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Why This Coffee Costs $75 A Cup

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Klatch Coffee in Southern California carries the Elida Geisha 803 sold for $803 per pound ($75 per eight-ounce cup). It became the most expensive coffee when it received the highest bid at the Best of Panama coffee auction in 2018. INSIDER went behind the scenes to Klatch's roastery to see how they process their coffee and taste the most expensive coffee.
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Why This Coffee Costs $75 A Cup

Опубликовано:

1 мар 2019

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Комментарии : 170

@JustinY. 5 лет назад

That coffee better keep you awake for a week straight for that price

@sebastianhan865 5 лет назад

First

@piggy8761 5 лет назад

Always Justin

@aaronmations1 5 лет назад

Wow Justin Y.

@LoverofAllThingsGood 5 лет назад

Justin Y. Okay now...better say that again

@trefader32 5 лет назад

Thats not the point of premium specialty coffee. Just like a $5000 bottle of wine isn't going to keep you drunk for a week. Are products at this price necessary? Probably not. But nonetheless, there is a reason it has this high of a value.

@zuko1569 5 лет назад

Put Supreme logo on it and it'll be a $175 coffee

@justaddmusclecom 5 лет назад

Wow, but $75 for one cup? I guess better sip slowly.

@AsAnAtheistFilms 4 года назад

8 oz cup of the same coffee is $18 at my local coffee roaster, he too judges International coffee for sales at auctions and sells it at vastly lower prices than others.

@veganpotterthevegan 2 года назад

I'm honestly surprised there aren't more coffees this expensive. A lot wines go for much more than this for a glass. Many fold more expensive

@KALMG 5 лет назад

Her face when she took the first sip showed she didn't like it 3:45🤣

@starlightabuteen8478 5 лет назад

K LMG lolll she hated itttt

@acevictory3587 5 лет назад

Hahahha

@philmiller5429 5 лет назад

i seen that also

@TMWill-fi5fy 5 лет назад

I noticed it lmao

@MarketWizard546 4 года назад

Good catch. I kinda got the feeling she had no idea what she was talking about, and that just proved it

@spidexhunter456 5 лет назад

The sipping sound makes me laugh

@zejoker5656 5 лет назад

And how much do the farmers get?

@lucretius8050 4 года назад

3 beans/hour

@olwethusilo7155 3 года назад

Great question! 👌🏽

@thegreatcalvinio 5 лет назад

1:02 Might as well snort it

@EntelSidious_gamzeylmz 4 года назад

It is how cupping is usually done,

@dragonandmermaid7024 5 лет назад

$3 for a cup of coffee is still too expensive in my country lol

@NinisCooking 5 лет назад

With the money for that cup of coffee, I can cook for 2 weeks 😅

@swuf5962 5 лет назад

That some cheap ass cookin then

@jlei1995 5 лет назад

Twitch_LtMotto Chicken is cheap amd sonis rice. You can have a bomb meal. Not all of us eat salmon and steak dude. You make 75 last for 2 weeks. Its call "saving" not cheap.

@swuf5962 5 лет назад

J Lei that’s what I meant I didn’t mean it as an insult , heroin is cheaper than food so i think i win here.

@jlei1995 5 лет назад

Twitch_LtMotto 😒😒😒Yea but you made it soudn like it was bad. When most peopel don't eat expensive food. 😒😒😒 Im not a drug addict so i wouldn't know how much heroin is so sure you are the winner. 😒😒😒😒

@swuf5962 5 лет назад

J Lei you don’t have to either eat expensive or cheap food you can eat normal priced food.

@abdulsoleh7131 5 лет назад

I'd love to see they blind taste them and like the taste of the cheaper one

@maxmarx2 5 лет назад

Abdul Soleh you can definitely taste the difference.

@hamyhamster5 5 лет назад

There are huge differences, you don't even need skills, just decent taste buds

@platinumdynamite 4 года назад

Absolutely no comparison. Even if you have never tasted coffee you would smell the geisha straight away. Super tropical fruity wine like smell. They generally taste unbelievable.

@Submersed24 4 года назад

I just saw some buzzfeed show where this guy has to guess which is which and he got it right every time. The higher quality coffee really does taste better

@treycowans6762 5 лет назад

Hi if you are reading this have a wonderful blessed day

@aseesmarwaha7716 5 лет назад

Thank you 😊

@LoverofAllThingsGood 5 лет назад

Trey Cowans spread that positivity

@LydiaApril 5 лет назад

Thanks, you too!

@thespiderchillinginyourwalls 5 лет назад

Same to you 😊

@SupremeLeaderKimJong-un 5 лет назад

1:31 That just sounds weird

@celioandradebrasil 4 года назад

That’s the way judges check the diference between flavors.

@-4subscriberswithahammerad521 5 лет назад

I’ll have 1/75 of a cup of coffee

@hildaalintria7484 5 лет назад

Kkk 🤣

@bbossman 5 лет назад

ridiculous price, add gold to get it x100 the price

@amanhidinghisname2079 5 лет назад

Its will always ridiculous to see something you dont understand.

@carlosparra8976 5 лет назад

just because you cant pay it doesnt mean is ridiculous. It just means you cant pay it but someone else can.

@BM-cs1pt 5 лет назад

@@carlosparra8976 nah still a ridiculous price

@Salad507 3 года назад

Made in my homeland 🙌🇵🇦

@noahhunt8575 5 лет назад

I remember drinking at Klatch before it was blew up around the world. Fun fact: it sold their coffee in bags at their cafes as Klatch Coffee, but for some reason originally it was called The Coffee Klatch by people and even the employees. I really loved the Eskimoka. I loved that place because it was in a wooden sort of shack? You can find it in Rancho Cucamonga, Ca. I love coffee klatch. Also, the Coffee maker makes the coffee, not always the coffee itself. They also made homemade whipped cream, which is such a good choice.

@GamerManNathan 2 года назад

In 2009 they rebranded from The Coffee Klatch to Klatch Coffee, changing their logo. They use a lot of in-house made ingredients like their syrups and some of their milk choices. Great stuff

@spongebobsquarepants1411 5 лет назад

I bet the cup is more expensive than the actual coffee

@LoverofAllThingsGood 5 лет назад

Spongebob SquarePants speak that truth better the margin in this stuff is 800%

@josephstalin3170 5 лет назад

i know it's sarcasm but those are the same cup with the 3 dollars one.

@starcherry6814 5 лет назад

Damn. They fill those cups up to the brim

@sierra3866 5 лет назад

I am a coffee fanatic!!! Please give it to me!! ‘Cause I cant afford it!!😢😂😂🤣

@cafeenlaruta8732 4 года назад

I've had that coffee, and it's just a drink that tastes quite different from regular coffee. It's like a fruit tea that tastes like coffee deep down

@ninatian2372 5 лет назад

My wallet has fallen asleep

@challenger1018 5 лет назад

It's the same as GUCCI using Walmart coffee and slapping there logo on it and selling it for 247 dollars

@challenger1018 5 лет назад

No Walmart coffee

@jennifertruong8007 5 лет назад

"We'll try 100 coffees every day." BOI YOU'RE GONNA GET SUPER HIGH IN CAFFEINE

@dac997 5 лет назад

i triggered by his slurp 1:31

@vely2046 5 лет назад

I dont even drink coffee Why am I watching this

@cafeenlaruta8732 4 года назад

An additional fact, that's the coffee that the Imperial House of Japan takes.

@GamerManNathan 2 года назад

Source?

@nkeias 5 лет назад

This guy looks like Phil Swift. He's got the flex tape of coffee.

@MrCrest-hr5ge 5 лет назад

Drinking 1 cup makes me eat dust for the rest of the week.

@VinegarAndSaltedFries 4 месяца назад

I think the funniest part about this is the coffee can be wicked expensive, purchased for a huge amount, then completely ruined in the roasting process. Then sold for a premium because they paid a lot for it.

@vans4101 5 лет назад

think the cup is more dear then the coffee

@reanschwarzer6749 4 года назад

Viva Panamá!!

@kovidchouhan9811 5 лет назад

I would go for the 3$ one.

@nie4981 5 лет назад

Plot twist: they switched the cups when they were testing the coffee

@lav9717 5 лет назад

Is nobody gonna talk about how that guy sipped his coffee?

@niksack 5 лет назад

Hipster coffee vs regular joe coffee

@Sakja 5 лет назад

You couldn't give me that coffee.

@xCestLaVie1 5 месяцев назад

Mike Perry looks like a scammer trying to explain why they charge so much for a cup of coffee.

@slchannel5558 5 лет назад

Any coffee lovers.. ☕💖

@LoverofAllThingsGood 5 лет назад

Uditha Nanayakkara ❤️👨🏾‍🍳

@binnyw4010 5 лет назад

You bet... Coffee is my love! .

@macyrose2152 5 лет назад

This is what people with air pods would buy

@kanyeblessed6558 5 лет назад

Why don’t they roast the beans in Panama thus it would be cheaper to produce and support the local economy? I’m just wondering. Coffee is such an interesting example to demonstrate globalization.

@tgbluewolf 5 лет назад

They don't want it to be cheaper to produce or to support the Panamanian economy, they just want to support their own economy

@kanyeblessed6558 5 лет назад

tgbluewolf truth

@GamerManNathan 2 года назад

Coffee beans are a fresh commodity and the quality goes down faster over time after it is roasted. Or so I’ve heard. Assuming this is true though, it makes sense for them to choose a roasting location closest to their retail locations

@bapiful5944 5 лет назад

Okay idk why but I smelled the coffee through my screen...

@hedonisticmind 4 года назад

I loved the episode of the Hidden Brain podcast that was about, if people really have the ability to tell or separate taste notes in wine or coffee. Let’s just say most doctors and scientists call bullshit to people who think they have some extraordinary taste

@timothyj1706 4 года назад

Do they change their spoons as they sample those coffees ? Or double dipping ???

@superhessu3 5 лет назад

Bish what. No way am I gonna pay 75$ no matter how good it is.

@Yoodlelay 5 лет назад

This is rich people coffee

@Morilao 5 лет назад

Cafe Bustelo still slaps

@silvermanstacey9607 5 лет назад

Does this remind anyone of that skit from Sesame Street when the shyster tries to con Grover into buying a bottle of air?

@maxmarx2 5 лет назад

I’m curious as to how much the actual coffee growers and pickers get.

@JL-jn1or 5 лет назад

We are organic coffeee bean´s producers, and we would like export coffee to your country,

@olwethusilo7155 3 года назад

Facts! 👌🏽

@vivid8979 5 лет назад

After I drank this coffee "I Saw this Boat this boat in half!".

@maciejtomkiewicz6733 5 лет назад

Coffee? These rinsings filtered with tissue paper? Just a coffee tasted hot water.

@statusvideochannel9912 5 лет назад

Who love coffee?

@newyorkforever3118 5 лет назад

I’ll stick to normal coffee

@meenakshyat1687 5 лет назад

can i buy this online

@JoseVargas510 5 лет назад

No I’ll just stick to cocaine thank you

@juppertan 5 лет назад

That calculation is way off. At $803/pound and about 8 Grams of ground coffee for a cup, this would add up to about $12.

@originLa 3 года назад

She didn't like the coffee at all lol. Look at her micro expressions at 3:47 .

@elias7748 3 года назад

It’s the McDonalds dude

@Madaratt 5 лет назад

wait is this a reupload? i swear ive seen this

@angelwang4350 5 лет назад

75$= the number of veins on your forehead after drinking it.

@jamykahisme4828 5 лет назад

Early u guys are amazing come to Trinidad and review our street food on what we call the cross it has gyros burgers soups u would love it though u won't see this if u ever come I recommend anayahs on the cross 🇹🇹💝😍

@AlexMendoza69 Год назад

Ive had this before, too many floral notes. I fixed it by adding some half & half and raw sugar

@challenger1018 5 лет назад

Plot twist it was just Walmart coffee

@LoverofAllThingsGood 5 лет назад

I'm everywhere 1000 subs lol facts

@justin8498 5 лет назад

y the hell he slurp so loudly

@number420pencil Год назад

klatch coffee is amazing!

@fouszel9774 5 лет назад

this is the coffee in Tokyo Ghoul

@paulson2008 5 лет назад

I prefer 1st flush darjeeling tea 😏😏😏

@tgbluewolf 5 лет назад

"hm so how much are we gonna charge for this coffee?" "hey, let's just charge the same amount that some rich roasting company paid for it at some fancy auction, that way it should be accessible to everyone!"

@hildaalintria7484 5 лет назад

😂😂😂😂

@gazzabethyname 2 года назад

Q. Why does this cup of coffee cost $75 A. Cus the guy who bought it over paid 😀

@philmiller5429 5 лет назад

refills free !!

@ll.620 5 лет назад

I would drink that coffee with a spoon like soup tho.

@hareerarbab2872 5 лет назад

2018 any one??

@ziadmfarouk18 5 лет назад

$75 Dollars? for a cup of coffee?? That's like 25 cups of regular coffee. No thank you.

@Fahad-zv8fs 5 лет назад

A little sip will hurt you..

@gce1493 5 лет назад

Businessmen fooling consumers, and consumers fooling themselves. Drinking beverages at ridiculous prices to keep up appearances for social media likes.

@user-px8qb3sc4k 5 лет назад

Coffe was awesome like if u agree

@user-wo7rp6bc6t 5 лет назад

Want it

@amanhidinghisname2079 5 лет назад

Afterall, Just because it's expensive doesn't mean you will like it. Its all about a personal preference.chivet coffee cost $600/kg. But many people dont like it because it look disgusting for some people. Just browse by yourself to see how it mde. Not that i talk its taste bad.

@laibabhatti6190 5 лет назад

That sooo dumb

@krishay3067 5 лет назад

*Hello darkness my old friend*

@markperez1462 5 лет назад

$803 for a pound of coffee

@bigchew20 5 лет назад

2Chainz New Music ⛽ Products Get it 🔥 up.

@elvispalinang439 5 лет назад

40 dislike = kopi sachet lover...

@zedrhyx1788 5 лет назад

A lot of poor people in the comments

@md.faisal4932 5 лет назад

I am Bangladesh I am your biggg fann😍😍😍

@narmiataf3993 5 лет назад

Coffee is my favorite i can spend $75 its ok 😋

@greyofpta5305 5 лет назад

They all looked very weak and pale.

@AceHalford 5 лет назад

This is more expensive then poop coffee?

@waltzingmatildaaa 5 лет назад

- Wow. InTResTing

@philmiller5429 5 лет назад

the girl did not like it look at her face and eyes she made ,thinking are you kidding this taste like shit

@Nicholenickinicscott 5 лет назад

because people are greedy and like hyping things that shouldn't be, loads of placebo going around

@haiping0918 3 года назад

路有餓殍！

@elanciap188 5 лет назад

My favorite types of coffee are Mocha and French vanilla. Coffee is so good even though I shouldn’t drink it bc im only 10 😂

@alfreddozier832 5 лет назад

Um No!

@Crowstudio 5 лет назад

Stories say every bean is massaged since birth with aroma-therapy fecalia scent. It has an exquisite aroma of Taurus- excrementus. It has a magnificent appeal to “gens stupides” and more entrepreneur-veux être- connoisseurs. The barista who serves this amazing treat is refer to as a “analphabète.” So, please I encourage those cafe enema enthusiasts to Sit down with you Apple devices, and type frantically about some social media marketing. Meanwhile enjoying delightfully an amazing cup of this Panamenian Caca di Culo néctar.