Why the UFC Product is in Steep Decline 

It is NOT unreasonable to expect the PPV to be nothing but bangers with the prices they charge, but there's little talent differentiation on main cards even these days.

I agree with most of this video, but I was one of the weirdos excited about Gunnar Nelson vs Bryan Barbarena lmao

The main problem with the UFC is ESPN/Disney

I was making more than 90k a year with my painting and decorating business. No way I'd risk CTE for that.

They throw so many events tho

allen vs muniz wasn't the original main event,it was originally krylov vs spann but krylov pulled out hours before the fight during the broadcast

The problem with UFC now is that they don't need stars anymore like they did previously. Cause their deal with ESPN guarantees them money for a certain amount of content per year. Now they don't need to build stars. It's like an old saying: "You work for a name and then your name works for you". Unfortunately for UFC their name is nothing if the top fighters are not interested in them and want to leave. That's just one of big bunch of problems UFC's facing.

Definitely gotta call out the fans that would make statements on many fighters being goats, but never considering they were goats in the UFC and are pushed and even evade some opponents. Remember Dana Said Connor was the Goat and not Mighty Mouse. In the same Conversation

What killed it for me is the double pay wall for anyone outside the US. I'm not paying monthly and then again for a ppv. Pick one. Ppv in Australia is 85 dollars now if you include the ESPN 15 a month. I don't watch any other sport bar MMA, none so I don't need espn plus. They wonder why pirating went through the roof .....that's why. People feel like they are being double dipped. So I don't watch them live anymore, I wait for the highlights. And I am not the only one I know that was a die hard fan who now is just as casual. Man I use to be able to rattle off stats like crazy for fighters before the epsn deal....after it I couldn't tell you who's coming at all. So you are correct...people who use to be hardcore fans have faded away. It's a slow decline but I've seen it. I know blokes here in Australia who has podcasts about MMA and they stopped after the ESPN deal because it became cost prohibitive to watch them.

My belief is that the UFC/Endeavour knows that the sport will eventually have the Ali Act extended to the sport and their trying to squeeze as much money as possible from the sport before it happens. That and the ESPN deal has removed the financial incentive to produce quality cards and recognizable fighters.

Interesting perspective to an interesting topic. Great video.

People like Adesanya and robberys like Jan vs O'Malley are what it is for me

I mean he's not wrong to question the fight record of some fighters who fought in Japan. Because a lot of fight fixing did happened.

Absolutely nailed it in this video. I've been feeling like this for a while.

I mean you really can't dismiss stipe, the DJ cut was a horrible decision yeah but the UFC for the most part does have the strongest talent

To be fair fighters should promote themselves too. Most of them don’t share their stories or have bland personalities. When everyone’s goal is “I want to be the best. The champion” you’re just another guy. Khabib never resorted to dirty trash talk, never changed personality, but he is known. Charles Olives is a humble gentleman, but he is known. They shared their stories and personalities in social media. Hype and knowing who the fighters are plays a huge part between “this card is stacked!” And “boring card”. Pantoja won the title recently, and tbh nobody gave a fook other than hardcores and Brazilians. He has a beautiful story, he’s a BMF, but nobody knew or cares until after he won. The wrestling comparison brings controversy, but letting the fans know you, your “gimmick” (personality) is important. Add in the recent changes to the rules today, fighters being a little more open, a better pay structure, and the future could be amazing. Fingers crossed.

Great video!

MMA dive almost taking a dive with this video…. I’ll return back for the new video 👌🏽

Nah the ufc top 10 would smash any other orgs top 10 hands down no questions asked. Im not saying it would be a perfect 10-0 but it wouldnt be close. Fedor was basically an anomaly, they cant always hire EVERYONE and yeah sometimes the ufc drops the ball too

who ever wrote this vid rly shat the bed, fedors record is padded af, “DJ lost in one” but doesn’t mention the different rule set, brendan allen vs muniz wasn’t the billed fight but it’s replacement AND it was a good fight with a surprising finish.

Didn’t they used to do tours and better press conferences !! I mean prior to 2020 there were more press conferences

Got called a casual for saying the ufc has been on a bit of a wet slide since 2020

The UFC is taking the approach of the NFL where they market the brand above all else. And tbh it’s more sustainable as the UFC wants to be treated and seen more as a league than a pure promotion

Johnson doesn't fight at 125 anymore

Fedor getting his props

The ufc have got lazy i feel but also none of the competition are making any of the right moves to bridge the gap

4:13 - 4:16. I make a lot more than that and I’m not a UFC fighter, those guys and girls deserve more money and unlike the WNBA the UFC can actually afford to do so

Brandon Babrerana. About all that needs to be said

The game plan was not stand in front of izzy. They trained all camp to wrestle.

You can absolutely make the argument stipe is the heavyweight goat. Bay doors record was padded big-time. And the competition stipe beat on his streak was much steeper.

Going through the motions

Dana vs his wife main event of ufc 300 it will save the company🙌

That right but biggest problems people give Dana White too much credit for where the UFC is today and nobody endeavour has a clue about running an organisation like the UFC

Finally. Someone else said it. Take the U outta the UFC. Cuz it ain’t the ultimate anymore.

the ufc says they have the best fighters but are scared to cross promote with another brand. they did it once with pridefc and took a few losses on that

Ufc pay is low yes. But if you take the average for UFC fighter and the average for pro boxers the UFC wins.

UFC and Dana White just feels like they've settled, they aren't pushing to improve the sport like they have done previously. It's a well known brand most people won't branch out to watch other promotions and they are making money so they can afford to not care as much now If they don't push to improve the sport i believe it will hit a decline

Boxing is back baby

A lot of fights in Pride were admittedly fake, so it will always put Fedor's status in question, which you conveniently failed to bring up. Not to mention, Fedor got exposed bad when he arrived at Strikeforce against real fights. P.S. Cormier is no where near heavyweight GOAT status, but I get they needed to promote the trilogy

They literally colud have done flyweight title sometime this year but noo it has to be fight night does the 😂

This video is brought to you by your friends at bellator. Lol

Brandon Barberena 😂

id say one championship is doing pretty good

Hypothetically, So If Tyson Fury Beats Francis Ngannou Does That Make Him The New MMA Lineal Champion (FURY Is Boxing's Lineal Champion) Or Does It Have To Be An MMA Fight To Become Lineal Champion.

Brandon Barberena?

My favorite fighter was Gegard Mousasi....I'm still pissed about that one

Fedor will always be the heavyweight goat !! Screw the ufc for thinking otherwise

Where’s the Irish dude? No hate jw, always liked his voice

If you make these guys main event promote %50 but the fighters have to aswell they can be successful while trash talking with respect they don't have to do it all the time 😂

Because instead of talented mixed martial artists, cards are now full of DWCS bums who picked up the sport 2 years ago

It’s not in steep decline. Stop reaching with these weird videos.

Weight cutting killed ufc. In fact you can see the decline in quality correlates exactly with the increase in fighters missing weight. Even dumb fans now understand how damaging the weight cutting has been.

UFC seems fine to me.

Bring back the irish guy!

Simple: they've stopped treating their workers well. They think they have a monopoly on the sport, and they act like it. I foresee the UFC losing the top spot within another 5 years.

What happend to Irish man

what dana and the ufc say has nothing to do with the quality of its fighters. and pantoja is the flyweight champ, not moreno - even though moreno won their fight - mighty mouse beats both regardless.

Agree with everything except Stipe is the heavyweight goat

fix the mic

Putting out a video like this always makes UFC fans cope and seethe.

The UFC is stagnant without Conor, but I'll give them props for making a star out of him despite not winning a fight in the span of 4 years. Boxing is making a comeback so there's that. Thanks to Turki Alalshikh and his dickwad of money compared to Dana's $12k to show and $12k to win.

DJ lost to a 135er

Pls the original voice :( no hate, but I watch this channel for the og guy

I've been a huge fan of ufc for about 15 years but I can't watch a full event

Still waiting for your breakdowns of DJ and Fedor's claims for being The GOAT.

Lol.. cant wait til there is 1/4 of fight ls per year and all the fans bitching..

UFC is done. It’s no longer the cool new thing. It’s boring and youth of today have zero interest in it so that shows it’s only going to get worse for MMA/UFC

Stipe Miocic is the heavyweight GOAT without a doubt. Most title wins at HW - 6 Most title defenses - 4 Most consecutive title defenses - 3 You just like Fedor more than Stipe. Second why UFC is dying. This is why. 1. Steroid users like Jones, Adesanya and Usman are getting free run from testing agencies. 2. Weight bullies like Makachev are dominating lighter weight classes. There is no hydration test. 3. Good hard working fighters like Stipe, Colby, Strickland are not promoted. 4. Judges are being controlled by UFC. See Jones vs Dominick Reyes. 5. Stupid biased commentators like Rogan and Cormier are unbearable to listen to. 6. Fighter pay is less. Good fighters are leaving.

UFC is watered down trash 90% of the time.

Endeavor fire Dana White & replace him with Sean Shelby

Power Slap is great

Byebye ufc

UFC has become like McDonald's-uniform and boring.

Yeah Stipe's still the HW goat sorry

Fake account.

Bro, why does you voice changes every time? You're confusing the f out of me

Sean O malley just saved it