Why this font is everywhere

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How Cooper Black became pop culture’s favorite font.
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There’s a typeface that has made a resurgence in the last couple of years. It’s appeared on hip hop album covers, food packaging, and advertising. Perhaps you know it from the Garfield comics, Tootsie Roll logo, or the Pet Sounds album cover by the Beach Boys. It's called Cooper Black, and its popularity and ubiquity has never waned in the hundred years since it was first designed.
In the video above, Steven Heller and Bethany Heck tell the story of Cooper Black and deconstruct all the reasons it's been pop culture's favorite font for so long.
Sources:
Design literacy: Understanding graphic design. Steven Heller, 2014.
The Book of Oz Cooper: an Appreciation of Oswald Bruce Cooper. Society of Typographic Arts, 1949.
Font Review Journal: fontreviewjournal.com/cooper/
Fonts In Use: fontsinuse.com/typefaces/7357...
Letterform Archive: oa.letterformarchive.org/
Printing Films: printingfilms.com/
Museum of Printing: museumofprinting.org/
International Advertising and Design Database: magazines.iaddb.org/
Archive.org: archive.org/details/magazine_...
Cornell University Library Hip hop collection: rmc.library.cornell.edu/hipho...
Additional sources: Getty Images / Shutterstock / Google Books
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on Facebook: goo.gl/U2g06o
Or Twitter: goo.gl/XFrZ5H

Опубликовано:

15 июн 2020

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Комментарии : 2,2 тыс.

@Vox 4 года назад

Want more? We have an entire playlist about fonts. Check out this video on the 8-bit arcade font next: bit.ly/2UMITos

@Vox 4 года назад

I've recently discovered a few fun Instagram accounts that post pictures of Cooper Black in the wild. Here they are: @cooperblackwatch / @newyorkcooperblack / @cooperblackappreciationsociety. In addition, I've listed a handful of sources in the description, including Fonts In Use and Font Review Journal that were indispensable in researching the piece. - Estelle

@uberemmer 4 года назад

as a graphic designer, yes! I can't help but recognize fonts everywhere since I started studying for graphic design. That really leaves me interested in seeing more of this! :)

@deveshdalakoti7899 4 года назад

@@Vox please make a video on India China border clashes right now

@Shines.22 4 года назад

ᙏɾ Cσσρҽɾ, 𝓶ყ 𝜏ყρҽ⨍α𝓬ҽ ԃσҽടɳ'𝜏 ⨍ҽҽɬ ടσ ցσσԃ...

@moriabergeron7991 4 года назад

Oh my goodness, this is up my alley. I love fonts so much, I named my daughter Helvetica.

@davidliang913 4 года назад

No wonder I feel compelled to start a revolution while eating Top Ramen.

@alonzoeley62 4 года назад

😂😂😂😂

@user-tl9ji5pd7t 4 года назад

It's because if you're eating top ramen you're part of the proletariat

@alphabrainwave 4 года назад

Now I know what font to use for my Ramenist Manifesto

@smwillia 4 года назад

¡Viva la Ramenlucíon!

@pwipwinyla9029 4 года назад

😂😂😂

@dylandreisbach1986 4 года назад

Hearing passionate experts in something like font is so interesting. No one else will say "let me show you one of my favorite wood letter stamps." These people know a lot about their subject because they like it.

@gilli4899 4 года назад

Dylan Dreisbach you should watch the series abstract on netflix, especially the one about typeface, its interesting and of people like that. people talking about their passions is always interesting

@alphabrainwave 4 года назад

You could say that they're very font of it.

@justinleemiller 4 года назад

There’s an entire documentary on Helvetica

@swarajkanr 4 года назад

@@alphabrainwave I'm offronted by this pun

@8ofwands300 4 года назад

@ Dylan -- this is why expertise still matters....

@nya.nyandrew 3 года назад

Y'ALL COOPER BLACK IS THE FONT THEY USE FOR THOSE REFRIGERATOR MAGNETS...

@soha786sajju 3 года назад

yup I realised it while watching

@simoncrabb 3 года назад

WHICH REFRIGERATOR MAGNETS?

@soha786sajju 3 года назад

Simon Crabb those ones for kids

@corb3600 3 года назад

woah.

@crystaledwards9878 3 года назад

It gives the warmies 😊

@lu_be_lurking 3 года назад

Am i the only person that wants a series dedicated to fonts...

@alicevillamayor2938 3 года назад

im here with u!

@theaveragemegaguy 3 года назад

YES

@DieFarbeLila88 3 года назад

I could definitely mach a few more of these :)

@JustGOC 3 года назад

They have an entire playlist for fonts

@Drugoja 3 года назад

There's Netflix series that covers typography in two (if I remember correctly) episodes. It's called "Abstract: the art of design". I recommend it. :) Edit: I just checked the episodes list to remind myself... There's one episode "Typeface" about typography and another one "Graphic Design", which is pretty similar.

@napoleonibonaparte7198 4 года назад

Episode 1021 of: “Things I don’t really need to know but glad to know otherwise”

@MonkOrMan 4 года назад

*anyway

@alphabrainwave 4 года назад

The number one purpose of the internet if we're being honest.

@augusthine 4 года назад

@@alphabrainwave thanks for telling me that I should sleep now

@sypwer 4 года назад

I have an entire playlist worth of videos like that, you can check it out Edit: I'm refering to "the videos that i learned something from"

@sypwer 4 года назад

@@p_dusty5451 Thanks!

@jessegonzalez5150 4 года назад

I'VE ALWAYS SAID THIS FONT IS EVERYWHERE, my friends said I was tripping

@lilienlambare 4 года назад

Send them this video. ASAP! 😉

@b_warsame 4 года назад

Mee too bro

@kyoshisfan4053 4 года назад

show them this video lol

@alphabrainwave 4 года назад

If you're seeing it on the cover of 'Leonard Nimoy Presents: Mr. Spock's Music From Outer Space" then you might in fact be tripping.

@joelonsdale 4 года назад

Well, you might have really seen it - but it doesn't mean that your weren't tripping!

@jejee413 4 года назад

Cooper Black font is everywhere, but I'm not tired looking at it.

@mackattack9650 3 года назад

Yeah, unlike _comic sans..._

@DeronHargrove 3 года назад

@@mackattack9650 It's strange how well it works. I kinda wanna font tier list now

@fata__morgana 3 года назад

Add Helvetica to that list.

@octaviodigianni905 3 года назад

just like Helvetica!

@thmsrttg 3 года назад

@Octavio Di Gianni But better.

@ewwpoorpeople5684 4 года назад

I love the phrase “it was an immediate hit” when talking about a font

@yasminalothman7926 3 года назад

I DonT gEt It. PLeaSe ExPlain And DonT R/woooosh.

@silversunset 3 года назад

@@yasminalothman7926 Because old fonts and letterings were made as the metal and wooden stamp things shown in the video ( 2:18 I think). So it’s literally a hit when you type or stamp with the letter.

@yasminalothman7926 3 года назад

@@silversunset Thanks Diamond!

@bill3430 2 года назад

Wanted to like your comment but 555 is simply too perfect

@rykloog9578 4 года назад

I’m so disappointed that the end card wasn’t written on CooperBlack

@thaliaquintero8138 3 года назад

Haha same

@mightypurplelicious3209 3 года назад

They had an opportunity

@rykloog9578 3 года назад

Mighty Purplelicious opportunity squandered

@Quitfornoreason2023 3 года назад

𝐓𝐡𝗶𝘀?

@Quitfornoreason2023 3 года назад

@Kikara Fonts art , an app

@jpymo 4 года назад

make one on why comic sans is meme culture's favorite font

@mariaah3073 4 года назад

It's not precisely a "why" video, but VSauce has a "defense of comic sans" video that explores it's history and how it reached today's popularity. You might like it.

@MinhNguyenminhja 4 года назад

what about impact tho

@justmadeit2 4 года назад

*A poem* This letter style of 'Cooper' it's a real old super trooper, its just the font we want, and who knew we'd be watching this today, its not a disappointment! The end :) Im a poet don't cha know it, a bad one! Ha

@anotherdev6673 4 года назад

@@MinhNguyenminhja Impact is more likely seen on highway signs

@randyrichmondiii3415 4 года назад

Cause they're filthy degenerates

@HoundValleyGoods 3 года назад

My type 1 professor hated how often I used cooper black because I “wasn’t challenging myself enough”. It’s just such a cool, fun typeface and works in so many different situations.

@moonrya 3 года назад

Well the irony is golden right here

@priyac1938 4 года назад

5:34 it looked the letter 'e' gave me a warm smile.

@dulceele2967 4 года назад

To me this font has always looked somewhat retro, like 70's or 80's.

@SWLinPHX 4 года назад

There is a specific font that is very typically used in the 1970s which has the real oversized long grounded seraphs at the bottom like bellbottoms and the top so much more narrow. You’d recognize it in an instant if you saw it.

@thromboid 3 года назад

I always thought it must have been designed in the 1960s as it was so widely used then, so it was interesting to learn that that was its second wave of popularity. And yes, it's fascinating how typography fashion can follow clothing fashion so closely! (BTW, it's "serifs" - "seraphs" are a kind of angel.)

@BrianMortenson 3 года назад

@@SWLinPHX Bookman Swash

@skinni_the_P00hBear 3 года назад

I thought the same

@SOPHIA-wh6uq 3 года назад

Yeah ikr

@PatheticTV 4 года назад

This may be the only font that fits on a newspaper, store front, album cover and packet of ramen at the same time. Edit: take a joke

@the_hanburger 4 года назад

Packet of ramen*

@saintherip8624 4 года назад

and a tombstone...?

@Matteosoder 4 года назад

No no no no. You're wrong.... Comic sans fits on everything...

@PatheticTV 4 года назад

Matteosoder I hope your joking. I sincerely hope so.

@PatheticTV 4 года назад

Saint Herip Erm... I guess..

@kagitsune 4 года назад

Shoutout to the motion graphics animator on this episode. Your work is gorgeously seamless.

@ColinandSamir 4 года назад

0:56 these are all things we love...must be Cooper Black

@rowanz74 3 года назад

Colin and Samir!!!!!!

@amanueltesfaye7788 4 года назад

Vox reporter: forgets to bring their phone when going to the toilet *a week later* WHY SHAMPOO BOTTLES LIST A LOT OF INGREDIENTS

@gurkeeratsingh4793 4 года назад

This comment is underrated

@sheikhspeare6637 4 года назад

Why do all bathroom tiles have the same patterns?

@picklepirate 3 года назад

Arron Caja Lol you’re thinking overrated. He means the comment should blow up more

@dumbfridge7576 4 года назад

I remember finding this font/similar font in PowerPoint and I thought “ah, finally a refreshing font to use.” until I saw this. it’s everywhere, but it’s so everywhere you just don’t notice it.

@purple-flowers 4 года назад

I'm a graphic designer and I always notice it lol

@MoominJeno 3 года назад

Are you talking about Comic Sans? 😂

@0xbeef-ltd 4 года назад

It's also worth mentioning that Cooper Black is included as a default font with a ton of Microsoft Office products which is probably partially why it's still used so widely today

@ethanpixelate 3 года назад

i love how when talking about the letter O, their first example was the word *POOP*

@chadantamoroso8243 4 года назад

After watching this, I will be seeing Cooper Black everywhere as I see Helvetica everywhere as well.

@fmkhan213 4 года назад

Helvetica will most likely be the winner

@pochuyma9530 4 года назад

I see Helvetica everywhere as well.😊

@michaelturner4457 4 года назад

The thing is, a lot of "helvetica" you see isn't actually real Helvetica, it's Arial. Arial is a Helvetica knock-off that comes with every copy of Windows. Because Microsoft didn't want to pay the costs of licensing Helvetica from Linotype. Apple MacOS comes with Helvetica as standard though.

@pochuyma9530 4 года назад

I know Aerial is popular too. I worked at a Copy & Print Center for over 10 years. Lots of Word documents used Helvetica and Arial.

@chadantamoroso8243 4 года назад

Michael Turner thing is, I know how to tell them apart.

@zeffery101 4 года назад

I took a graphic design class in hs and we learned a lot why helvetica is so popular but this... this is biblical

@lamonade9769 3 года назад

What does it mean?

@zeffery101 3 года назад

L A M O N A D E what does what mean? Helvetica?

@lamonade9769 3 года назад

Biblical? I'm sorry my first language isn't English

@zeffery101 3 года назад

L A M O N A D E biblical as in pertaining to the Bible, it’s an exaggeration/ expression when something is amazing, grand or divine

@lamonade9769 3 года назад

Yeaah, thank u so much

@kentokenyama3449 4 года назад

I never imagine that a font will be this interesting.

@zeruzio1345 3 года назад

I went and downloaded this font after watching this video.

@sissilu6985 4 года назад

Cooper black is one of my favorite fonts! after knowing its history, I appreciate it even more now! This video is so well made. Good job, Vox!

@Shadowmanisreallycool Год назад

same

@salimmustafa7480 2 месяца назад

Cooper black is my favorite ❤️❤️❤️❤️❤️

@tempoOW 4 года назад

Frank Ocean fans are disappointed that channel ORANGE wasn't seen here

@boysteacher3818 4 года назад

I ain't disappointed cuz I'm not like the other oversensitive fans

@Christian-eq6pq 4 года назад

Boys Teacher congrats?

@emjunkins1298 4 года назад

Boys Teacher wow. you dropped this 👑

@lluciassuarez 4 года назад

@@boysteacher3818 PERIODDDDDDD

@RashidAli-hw6cp 4 года назад

how coincidental that i indeed am a frank ocean fan and indeed disappointed that channel orange wasnt seen there

@lucasfelipedesousa8006 4 года назад

Me: I have to study Vox: Do you want to know stuff about a font? Me: Thats all I've ever wanted

@moeszyslak3097 4 года назад

@@brycemurphy2100 idk about them but we're in the mid year exam period right now at my uni (australia)

@thepineappleuniverse6285 4 года назад

@@brycemurphy2100 summer courses oof

@MrsCrazyrange 4 года назад

Lol :)

@cefrilupianto9761 4 года назад

@@brycemurphy2100 final exams

@lucasfelipedesousa8006 4 года назад

Germany here: got to study for exams that got postponed because of corona

@BillytheEntertainer 4 года назад

ah yes, "cooper black" or as my friends call it "The Odd Future font"

@futrey9353 3 года назад

change friends

@Mivi-hv7ey 3 года назад

@@futrey9353 Keep your friends

@ticklemytush 3 года назад

I call it the Goblin font

@xexpaguette 3 года назад

"The old timey chocolate font"

@leadnitrate2194 3 года назад

@@ticklemytush same thing

@ohboilien 4 года назад

I just had a phobic anxiety attack and this helped me forget about what I was thinking. Very nice and calm editing.

@pegeonpera 4 года назад

The editing and presentation of Vox is amazing as always

@ikigai999 4 года назад

So trueeee

@areuie4388 4 года назад

Agreed

@SugarTiger54 4 года назад

"anthropomorphic quality - it looks like a duck" hm...

@Desmaad 4 года назад

"Zoomorphic" would've probably been a better choice.

@teamakesgames 4 года назад

Or just "organic"

@alphabrainwave 4 года назад

Does it quack like a duck? Maybe... maybe it's a duck you guys.

@iruns1246 4 года назад

I thought they were gonna say it looks like it has an eye and a smile. But nope, they went with a duck...

@swarajkanr 4 года назад

"It looks like a snail. Weird."

@haydenahn8776 3 года назад

Can we just take a moment to appreciate how artsy this vid was created? Perfectly suiting theme for the topic.

@loverrlee 4 года назад

I’m pretty sure I have seen ABC magnets in this font too, meaning it is one of the first fonts kids learn to read their letters and numbers in!

@gpaderx6105 4 года назад

Editor "Give me words that have letter Os in it?" Someone: *"Poop"* Editor: *"Perfect!"* 6:14

@EanaHufwe 4 года назад

💩

@defotalha 4 года назад

or.... WHOOOOSHHHHHHHH

@jermafan 4 года назад

@@defotalha excuse me, what?

@defotalha 4 года назад

@@jermafan whoooooosshhhhhh has o's in it.. And of course... /whoooooosshhhhhh XD

@jermafan 4 года назад

@@defotalha ohh, lol i see

@chrisc5094 4 года назад

some people know this as cooper black, I know it as the Odd Future font.

@anonUK 4 года назад

I thought of it as the Dad's Army font, after the 1970s sitcom.

@xcx000 4 года назад

we get it, you think you have a unique music taste. Take your GOLF clothing and go 😂

@chrisc5094 4 года назад

@@xcx000 i don't think i have a unique music taste, nor do I have any golf clothes, just because i've liked a music group in the past doesn't make me a fan at all. it's honestly very rude for you to come at me like this smh

@anonUK 4 года назад

@@chrisc5094 Welcome to RU-vid.

@topgurl9313 4 года назад

Yes!!!

@thenubinator 3 года назад

The letter that shows just how fun and functional Cooper Black has to be is the O: POOP Not sure I would want that anywhere near the phrase "fun and functional" *shudder*

@somlin7817 4 года назад

Me, a graphic design lover and major: y e s

@roonilwazlib4433 4 года назад

I always thought the ramen font should be Times New Ramen.

@jiddern973 4 года назад

Nice one 😁🖒

@lauramurty3548 4 года назад

🤣🤣🤣

@amiliyahgrayson7506 4 года назад

Yeah it should

@stevenwidjaja4307 3 года назад

There's a font named Times New Ramen actually, It's like the ramen, twisted version of the original Times New Roman font.

@gpaderx6105 3 года назад

Clap

@viper_7712 4 года назад

Vox giving us the answers we didn’t know we needed.

@lonelychameleon3595 4 года назад

I love how with old footage from the 50s it feels like there’s a film reel for just about anything

@philippbornschlegl9611 2 года назад

Just.. beautiful. The editing, the story telling, the content. Beautiful!

@brzoskwinka217 4 года назад

its my fave font, but we dont use it that often in Poland bc it does not have polish signs

@jeshkam 4 года назад

Czyżby? W latach 70tych i 80tych była bardzo powszechna np. plakaty filmowe, kolorowe magazyny itd. 😉

@brzoskwinka217 4 года назад

to racja, ale teraz np. w wordzie nie napiszesz ,ą’ i to często sprawia, że czcionki się nie używa :3

@jeshkam 4 года назад

@@lurji Whatever lol... Why would anyone even care? 😉😎

@caesar7734 4 года назад

What’s weird is that on an english keyboard on iPhone you can type every Polish letter such as ć, ę, ł, ń, ó, ś, ż and ź but not ą.

@Batman-jc8to 4 года назад

@@jeshkam usydywh ustshha uteddrh yrrua :3

@Castro_World 4 года назад

I was really interested in this video until a few minutes in when i realized, its 5am and im watching a video about fonts.

@borismuller86 4 года назад

Designers: *JOIN US*

@harithakt8890 4 года назад

India it's 6.57pm

@PHlophe 4 года назад

@@harithakt8890 I miss India.

@sophemerson2203 4 года назад

Lol 😂 I hear You! I couldn’t pass this video by without watching. Compelling viewing of niche information ℹ️ More intellectually stimulating than watching reality shows I guess 😉🙂✌️✅

@krissp8712 4 года назад

same but 3am so far. "so you're saying there's a chance of sleep?"

@crusadeagainsttomatoes2518 3 года назад

I recently digitalized a typeface that was otherwise lost in history. There is another version of it, but it's not the original, and I wanted the original. So I took a photo of my design-book where the typeface was featured. I cleaned it up in Photoshop and used Fontself to make it a digital font. The original is by a danish architecture called Gunnar Biilmann Petersen. *_You should really do a video on this typeface_* using old pictures and stuff because it's amazing, and I feel like it needs to see the light of day, again.

@flippinbritish 3 года назад

The effort that goes into the visuals for these videos is amazing. Always quality

@markarus5618 4 года назад

the editing is everything.

@FlorianFahrenberger 4 года назад

I'm really starting to like Estelle as a video creator, her sense of "interesting" and general taste seem to line up with mine very neatly. :-)

@Vanguardkl 4 года назад

Oh yeah, definitely the inadequate white person who needs to find something obscure to obsess over to feel fulfilled. A very common occurrence found all over the Western hemisphere

@kshatriya1414 4 года назад

O K K racist. Bye bye

@QuesoCookies 4 года назад

@@Vanguardkl Boomer

@paws27 3 года назад

@@Vanguardkl New heights of sensitivity are being reached. Keep climbing, godspeed.

@rowkayzg 2 года назад

I loved this video, probably because I love letters. Typography is such a subtle art that so few recognize even though they may see it every day. I'm definitely looking forward to viewing all of your font videos. Many thanks!

@fishingfan1500 2 года назад

I never noticed the tilted centre in the ‘O’ but now I can’t stop looking at it.

@silversunset 4 года назад

It might just be me but I always misread the font as “Copper Black” instead of *Cooper Black*

@rafallamas1245 3 года назад

Omg same

@leiivish4281 3 года назад

samee

@denniskwan1906 4 года назад

Vox: Why this font is everywhere Me: InTeReStIng

@shevs3427 4 года назад

lol

@nonamess5731 4 года назад

Haha

@caovuonglam 4 года назад

mood 😂

@emudabird 4 года назад

Twoset?

@pelajarberflower2483 4 года назад

Indeed it's intersting for me lol

@glendonmorgan7253 3 года назад

As a child in the late 80's I had a set of this font for a toy alphabet kind of thing. It was a little magnetic desktop on a hinge and inside the desk was all the Cooper Black letters in bright colors with tiny magnets set into them. Calling this font ubiquitous is an understatement.

@kaitie648 3 года назад

I honestly love the Cooper Black font. It’s everywhere but I don’t think I’ve ever noticed that until watching this video. It’s a naturally satisfying font.

@poluki 4 года назад

Marina, formerly known as Marina and the Diamonds came out with "Electra Heart" in 2012 also using the Cooper Black font!

@coolcupcakelove 4 года назад

Which is how I recognize the font 🤣I remember making a bunch of fan edits on 2012 with this font.

@h0mewrecker 4 года назад

Came here to make this comment. I’m glad someone else did!

@padparadschawillmakeanacco8449 4 года назад

yesssss! i was just about to say

@visitingstatue171 4 года назад

oh my god I clicked on this video just because of that!

@durandal5505 4 года назад

A fellow diamond! What’s uuuuuup?!

@nityanunna8828 4 года назад

It's so interesting that something like font can have so much history and significance and The Vox is so passionate about random things lol

@jeffchow6722 4 года назад

major props to the animation and editing of the video -- so informative, precise, and convincing

@felipwild 4 года назад

Oh man, this kind of video is so satisfying to watch. Love design and typeface specifically, so this is wonderful.

@maowmaowcachow 4 года назад

Me: *has to study, watches a video about type face* Also me: *is studying to be a graphic designer so this is technically studying*

@haiducchu 4 года назад

I've been using this font in my designs because it is generally pleasing and easy to use. I did not know that it was designed that way!

@gremlinwithstickyhands3704 4 года назад

I’m an artist and I wish I could understand this stuff as well as GD majors! It’s Greek to me 😤

@maowmaowcachow 4 года назад

@@gremlinwithstickyhands3704 I've actually seen my personal art improve a lot while studying gd!!! It's a hard trade to get into with all the programs and terminology but I've found it so worth it :D

@AshHeaven 4 года назад

Same

@sophieemeny2347 4 года назад

Vox: what can we do to illustrate the weird O? 6:15 POOP

@FransHattingh 4 года назад

I absolutely _adore_ these mini documentaries about typefaces. Please do more!

@boomerbungee 4 года назад

these design videos are always a treat

@irenem.2191 4 года назад

Me: Oh, I've seen it recently... I wonder where.... uhm... * I look down, it's the font of the t-shirt I'm wearing RIGHT NOW *

@TheKhalMykeyShow 4 года назад

I dream to create visuals on my channel like vox, I love the way their edit their videos, especially the motion graphics, it’s like having a eyegasm

@abeny915 4 года назад

haha ya thats truee,, u seem passionate abt it !!! well good luck with that mate' hope u manage to don it :)

@TheKhalMykeyShow 4 года назад

Abeni Louisa ohh I will, just check my channel out

@uzairsa 4 года назад

they seem so fluid and seamless. their graphics are the reason why their videos are more interesting to watch. Best of luck to you for your dream

@TheftTv 4 года назад

After looking at your channel I think upgrading you mic should be a priority.

@TheKhalMykeyShow 4 года назад

Theft yes indeed

@AmeliaHeldt 3 года назад

As a print operator and graphic designer, I could nerd out about this all day!! Love this!! Great work Estelle!

@YuriZagach Год назад

Visual component and editing is great. It was a pleasure to watch.

@wtflalit 4 года назад

This lockdown is giving Vox some weird ideas, and I'm loving it.

@tallskeleton 4 года назад

I figured this out when I needed to steal the font from the Brothers album cover as a 14 year old and realized Cooper Black was pretty much the 4th place font to Times New Roman, Arial, and Helvetica

@Orangeco79 Год назад

The editing is beautiful.

@jarrod_ward 2 года назад

Love the expanding animation. Great doc. A+

@OurFoundingLiars 4 года назад

one of my favorite fonts, odd future introduced me to it

@holic-net 4 года назад

Steven Heller and Bethany Heck? That has to be an intentional selection.

@vigilantcosmicpenguin8721 4 года назад

Just a happy accident.

@HayTatsuko 4 года назад

What a fantastic video. I loved learning about one of my favorite typefaces! Thank you all so much!

@maheshwariswarnima7644 3 года назад

"A typeface doesn't reach it's full potential until it is put into somebody else's hands." Wow. Okay. Worldview adjusted. Thank you. Also, this video is packed with so many cool poster and covers and generally pieces of good art. I was pausing at like, each second to take in the art on the screen. Great Job Vox!

@ayiee 4 года назад

I've legit been looking for this font for my thumbnails and Vox just made a whole video for it. Thank you.

@Sw1pz 4 года назад

"Mumbo for Mayor" guys.

@williamli1287 4 года назад

Sw1pz mumble for mayorrrrr

@joshuadiniz684 4 года назад

Hermitcraft people on a Vox video?!?!?!

@Axo_exe 4 года назад

@@joshuadiniz684 where?

@Laittth 4 года назад

@@joshuadiniz684 It's the internet. You can't escape the Hermitcraft.

@poopiehed9500 4 года назад

GRIAN SAID NO SAYING MUMBO FOR MAYOR ON OTHER VIDEOS ON HIS STREAM REMEMBER?! YOU UNKNOWLEDGEABLE JELLY BRAIN!

@skiddesigns Год назад

I dig EVERYTHING about this! LOVE Steven Heller! LOVE Cooper Black! LOVE listening to people passionate abt type!

@susanfit47 3 года назад

Cooper Black has also been used as the credit font for TV series such as "M*A*S*H", "The Odd Couple", "The Price is Right", "Romper Room", the british sitcom "Dad's Army", "The Bob Newhart Show", "Soap" and its spin-off "Benson", "Diff'rent Strokes", the closing credits of "Good Times" (the final season), "Sanford", "Cheers", "Valerie" (season 2), “Eek! Stravaganza” (the 5th and final season), "Everybody Hates Chris", "What's Happening Now!!!" a sitcom sequel of the 1970's sequel "What's Happening!!", the 1992 "Married... with Children short-lived spin-off "Vinnie & Bobby", "Louie", "The Problem Solverz", "Derek", "F is for Family", the italian dub of "Spongebob Squarepants", "The Conners" (in addition to being the logo font for parent series "Roseanne") and "The New Adventures of Winnie the Pooh".

@JoroJojoro 4 года назад

I clicked instantly because of Pet Sounds tbh

@hippojuice23 4 года назад

@@qfdhvhjj7487 Only because he didn't release Smile in time. Would've turned the music world on its ear! ..Revolver is a stronger album than Pepper anyway.

@travelwithtyler 4 года назад

As a Canadian, it was the "Roots" font to me until now. 😲

@ninthline2699 4 года назад

i immediately looked down at my sweatpants and i was like :O

@matthewjehle 3 года назад

This was a great dive into the history of that type font. Thank you for inspiring me to use it for my project.

@EmLy420 4 года назад

Genuinely happy to see a video about my favourite font

@JustADioWhosAHeroForFun 4 года назад

Atleast it's not Comic Sans

@newriechren2343 4 года назад

If so, then that would be a cast-astropy HA!

@borismuller86 4 года назад

HiiighAsAKite it’s also great for non-English students trying to learn English.

@user-mp2ls9gn4m 4 года назад

what's wrong with comic sans???

@StellaMariaGiulia 4 года назад

Hey, comic sans is great for comics. Blame the misusers not the font 😜

@stacykrolczyk5776 4 года назад

Exactly!!

@kayaeki 4 года назад

Typography is so interesting!

@steveraglin7607 4 года назад

Beautifully produced video, enjoyed it very much!

@greentarsier333 4 года назад

Thank you, Vox, for continuing on making the content I love!

@Luca_Meier 4 года назад

Pet Sounds is one of the best albums of all time

@angelsunlight 4 года назад

Agreed

@qfdhvhjj7487 4 года назад

No, Sgt Pepper's is. Change my mind.

@Luca_Meier 4 года назад

@@qfdhvhjj7487 sgt. Pepper's is great too, but I prefer Pet Sounds. For some reason my soul seems to love the music of the Beach Boys.

@cabben7310 4 года назад

@@qfdhvhjj7487 Sgt Pepper's wouldn't exist without Pet Sounds. McCartney and George Martin said as much

@qfdhvhjj7487 4 года назад

@@cabben7310Revolver was more a response to Pet Sounds than Sgt. Sgt Pepper would have eventually happened, with or without the Corny Boys.

@nikagold6968 Год назад

I absolutely loved this video. So interesting and super entertaining to watch!

@v.ra. Год назад

idk who does the animation for these, but let this person (or persons) know they're a talented superstar

@MrAlex-lk8zn 4 года назад

I use it because it’s just beautiful, not too formal and not too random.

@Rafael47936 4 года назад

It's playful but still as readable as boring fonds.

@MrAlex-lk8zn 4 года назад

Notagenius yes! Exactly!

@kramsok 4 года назад

Times New Roman: - Am I a joke to you?

@nuggets478 3 года назад

This is a beautifully made video vox, awesome work

@recon441 4 года назад

This was so engaging for something I had never known or cared about before

@sugarthedextrosity 4 года назад

Great, now talk about meme culture's favorite font, *_H E L V E T I C A S T A N D A R D_*

@StellaMariaGiulia 4 года назад

Or impact (I seem to remember they did?)

@theobuniel9643 4 года назад

@@StellaMariaGiulia They already made a video about Impact.

@s29nv1sr1 4 года назад

Somebody asked for this but said meme culture's favorite font was Comic Sans...

@remlya 4 года назад

There’s an entire documentary film about Helvetica. It may be a meme favorite since it is so ubiquitous as a general typeface.

@fa1ruz 3 года назад

I think I'm falling in love with this font

@DieFarbeLila88 3 года назад

Ive never really been that much into fonts, but I enjoyed everything about this essay. good job! :)

@joshdominguez6324 3 года назад

I love finding things like this. I’m no professional but I do notice things like this with fonts and all and it’s so intriguing to find out how there’s actually a whole world with people and purpose behind it. It’s so interesting.

@EezeeGroover 4 года назад

Yep. I love Cooper Black. It's one of the fonts that I know by name when I see it.

@crissycrisss1893 4 года назад

Randomness aside, this is actually pretty interesting

@taragilesbie94 4 года назад

This is a really fun video concept and it led me to the Font Review Journal website, which is equally interesting. I love Vox videos that explain the history and context of little things that are everywhere in our world but fade into the background.