Why NIGO at KENZO is ABSOLUTELY PERFECT | thestate. 

Nigo is my cousin 😎

Having Nigo being at KENZO is the perfect thing for them. If nothing else, this means that the brand is going back into its roots and making sure it stays authentic.... Matter of fact, i would go as far as calling it authenic upkeep. Also other brands should take note of this because they might need to look into the mirror and do some upkeep of their own.

I use to work at Nordstrom for years, when I seen Kenzo i always thought their designs were good just needed a lil push & media hype to elevate the label... Nigo signing will most definitely bring that audience Kenzo has been needing... Smart move LVMH & Nigo! Cant wait to start seeing the creative direction roll out soon! 🔥 🔥

"Head Nigo In Charge" I'm dying

I want to see Nigo making dresses. This era will be iconic.

I'm looking forward to seeing Nigo's work at Kenzo.

This aged very well 👌🏾 his debut collection was fire 🔥

You know what sounds cool tho them Jordan’s fragments size 11

I really hate BAPE but I can see the design parallels betwen BAPE and Kenzo. I think it could work.

Fantastic strategic move by Kenzo. Can't wait to see the new interpretations through Nigo's lens.

Not a fan of Kenzo but I love Nigo so we’ll see how this goes

This sounds like a mad choice, it'll be cool to see what style direction Kenzo goes with with Nigo at the Helm. Also, I've heard you mention Kapital in a fair few other videos, have you ever tried out FDMTL? They also specialise in Shashiko/Boro styles and the style is really good!

It's a disappointment to me...😑 I was Kenzo Takada's fan for almost 20 years (since I was 18 year old), I knew the spirit that he wanted to project, namely a new romanticism, the beauty of dexterity and details... also the contrast of simplicity but unique presentation. Unfortunately, NONE of the past designers appointed by LVHM could fulfill the criterias, including Nigo. Obviously, Nigo is making "new Kenzo" became more Japanese looks, also trying to adopt some flowers and stripes elements from the old Kenzo Takada's concept but it's not well presented, more like a cartoon-inspired fashion now 😔

They are still very underrated. LVMH needs to better market the brand. Nigo dropped nice collection one after another but market reaction hasn’t popped yet.

Soooo fresh ... whooosh it just passed by. A dip into the grand ocean ... rippling.

This could be interesting kenzo been worn more in thr uk recently

H.N.I.C. On his business card 😂😂😂

Kenzo one of my most hated brands 😭

And also co-founder of billionaire boys club 🙂

I appreciate the perspective! Unfamiliar with Kenzo and Nigo but wanting to keep up with the buzz! Thanks

Hi Kelly from Buffalo exchange if your watching this & much respect to Reggie the casual

Should be great for everyone

legit i am obsessed with the Kenzo show that came out yesturday SHEEEEEIT

Wow never thought this would be happening one day. Crazy😳😳

I'm a KENZO afficionado and Nigo at its head ... it's a match made in heaven

Not a fan of Kenzo the clothing brand but the Kenzo fragrances aren't bad.

Lowkey I think it’s great that he’s going to Kenzo, but what I’m predicting is that it might end up how raf @ CK was. Appreciated a lot more AFTER his parting 😰 if that makes any sense?

Lol i thought kenzo is from paris

Notification Gang Wassup

This could be good.

Cant wait to see how it will turn out, hopefully they ll let him free to put all his ideas out

yessss! i saw the news and was excited to hear your thoughts on it

Merch

HNIC 😂😂🤣

Hype for this!

😔

Yo

Niceee

Kenzo sales 📈

Fashion is the death of social reality

yes absolutely agree, kenzo right now has become known as a "street" brand (at least in SEA where i live). but the thing is kenzo design for things like t-shirt, sandals, and shoes are boring so with nigo being there i hope they can improve.

human made = trash, bape = average, lv x nigo collab = average, however, nigo's name alone will bring a lot of hype to kendo. only thing left is to see what he can do with design and aesthetics.

I really enjoy your videos, I want to invite you to review our new luxury brand, its called Shinobi, a new luxury mens clothing collection, founded during the pandemic at Fashion Island in Newport Beach California, the menswear brand imports stylish, Japanese quality goods with a focus on footwear. Shinobi sneakers are handmade from Japanese leather in Fuchu, Hiroshima, Japan.We have the exclusive rights to introduce this brand in the U.S. I welcome your review of our Clothing and shoe line, i know you will be impressed, in 2 days we will open our 3rd Boutique in Las Vegas and i invite you to come see for yourself.

Nah, the hyptrain is real. Nigo is a one trick pony. He isn’t able to refresh designs and we’ve already seen that across his other brands like BAPE and HumanMade. Even for his own brand, he didn’t create new silhouettes or push artistic boundaries. Literally americanized streetstyle but “designed in japan”, it’s cute on graphic T’s, not so cute if Kenzo is looking to reinvigorate it’s branding by rejoining the luxury fashion scene through it’s historical use of bold patterns and innovative cuts and materials. This is the japanese version of LV hiring Virgil but worst cause LV already has the brand cache to pretty much succeed in anything while Kenzo has been stagnant and doesn’t have the same level of brand recognition. SMH Hypebeast and nigoheads might jump on it the first season but like the humanrace sneakers and bape, the sale target requirements for a whole company will mean supply > demand and kill that hypetrain.