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Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb 

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In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this talk, Ashley Fell shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.
Ashley Fell is a social analyst and communicator. She is the Head of Communications at McCrindle, an Australian social research agency.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

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29 май 2024

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Комментарии : 75   
@TKGIOIA
@TKGIOIA 4 года назад
Why is storytelling so powerful in the digital era? ANSWER: Instructional, inspirational, information and involving are the 4 I's of digital storeytelling.
@questofdumbvr1318
@questofdumbvr1318 3 года назад
Ayo, I did not want to watch this whole video so I thought the comment section would help me and OUT COMES THE LEGEND TONY THANKYOU SO MUCH
@electricslide2782
@electricslide2782 3 года назад
are u my teacher?
@questofdumbvr1318
@questofdumbvr1318 3 года назад
Big T or me
@gamingwithemkay3723
@gamingwithemkay3723 3 года назад
Thank you so much you just gave me the answer.
@questofdumbvr1318
@questofdumbvr1318 3 года назад
Ummm ok
@cristyben1519
@cristyben1519 4 года назад
Communication is important to life. Storytelling is one way to communicate.
@dancenteno8761
@dancenteno8761 4 года назад
Totally love this one!
@sheidaheydari8893
@sheidaheydari8893 3 месяца назад
One of the best TedTalk shows I've ever seen.
@amenabayez7843
@amenabayez7843 3 года назад
Im in love with her voice
@manalani3724
@manalani3724 5 лет назад
wonderful! interesting! thank you.
@moonpuppy0209
@moonpuppy0209 Год назад
Amazing video, thank you!
@MariaFerreira-vj4sy
@MariaFerreira-vj4sy 3 года назад
Covered a number of different aspects of story telling.... Very interesting
@owens_
@owens_ 4 года назад
for anyone at Gymea, for one of the peel paragraphs, the point can be creative stories/writing can make your imagination work and picture things, her example is that she read the book pride and prejudice, but saw the movie and thought one of characters Mr darcy looked nothing like how she imagined it while reading the book. good luck all
@mackbournwicky9509
@mackbournwicky9509 4 года назад
who are you ?
@taliah2959
@taliah2959 2 года назад
OMG I LOVE YOU, THANKYOU
@Santafefashionweek
@Santafefashionweek 5 лет назад
Great Ted Talk
@BLPadatu
@BLPadatu 4 года назад
Open horizon to enlarge my spectrum knowledge. Thanks
@77sanskrit
@77sanskrit 5 лет назад
RU-vid can be content rich. If you use it responsibly. Maybe no greater educational tool.. save Wikipedia.
@jaishekhawat8724
@jaishekhawat8724 4 года назад
yes, you are quite right bro.
@jonjenkins
@jonjenkins 3 года назад
Don’t forget Google !
@torosalvajebcn
@torosalvajebcn 6 лет назад
Wow...just uploaded, 19 viewers, and I am the FIRST commenter...I knew I would go places in this life, I knew it.
@amirsamir302
@amirsamir302 6 лет назад
Congratulations! I always believed in you, I knew that one day, you will make me proud.
@jaishekhawat8724
@jaishekhawat8724 4 года назад
very funny..
@beverlytaylor6352
@beverlytaylor6352 Месяц назад
How I can relate to progressing things effectively visually then words like she said.
@Dave-bo8ry
@Dave-bo8ry 2 года назад
"Research is at its best when it tells a story." Brilliant observation. I have my marching orders. Signed, a university strategic communications guy.
@Bill0102
@Bill0102 3 месяца назад
I'm enthralled by this content. I recently enjoyed a similar book, and I was truly enthralled. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
@jazreelangulo3796
@jazreelangulo3796 2 года назад
Anh hát bằng cả trái tim bảo sao mà cứ ngọt lịm như vậy. Bài nào cũng cảm xúc luôn
@prax9918
@prax9918 4 года назад
Damn this was insightful
@devashishmisra
@devashishmisra 6 лет назад
Last example of connecting fire with TEDx... Well that was smart.
@josephinemalabuyoc9803
@josephinemalabuyoc9803 4 года назад
Interesting!
@Dizasteroner
@Dizasteroner 6 лет назад
Great Presentation =D
@antoniodossantos5960
@antoniodossantos5960 3 года назад
Very nice
@brianwongwaichung
@brianwongwaichung 6 лет назад
It's a shame that it only has 11K views so far.
@nourtranslation5921
@nourtranslation5921 6 лет назад
Great
@sarahjaded
@sarahjaded 4 года назад
By7:16 I was LMAO... this part is soooooo embarrassingly true
@sheilaclarkson487
@sheilaclarkson487 6 лет назад
So inspirational.
@plumiish
@plumiish 6 лет назад
in what way? I'd really like to know. the word 'inspiration' gets thrown around a lot. people don't seem to know what it means anymore.
@katherineraffa5881
@katherineraffa5881 5 лет назад
yea i found this video to be the opposite of inspirational
@Alamariek
@Alamariek 5 лет назад
Sheila Clarkson ٧٧
@saidssaki9851
@saidssaki9851 5 лет назад
Awesome
@OscarsVlog
@OscarsVlog 5 лет назад
our one true meme queen resurrecting the all caps block text memes from 2012
@GroovismOrg
@GroovismOrg 5 лет назад
This generation needs a more descriptive title (Gen X, Baby Boomers ..) We now have “Groovists”! All are One .... no borders!!
@markoreilly4208
@markoreilly4208 3 года назад
Well
@tolulopekolade5681
@tolulopekolade5681 2 года назад
Interesting.
@77sanskrit
@77sanskrit 5 лет назад
Just wish that we got our own metadata collected returned to us. It's one thing to take the data, it's quite another to not show it to us too.
@MediaJunkey
@MediaJunkey 3 года назад
The strangest thing just happened. I watched this video last night and I really enjoyed it. I had never heard of the book she was talking about nor the author. Fast forward a few hours and the author of the book, Erin Carle, just died. What a strange coincidence.
@mariacelestebustillobarraz3583
It happens.
@raphyd1466
@raphyd1466 2 года назад
Even her name is a story
@TRSmith-vp9cq
@TRSmith-vp9cq 5 лет назад
When your born in generation Z but some days think ( no wish) that you were a time traveling baby
@GroovismOrg
@GroovismOrg 5 лет назад
Generation Grovers!!!
@JamboRiffs
@JamboRiffs 2 года назад
Skip the first 5 mins
@JN-ox2yd
@JN-ox2yd 5 лет назад
I fully identify with a gluttonous caterpillar.
@MarkNiceyard
@MarkNiceyard 5 лет назад
Nice talk but I guess looking at a camp fire because it's a good story is kind of a wrong interpretation of the real psychology behind it.
@ryanbest
@ryanbest 4 года назад
you didn't get what she meant about it.
@progressandproductivity
@progressandproductivity 3 года назад
She's so funny
@plumiish
@plumiish 6 лет назад
that was the most depressive thing i've ever heard. rip humanity.
@snyggmikael
@snyggmikael 3 года назад
wow all these talks about storytelling and transmedia, its sooo drawn out. the actual material she had for this she could have said under 1 minute. talk about irony
@divyavashishth8222
@divyavashishth8222 3 года назад
Hbk
@torosalvajebcn
@torosalvajebcn 6 лет назад
Thumbs up if you belong to the X Generation. (born 1977 or earlier)
@bkroberts89
@bkroberts89 2 года назад
LOL, as if STEM students don't have soft skills. Most communication majors can't even write a paper let along speak effectively. They would die in a STEM course. Communication degrees are like the Dunning-Krueger of degrees. You know who won't be replaced by robots in the near future? Your plumber. You know who will be? Your HR position.
@eggpaint2087
@eggpaint2087 2 года назад
wait why wouldnt jobs like plumbing be replaced by a machine? just asking, not trying to be antagonistic or anything! :D
@markoreilly4208
@markoreilly4208 3 года назад
Are u Aussie?????
@herismine
@herismine 11 месяцев назад
She is
@sleati4911
@sleati4911 Год назад
Hmmm...interesting...never equated comms peeps with grunty data analysis and insights...economics did it by introducing statistics and basic algebra but still a social science subject... comms?...nope...can't see it unless the undergrad programme has an optimal mix of "stem" subjects. The thought of comms peeps lecturing us on quants and quals doesn't work for purist
@ranuapimoi3625
@ranuapimoi3625 2 года назад
The steep dollar pragmatically guard because oval normally scorch within a damaged timpani. powerful, silky death
@keplaris2401
@keplaris2401 Год назад
So youtube is like a generation Z campfire?
@ladeacarr4245
@ladeacarr4245 4 года назад
listen to her words.. must not focus on the back of her hair that is sticking up... listen to her wordddassssssssss... dammit.. does n e one have a brush!!!???
@bethhayes9353
@bethhayes9353 3 года назад
Great
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