Why Twitter (x) Could Make or Break Your Business | Sam Kelly - Founder of Inspire Network 

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In this "Lessons" episode, Sam Kelly, a recognized Twitter authority, shares her expertise on leveraging Twitter for business growth. Sam discusses the strategies and best practices she employs to help her clients maximize their presence on Twitter, from creating value-driven content to managing customer interactions effectively.
Value-Driven Content: Sam emphasizes the importance of shifting the focus from self-promotion to adding value for the audience. By creating Twitter lists, sharing relevant content, and engaging with followers, Sam demonstrates how to build a community that supports your brand.
Customer Engagement: Discover the power of authentic engagement on Twitter. Sam shares how responding to customer complaints and showing genuine interest in followers can turn negative experiences into positive brand advocacy.
Leveraging Social Proof: Learn how to harness the power of your audience to drive sales and support small businesses. Sam’s story of helping a small business sell excess stock through a single tweet showcases Twitter's potential for creating viral support and community-driven sales.
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