max Steel wasn't related to Big Jim until later on, maybe Mattel had forgotten about Big Jack, and therefore changed Jefferson ethnicity. As for Cy Girls, it was known as "Cool Girls" in Japan. It was also co-created by two companies, Big Box Toys and Takara. As such, there was a promotional Cool Girls image of Aska (I think she was initially called Shadow in the US - her name was later reverted back to Aska later down the line) fighting Optimus Prime. Both Aska and Prime were also in a Smash Brother clone game for the Game Cube and Playstation 2.
@spectorcreative1872
@spectorcreative1872 3 года назад
Well maybe Cy Girls needs their own video!
@FallenGemini
@FallenGemini 3 года назад
@@spectorcreative1872a video on Cy Girls would be cool (pun not intended) but would it be a bit obscure? There is plenty to talk about the brand, however; BBI tried to revamped the franchise with a Gothic Lolita theme to it, whereas Takara went the other direction with the brand by making it as a licensed-focused toyline with one-off female characters from other IP such as Ultraman and Gatchaman. The absence of Cy Girls led to another member from the Men with Dolls forums to create Triad Toys - they started out making custom clothing for Cy Girls figures. According to another toy forum, it was speculated that the company went under due to financial issues. Coincidentally, it was rumored that Louie Tan, the owner of Triad Toys, went and started his own franchise consulting business. Regardless, the company had a lot of fans at the time mainly because they were there to fill in the gap that Cy Girls once occupied. I think Phicen now fills in that gap.
@bodyshoplaboratories501
@bodyshoplaboratories501 3 года назад
@@spectorcreative1872 They did have their own game.
@gordonandrews2374
@gordonandrews2374 3 года назад
Man, this vid hit me right in the nostalgia zone. I was born in 70 and had a lot of those Big Jim figures. My favorite was the Wolf Pack era. They weren't really to scale with the 12" Joes but they had cooler gimmicks. Also, if you were lucky enough to have some of those Matchbox Fighting Furies pirate figures, the outfits and accessories were nearly interchangeable.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad you enjoyed! Feel free to share with others online who might like. It helps the channel a ton!
@vf1skull1
@vf1skull1 3 года назад
The "ball and chain weapon" is a bolas. Its a cord with ball shaped weights on the end and is thrown at a target (usually the legs) to ensnare and entangle. With practice its pretty effective especially on small animals. Luv your content keep up the awesome work!
@p.d.l7023
@p.d.l7023 3 года назад
True. It's a gaucho weapon, yes? Also Batman uses it a lot.
@spectorcreative1872
@spectorcreative1872 3 года назад
Point taken! I am not a weapon expert.
@ironboywonder2766
@ironboywonder2766 2 года назад
Latin America was everything for max steel big jim was call kid acero mexico 🇲🇽
@brickblizzard
@brickblizzard 3 года назад
I collect Max stuff & really really loved this video. Thanks -
@spectorcreative1872
@spectorcreative1872 3 года назад
Thrilled you enjoyed! Feel free to share with others online , it helps the channel a ton
@bleedingorifice5406
@bleedingorifice5406 3 года назад
I loved Max Steel as a kid in Sweden. Didn't know he was super popular in Latin America
@spectorcreative1872
@spectorcreative1872 3 года назад
More than Batman!
@hulksmash8159
@hulksmash8159 3 года назад
@@spectorcreative1872 Only for a short time. Batman always wins.
@comparsa1
@comparsa1 Год назад
@@hulksmash8159 in toys max steel is more popular
@Clay3613
@Clay3613 3 года назад
I remember Max Steel reruns at 6:30-7AM before school.
@spectorcreative1872
@spectorcreative1872 3 года назад
He did have a good US run
@gianluca.pastorelli
@gianluca.pastorelli 3 года назад
Great video as always! By the way, the Big Jim 004 figure did have a rotating face feature (that's why it had that huge Man-E-Faces-esque helmet made of hair), but it would work by moving his arm. The other side of his drum-head had a socket to which you could attach any one of those masks. I remember when my Big Jim's arm fell off and I was stuck with his fake-face side forever... a pretty traumatizing experience to a 5 year old child 😂
@spectorcreative1872
@spectorcreative1872 3 года назад
Oh yes those were just face plates. A little more creepy if you ask me
@bodyshoplaboratories501
@bodyshoplaboratories501 3 года назад
Originally, the double trouble feature used cylindars with only two faces on them. Both Jim and Zorak had this feature. The original Zorak design was the moustached face and the green hulk-face.
@Dented_Battle_Armor
@Dented_Battle_Armor 3 года назад
Another great video Scott.very very informative
@spectorcreative1872
@spectorcreative1872 3 года назад
Thrilled you continue to enjoy.
@MegaCatman45
@MegaCatman45 3 года назад
Awesome!!
@spectorcreative1872
@spectorcreative1872 3 года назад
Right back at you. Please feel free to share with others online, it helps the channel a ton
@stinny72
@stinny72 3 года назад
This video is GREAT! I absolutely love toy history videos, especially on more obscure toy lines. Well researched, also! You really did a great job on this one, Scott! I hope to see more like it in the future.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad you enjoyed! Please feel free to pass to others online, it helps the channel a ton!
@theflyingninja1
@theflyingninja1 3 года назад
He was pretty big in the UK for a while, as kind of a follow-up to Action Man.
@spectorcreative1872
@spectorcreative1872 3 года назад
The same type of toy but still different.
@badassmotha2k
@badassmotha2k Год назад
Fascinating! I loved the Max Steel show (2000 - 2003) associated with the 1999 US relaunch. I also loved the new Johnny Quest show with bad cg animation and I was eight so probably not the best critic.
@lancemaltby895
@lancemaltby895 3 года назад
For anyone interested in this character, BBTS has a Max Steel con exclusive figure available. I didn't know anything about the character until this video, and previously I thought the figure would be a great fit in my Power Rangers display. If I wasn't getting ready to sell off my Rangers I would pick the Max figure up myself.
@spectorcreative1872
@spectorcreative1872 3 года назад
Nice. I didn't know about that!
@derekwilliams1660
@derekwilliams1660 3 года назад
I remember Max Steel in the late nineties. It was sold at Wal-Mart here in the US.
@spectorcreative1872
@spectorcreative1872 3 года назад
Yup. In the 90's it was a US brand too
@RMAILLER
@RMAILLER 3 года назад
And the real explanation (at least here in México) about why Max Steel sells better than superheroes is because there are very few stores that sell Marvel, DC, or Masters of the Universe action figures and they don't have a lot of stock so we have to go to secondary markets to get those (and children don't usually go there to buy their toys), so that's why Max Steel is still popular, you can find it in any store or walmart here while the others don't (from time to time some good figures appears in walmart)... But I gotta say Big Jim or Kid Acero where one of the best action figures to have in the 70's and 80's in México, but I don't agree that we have Max Steel for nostalgia, like in the US most of all collectors have nostalgia for the Masters of the Universe or star wars retro figures.
@spectorcreative1872
@spectorcreative1872 3 года назад
Excellent points! Thanks for noting this.
@RMAILLER
@RMAILLER 3 года назад
@@spectorcreative1872 you're welcome, and about Big Jim or Kid Acero those are indeed nostalgic, there were the best in those days and a lot of collectors searches for them.
@TitularHeroine
@TitularHeroine 3 года назад
I had a $6M Man figure as a kid but wasn't aware of Max Steel or even Big Jim until well into adulthood.
@spectorcreative1872
@spectorcreative1872 3 года назад
Well he did have a TV show...
@dmunozjr9mm
@dmunozjr9mm 3 года назад
it would've been awesome if they called him Maximo Steeleo!!!
@spectorcreative1872
@spectorcreative1872 3 года назад
Hear that Mattel... make it happen
@JeffTheFutureJaros
@JeffTheFutureJaros 3 года назад
Bro, I need Necton! lol what a figure!
@spectorcreative1872
@spectorcreative1872 3 года назад
I agree. Very bivy
@KasumiKenshirou
@KasumiKenshirou 2 года назад
When I was a kid, Max Steele was a robot in Robo Force by Ideal.
@josegar30
@josegar30 2 года назад
Dude this was a Latin show!? When I move to the us I never heard of him again. I missed him so much. Now I got to try to find this you again
@spectorcreative1872
@spectorcreative1872 2 года назад
Awesome!
@Gunplabro
@Gunplabro 3 года назад
This is super fascinating.
@spectorcreative1872
@spectorcreative1872 3 года назад
Glad you enjoyed! Please feel free to share with others online, it helps the channel a ton
@johnfronczek2658
@johnfronczek2658 2 месяца назад
Thank you, I know I am late. I have a friend from Brazil and I will ask him about Kid Acero/ Max Steel .
@godemperorofhell
@godemperorofhell 3 года назад
You are mistaken, the name of the company is not KID ACERO, it's CIPSA, (COMPAÑÍA INDUSTRIAL DE PLÁSTICOS, S.A.) founded in 1939 by Max Shein and closed in the early 80's. They closed toy production and focused on containers (Cipsaware. which competed with Tupperware), later bought by Rubbermaid. I am Mexican.
@spectorcreative1872
@spectorcreative1872 3 года назад
Point taken! Thanks for noting that
@SGD_ToysDownUnder
@SGD_ToysDownUnder 3 года назад
I have a Max Steel, the main one. I really liked that toy, I need to find it. I had Action Man earlier, really cool ninja one I played with a lot, but honestly? Kinda liked Max Steel more. Arm articulation made it.
@spectorcreative1872
@spectorcreative1872 3 года назад
Can;'t underestimate arm articulation
@bulenthasan
@bulenthasan 3 года назад
you need to do an episode on turkish star wars toys. for some reason people keep asking me if my cousins have any left over on a card back home and no one else in my family is a toy collector, and I only learned about this turkish star wars toy that is super rare on the market a few years ago!
@spectorcreative1872
@spectorcreative1872 3 года назад
That would be a great idea. I'll add it to the list!
@iampoch01
@iampoch01 3 года назад
I didn't realize that acero meant "steel". In our country, asero meant brass knuckles. Whether it was supposed to be a slang term or not (we're Spanish-influenced), I'm not really sure.
@spectorcreative1872
@spectorcreative1872 3 года назад
Hey maybe both!
@gianluca.pastorelli
@gianluca.pastorelli 3 года назад
In italian it means maple 🍁😂
@magitek09
@magitek09 3 года назад
Answering your concerns with your pronunciation: You said "acero" very well "Garfio" you didn't even said the letters on the right order Also, heck yeah, Max steel is huge here!
@spectorcreative1872
@spectorcreative1872 3 года назад
Well English is only my first language so their is bound to be problems with me speaking English.
@DirtyNeuronXIII
@DirtyNeuronXIII 3 года назад
@@spectorcreative1872 Also, Garfio just translates to "Hook", so the character's name is just The Hook, nice vid BTW
@DanSteelTM
@DanSteelTM 3 года назад
Excellent video, I was really looking forward to this. I would like to ask two questions. 1.- What do you think is the reason why these large-scale action figures (around 12 ") triumph in Latin America? (Max Steel, Action Man, Titan Hero Series and so on.) Nowadays, I´m aware of the Kid Acero history, but for most of the years of the first iteration of Max Steel (my childhood), I was completely unaware about it, I suppose was the case for many children. 2.- Can I use this and other of your videos as a reference? I think the information on how the industry works is quite unknown to many collectors. I like to share information with fans. I don't make money with this ;) Thank you very much for touching a little of the history of Max Steel. Kind Regards. (Maybe your Spanish is better than my English, don't worry).
@spectorcreative1872
@spectorcreative1872 3 года назад
You an use these videos as reference anytime! As for the scale, it is more that is just "never stopped" in Latin America and became the default toy scale the way 6" is in the US
@DanSteelTM
@DanSteelTM 3 года назад
@@spectorcreative1872 thanks Scott.
@comparsa1
@comparsa1 Год назад
ben 10 was popular in latin america too
@rez6541
@rez6541 3 года назад
I think a Max Steel "classified" type line could work. Just tone down the sports adventure angle and keep it more GI Joe'ish.
@spectorcreative1872
@spectorcreative1872 3 года назад
Now that would be very interesting
@austinreed7343
@austinreed7343 3 года назад
It’s also notable the Max Steel line has had ZERO female characters regardless of their media importance.
@rez6541
@rez6541 3 года назад
@@spectorcreative1872 - Could easily use the wrestling figure bucks. Wouldn't be hard or expensive to pull off I'd think.
@juanfelixsoto
@juanfelixsoto 3 года назад
Okay Scott, I have to make some corrections: 1. The Big Jim line was Before Tarzan and Grizzly Adams. You can tell because Big Jim started with a straight hand for the Karate chop. Later and at the end of the 70's beginning of the 80's his hand change in to a grab had. You can see those hands used in Tarzan and Adams. 2.Kid Acero is a Mexican thing. The rest of Latin America Had Big Jim, Big Josh, Big Jeff and Big Jack and later The WOLF pack (Escuadron Lobo). And no, DR. Draco (Dr. Steel) wasn't a bad guy, he was part of the Escuadron Lobo. He was still called Dr. STEEL outside Mexico. 3. The Invisible man, Kid Acero (with torpedo fist), the Bionic Man and the alien Nocto were only from Mexico. Invisible man and Bionic Man used the same face (Big Jeff). 4. In Europe , Spain had only the Big Jim line sold by Congosto. And then rest of the other European Big Jim characters that were sold in Italy , France, Italy, Germany and England. This line had the Secret agents, Cowboys and space Big Jim figures. 5. The European line lasted even when Masters of the Universe was out. In fact I think it lasted until 1985. 6. Here in Puerto Rico, we only had the USA Big Jim line. Yet, we do have the Max Steel line (local toy store buys their stuff from Argentina). They sell for $5.99.
@spectorcreative1872
@spectorcreative1872 3 года назад
Well nice job! Thank you for these great corrections and extra points. A No Prize is off to you.
@juanfelixsoto
@juanfelixsoto 3 года назад
@@spectorcreative1872 Thank you, Scott. I'm 54 years old. And Big Jim is my all time favorite toy. I never had a Captain Action, so Big Jim was the closest thing to a Superhero action figure at the time. I used the 12" G.I. Joe as the evil guy and Big Jim as Tarzan (before Mattel turn him into Tarzan.)
@MrLethal1986
@MrLethal1986 3 года назад
Kid Acero is a badass mo fo. Check that artwork, reminds me of Machete. Kid Acero he gets the women and he kills the bad guys. Great content thanks for sharing.
@spectorcreative1872
@spectorcreative1872 3 года назад
Bring him back Mattel!
@richardromanyshyn608
@richardromanyshyn608 3 года назад
Interesting. I watch Toy Poloi repair old Big Jim stuff. Being a late 70s baby I can't remember ever seeing any around here, even second hand or hand me down types. As far as character toys go the oldest would be Star Wars toys. Big around here was Nylint and Tonka. Metal trucks and equipment. Any toys like at my grandparents was always equipment or farm type toys. A couple years ago my son got a Big Jim type toy but was like a hunting version, came from the local Runnings store that sells a lot of ag or outdoors type stuff. Wasn't Big Jim but just like it. Lots of accessories like he was going on a real hunting trip away from civilization for a few days.
@spectorcreative1872
@spectorcreative1872 3 года назад
Part of what makes hunting for toys fun
@Uldsaysteel
@Uldsaysteel 3 года назад
Hi from México .
@spectorcreative1872
@spectorcreative1872 3 года назад
And hello back! Hope you like the video. Please do share with others, it helps the channel a ton!
@santofett
@santofett 3 года назад
don't know if this comment was already said, but, Kid Acero was the brand, not the company, the company who did Kid Acero was CIPSA, who also did Masters of the universe later on
@spectorcreative1872
@spectorcreative1872 3 года назад
Yup, so noted! Thanks.
@giordanatonato2694
@giordanatonato2694 3 года назад
You're sooo marvelous!!!!!!!
@spectorcreative1872
@spectorcreative1872 3 года назад
Well the toys are!
@OzzieAstaroth
@OzzieAstaroth 3 года назад
Max Steel came at the wrong time for me. It wasn't aimed at my age range and I just wasn't interested, but I did see potential for it. I didn't know the movie was a thing until like a year or so later, and I watched it, and it wasn't bad. I even found the San Diego Comic Con 2014 Max Steel action figure online and on sale, and got one. I must say, it is a very fun figure. It has light up capabilities but it doesn't hinder the articulation. Were they to make more figures along this line, I think they would sell. I always wanted more "action" in my action figures as a kid. I wanted more articulation so I could get them into cool poses, but also if they had any kind of cool features that didn't hinder that, so much the better. I'd kind of like to get my hands on some of these new figures to see what they are like, but I just can't seem to find them online.
@spectorcreative1872
@spectorcreative1872 3 года назад
You you really needed to grow up with Big Jim to really be into Max Steel.
@OzzieAstaroth
@OzzieAstaroth 3 года назад
@@spectorcreative1872 Good writing helps I'm sure. Max Steel wasn't related to Big Jim when it was first introduced, but it had potential to be a bigger thing here in the US I feel. I would have been interested had I been the target age at the time.
@legodemonrockstar
@legodemonrockstar 3 года назад
I'm a bit surprised no one covered how popular Max Steel is latin america
@spectorcreative1872
@spectorcreative1872 3 года назад
Well that is a job for.... Spectoooooorrrrr Crrrreeeeeaaaaattttive!
@theCreature22
@theCreature22 3 года назад
My friend actually had a ton of those 90s ones growing up, including that Terminator guy at the 14:00 mark. I literally thought they were something relating to Mission Impossible because the main guy looked like Tom Cruise. I guess the manufacturers were influenced by what movies were "big" at the time.
@spectorcreative1872
@spectorcreative1872 3 года назад
Oh totally. When I was in Hot Wheels the year that King Kong am out (Peter Jackon's) we did a Hot Wheels set called "Gorilla Bash" or something like that with a giant monkey
@rolandkatsuragi
@rolandkatsuragi 3 года назад
I forgot about the motion picture based on the reboot. Good to know the Hispanics never forgot Max Steel.
@spectorcreative1872
@spectorcreative1872 3 года назад
Like an elephant.
@p.d.l7023
@p.d.l7023 3 года назад
You're Nocton now! Him: Do I have to be though?
@spectorcreative1872
@spectorcreative1872 3 года назад
You have no choice. NEW TOY LINE!
@PrivateEye10
@PrivateEye10 3 года назад
I do remember that one of my favorite toys was Max Steel when I was a kid, but (since I live in the middle of nowhere) I never heard of Kid Acero... Max Steel is the biggest in latinamerica? You could have fooled me... But then again, he was everywhere when his series were around (both the original and the reboot) You think the Kid Acero names would be up for grabs? as in no trademarks or anything? From what you say it seems Mattel never had those names in the first place..
@spectorcreative1872
@spectorcreative1872 3 года назад
It may be possible!
@SimbasGuardWT
@SimbasGuardWT 3 года назад
Wow that is amazing.
@spectorcreative1872
@spectorcreative1872 3 года назад
Tell your friends and share with friends if you can! It helps the channel a ton
@SimbasGuardWT
@SimbasGuardWT 3 года назад
@@spectorcreative1872 Sadly none of My Friends are into Toys or I would.
@christophercordero9352
@christophercordero9352 2 года назад
I like the nerd corps blue max era, and hearing how that area has a HUGE connection to Tokusatsu (power rangers) I am not surprised by the popularity or my interest
@spectorcreative1872
@spectorcreative1872 2 года назад
It was a great series
@sitoudien9816
@sitoudien9816 3 года назад
Max was available in Canada during the late 90s. The modern villians came from a R rated Faustian nightmare with tentacle limbs. They even had a giant mech suit. Where can I get these bad asses?
@spectorcreative1872
@spectorcreative1872 3 года назад
Ebay? Used book stores?
@kamenpikachu1584
@kamenpikachu1584 3 года назад
I was wondering if you knew any of the behind the scenes details of the Matel Hyperscan. It's such a weird system
@hulksmash8159
@hulksmash8159 3 года назад
That was probably before his time. He wasn't there very long.
@spectorcreative1872
@spectorcreative1872 3 года назад
It was an attempt try a new technology and a potential new play pattern. Emphasis on attempt
@prismlink2424
@prismlink2424 Год назад
As someone who lives in Latin America, the statement that Max Steel is still the best-selling toy brand is not true. Ever since 2015 the franchise has been losing popularity to other brands, namely Marvel and DC. Mattel attempted to compete with them by making the franchise more akin to the 2000 series, but they failed and Max Steel lost its relevance. Toys become more difficult to find as of 2018, and in 2021 Mattel released the last batch of action figures. I do hope that they bring it back in the future. It's bizarre seeing a brand that was so popular a few years ago suddenly disappear like this.
@nicksavia3581
@nicksavia3581 3 года назад
Yay, something from plaidstallions - who has also talked about this line!
@spectorcreative1872
@spectorcreative1872 3 года назад
Nice!
@elderjose9662
@elderjose9662 2 месяца назад
max here is in the same popularity with barbie in the 2000s actually it was so popular that it was the ''barbie for boys''
@luiszuniga2859
@luiszuniga2859 3 года назад
7:30 "boleadoras" or "bolas"
@spectorcreative1872
@spectorcreative1872 3 года назад
So noted! Thanks
@Elementa2006
@Elementa2006 3 года назад
You know, I think Kid Acero (Kid Steel) is a better name for an action figure line than Big Jim.
@spectorcreative1872
@spectorcreative1872 3 года назад
Hear that Mattel!
@p.d.l7023
@p.d.l7023 3 года назад
I vaguely remember all that.
@spectorcreative1872
@spectorcreative1872 3 года назад
I vaguely explained all of that
@dannystorm856
@dannystorm856 3 года назад
Big Jim.
@spectorcreative1872
@spectorcreative1872 3 года назад
He was.
@MrDrokkul
@MrDrokkul 3 года назад
When they scale down a figure like the Zython / Nocton do they have to make a whole new mold or do they cast it in a plastic that shrinks when it cools? I ask because I know you said the tooling costs for new figs is very expensive.
@spectorcreative1872
@spectorcreative1872 3 года назад
Sometimes they can make an adjustment to the existing tool which is what I am guessing was done. It wouldn't make sense to retool the figure that was being used to save on costs in the fist place!
@MrDrokkul
@MrDrokkul 3 года назад
@@spectorcreative1872 Thanks! I was also thinking that would be counter intuitive to the money saving process. I guess the could use the body molds from the smaller line and just run them in the Zython color and then they just have to adjust the head and add clothes. Love these history videos! Great work!
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