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Why The Algorithm Isn't Picking You Up! // ADVANCED MUSIC MARKETING

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How Spotify, Instagram, TikTok, RU-vid & Twitter algorithms work to promote your music. I break down:
► How to get Spotify to recommend you on radio and Discover Weekly playlists
► How RU-vid decides how to recommend you
► How the TikTok recommendation algorithm works
► How Instagram chooses to recommend you to be followed.
► How all of these algorithms work to promote you by compounding effects.
► My video on Collaborations, Features, Remixes & Split Releases • Spotify Playlists Were...
Chapters:
0:00 Introduction
1:26 The Compounding Effects of Algorithms
2:35 Spotify’s Algorithm
4:09 RU-vid’s Algorithm
4:49 How Instagram & Twitter Compounds Algrithims Effects
7:00 TikTok’s Algorithm
8:58 The Compounding Effects of Algorithmic Ties
►Thanks for checking out my channel please subscribe and tell a friend!
►If you enjoyed this video there's a whole playlist of videos just like this • How To Go From 0 To 10...
►Leave a comment with any questions you have and I will answer it in a future video.
Links:
👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques / @musformation
📞 Book A Call With Jesse (My RU-vid Viewers Get A Reduced Rate): www.jessecannon...
📺 Subscribe To My Other RU-vid Channel / @musicmarketingtrends
🎛 Mix Or Master A Song With Me: foundsoundation...
📘 My Book On Building A Fanbase amzn.to/3LYnbHV
📘 My Book On Making Great Music: amzn.to/3BmJSRu
🧰 Free Tools: ko-fi.com/jess...
🖥 Learn More About Me: www.jessecannon...
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: / discord
⌨️ My Facebook Group: / musformationdiy
👽 Reddit On Music Promotion: / musicpromotips
Navigate the Digital Landscape: Unveiling the Inner Workings of Spotify, Instagram, TikTok, RU-vid, and Twitter Algorithms for Music Promotion! In this enlightening exploration, we'll demystify the algorithms driving these platforms, arming you with the knowledge to turbocharge your music career. Discover the strategies to secure Spotify's coveted recommendations on radio and Discover Weekly playlists, and unravel RU-vid's intricate recommendation mechanism. Dive deep into TikTok's recommendation algorithm, and decode how Instagram selects profiles to recommend for followers. Finally, grasp how these algorithms synergize to amplify your reach through the dynamic compounding effect. Don't miss out on the opportunity to conquer the digital realm and elevate your music promotion game across various platforms - your journey to musical success starts here!
#musicmarketing #musicpromotion #spotifypromotion #advancedmusicmarketing

Опубликовано:

16 авг 2024

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Комментарии : 122

@Musformation Месяц назад

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. ru-vid.com/show-UC0a-qcXVlh4Teya-EiEz-GAjoin

@00ardnas 2 года назад

A Jesse video a day keeps the mental break down away. Seriously though, I’ve watched music marketing videos for a year now (as I’m managing my partners career) the mental shift that your content has brought me in just a few videos, I mean.. gold. We’re not afraid of the work just needed some guidance. Thank you so much. I’ll be reporting back with wins after implement some of these changes.

@Musformation 2 года назад

Much appreciated! 😎

@dacharlesx 3 месяца назад

💎😄 indeed. Jesse Cannon your appreciated

@ProdFluxoxo 2 года назад

This is the only music marketing channel that doesn't just regurgitate the same like 3 things over and over...

@brandonvalerino763 2 года назад

Jesse, as always dropping pure gems..! This particular video was more eye opening than you’ll ever know…thank you!!!

@Musformation 2 года назад

Really appreciate that

@BFEKINGSTON 2 года назад

Great information… can you do something specific to hip-hop marketing??

@hefsabawatt7393 2 года назад

+1 hip-hop artist and producer marketing, cause those are 2 different tropes. EDM producer is the third one, which I personally also would love to learn about. As always great content, happy to see how consistent your uploads are! Have a great day, Jesse!

@Musformation 2 года назад

Look for upcoming video on cheat codes

@mooneybeatz6072 2 года назад

Looking forward to it.

@hefsabawatt7393 2 года назад

@@Musformation dopedopedope

@blackheartworldtv 2 года назад

looking forward to something specific in hip hop as well, but just as a fair point, try implementing some of the concepts that aren’t necessarily specific to it but has general use cases -- this could be a spark to some innovation in the space as far as techniques and methods, or merging the schools of thought in a way because even with hip hop you have sub genres and niche spaces with audiences that communicate differently. best of luck and thanks for another dope video, Jesse 🙇🏽‍♂️

@carpentemusic 2 года назад

Everything said is true. My biggest collab went from RU-vid then switching to Spotify, and I can see a song or two I put up being put onto playlists. We've also gotten onto Spotify's playlist (Radar?) and another one they have. There is more to our scenario, but the groundwork of collabs bringing over audiences to your page is true. I also work with 2 other types of solid indie labels in addition to my own makeshift one, so there is more up the chain on that, featuring other top playlists, but in any case Jesse knows and shows truth.

@Musformation 2 года назад

😎 Thank you for saying this. Much appreciated!

@carpentemusic 2 года назад

@@Musformation My pleasure, Jesse

@dchapman 2 года назад

Great info that can definitely be applied to non-music creators, too!

@Musformation 2 года назад

Appreciatenthat

@DELKILOLETRAS 2 года назад

Thank you jesse Much love from DR Dominican republic Love your videos

@phobsdsr4326 2 года назад

I’m a Londoner with St Lucian and Jamaican heritage. Much success to you 🎶💪

@DELKILOLETRAS 2 года назад

@@phobsdsr4326 for you too

@Musformation 2 года назад

😎 Thank you much appreciated!

@NEEDSHES 2 года назад

I think the main problem is that we treat algorithm like it’s a human being) like come on man just listen to this song it’s awesome I’m telling you 😂

@Musformation 2 года назад

Well they mimic human behavior a lot and have gotten good so that view is productive

@mooneybeatz6072 2 года назад

The algorithm is built by humans!! Watch the JRE on Dr.Rob Epstein.

@NEEDSHES 2 года назад

If you involved as a producer does it count? I mean as a collab, it’s not easy to make feats when it comes to rock and indie music, because it’s more personal and has another level of depth, you know what I mean. But I produce another artists so maybe it’s a good idea to let our audience know about it more?

@loublackvideo 2 года назад

Facebook conversion ads work in building real fans/followers (on both Facebook and Spotify). I'm not sure why you're down on Facebook ads. They can be expensive if done incorrectly, and they do require bit of technical work and backend monitoring, but it is relatively straightforward to see measurable results, and be free of private playlist curators.

@cjvanamusic 11 месяцев назад

Yeah this whole video is stupid. How are small artists supposed to collab with bigger artists if they have no presence?

@philjenius 11 месяцев назад

Jesse coming through with the gems that are greatly appreciated! Staying patient on the journey

@Musformation 11 месяцев назад

Appreciate That

@Musformation 2 года назад

If you're really liking this video you will definitely like the rest of this playlist: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-NLycAA80wcA.html

@KJ-pn3ev 2 года назад

Hey, quick question, could RU-vid be used as an algorithm for record labels when it comes to there artists ?

@johannesgerstengarbe5101 2 года назад

Thanks! I’ve been following your recommendations for RU-vid, Insta and TikTok for about two weeks now and the algorithms seem to slowly pick up on me being active. Friday is release day, so I hope it’ll push the single forward on Spotify.

@Musformation 2 года назад

Amazing!😎

@brianbrittonmusic Год назад

Hi Jesse, Just found your channel. Love it so far. I plan on watching all the videos. One of your videos you were asking for suggestions. If you want to address artist websites and mailing list to build audiences that would be cool

@Musformation Год назад

I have plenty of videos on website already but mailing list I’ve skipped as whenever I touch it it gets no views so I cover it in my book where the nerdy stuff is

@brianbrittonmusic Год назад

Awesome, I'll check out the website stuff. It's a shame no one gives a fuck about mailing list. Thanks for the response 🙂

@ApolloSuns 2 года назад

Awesome! Thanks Jesse🙌🙌🙌

@Musformation 2 года назад

😎

@lovelydiamonds2822 2 года назад

Great video, very informative. Our band has a song that we know is great, how do we record it properly? We only have instruments and no studio. What recording recommendations do you have

@megatonleviathanofficial 2 года назад

Looks like I'm ready to hit the roof. I believe the PR i was working with years ago sent me link to your then new book and was really excited about it. Looking back the damage was done and i was already too burnt out from touring and all of the negativity a band encounters. I just kind of decided that I need to release se stuff but didn’t want to do any more than the base minimum . Altho my release schedule has been slower than my killer ham fisted riffs I have been collaborating with other artists for over a decade and toured with some neat swell and groovy acts. I just didn’t t know what do with any of this information or how to use social media. Ive had people suggest to act a certain way on social media even and i was like naw I'm too punk for that( bro im pushing 50) ... any way my attitude sucked and i suffered for it. Im ultra spiritual but my attitude towards my music became nihilistic. After watching my hero and mentor in the Psychedelic art known as Acid Punk retire it got me thinking. It lead me to Jesse's channel. Thanks to this dude and guys like him theres a direct answer, also RTFM.

@Musformation 2 года назад

Thank you for that. Much appreciated! 😎

@mooneybeatz6072 2 года назад

Loving the content bro 👌

@Musformation 2 года назад

🕺🏼

@cmoihub 2 года назад

"how to EQ my voice" 🤣

@Musformation 2 года назад

You’d be shocked the level of virgin in the comments

@Max_Kelly 2 года назад

That killed me 😂

@a6gitti 2 года назад

Dope content. Really helpful and interesting to learn more about the ways the "algorithm" work in different platforms.

@Musformation 2 года назад

😎 Thank you appreciate that!

@Cashnova_will_be_a_goat 2 года назад

This is some gems! Thank you man very helpful! Thanks you again for this content!

@Musformation 2 года назад

Much appreciated! 😎

@worksofein6449 2 года назад

This one's gonna take a few listens to fully digest. I've been thinking about trying to get collabs etc where they make sense.

@Musformation 2 года назад

😎

@Hydrogenagent Год назад

CAN GO MUCH DEEPER!

@phobsdsr4326 2 года назад

Just gets better.. Solid gold right here 💥

@Musformation 2 года назад

Thank you!

@specialforcesofliberty1615 Год назад

This is great as always.

@hygro9625 8 месяцев назад

what was that dua lipa comment at 8:18 that only shows up in the captions 😆

@kabalarsenal 2 года назад

Hi Jesse, just got introduced to your channel I have been watching daily! Can you make a video on reaching out to pages for awareness for music, and if you deem this necessary. Thank you

@Musformation 2 года назад

Great suggestion! 😎

@michaeldepietri6946 Год назад

I see you listening to Turnstile, smart man.

@Musformation Год назад

🤘

@andndmmcmnf1321 11 месяцев назад

How do you get a collab with a big artiste? Because that’s mostly what I’m getting from this video

@BIGJEANSMUSIC 2 года назад

Thank you.

@DubonsElBebito 2 года назад

Why is RU-vid dropping all views coming from a Facebook ad ? I’m promoting a song in Facebook with the RU-vid link and I get views in my RU-vid video but after a few days RU-vid drop the views !!!! 😱 why ?

@Musformation 2 года назад

What do I tell you all all the time? FB ads are garbage inflated by bots.

@Kashimir 2 года назад

this goes probably about collaborating with film makers etc. as well, right

@Musformation 2 года назад

Yep

@ASKAL_PT 6 месяцев назад

Damn I really didn’t want to get tiktok but I guess we gotta

@valdoggold 2 года назад

First

@ApolloSuns 2 года назад

You did it!

@phobsdsr4326 2 года назад

I’ll be first one of these days. The info provided here incredible. I would say Jesse is first every time cos he’s hitting the points very early. Other music marketing channels are playing catch up. 👏

@Musformation 2 года назад

😎

@kingnacet1939 2 года назад

I'm an artist called kanvers been dropping diamond tracks for years but wondering how the algorithm not picking me up

@Musformation 2 года назад

Well…

@goodchinyin 2 года назад

Keep it up! I am dropping 1 song a week for the next 3 years straight. It has never been done in music. Come along for the ride if you want. Stay blessed ! - Bryan

@Musformation 2 года назад

😎

@ShoXSkullkid 2 года назад

Fantastic!!

@Musformation 2 года назад

😎

@Cloudgirl778 2 года назад

Loving you video! Thank you:) You are so for algorithms but yet against Facebook ads … that doesn’t add up! :) Facebook ads only reason is to trigger the algorithmic playlists. Think about that.

@Musformation 2 года назад

Lol nope that’s not the case I explain in next video how wrong that is and it often makes the algorithm go wrong. Trust me I’ve though and researched this more than enough to get it

@Cloudgirl778 2 года назад

@@Musformation OKay. Really looking forward to the video then! Ready to change my mind, but so far for me it works beautifully.

@FLANNELZERO 8 месяцев назад

What if you're in a niche' that is a very small micro-genre where there isn't a huge amount of smaller bands, such as, new Grunge? Binding yourself to a Niche' underground community is a lot more difficult in an extremely small sub-genre. Any advice?

@Musformation 8 месяцев назад

Dawg I know new grunge really well I just did a member stream on it in fact. You have not put enough work in to finding community if you feel that way hit my video on finding community and put in the hours

@elsflora 2 года назад

hey underscores 1:04

@1800gs 2 года назад

7:12

@Musformation 2 года назад

😎

@redlightclinicdrummer 3 месяца назад

Did you say Tector?

@richardschumacher6014 2 года назад

I only got 200something followers on my socials, so it's kinda hard to find people to collab with. I also don't want them to get the impression of me leeching onto them, since I only ask artists I genuinely like. Any thoughts on that?

@andreasbryn 2 года назад

Collab with people on your level :)

@richardschumacher6014 2 года назад

@@andreasbryn They are usually not on my level musically. My stuff is really well written and produced (no brag).

@Musformation 2 года назад

😎

@TARiiiQmusic 2 года назад

I have a similar problem

@Fear2Stop 2 года назад

Not trying to sound like one of those paid testimonials and I apologize in advance if I do...I've been recording originals now for 21 + years, but only got serious about it in Nov 2020. Had 6 followers, and a good month would be if our entire (large) catalogue got in the double digits in Spotify streams. Facebook ads did jack, and I'd watched just about every black t shirt wearing RU-vid music guru there is (is it a uniform or something?). No dice. Was close to giving up. I've learned so much from this channel, and no, I'm not going to say we're all of a sudden famous or anything. But since the beginning of last summer to now, we're now at 231 followers. Which isn't a lot, but it's been steady and consistent, and we now get around 8,000 streams a month (close to 600 released songs) with no promotion except community building on Twitter and putting one or two of our songs on playlists and surrounding them with songs in the same style from others (or as close to it as possible) and sharing them on Reddit, with a both an ad budget and recording budget of $0. Listening to feedback and having to be willing to accept hard truths at times helped too. So yeah...Jesse knows his sh*t

@Musformation 2 года назад

😎 Wow thank you! Much appreciated. I love hearing about success stories.

@deadxdying 2 года назад

Just started the video but totally my issue

@HighendzzAgency Год назад

Dropping my first song on Spotify...I even made a RU-vid video

@rickopablo4610 2 года назад

Do you have any paid services to help with The process

@Musformation 2 года назад

We offer consults but no services

@TARiiiQmusic 2 года назад

Fb ads have done a good job linking me in the algorthim since I target ppl who like that genre 😝

@garyives1218 Год назад

Al Gore rhythm?

@Musformation Год назад

My man’s def don’t have much soul in him

@eichlers__ 2 года назад

@Musformation 2 года назад

🕺🏼

@JimmySandra 2 года назад

7:10

@averyjackson3298 2 года назад

how do you think a 3 song a week plan for 2 months would work interns of growth on IG and YT. my only concern is when the 2 months end and posts go 1 a week that engagement would drop fast and the algorithm would shelf the pages. lmk what you think.

@persquad8998 2 года назад

Sounds like you are trying to oversaturate a market with songs, that does not really exist, for a fanbase that doesn't really exist. First, release a little music, then build a fanbase, to which you then can cater more music

@averyjackson3298 2 года назад

@@persquad8998 its all songs that have already dropped in 2018-2019. I have a small local fan base. I could get 20-30 people in a room to see me perform. Any thoughts on how it would work out algorithm wise. again my main concern would be the drop off after those 2 months

@Musformation 2 года назад

This isn’t making a lot of sense sorry I’m not following

@averyjackson3298 2 года назад

@@Musformation how do you think 3 visualizers a week for 2 months will work. all the songs are songs have already been released. wondering how you think the algorithm would react once I stop posting 3 times a week bc the rollout is finished

@Antoine-kh1sl 2 года назад

Algorithims

@Musformation 2 года назад

😎

@damann6470 2 года назад

Not the Charli XCX hate...

@Musformation 2 года назад

🥴

@PickOfDestiny2010 8 месяцев назад

Good information but nothing new. It's absolutely obvious that a small artist grows if he/she works with bigger ones. People really should know that by their own 😅

@Musformation 8 месяцев назад

Going to be honest this is my third time making this video and it’s the thing people get the least. Look at these comments. You have to remember what comes easy to some doesn’t come easy to others and often vice versa. So be grateful for what you get and humble about it cause we all have holes in our education

@_HEALTH_ 2 года назад

@Musformation 2 года назад

Lol hell yeah!

@owlsaboveproductions8488 2 года назад

Dude my music is good, but I have no money to promote myself, and it's been horrible trying to get individuals to listen. It's pay to play, you could be an ass sandwich and people will listen as long as their paid or inclined to think they should listen. Because someone else paid.

@endypendy18206 4 месяца назад

AYE WTF. U CANT JUST READ FOR MINUTES STRAIGHT AND ACT LIKE WE CAN CONCEPTUALIZE IT WHEN U CANT EVEN SHORTEN THE WORD COUNT ETC THE VIDEO

@phobsdsr4326 2 года назад

I assume this can’t work for emerging artists who have not released to Spotify yet but for other social media I.e. Insta, TikTok, it could still connect well if you @ and # accordingly?

@Musformation 2 года назад

😎