Why STARBUCKS FAILED in VIETNAM?! 

Hướng chuyển đổi của Dustin rất thông minh và mình ủng hộ điều đó, thay vì làm content cho người vietnam, dustin chuyển sang nội dung dành cho mọi người trên thế giới, và đặc biệt giới thiệu vn đến với tg, mình cực kỳ ủng hộ việc này, cảm ơn Dustin rất nhiều!

Lúc mới đến VN thì làm content cho người VN, giờ hiểu VN rồi thì làm content cho người nước ngoài, nó vừa phù hợp với năng lực vừa giúp cho họ hiểu hơn về VN. Rất good

Starbucks selling coffee in Vietnam is like pizza hut trying to sell pizza in Italy

Living in Vietnam for 30 years, I have just moved to the US for a few months. I am sitting in a Starbucks, drinking a cup of coffee, and realizing what I missed.

I love the way you introduce the Vietnamese specialities in the latest videos. I hope that you will create more videos about the special food of all provinces in Vietnam

Dustin, your new ‘high production’ style videos are growing on me! Interactions with the locals always heartwarming! Thx for doing this for us here in OC to enjoy what we’re are missing dearly!

Dustin làm kiểu này hay lắm luôn. Vừa phù hợp thị hiếu người nước ngoài. Vừa chuyên nghiệp. Các bạn học tiếng anh xem cũng thích hơn. Văn hoá ẩm thực Việt Nam cũng được truyền tải dễ hiểu hơn. Tuyệt lắm Anh Dustin ơi. Cứ thế này mà tiếp tục nha anh. Ủng hộ anh 👍.

I love the new way you present your videos, not only to the Vietnamese viewers but you’re expanding them to other viewers as well. Thank you for introducing Vietnamese food to the world through your lens!

The drip coffee is more for slow-paced, relaxed, social drinking, people watching, etc., type of experience. You don't chug it down in large Starbucks cup as you're busy moving around living a hectic life. And that drip thing is called a phin (pronounced like feen).

Thank you Dustin team for filming and putting lots of effort in each of the videos coming out lately. I'm a Vietnamese but studying abroad in Canada, watching you filming where I live really interests me haha. Btw, through your videos I could learn English vocabs, that I have never known, about my daily Vietnamese activities. It helps me when I invite my abroad friends to come over my home. Keeping up your work, great man!

Great to see you Dustin. We love your Vietnamese Coffee review, and totally agree with your comments comparing it to other brands of coffee such as Starbucks. Costco here in Tustin CA now carries Vietnamese instant coffee, and it's fantastic. Feel like we are back in Saigon again. Keep up the great job my friend. Cheers! (Love your excellent video editing improvements too)

As the Vietnamese were born in Vietnam, I used Starbucks in Vietnam, which was totally different from the US stores. They design the taste to fit Vietnamese people like me. Honestly, I wouldn't say I like US Starbucks at all. However, the main reason should be the price and the speed of services. If I return to Vietnam, I will look for street foods, food courts, or tea stores instead of Starbucks, McDonald, or Popeyes.

Beautiful production and lovely delivery. More content on Vietnamese life please. I love this!!

Cảm ơn bạn vì những cảm nhận rất đặc biệt về đất nước của chúng tôi! Thank you for promoting Vietnamese coffee!

Starbucks also failed in Australia. They had to shut shop, came back a few years later, altering their coffee to suit Aussie palates. Vietnamese coffee is delicious. So apart from branding, Starbucks has nothing on Viet coffee.

I make my own "specialty grade" coffee at home, but I still enjoy Starbucks menu and Ca Phe Sua Da from local corner shop. I love the diversity. I feel lucky to be living in Vietnam at this point in time.

videos been on point, love the new editing!

The place when you had the egg coffee looked very charming with the hanging flowers and the greenery. I don't think you care much for Starbucks, because their coffees are on the whole quite weak. The pastry at the end of your video looks like a churro, very nice!

Really nice indeed! Thank you for loving Vietnamese coffee! Deeply, thoughtfully, perfect review!!

As an American I find Vietnamese coffee with condensed milk superior to Dunkin Donuts, Starbucks, and Tim Hortons. ❤

To say that coffee is thick in my blood as a Vietnamese is not an exaggeration. Coffee is my childhood; my family escaped poverty owning a coffee shop since the end of the communist centrally-planned economy. Now as an adult, my day cannot go by and no work can be finished without me having taken a sh*t in one of the coffee chains. Coffee is the soul of this country.

Tại vì đồ Mỹ bán ở VN quá mắc mà ở đây nói về ẩm thực VN là trùm, không có hàng ngoại nào sánh được về hương vị.

Phuc Map just posted a video on some of his favorite popular coffee shops around Saigon. Vietnam indeed would not tolerate the high prices of a Starbucks coffee. Always good to see you Dustin. Looking forward to see your parents again

Thank you for giving my beloved Vietnam to many people a great understanding of Vietnam ❤

Thank you Dustin team, you introduce our beauty and casual daily life in Vietnam to foreigners, and invite and welcome them to travel Vietnam.

I really enjoy the video. I am glad that you have had a good time with coffee in VN.

I enjoyed watching your videos. Always great content and the videography is getting better. Thank you for your working, including your crew.

mong a ra video đều đều ạ😍

We love this content Dustin, keep it up!

First time watching your video. Your VN is so good. Enjoying hearing you speaking VN. You are friendly and charming. You got a sub.

Though I'm not a coffee drinker by all means but I'm here for you speaking vietnamese is incredible.. Cảm ơn rất nhiều bạn

Coffee in Vietnam is the best! My go-to place, while visiting Lai Thieu, Binh Duong, is "Cafe Nhat An Coffee" or Cafe Diem Hen Coffee Riverside". Love your videos. Say hello to your parents for me, too. I hope they enjoy their time with you, Dustin!!

Dustin, well done brother 👌 Been following you for awhile, since BEU model tryout back in 2019 at Crescent Mall in district 7 HCMC. Keep up the great content and kind personality you show us in your videos.

After my brother requested in 2006 at Hopkin airport Ohio, Starbucks makes milk coffee with ice, but it can’t compete the original one!

I'd like to add that most of the coffee produced in Vietnam is robusta, while the coffee served at Starbucks is arabica. Robusta has a stronger taste, while Arabica has a smoother taste. As mentioned in this video, price is definitely the main deciding factor. Starbucks is an off-shore franchise that uses arabica beans (which is more or less double the cost of robusta globally), and they have to compete with MANY local coffee shops. In the USA big business has a huge advantage over small businesses, but in this case it's the opposite.

Là tín đồ coffee ❤ cám ơn anh và ekip đã review quảng bá hình ảnh về thức uống đặc trưng này của Việt Nam. Chúc anh và ekip luôn tràn đầy năng lượng để ra tiếp những video thú vị khác về đất nước tôi 😋😋😋😋

Love to see this clip. Thank you Dustin❤

4:15 Neither do we, so we won't hate you for that 😂 My grandpa said that he only prefered this coffee dripping style because it made his 'coffee time' last longer.😅

Những quán cafe lề đường thường nhạt hơn so với quán cafe chuẩn vì họ dùng loại cafe công nghiệp như Trung Nguyên hoặc Vinacafe. Cafe công nghiệp họ luôn trộn 1 ít hương liệu khác vào để làm giảm độ mạnh của cafe phù hợp với mọi đối tượng khách hàng. Dustin nên tìm đến những quán cafe chuẩn truyền thống VN họ sẽ dùng cafe thủ công rang xay trực tiếp như cafe Robusta, cafe Culi hoặc cafe Moka thì sẽ đậm vị và nặng hơn rất nhiều.

It's been a while since I stopped watching RU-vid, as well as your channel. Now I see a big difference in your video editing and recording. The vision is wider and the content is much more well-organized. It is so interesting.

mới xem một vào videos của Dustin nhưng rất thích nội dung bạn làm rất tự nhiên, hấp dẫn lôi cuốn và "informative" cho cả người Việt và các bạn nước ngoài.

It's so amazing. I love your video. I am on my way to building my own channel so that I can bring Vietnamese culture to the world. I learn a lot from you, Dustin. Hopefully, I can have a chance to meet you and make more fascinating videos about Viet Nam.

It’s like watching a Netflix show. Keep going Dustin!

Love your cute video, especially your amiable interaction with the local people...Just subscribed.

My gosh you are so handsome. I hope your channel takes off like crazy because you have a real talent and charisma for hosting. Funny and good looking lol. All the best!

I think Dustin has analyzed very accurately the reason why Starbucks has not expanded in Vietnam. I agree with his opinion that Starbucks does not fit the coffee culture of Vietnamese people, and also does not have an advantage in terms of price and quality compared to local coffee shops. I fully support Dustin to switch to making content about Vietnam for foreigners to know and understand more about Vietnam. I think he has the ability to do that, and I will always follow and support him. 😊

Vietnam is the world largest coffe bean producers so It's like bring sand to the beach, also a local vietnamese vendors sells a cup of coffee at 35k while Starbucks is charging 100k.

Thank you for your inspiration, how to make dishes to those who do not know, and how to enjoy Vietnamese food ❤❤ ❤❤❤

Good video. Thanks Dustin.

cái ý mà anh Dustin nói rằng Starbucks fail in Vietnam là vì không gian khung cảnh tại Starbucks hơi nhàm chán, mình nghĩ đúng đấy. Có rất nhiều quán cafe tại Vietnam với những views rất chi là đẹp, tạo sự thú vị khi đến ngồi uống cafe.

Bột ngô làm nước cà phê hơi quánh và thơm dịu. Bột đậu nành làm cà phê thơm mùi đậu nành và tăng độ đắng. Tỷ lệ pha do sở thích người bán và gu của mọi người xung quanh nữa chứ không hoàn toàn 100% hạt cà phê. Cà phê ở VN cũng là 1 món tổng hợp nhiều hương vị nên có nhiều cách kết hợp khác nhau chứ không thuần cà phê espresso. Thậm chí, khi rang cà phê còn cho nước mắm, mỡ gà (loại nuôi vườn tự nhiên để tạo độ ngon) và thảo mộc. Muốn uống đậm đặc thì phải dùng phin và loại cà phê mạnh của tây nguyên, khi đó người uống sẽ rất dễ say và say mệt hơn cả bia rượu nữa. Cách pha máy làm cà phê mất hương thơm, tuy nhiều cafein hơn nhưng vị đắng gắt và chua, ai quen sẽ thích nhưng không ngon.

Thank you Dustin for bringing Vietnamese culture to the world!

Cảm ơn bạn đã trở lại DunsTin

Muốn thế giới biết đến vn thì hãy trân trọng những con người như này bởi họ sẽ lan tỏa văn hóa của vn đến rất nhiều người ở khắp nước trên thế giới, đó cũng là có hội cho nhiều tìm đến vn ,

Còn thêm cà phê muối nổi tiếng ở Huế nữa ạ, you can try salt coffee in Hue

I think when people compare coffee in VN and coffee at Starbucks, they tend to compare two different things. In VN, those coffee they serve so commonly is the equivalent of expresso shots in America. And the American coffee is just a water down version and it’s totally different from VN “coffee”. So for Starbucks to be successful, maybe when a VN customer order a “coffee”, they would have to understand that that’s means 3-4 shots of espresso and condense milk or sugar for sweetener. I’m wondering if they ever thought of that? 😅

Wow, I love this channel. Your contents are very attractive and your speaking is easy to listen❤. I’m Vietnamese studying English now and I think this channel may help me to improve english a lot.

Thanks Dustin. Man, you just hit the spot about coffee in VN. Keep it up the awesome video 👍.

Not surprised Starbucks didn’t last. Same reason it was one of the worst corporate failures for its Australian expansion as well. Great video - my only cringe was when you kept saying ‘ex’ presso…not sure I can take coffee tips from some who says EXpresso!😂 also fyi Vietnamese coffee primarily is robusta based which actually typically has TWICE the caffeine as most other (arabica) based coffees found in the rest of the world’s dominant coffee beverages.

As I Southern Vietnamese I love how you speak Vietnamese with Southern accent. Thanks

Cảm ơn anh đả quản bá con người và cuộc sống Việt Nam với bạn bè của anh.

ở vn thì làm ly cf sữa cùng ly trà đá ngồi chém gió với bạn bè hoặc ăn sáng bánh mì cùng ly cf là niềm vui mỗi ngày😆

I support the new content, ty and keep up the good work

His assistant crew has upped the quality of his videos recently! Hats off to Dustin and team. The production quality is getting much better now!

New fresh editing stuff, all good buddy !

I agree with your Starbucks comments.....while I enjoy them here (USA) from time to time, ordering a 'Bucks coffee in Vietnam is like ordering Pizza Hut while in Italy.....😊. Can you find Nitro Brew coffee in Vietnam?????

0:57 No no no. Sorry but I am pretty sure that they don't use water from Sai Gon river, bro. Dont worry. You can enjoy your coffee~~ We call "nước phun tên". You can't drink it immediately but they boiled... It's clean~~ Thanks for your sharing about Vietnam coffee

Cảm ơn bạn đã chia sẻ hình ảnh đẹp về VN chúng tôi 👍👍👍❤️

I love the new Dustin vibe it’s good!! New camera

haha it's my first time hearing a non-Vietnamese say Vietnamese black coffee is not strong. Most of my American friends said they would have blacked out if they'd tried a half cup of Viet coffee.

Ăn tối xong tui cũng đang pha cà phê đây Dustin ơi :))). Mà ông uống 3 cốc buổi sáng thì hơi bị nghiện rồi đấy.

Thank you for providing high-quality content. I appreciate that you make efforts to speak the language, experience our culture and introduce it to the world. I want to point out a few things though: - Your caffeine tolerance must be VERY high to drink that much coffee in the morning. But for other foreigners who are used to the light arabica, I'd advise them to take it slow as this phin coffee IS strong, possibly causing nausea and making their hearts pound faster than usual. - There are stores that pre make phin coffee, but believe me, they're making you wait for your own good since the coffee may go off after a while. With added sugar or condensed milk, you'd barely notice the difference though. Plus, Vietnamese people like to take their time with coffee, so waiting is part of the experience - don't rush it. - The "bánh su" that you had with egg coffee is a variant of choux pastry - that's what others can expect if they're interested in trying. - The drinks mentioned in the video can be considered traditional/signature, but they're not the only drinks that we, especially the younger generations, enjoy. We also have a lot of cafes from both local and international brands that serve Italian drinks made from imported beans or our own roasted blends of different beans. - Starbucks may not have gained as much market shares as they hoped in Vietnam, but I wouldn't say that they failed. They do have their own customer groups: those who go to cafe to work, those who like blended drinks, and those who need something posh to post online (since Starbucks didn't localize their prices when they came here, making their prices 3 times higher than "cafe cóc" as seen in the video or 2 times higher than other popular brands such as Phuc Long, Phe La, etc.). Saying that they failed gives a false impression that all the stores are empty - in fact most Starbucks stores I've visited in Hanoi are quite crowded. :)

Thank you so much ♥️♥️♥️♥️

Hi Dustin! Mình nghĩ bạn nên thử cà phê cóc( những quầy cà phê ở lề đường của các cô chú lớn tuổi) ở gia lai hoặc đăk lăk bạn sẽ thấy khác biệt rất nhiều về hương vị và lượng Caffeine

Tôi rất thích xem anh tây này

Perfect, we love this guy.

🤗💙☕️ Thank you Dustin for your nice video. Yes, Starbucks coffee is too mild for me. I have lived 24 years in Germany, 2 years in England, and since 2008 in the US but I have barely visited a Starbucks shop. I would like to visit the nice coffee shops in Vietnam when I travel there, hopefully next year.

In general, the world's big brands or cuisines about Vietnam only enrich the cuisine, but it's a bit difficult to compete or get rich because the cuisine in Vietnam is so great.

Nội dung không có gì mới Nhưng cách dẫn chuyện rất OK Chúc bạn thành công

Mình thấy coffee ngon nhất, mạnh nhất thì vẫn là coffee pha chế bằng phin, còn coffee vợt hay coffee pha máy, dù là espresso vẫn cảm thấy vị lạt lạt sao ấy 😅

this video is so different, the expression, the camera angles become more professional, the style is great, I really like this change bro

Thanks for video💯”Quá đã”❤️‍🔥✝️

I have tried Starbucks coffee and it was really bad. I think I'd better stick to my daily routine of sitting in my local coffee shop.😂😂😂

Cafe ở Vietnam là văn hóa, các nước khác đến đây biến cafe thành hàng hóa

There's something so weird yet exciting when you recognize the normal streets in the video.

Hi Dustin. Welcome to Vietnam.🇻🇳🥰🥰

Dạo này trình quay video của Dustin lên tay quá. Xem bánh cuốn như 1 short phim tư liệu

Góc nhìn hay quá. Cảm ơn anh😊

Dustin làm content giới thiệu ẩm thực Việt Nam đến thế giới như này rất hay, ủng hộ bạn!

Dustin, tôi ở tây nguyên và tôi muốn tặng bạn một chút cà phê tây nguyên (từ vườn của gia đình tôi. 100 % robusta, không pha trộn. Cảm ơn bạn vì đã giới thiệu cà phê của Việt Nam chúng tôi đến bạn bè quốc tế

Ngoài quán cà phê thì trong từng nhà người VN tự pha cà phê nữa, cho nên gọi là văn hóa cà phê của người VN không sai 😊

Thank you, and Dustin team for introducing my Vietnamese culture and people to friends around the world. big like button from me

New production style, organized and useful contents, maybe new editor too… Great video Duútin really enjoy it 👏

Coming to Vietnam tomorrow, and I already know I will be a caffeinated mess. 😅 But there are worse fates! The only problem I have with the phin is, by the time the coffee is done, it's lukewarm. Not a problem for cà phê sữa đá but lukewarm coffee...🥱

Thật sự thì có nhiều lí do chủ quan và khách quan lắm, nhưng chủ quan và khách quan nhất vẫn là vị cà phê… không phải vì cf của Ng Việt mà khen đâu, thật sự cf của VN nó vẫn có cái vị gì đó đụ má ngon vcl ấy anh em ạ 👌

Thích thật! Lại có thêm kênh để luyện nghe rồi. Anh này nói chậm nên cũng dễ nghe 😁😁

Professional Video, Dustin 👍👍

Vietnamese coffee kicks Starbucks 12 different ways, then it switches its feet and kick it with its other feet 🙂 I was never a coffee fan eventhough I tried Starbucks coffee and Peetes over 10 times. Then I moved to VN in the early 2000s to live and work there for 9+ years and loved Vietnamese coffee, cafe sua da and bac xiu for the most part. I have moved back to the US for 10 years now and stopped drinking coffee here. The taste isn't to my liking and for the price Starbucks charge, I swear I will never set foot in a Starbucks again. Throw in the fact that VN cafes all look differently with their incredible investment into their decor, 85% of them are instagram heaven (I'm not an instagram person), the pride the VN owners and employees put into their product, free wifi, complimentary ice tea as a chaser, no pressure for you to drink and leave, and I want VN cafes to continuing killing/slaughtering Starbucks, Peetes, other Western franchises for another 100 years.

Love your videos ❣️

You should try salted coffee too, Dustin!