Why Rolex Survives When All Other Brands Fail. 

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I think watch design is a sign of the times. The 60s and 70s were a surge in creativity (for a number of reasons, drugs, counter culture, anti-war sentiment) which influence art in all its forms. Particularly fashion, style, music, film but I think also watch design. The quartz crisis was a crisis but not convinced it influenced -external- watch design. There are some great really out there quartz and mechanical designs from this period, which is more a sign of the times. And this led to fads with some brands that surged, some since faded (eg Piaget) and some evolved and endured through changes in the time (Rolex etc) But this is cyclical (like fashion) and after a more reserved period culturally (with economic crisis, Covid etc) the next phase of individuality and creativity, and made possible by improvements in technology. and automation, is the era of the micro brands. We’re also seeing new brands setting some of the new design trends (Richard Mille, F P Journe etc) Great thought provoking video as always

Rolex designs achieve a balance of flashiness without sacrificing masculinity and macho without sacrificing blingy-ness. This is really crucial for the contemporary male market, especially growth markets south and east of Europe, where displaying bling is important, but avoiding all risk of potentially appearing effeminate is crucial

All of the Rolex watches look good. That really cannot be said for any other luxury warch maker. Both cool and conservative at the same time. That's not easy to do but they do it.

Actually the Swiss industry has in my view missed the biggest trend and was blindly and wrongly focusing on milking customers in the last 2-3 years. World lovers know the quartz crisis and right now the Apple Watches are slowly but surely doing the same thing to the Swiss watches. The game that the Swiss watch industry is playing pushed many rich/ affluent men to consider trying the latest and affordable gadgets and now they are obviously getting in trend and are in love in it to even revert to Swiss watch again. Apple watch ultra, for example, is a Swiss watch killer. That rich man who can afford Daytona at grey dealer price has decided to quit the game and go with ultra which looks unique and expensive. Don’t believe me ? Look around. And they will now chase the next version year after year and give rolex ap Patek a miss. I am telling you, the crisis is coming . Many are blinded , but they will see it soon .

Rolex could re-introduce the King Midas.

Geez, chillax, it's not exactly the pinnacle of watchmaking. It's a little triangle watch with the fancy name on the dial

I really need one of the dressier brands (JLC, Longines, Breguet, etc) to come out with a cushion case watch, preferably in salmon or emerald color.

Hey boys my Hamilton Ventura looks close to that triangle Patek ..it was Elvis s watch

I don’t think people became “weird” so much as less boring and more individual. People started taking more creative chances and making choices that weren’t as status quo. I haven’t gotten through the whole video yet, but I’d say today, especially people with some extra discretionary income, are going BACK to the days of plainer styles, this whole new “stealth wealth” flies in the face of standing out creatively. it can be elegant, sure, but it can also be boring. It’s all about muted, blended colors and textures. I hope we will continue to see watchmakers push their own creative limits.

Hamilton Ventura… a cheaper alternative to the Patek and Elvis wore it 🎸

It‘s so tiring listening about nothing else but Rolex on this channel. While the watch world has so much more to offer and discover

That Patek is hideous

Cool, in other words just buy a sub and you can stop watching anything else watch related, because it’s irrelevant and below the crown

The brand is strong.

Rolex? Again? Haha. Thank you, boys. We appreciate what you do.

Probably super scratch resistant with that diamond crystal 😅

Massive brand awareness, that’s why.

It’s a girls watch guys come on you would look funny wearing that watch today

Michael work on your intro pls, give yourself a fake title or something

Hamilton ha continued the crazy with their Elvis pcs

Rolex survives because it has clocks in airports.

I have noticd that a bunch of people in rhe comments seem to have an isuue with watch flippers. I find this bizarre in the extreme. Watches are no longer products we need to live good lives. This is especially true for luxury watches. Good Lord, are our lives THAT boring that some of us get worked up over how other people deal with their LUXURY possessions?

Hamilton Ventura anyone?

Greetings from Portugal. I think that a good example that the industry is going out of there conforte zone is the VC overseas with the retrograde system. Keep up the good work.

Bulgari is already making amazing watches. The Octo Finissimo chronograph GMT is light years ahead of anyone imo

One brand that I think will grow stronger is Rado with the Diastar original. Suddenly that watch style becoming popular. 😊

Of cause, rolex is the most value brand , with the best movement and design 😅

I spat my coffee out onto the phone from Christian’s comment during the Harry’s ad lol

tere was nothing cool about funny sox. i am so happy hat fad is over lol

Just curious, what brand of sweatshirt is Christian wearing?

Every watch is a good watch = rise tides raises all ships … love it

The diamond watch is 12 mm wide🤣 wear that…..🤔

My favorite brand Ulysse Nardin makes some crazy innovative stuff. Also Ressence.

People are weird Michael: “nyahehehehe”

Heavy is the head that wears the crown.

Slurpin the ‚cmpari 😂

Interesting stuff

Tax deductions as a "charity."

It helps that they operate as a non profit

In Europe, Rolex is now completely blue collar. Educated people won't touch it with a barge pole. I think the flashy shiny nature of these watches are so old fashioned now. They have moved away from their primary function, and become jewellery. And the movements! They have become the builder's "Cartier". Bizarrely Cartier have moved, and reinvented themselves, and are becoming a realistic proposition again.

Makes no sense to keep preaching the same old sermon... Unless you're having a private conversation between yourselves! Your latest videos are utterly ridiculous, I'm seriously considering unsubscribing to your channel. Please prove me wrong. Cheers

rolex is slowly losing customers

Would love Pharrell and Tyler the Creator to collab with Rolex or Cartier

personally, i think the gloss is wearing off . theres too many reasonably priced , and arguably more limited, reasonably priced alternatives out there. the movements are now on par if not better and cheaper to replace than or maintain than rolex and there are much more interesting dials, designs and models. personall, i prefer the ETA based tudors to the new in house stuff.... its a shame they didnt make the the north flag with an ETA movement !

Interesting perspective on Rolex's resilience! 🕰️👍