Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content 

Would you like to attend a 3 hour workshop w/ @julekim on SEO?

This is possibly the best content I've ever heard of on SEO, Funnels, Trust and website creation. Wow! What a masterclass!

00:01 Understanding the needs of your audience is crucial for lead generation and content creation. 01:58 SEO is crucial for lead generation and new customer acquisition. 06:11 Three main approaches to SEO: content, speed, and popularity 08:24 Importance of backlinks for website popularity 12:34 Content creation is the key to online control 14:31 Content marketing is about attracting people with valuable content. 18:42 Keywords can be categorized into branded, product/service, and topic keywords. 20:49 80% of the opportunity lies in creating content that educates about what you know 24:26 Finding keywords for lead generation and SEO 26:16 Understanding customer journey and keyword targeting for lead generation 30:10 Optimize website content for clear and relevant keywords 31:57 Understanding customer journey and need triggers 35:38 Creating content based on client questions is crucial for lead generation 37:31 Empathize and analyze customer journey for effective content creation. 41:15 Match creative work with client's needs for SEO and content marketing. 43:10 Google Business Profile and SEO are crucial for online visibility. 46:56 Generating leads through customer referrals 48:47 Use job title as a starting point for keyword research. 52:50 Instagram search limitations and optimization 54:48 Importance of securing your online platforms 58:32 Write content that answers the problems your clients have right now 1:00:08 Organize podcast transcripts for SEO success 1:04:04 Design and SEO are crucial for making your work findable online. 1:05:48 Understanding and implementing SEO strategy Crafted by Merlin AI.

🎯 Key Takeaways for quick navigation: 00:00 *🚀 Introduction to Lead Generation and SEO* - Explanation of the importance of understanding audience needs for effective lead generation. - Discussion on the significance of SEO (Search Engine Optimization) in driving organic traffic. - Addressing common mistakes creatives make in branding and lead generation. 01:37 *🔍 Introduction to Juel Kim and SEO* - Introduction of Juel Kim, highlighting her career transitions and expertise in SEO. - Discussion on the value of SEO in driving business growth and attracting potential clients. - Overview of the importance of SEO tactics for creatives and designers. 04:13 *📊 Importance of Generating High-Quality Leads* - Emphasis on the significance of generating high-quality leads for business success. - Explanation of how high-quality leads can lead to increased pricing and business scalability. - Discussion on the role of leads in reducing workload and enabling business expansion. 05:49 *🖊️ Understanding Search Engine Optimization (SEO)* - Definition and explanation of SEO as a strategy for improving visibility on search engines like Google. - Overview of the importance of aligning website content with user search queries. - Discussion on the relevance of SEO across various platforms beyond Google. 10:13 *📑 Foundational Principles of SEO* - Introduction to the three main approaches to SEO: content, speed, and popularity. - Explanation of how content, speed, and popularity work together to enhance website visibility. - Importance of understanding and optimizing each aspect of SEO for effective digital marketing. 13:00 *📝 Content Marketing Strategy for SEO* - Introduction to content marketing as a strategy for attracting and engaging target audiences. - Explanation of the role of keywords in content creation and search engine ranking. - Discussion on targeting different keyword categories to address users at various stages of the buyer's journey. 18:59 *🕵️‍♂️ Understanding Keyword Categories* - Three main categories of keywords: branded, product/service description, and topic keywords. - Branded keywords constitute about 10% of searches, while product/service and topic keywords together make up 80%. - The real opportunity lies in targeting the 80% of searches focused on topics, where content creation can educate and engage potential customers. 21:56 *🔍 Tailoring Keywords to Different Stages of the Marketing Funnel* - Depending on the audience's position in the marketing funnel, different types of keywords are required. - Keywords need to address the audience's level of awareness, whether they are problem unaware, solution unaware, or product unaware. - Matching keywords to each stage of the funnel ensures relevance and effectiveness in reaching potential customers. 24:26 *🎯 Finding and Organizing Keywords* - Methods for finding keywords include using autocomplete suggestions in search engines and examining related searches at the bottom of search results pages. - Keywords should be organized into clusters to target specific themes or topics, ensuring a comprehensive approach. - Prioritize targeting "money keywords," those directly related to the products or services offered, for maximum impact. 27:26 *📝 Optimizing Website Content with Keywords* - Each page of a website visible to search engines should target a specific keyword relevant to the page's content. - Proper organization and labeling of website content, including titles, headers, and sections, help convey relevance to search engines. - Emphasizing clarity and specificity in content labeling aids in effective communication with search engines and improves search visibility. 37:58 *📝 Understanding the Customer Journey* - Understanding the customer journey is crucial for creating effective content. 38:41 *🎨 Nurturing Logo Identity Designers* - Addressing common objections and concerns of logo identity designers. - Creating content around the logo design process and its importance. - Providing clarity on pricing and the value of premium logos. 42:40 *🔍 Importance of Google Business Profile* - Setting up a Google Business Profile enhances visibility in local searches. - Google Maps feature amplifies the reach of businesses. - Reviews play a significant role in surfacing Google business profiles. 44:43 *📊 Keyword Research and Content Creation* - Utilizing keyword research tools like AnswerThePublic for content creation. - Focusing on high-traffic keywords with green bubbles for better SEO results. - Building content clusters around specific keywords to attract qualified leads. 47:33 *💬 Social Media vs. Google for Marketing* - Leveraging social media platforms while prioritizing content on one's website. - Highlighting the importance of searchable content on platforms like TikTok and Instagram. - Emphasizing the need to integrate social media content with one's website for security and continuity. 57:32 *🛡️ Website Security and Data Ownership* - Importance of having backups and two-factor authentication for website security. - Emphasis on owning and maintaining control over your email list and website data. - Strategies for ensuring data ownership and security to prevent potential loss or hacking incidents. 58:42 *📝 Content Creation Strategy* - Focus on identifying and addressing client problems through content creation. - Utilizing client objections as writing prompts for content creation. - Automating content creation processes using AI transcription and generation tools for efficiency. 59:51 *🎙️ Leveraging Podcast Content* - Repurposing podcast content by transcribing and organizing it for SEO optimization. - Incorporating podcast summaries and transcripts into website content to enhance keyword density. - Emphasizing the importance of organizing content and utilizing visual assets for SEO. 01:02:26 *📸 Maximizing Visual Assets for SEO* - Leveraging images and visual assets to improve SEO ranking. - Optimizing image metadata, including file names, alt text, and link text, for better search visibility. - Highlighting the significance of visual portfolios and descriptive link text for SEO enhancement. 01:04:17 *💡 SEO Implementation and Future Trends* - Implementing SEO strategies to enhance online visibility and attract traffic. - Emphasizing the importance of understanding and adapting to evolving SEO trends. - Considering SEO as an ongoing process and utilizing available resources for effective implementation. Made with HARPA AI

I've listened to the podcast for this vid like 3 times already and I'm still getting value from it haha

The insights on SEO for creatives are spot on. To add, when generating leads, consider leveraging 'topic clusters' for your content strategy. This means creating a series of interlinked articles or pages centered around one main theme; this will significantly boost your site's authority on that subject in search engines.

This lady blew the roof off. By far the most insigtful and actionable content on youtube. Great interview Chris.

This is my first time watching Jule Kim. I really appreciate the way she shared. Not like other coach I had seen in the past. I felt like she gave us all of her knowledge and experience without hesitation. I would love to take her 3 hours SEO course if she's doing one in the near future 🌸🙏

She is so generous with the insights and authentic professional! I appreciate discovering Jules! I empathize with the discomfort she must feel from conversing with someone who doesn't reciprocate the same amount of appreciation and respect for what she's giving. She's amazing for handling it well, but it's unpleasant that this continues to happen to brilliant and generous people. Attention to detail remains a threat to others even today, and efficiency is somehow punished.

This is the best resource on this topic that I’ve ever seen. Full stop. Jule, you’re a freaking saint for sharing this with everyone in such a clear way.

I BEEN TAKING NOTES this whole time in Google Docs. THANK YOU for such an enriching video!

Finally seen someone that makes SEO seem less complex.. the best SEO content I’ve seen on here. Where has Jules been all my SEO life??

Honestly, one of the best episodes ever... It was quite nerdy, but boy! the value she provides is insane. Thank you

This conversation is so valuable. THANK YOU Chris and Jule! I've been struggling to learn SEO for about a year now but Jule explained it in a way that is easily understandable and now, all of the dots are finally connecting for me. This is the best conversation I've heard all year 🔥🔥🔥

My God. A whole MASTERCLASS. Pages full of notes. Thanks for offering this insight!

This taught me a lot, i will be rewatching this and i will get my content out more to be found and stop worrying about trying to make everything perfect. thank you once again for the knowledge and testimonials

Professional photographer here. THANK-YOU for this amazing content!

She must be a very good coach. Even thought she is so good in SEO, she decided to follow her passion❤❤❤

This content is pure gold! Thank you!

I love the way Jule breaks it down to simple to understand language. It’s obvious that’s she is a highly skilled communicator.

i live how tactical this video is! tactical yet i still can see the high level framework.

OMG, bro. Jule had you and all the rest of us under her spell. She's a master teacher.

Very intensive, best explanation of SEO break down I’ve seen on RU-vid!

this is going to be my favourite episode. I love how into details she is going, and how specific the examples are. I really am fan of this kind of content (as an accountant) - but I will definetely watch it more than once - to fully understand it.

32:33 this is a such great example of how the sales funnel actually works.

France says: "This is dope SEO Material!" 🇫🇷. Thx Jule & Chris for all this value.

Thank you for this amazing class with you and Jule Kim. What powerful communication skills she has. I’m a fan and secretly have a crush. 😅

Just to add to this great video. The method explained within this video to find keywords would and do also work with other search engines as well. Also by using more than 1 search engine or tool like ahrefs for example. It allows you to integrate and repurpose. Take care

This is fantastic!!! I’m not going to lie, I would have to probably rewatch this cause it was crazy amount of information

So much great knowledge. This was Gold.

I’m gonna be honest as a digital marketing specialist I was frustrated we had to tone things down and make things easier for beginners and newbies half way thru. I was getting a ton of value

Awesome chat and I love this ladies vibe!

With generating leads, it's an interesting thing to note down for creatives such as myself. I only started thinking about lead generation about a year into my other creative project and that's when I started getting flooded with emails from a lot of folks after that solid year of building a rep. Here's a pro tip for any creatives struggling with leads: reach out to PR firms as they have a lot of local reach in multiple niches. Build a spreadsheet of PR firms to reach out to and slowly do that over time.

Exactly! Adding meta data and organizing the long content with headings do help a lot.

She is brilliant! I would love her to offer a course! I am saving this to refer to it later when I can take notes. So many gems!

Very informative!! I would have to constantly put pause just because Chris is right, my braid was frying lol but love the content

this wasn't "nerdy". It was incredibly insightful; tons of valuable information. Thank u :)

This was a great video and not weird or confusing, Jule also came very prepared

This is such a valuable episode. You were totally right, it may have not been a "sexy listen" LOL but it was certainly great who are serious about *the work*. Thank you for all those practical tips! Let's get to work!

SMART PEOPLE! LOVE THIS!!! LETS GOOO!!!❤❤❤

She’s brilliant! Big value episode, thank you so much for this! Cheers from France 🇫🇷

Really enjoyed listening, some great points to put in place thank you both!

Only been skimming through this video (before finding uninterrupted time to watch)... super useful information for freelancers and small startup studios to know and implement ASAP! 👍

So…. That’s what geeking looks like😊 cheers and much gratitude 🙏

This is so good. Especially uploading the image for Google ranking & adding dets. Wouldn’t have thought about this effective & efficient solution.

Thank you guys this was super inspiring and enriching. My mind expanded and it’s good to know what to pay attention to in my process :)

Thank you Chris for saying that your brain is melting while listening to this teaching segment pertaining to SEO. Makes me feel like I’m not alone in this. Bless you man. 😅

Im in the process of brainstorming content ideas for SEO. The timing of this episode was perfect

This was such an insightful episode that delivers more value than any other video I've ever consumed on SEO. Jule explained the tactical aspects in such clear and concise ways that I actually feel like I can take action RIGHT NOW. Total win for those who watch. Grateful to have found your content, Chris + The Futur 🙌❤🙏

2x things.. - domain authority is not a Google given score - it comes from third party platforms that give you an idea of how "good" your website is. It is mainly influencer by how good backlinks are and from what niche relevant sources provide these backlinks. - Toxic or spammy backlinks are no longer penalised - they get ignored - so you can't "harm" a competitor website by building crap backlinks. Just an FYI

So good! Thank you guys!

That’s why I think having a niche is better. Trying to target for general words like “Digital marketing” is tough ask.

Best SEO and keyword explanation for me so far. Thank you so much!!!! So much knowledge in one hour. Effective and productive. I was changing my keywords and searching for job titles while listening to you guys. Thanks!!!

That was incredibly valuable. What a fantastic guest. Thank you both!

MIND OPENER

It is gold!!! Thank you so much!✨ workshop with jule? Yes!!!!

She is AWESOME!! Very inciteful about SEO. Thank you 🙏

This was incredibly valuable, thank you

Extremely digestible. Best video I’ve watched on this topic. Period!

Holy crap this is THE BEST SEO EXPLANATION I’ve ever heard, and I’ve taken multiple courses on it!!! 😮🎉🎉

This video is sorely needed. Nobody is googling brand strategists. We need to think semantically and provide valuable, structured data code to your website that target keywords relative to your service offering.The futur could benefit from doing more SEO related topics.

Packed with great information, thank you! I've got a lot of work to do.

@julekim I took a bunch of notes - super helpful!! Love how specific your advice and tips are - very actionable so I can tick it off! Thank you so much

Jules has made me super excited about SEO! Thanks for this upload. Loved and enjoyed it!

Ok, wow! This is probably one of the best and most useful content on this channel for us creatives. I'm in the process of updating my website and creating a marketing funnel for the first time in my career. I'm so glad I came across this video today. Thank you two for sharing such valuable knowledge.

That was very helpful and very funny ! Exactly how I like to learn. Thank you !

Wow, such a great episode, guys!

Bless you Jule !

This is the most value packed SEO for designers I've heard. Thanks so much

This is one of your best episodes. Let her talk.

Crazy to think, you can listen to this and learn it for free! thankyou

16:39 then money keywords I think she's referring to Transactional Keywords. In search there's navigational, informational and transactional keywords. I like how she phrased it as money keywords it actually makes more sense and easier remember.

Man, this is some quality content on SEO from The Futur! But I swear, nothing runs my outbound lead generation as smooth as Mystrika. Their single-payment, forever-usage deal was one hell of a steal! Can you guys make a solid video on this too?

42:30 💯💯💯💯💯 As a creative, I despise how other creatives simply refuse to slap pricing on their websites. We're not that special! Get over it and have a starting at price.

Love this episode! Your breakdown of different keyword types, including money keywords, was awesome.

This video is gold thank you

Very helpful!!! 🔥🔥🔥

Packman… great visual ❤

This was an amazing CRASH COURSE - BOOT CAMP style experience. You are both such a great, calm, forces !

I so needed this right now. Thanks for the insights!

Love the bookshelf background behind you. ❤❤❤

Great episode, was informative and perfect timing for me.

Such great value podcast! love it

Guys, thank you very much for all of this happening.

This is a great master class.

I learned so much from this video... like a LOT. Thank you!

It's very helpful. It gave me ideas on how to think about the customer journey and it also game me the strategy how to implement SEO.

My 5th replay awesome stuff

I've litterally just listened to this 3 times in a row, and just started a 4th replay. This is gold and I needed to listen to this.

Thank you! This is gold!

This is invaluable info

Great tips! 🙏🏾

It's not weird at all!! All insights are very well explained and valuable! Thank you :)

SEO simplified = Jule Kim , GREAT LADY WITH GREAT WISDOM

Really really good !

I loved her easy to understand examples and analogies. This really helped me develop a structure in my head to approach my current seo issues. Thank you so much.

This I am putting it on repeat . thank you Its the first time am understanding SEO or even key words as a person who is not an expert and trying to work on my website and content alone without experience. so Thank you

73k views only? people are paying for this information for $1k+! hope lots of people follow this channel!

I really love this conversation! I'm so commited to learn as much about SEO this year thatn ever before.

24:25 This information was extremely helpful!