Why NewJeans' Beats Are Pure Genius 

who heard newjeans' comeback? the songs include a lot of the things I highlighted in this video, so take notes!

"a modern take (new) on old trends (jeans)" bro, i didn't even think of that!

Newjeans' producers are honestly the main reason why I like them so much. Their songs are all so good. they have so many nice details and interesting chord progressions. I love their music so much!

I fw R&B and UK Garage heavy so it’s hard not to love the production on these particular K Pop songs

LOVE NewJeans sound. they always sound so fresh, light and 'trendy' (but yet I can see their hit songs still being 'trendy' even in 10 years). you just won't get bored or tired of their songs

newjeans producers are geniuses. i grew up listening to predominantly 90s nyc hip hop and their beats often remind me of 90s hip-hop and rnb, either from the drum choices, slower bpm or anything else

I'm a 35-year-old black man from Queens NYC who loves hip hop, experimental and beat music, and new jeans SLAPS never liked kpop before them

I’ve never liked K pop before, but New Jeans made me love it.

this editing is crisp

I like the way NewJeans usually dance to the lyrics and not to the beat :)

NewJeans' main producer 250 and FRNK are already one of the best producers in South Korean hip hop scene. Since S. Korean hip hop scene is best in Asia after fall of Japanese hip hop scene, we can say they are top producers in entire Asia. I strongly recommend to listen FRNK and Kim Ximya's colab group XXX's album 'KYOMI' and 'THE LANGUAGE'. You will never regret.

THERE IS NO WAY all the thoughts I have while listening those songs were ALL explained here, WHAT The offbeat in attention and jersy club beat in supershy and ditto, I've never seen people talking about it. THANK you man. That agressive sounds that groups like blackpink would never appear in newjeans song and the precision on the chords and sound makes so many remix of theirs songs.

Millennials will lose it at “The late 1900s” 💀

Solid analysis. Would love to hear your breakdown of ETA. That B flat chord progression is DARK and the beat is absolutely relentless. A lot more going on there than it appears.

What I always said when the group appeared is: 'It sounds like old music, but updated to today's style; it's a whole new genre.' You really explained that in detail, so thank you! I hope people realize that not only are the girls very talented, but the whole team managing this group is also brilliant!

Youre also a genius for dissecting and analyzing this. Like these kinds of insights, even a regular person would pick some of your explanations.

one of the best video ive ever seen in a while about music production, really helped me get out of my beat block, etc! this video is a bang

One aspect I love about New Jeans beats is that the replay value is insanely high. No matter how many times I’ve heard one of their songs, it will sound just as fresh as the first time I heard it. Big emphasis on the simplicity aspect. Their beats are a perfect balance of chill yet having subtle elements just enough to keep interest. Their songs are produced exceptionally well and listeners notice that. Very well done video!👏🏾

Finally, someone's figured out and break down the "perspective" i've been noticing from NewJeans i have been at the edge of my tongue i couldn't express ever since this group debut up to this day. Yes, they genius-ly pick up some of the various "ear candy" from different era of music genres and put a mix their today's. Amazing video and editing -- you're genius as well, broh. I hope you someday other talented artists who can create what NJ did to date. Respect.🤟🏼

love producer break-downs, it makes you appreciate music you like more and listen more intuitively. rlly good job on this!!

Thanks for such a thoughtful and astute analysis! I also feel that what makes NewJeans so distinctive is 250's fantastic love and knowledge and incorporations of Trot (which preceeded k-pop as the popular music in korea) - like in those upbeats. It must inform so much of his grooves and drumming and swing - and it feels special that NewJeans' might be going full circle, back to the origins through subtle trot influences!~ it's so clever and meaningful!

great video! Ive been trying to examine their songs as well and came to the same conclusions the rnb + uk garage mix they do is whats so unique about their song imo

i’m loving how pinkpantheress popularized the UK garage genre and how it’s been influencing the current k-pop scene because most k-pop vocals fit perfectly for it!

Wonderful breakdown and analysis

I appreciate you linking the tutorials for the other DAWs, this video is great!

NewJeans really caught my ear a year ago mainly cause of their amazing production style and vocal synergy. I mainly got the rnb vibe and immediately noticed the jersey influence but i didnt pay as much attention to all these details you mentioned. I knew for sure they gave me a complete vibe like no other. Well put together vid and subbed!!

This is a perfect explanation of why me, not even a kpop fan, loves Newjeans...they encompass outside of KPop, and when everyone was trying to be bombastic, they took things back down to earth. They're literally standing out by not shouting in a crowd full of people shouting. Plus they feel so much more human than a regular idol, I know its probably a persona but they feel more like actual musicians than idols, dating back to the times of late 80's - early/mid 90's alternative era where genuineness and stripping down of music revolutionized the rock music. Same as Newjeans taking out the formulaic "belting and rapping and aggressive (or overly cute)" KPop approach, 90's alternative straying away from Glam Metal's "Rockstar Persona", being more human and downright removing the "Guitar Solo" and overcomplicated riffs as a rebellion to that "Guitar Hero" persona....Newjeans is deconstructing how KPop should be approached, and they're bringing in more outside eyes to KPop to their fold. I almost convinced Newjeans is able to exist outside of KPop, that's how unique they are...but this is also, I feel, is why most KPop fans don't like Newjeans, because KPop fans are used to the aggressive, bombastic, and overly cute KPop formula.

wow.. you make me notice things i didn't before.. great video!!

They also sample a lot. So that gives that nostalgic feel. It’s great how you do a technical break I’ve always tried to articulate this to people. Thank you.

I freaking love them. It's so good, the music is so freaking good. Amazing video

Wow I’m so loving this production analysis. Thank you!!! It is extremely interesting and electrifying to understand!

Newjeans made me like k pop. But then, their songs aren’t typically k pop, more uk and 90s.

I legit went three months listening to the same four NewJeans songs on repeat in my car when my car’s Bluetooth broke and all I had was bluebook NewJeans CD. And I somehow never got tired of their songs lol.

Bro, the quality of this video is absolutely phenomenal! I love the way you explain things, the video editing, and, of course, the new concepts we might've missed that you are sharing! Can't wait to see more of you. Keep it up!

i always knew theres rnb and drum and bass in their productions but i could never tell what it was what set them apart. i think even after years of music production learning kpop is really intimidating because its so complex even if its simple. my weakness is definetely sound selection, what i struggle the most with. u gained a sub this was very fun to watch

This is the definition of genius. Im not meaning only Newjeans but this video too,,, just made me realize why i been stuck in their music. Super appreciate it

As a lifelong pianist, singer, and jazz musician I can say that lots of Kpop is genius. NewJeans is definitely one of the groups that got me into kpop. When I heard Attention for the first time I knew Kpop was something else that no other genre could match. Even Jazz, one of my favorite genres, can be less complex than many kpop songs due it mostly sticking to real instruments and not implementing other genres. Kpop is a mixing pot of all of my favorite genres. (rap/hip-hop, Jazz, R&B, electronic, and even classical) I wished I had discovered it before my mid 20s. The BTS songs I heard in America just didn't sound different enough. Newjeans, Red Velvet, Billie, NCT, Loona they are all different and unique in sound.

this is so great. We need more this kinds of videos that analyze why this song hit!

Great video man, do more breakdowns! This was amazing!

Finally something popping up my feed that is short and actually useful.. subscribed..

Excellent analysis and put together video. I’m a big fan of their tracks because of those influences like d&b, r&b, uk garage etc.

So glad this popped up on my feed. I was heavy on Hip Hop/R&B for decades of my life, even DJ'd and did bedroom producing for a number of years, so I was always a beat-first kinda guy. Fell into Kpop at the top of this year and NewJeans instantly shot up to my Top 5 groups. You hit the nail(s) on why I'm so high on their music! Fairly simple in theory, but expertly crafted sounds that are so hard to ignore to those that are in tune with the beat in the background. They weren't featured here but their newest releases Bubble Gum and How Sweet incorporate everything that was mentioned here, and I love that the singles included the Instrumentals of each (which is something a lot of other Kpop groups do that I absolutely love!)

Thanks for this video, i found it quite interesting and also somehow relaxing to watch, probably because i quite like your editing style

Man I love learning. Especially when it's from someone who's so knowledgeable about their work and really good at explaining it too. This whole video just made me happy all throughout lol. All the producers working on these songs are obviously such professionals and love what they do 'cos you gotta love something to be so innovative and playful with it. I feel like you professionally explained exactly how I (and probably many others) see Newjeans (something old done in a new way). Great job!

I don't listen to K-pop at all and have never heard of NewJeans, but this is a very well put together and informative video. I love seeing analysis of any musician's/artist's process. I'm gonna sub

This was great - super concise and straight to the point!

the super shy beat is more liquid DnB than pure DnB

I’m not a K Pop fan and I’ve never watched one of your videos before, but this video was fantastic. Very thoughtful and informative commentary presented in an entertaining fashion. Really high quality stuff, Thank You!

Great deconstruction! It's always nice to see the influence of UK music

the more i listen to NewJeans' songs, the more i love it. and this video is explaining the reasons why i love them

Great video, can tell the effort you put in man! Good at your craft.

great video bro, lot of good tips, concise and well edited

Bro this video is SO good. your presentation is stellar fr

Thank you for this! This made me appreciate my fav group even more 🥰 and have high respect for all the producers behind it!!

OMG, so glad I found you, for someone who obsesses over details in music, this detailed explanation is just what I wanted. Used to do DJ ing in Y2K and even made songs for fun in good old FruityLoops. Amazing video!

Very mindful take!!! Loved it. Liked and subscribed!!!

Quality content! Hope you keep going.

Love your explanation & Newjeans are seriously the best

Great Video! Exactly what I needed!

Amazing video and info! Thank you Josh!

great video, editing and the execution

Ugh, I LOVE this video. I have a habit of calling things I love “not real”, and NewJeans, is very unreal. I also noticed I’m attracted to very melodically pleasing (?) sounds as like a BASE line. As long as u have that and a little kick in it, be it in ANY genre (my favs being rnb type and Jersey type), IM ON IT. And that’s exactly what NwJns has. And I’ve always wondered what and exactly how their beats differentiated them from other Kpop artists…which is the exact question this video answers so THANK U JOSH BAE 🙏🙏🙏 ur so cool

Interesting breakdown! Been a while since I've tried producing K-Pop as I've pivoted toward orchestral. Might come back to K-Pop with all this in mind.

As an artist myself, I've also wondered what makes Newjeans different. You explained it really clearly, great video! Right now, in my own songs I produce, I'm already thinking about sounds, emotions and swinging notes (since I do a lot of soul, R&B, and came from a jazz backgrounds) but I love what you said about simplicity and I wanna challenge myself to work on that. Thanks for the reminder :)

This was gold, subscribed

Wow I was talking to my daughter about how I listen to KPOP and the production they do. I'm an old fart rocker but since I always listen to what my daughter is into I told her New Jeans had some interesting production themes. Great vid and looking forward to checking out your channel. Thank you!

Your in-depth analysis and knowledge of music references are brilliant. Liked and subscribed! Keep up the awesome work.

This is crazy tho. I’m a kendrick and MF DOOM fan, but this group go unusually hard

NJ are indeed pure genius. The group and their team are just so forward thinking and nostalgic at the same time.

So hyped to find a fellow Asian producer! Amazing video, info and editing 🙏🙏

Wow, as a big fan of NewJeans and audio I loved your video! Instant sub!

Great breakdown and list of tips!

Great analysis! I always feel that there's something different in NewJeans' music but haven't been able to describe it. Thank you for shedding some light.

So great video my friend. I like too much this type of videos. Ty

It's incredible how everything that NewJeans puts out has cohesion.

Bro i love that you're using fl studio to explain it

You are PURE GOLD I'm gonna gate keep you forever

NEW JEANS IS DIFFERENT FROM THE REST OF MODERN KPOP SOUNDS. THEY'RE BRINGING BACK OLD SCHOOL HIP HOP DANCES MIXED WITH MODERN TAKE. THAT'S WHY THEY'RE LEADING THIS GENRE

really great video! keep it up🔥

nice video. this video is the reason why I just started listen to NewJeans and I like it! these breakdown videos are interesting

This was super interesting. Thanks for sharing!

What a great video, bruv. My attention span actually bared with it

1:55 i love them SO much for that. I hope nj's music style can stick to this for the rest of their career (or at least majority of their songs)

This is amazing, how you were able to dissect sounds I wouldn’t normally notice. A wonderful video! 😌

Your NewJeans video was fantastic engaging and well-explained!

I used to make fun of Kpop, I always thought it was music for children in East Asia and Southeast Asia but when Newjeans appeared, it completely changed my opinion, Min Heejin is truly a genius, It's a pity for those who don't feel the specialness that Newjeans brings.

Que análise detalhista, meu amigo. Tanto roteiro quanto qualidade e clareza das informações são muito bem concisas e bem polidas. Meus parabéns por trazer essa perspectiva da complexibilidade atrás de uma 'simples música'. Produção musical é a mesma coisa que criar mágica. Com os ingredientes corretos, temos as mais variadas experiências. +1 inscrito!

I love new jeans

NewJeans make the best songs that has chill vibes...easy on the ear....as a Millenial growin in the 90s...i appreciate NewJeans songs more than other Kpop group....NJ is more of a RnB group 😂

Beautiful video! I loved all the details! Like most commenters, I didn’t listen to kpop like that but somethin bout NewJeans got me! I am so obsessed! They seriously don’t have a single bad song!

Great vid bro!

Yo this is breakdown is so well done, even a total casual music listener like me can get it… props for that

best newjeans style breakdown ive ever seen omg

love ur explanation!!🙏🙏🙏💗💗💗

Great video brotha

this was so educational as someome who loves kpop and newjeans, and dabbles in garageband. =P would love an analysis of 'eta' and 'how sweet' too! thanks! =)

what hook me to attention is def the syncope, ppl usually syncope at the middle of the song to add some spice but they just hit it from the start

Nice analysis. I gotta mention the ‘You make me feel good’ sample in Attention.❤️ It’s played at two different pitches and kinda lo-fi set back in the mix. Really thickens up the track!

Simplicity and swing! Love it

W video, all the NewJeans songs are such FIRE!!!