Why this $6,400 Hasselblad is the slowest camera I’ve ever loved 

What is the slowest camera you still love?

Turns out that this camera might be …a hassle to operate. I couldn’t resist.

Hasselblad is like a rolls royce, it's dosent need to be fast

I feel that when you‘re comparing cameras and their “depth fall-off and background blur”, you should really tell us which lenses you’re using on each of the cameras. I know this is not a photography or camera review channel, but still

I know nothing about cameras and have no intention of purchasing any but still found this video extremely interesting.

I own one, find it makes me go back to when I started learning photography in 1977, everything was manual and no post correction. So every single shot needs to be calculated and you really need to know what you want. When you get a good shot, so it is so rewarding. I haven’t touched my Sony A7r4 since I got this last November. I’m keeping this baby for my remaining life.

This cameras shoots videos that have a lofi vibe I actually like it

somehow the shaky cam clips felt really... Intimate? They were a great addition to the video!

Always a pleasure to watch Becca's reviews, feels like an upbeat friend giving you their opinion :)

One minute silence for those people who requested to compare hasselblad with iphone camera😐

I felt like the review style reflected the feel of the camera; slow, tempered. The pictures absolutely blew me away though. I wish I had 10k to blow on this camera and a couple of lenses. Life would be amazing.

The slowest camera I've ever loved, most heartbreaking unboxing, where is this review going? Well, it went on to be the most charming comprehensive review ever! The reviewer is also engaging!

I like Becca as a presenter. I feel that she knows what is she talking about when compared to some other channels were when they talk about photography their lines could sound artificial and have a lack of flow. Becca's presenting, when speaking about photography and sound devices, feels natural, has great flow and it is very informative. Keep 'em coming...

Hey, Becca! please do a comprehensive review of the OnePlus 9 Pro cameras when it comes out!

That retro style design man 🔥

*Laughs in 4x5 film.* I’m definitely interested in this camera though.

It's also interesting how the A7C is seen as "keeping up with the Hasselblad" (6:30). The A7C was roughly 1/4 of the price and came out at around the same time. So is it the A7C that's "keeping up" or is it the Hasselblad that's taking similar photos to a much cheaper camera, exposing it as a device that's charging more than it's worth? The way I see it, it's the Hasselblad that's falling behind.

Oneplus❌hasselblad Gonna be crazy🔥🔥

guys, you don't need to spend $6,400 on a camera to learn photography

That red jacket shot in the snow was like you stepped inside Fargo!

Perfect quote: “I can’t live on this island forever”

Great job Becca!

Imagine Hasselblad color science in OnePlus 9pro

I am doing nude art photography. I had a Hasselblad 500C (from 1956) wich I used up until 4 years ago... and it stil works flawlessly... Now I have a "newer" one.... A hasselblad 403 CW from 1991... and yes.. I consider it new (and not only me) :) Of course they are film cammeras, but I would NEVER use a normal digital camera instead.... Having this digital cammera would be a dream... but yeah... price is a pain. But do not wory... even the one from 1956 is stil valued at 1000+ USD... and the 503 one... I guess I could swing it for 2.5k$ ... so yeah... considering all this... the 6.5k is not even that much.... for a Hasselblad :)

Uses autofocus and doesn't shoot at base ISO....

Who else is excited for what Hasselblad can bring to the OnePlus 9 series. My expectations just went up after this video.

I'm sorry but this camera seems utterly pointless. I can't fathom how the 'slow' experience of using this camera can be thought of as anything other than poor design/engineering. If you want that kind of experience, why not get any other camera and just, for example, turn-off autofocus or auto WB and force yourself to set them manually for each shot. At least then when you *do* want speed, it's just a couple of button presses away. The only other advantages seem to be the colour science and the depth of field, but much of that could be replicated with Lightroom and a good lens, respectively. Just seems like a device that's designed to look nice on a shelf first, and be a camera second.

who came just to see becca

I've got a 501CM collecting dust because it's such a pain to deal with the film these days. I'd love to update it with this! I think people like me that already own the film version will be very tempted if there wallets allow it.

Watching this is crazy. I started my photography career 20 years ago with a film Hassy and the back looked exactly the same….well, except the digital s teen instead of the film door. I still have PTSD (lol) due to changing the film in the middle of critical points of every wedding reception. Nerve racking. Anyway, great review as usual! 🤙🏼

I have used this camera and it is the most beautiful experience, it makes me pay alot more attention to everything I shoot. Sometimes slowing down creates more… and that exposure button. It’s one of those things, if you have the money then you buy it.

Even though I didn't use this camera I can feel the slow & elegant way to capture photos. Very good video

I would listen to you for hours even without understanding a word you said.

I'd kill for a cheaper full frame version. I'd stick old manual focus lenses on it and chill

If you own a Hassi, it's usually not your only camera. I got the sister Hassi X1D (same sensor, same speed, different box) especially BECAUSE it's so slow, BECAUSE it slows me down. Sounds weird. Works like a charm. If I need speed shooting I use my Fujifilm …

Pretty much all Android manufacturers may should ask companies like Hasselblad why only cameras with gigantic sensors use resolutions at 50MP or even more and why having more than twice as much on literally a less 1/10 of the sensor size is extremely stupid.

0:19 music?

you say that you don't mind the image 'grain' using a high ISO in low light, but what you're referring to is digital noise, not grain. Image grain is an optical texture of processed photographic film. Digital images can only attempt to mimic the appearance of analogue film, and not very convincingly either

What a beautiful review. Thank you! I thoroughly enjoyed it.

May want to try the Fujifilm GFX 100S. Not a slow camera, better lens choices, more megapickles.

I really loved your winter night shots. I love this Hasselblad, but I just bought a camera so that would be crazy. This is my dream camera. I also realize that electronic cameras have a very short life before they become completely obsolete. If I was going to buy a bespoke camera like this, I'd get a completely mechanical film version.

Thank you. This is the best review i have seen on Hasselblad. I own one with 45 P and 80 mm f1.9.

I am not exactly a camera photo nerd but yeah, 6500$ for photo-only seems absurd considering it does nothing good. I mean, just get the Pixel 6? Or a regular entry level DSLR? I know especially the Pixel is not even moderately close in the technical aspects, but.... Honestly, what is this even doing special?

You nailed it! The slowness is THE benefit! Step back , compose , shoot! Had it for a year now! Wouldn’t leave home without it! An amazing piece of equipment! 👍🏻❤️

Slowest camera I still love is a tie between my 907x and my 501c. Both are with me all the time. And both take forever to do anything. But I’ve never enjoyed photographing more than with these slow cameras.

I purchased the 907X with grip & view finder back in January. Being a user of Hasselblad in the film years I still have most of the old equipment. I use the other lens regularly with the adaptor. I love the camera and what it does, slow yes. It gives you as chance to rethink and get it right more times. Colors are fantastic as is the total clarity. I would buy one again after using it and living through the learning curve.

Not to hate hassleblad but you can get a DSLR for only 300 that can take pictures like that, the design and concept is there but if you want to really go all out get an EOS Mark 2 and get the same quality, that’s overpriced

How much OnePlus paid you to do this video?

It's not va new way, it's just an old way of taking photos which is brought back.😀👍🏽

"What do I need a $6,400 Hassleblad camera when my $1000 OnePlus 9 Pro has a Hassleblad in it already." SARCASM.

I remember getting to hold a $20,000+ digital Hasselblad at a trade show many years ago - never have I been so terrified of dropping something.

To summarize, that Hasselblad camera is a slow and overpriced dogshit and on top requiring 700$ more to get the very basic accessory

Hassleblad is a European stigma .. if camera is good lots of people will buy it . If canon sell more cameras just mean its really good for users . Just simple

My good old Canon 5D mk2 could also be considered as quite slow with hardly any automation and outdated autofocus system, but it is still a lot of fun to use it. It’s still more than enough for what I do and I can’t afford anything new at that level of quality…

you love the brand not the camera. people intend to use Hasselblade because the name brand.... function only good for studio not for other things.

Idk why I'm here. I can barely afford a $500 xbox series X.

It’s weird to think Becca once did something else than this. She’s amazingly good at this. She needs her own channel.

I find it an amazing camera! every shot you show was amazing colors and depth. Amazing piece of technology.

Great Video! Hasselblad should produce more of those beautiful cameras, but with video better video resolution/functions and LOG to get the most out of that amazing sensor...or atleast a good HDMI output for external recording...

Really great video , I also loved the colour science in Hasselblad more iPhone. So, it's a request - Can you please compare this Hasselblad camera with OnePlus 8pro so that we can know the difference & clarity of photos we will get in OnePlus 9 pro

Said you didn’t want to buy the $700 upgrade handle but then 2:05 says differently haha

Can you even see the screen during daylight? It's so disappointing they put a dim $5 LCD panel on it.

You should compare it to the a7riv

I learned a really cool trick today wit this - I shoot automotive on an H6D 100c and getting the overhead shots is tricky, even with a WL finder so I tried turning this little baby upside down, flipping out the screen for a downward angle view knowing that I would have to flip it in post - oh no you don't - it corrects the image automatically!!!!! Cool thing

Not a completely new way. A completely old way. ;-) great vid. Need to stArt saving hard

Its not a very slow camera, an analogue hassie and a large format cameras (film large format) are way slower and they teach you that its not about the quantity its about the quality

This is the style of photography that the Olympus Pen EP5 forces you into ...for a lot less money.

You are such a breath of fresh air! Thanks for your articulate, knowledgeable and charming 907x review. I bought one! Well, I swapped a Monochrom Leica for one. Keep it iup!

Him: They all move all Faster Everyone: Ayo, Pauseeeeeee

this camera seems 3k to expensive for what it offers

Dream with me; same style, same menu, same functionality, but full frame & cheaper, oh yea!

It might be a lot of hassle but it doesn’t look that blad

the grip it self is 3x more expensive than my camera

Sinar P2 with digital backs (Sliding focus kit) doubt that you can get slower! ...using Hasselblad CFV backs. Other than that a chrome 500CM, pistol grip, mint chrome lens (Just for fun)Now looking at this CFV 50c II. This back is for pros that already have a load of V system kit and lenses! These cameras do come down in price, some photographers dumped all their lenses and transferred to digital. That was the time to buy lenses and we did!

This is the go-to excuse for the ever shrinking, anachronistic camera communities out there. It's "relaxing". It's about the "experience". They've long surrendered crucial points such as photo quality, focus accuracy, reliability, versatility, and everything else, all of which can lead to irritation more than relaxation. A very niche hobby. Spending minutes at a time trying to get a photo while the camera focus breathes like the wee-wee of an excited dog (that also doubles as a fax machine) while everyone is staring at you takes a certain type of confidence. It being shot at waist level doesn't help.

When you compare a Hasselblad camera to a cell phone camera with the same megapixels, or a digital camera with an APS-C sensor, you will hardly see a difference in photos in bright daylight, you will see the real difference and performance of Hasselblad in photos in the dark, and in photos with many small objects. Nice review, I gave thumb up.

…. In all medium format , all photographers knows that , but that’s why is different …. With medium cameras… you more concentrate on what you taking… it’s 100% fine with that , nothing wrong at all , but if you as photographer adjust your skills to use for faster shooting …. Then medium not for you 😊👍❤️

lol contrast af in $6,400 camera, but its slow, so you can take more time to arrange shot 🤣🤣🤣 focal lenght at tests, f or something, nah verge at it finest :D This camera made for rich hipsters similiar to iphone, others will common sense will choose sony alpha one, just even for choice of lenses 🤣🤣🤣 I will not mention you can slow down and take more time on composition on every camera, no need to rush if sony a1 can take up to 30fps 🤣🤣🤣 great review 🤣🤣🤣

A camera that costs $6.4K, can't shoot decent videos, performs slowly, and very difficult to use. What else is there to love? Just because they are Hasselblad who is great at colors and sent their camera to the moon? No, thanks.

There were 666 comments. Fixed that.

As a person who loved his old c body film camera I'm glad to see an energetic young photog who so nails the art. To cherish every single frame as you put it is exact. For me that is what the art is about. Nicely done!

paid by oneplus i think

I'm in love with Swedish products. Hasselblad joins that list

to me this camera that way more deisgn fro somone that shoots purly in manual rather then average person way of shooting in auto not saying that this nessarly bad its just if somone only realy messing with the f stop and shutter this probably not going to ideal camera more of novelity camera for people that dont like shoot manual

This camera is for people who own a 203FE and want to use their existing lenses with digital back. The camera attachment is a vaguely cool party trick.

Low key ending with Camera ASMR...we need a full-time Becca ASMR channel, just FYI 😑

Iive downloaded this into my phone and watched this review so many times! The cinematography was so good on this one. Like, I love it so much! The sound design was 💙💙, the b-roll was so good. The colours... ugh!

The guy on Instagram requesting an iPhone comparison because it's the only camera they know anything about, actually made me laugh.

You were way too kind when it came to the terrible handling ergonomics. They are practically forcing you to buy the handle for $700.

NO GRIP. SLOW FOCUS. NO VIEW FINDER= inaccurate aiming. and TOO EXPENSIVE. Sure it has some advantages...but how practical are those adv. that cant be achieved from its competitors which are much cheaper and HONESTLY...MUCH MORE CAPABLE. btw....No IBIS either. . . . .Its practical BODY ONLY price I would say is about $2200...just because its kind of unique. Still above than mid range camera's price but just enough that would push someone who really wants it to buy it. What do you think?

When clients start to pay more for a professional photographer like myself, I don’t think I be getter one soon, great video very nicely done!

It's a good senor; but it is an old sensor; the same one that was in the fujifilm GFX 50s from 2017; and the 50R from 2018; and from Hasselblad's own X1c 50C I and II. None of these can shoot video worth a dam; limited to 1080i (30 frames per second); None of these are stabilized sensors; so many shots; especially at night you will miss or have to use a tripod. In the case of Hassleblad at least it can attach to older film backs and thus have an additional use; because otherwise; $6500 is a TALL order for a slow one dimensional camera; Not when for that same price you can get a Sony A1 and get way more lens from both sony and 3rd party; you get 4K120, you get 8K; stabilized lens, you get same 50 megapixels; but you get 30 frames per second and thus you can use this for spots, wildlife..and just about any genre there is. And if you still want to stick to medium format; then it's still a Tall order when FujiFilm has the new GFX 100S; it's 500 bucks cheaper and you get 4K30 video; full HD video; a stabilized lens, 100 megapixel, and a bunch more; oh and it's still shoots 5 frames per second and since it is a stabilized lens; you faster and less of your shots will be lost because this.

Your summary is spot-on! For this of us who take a more deliberate approach to setting up our compositions this camera screams to us! Wish I could afford it though. Maybe I missed it but I think this would be a tremendous landscape camera - especially for this who are already used to shooting off a tripod. I'd love to have this camera, or even the 907C.

Is that a coincidence? OnePlus is also talking about it.

And Becca...ur the fastest verge host we’ve ever loved :’)

I bet it's a lovely slow camera to review, bur you need to love slowly a whole lot when you have to pay $6400 for it. Especially when there is a Fujifilm GFX100s as competition.

Great. So how about portraits. Oh yeah. Only horizontal pictures. I rest my case your honor. I don’t get it. Are all of the reviewers actually only shot in one orientation?! That literally makes the whole concept a hard pass. I‘d get the x1d if I really wanted a digiblad or just go for the gfx50r. Same sensor. Much lower price. Way better ergonomics. But then again... nice Video btw. I enjoyed it. 😇

comparing it to easily the worst Sony mirrorless full frame camera (with an adapted lens and not native Sony GM glass) is really not fair. I would bet that the Sony A7R IV with a nice GM prime or even something like their 28-70 GM 2.8 would outshoot your spendy paperweight any day. Even the A7 III or IV would.

Hello, I am from Hong Kong I have ever used a classic 500CM and love waist level shooting very much…but it was already in the old time🥹 For those camera AF is slow but supreme good image…I still love to use it and I will use MF instead haha! If you have a chance to get a Hasselblad SWC, we will very hope to see it and how it perform👀

Hasselblad is the only brand in the world that does not make fun of its users. They made the best camera in the world in 1957 and you can still use it in 2021 with the digital back. The optics are simply amazing. When will Nikon Canon Pentax (Minolta RIP) invent a digital film to slip into the old cameras?