Max Steel. A brand that has done "okay" in the United States, but south of the border it is HUGE! Why is this? Scott Toy Guru Neitlich looks at the history of the Big Jim, Kid Acero and Max Steel brands to connect the dots and show how cultural heritage that exists in one region can keep a brand alive and dominant in the toy aisles even when it does not work in other parts of the world. Toy History deep dive ahead! Comes with our highest possible recommendation.
27 авг 2024