Why Was Ireland's YES Campaign So Successful? 

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Tradition was upended and the role of the Church called into question in May when same-sex marriage was voted legal in Ireland. With the law coming into effect next week, we hear from campaigners from both sides of the debate.
"We came from being so marginalised, it feels like a dream", explains Kieran Rose, a marriage equality campaigner. Just over two decades ago in Ireland, a gay man could be jailed for having sex. So how did Ireland's gay marriage referendum end up with nearly two thirds of voters backing the 'Yes' case? A slick media campaign was just part of the reason, with family support being key to success. "The ever-loving God that I believe in would tell me I did the right thing", says 78-year-old Brighid, a 'Yes' campaigner and mother of gay son, Padraig. On the other side you had 'No' campaigner, Father Vincent Twombly: "It was David against Goliath. In this case, Goliath unfortunately won." While the Church dug in for a 'No' vote, many prominent Catholics took the 'Yes' side. The nation which had obeyed the Catholic Church for centuries has turned its back on tradition, with a remarkable shift in acceptance for same-sex couples.
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