Why YOU need to visit our new London store | Full Tour 

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This is sick. You completely went against the status quo. Could have just opened a fancy shops with a bunch of lights and crap but this has been thought through and you e made shopping better. Great. Never bought gym shark but now I will definitely look at trying your product. Also you’re presentation of this all is fantastic. You come across very genuine and passionate. And that’s why you’ve succeeded. Amazing stuff.

I love this guy. Notice how he goes on and on about 'the team' and 'we'. He knows it's a community thing. Gymshark is going to be the highest evaluated clothing brand in 5-10 years time. I'm betting money on it.

Never seen anything like it, levels above. Hopefully one day we'll see one in Manchester

Fantastic as a concept but a lot of elements won’t work practically. It’s going to be a money pit with the staffing resources that’ll be required for all functions of the property to run efficiently but wishing you continued success and hope I’m wrong.

I often find changing rooms are too hot which is uncomfortable when trying on new items, if you had fans in there especially for summer would be amazing.

Experience has become more important than just retail. More and more e-commerce platforms see the value of having a flag store. Withing your brand and market, I think you absolutely did an amazing job. 10/10

You're incredibly inspiring Ben - I've followed you and your story for years. Unbelievably Hadd work and dedication! Well done - you deserve all of the success you've achieved and continue to achieve!!!

Ben + the GS team, huge congrats! This store is insanely beautiful!! Well done guys!

Genderless isn't the way to go. What about privacy?! If you were genderless why have a mens/ women's section on your website? That's just terrible.

Gymshark products are perfect From last year I started ordering so many workout clothes,all of them was perfect,perfect sizing ,perfect quality Delivery also very fast and organized,best customer service they have, I live in Vancouver bc ,it’s been 2 years I just spent my money on gymshark and I’m so happy

I would love to go!! 🤩🤩🤩 So excited to see this completed!

Revolutionising the retail process, I think a lot of competitors are going to try and follow this but won’t succeed the way gymshark will. Congrats Ben👍

I am absolutely in an awe of what you have created. One might think that retail shopping is on the decline since online shopping gets bigger and bigger, but I truly believe you just revolutionized the meaning of retail shopping. I am a massive fan of Gymshark because the goods are superb and because you truly create a sense of community. And I am sure it must have been really tough work to create a store with a soul and personality that reflects all the Gymshark values. All the features are on point, revolutionary and meaningful. Changing rooms are mindblowing. And the store transforming into the gym in the evening? That is absolute fire and unique! I have never been to London but now it is definitely on my bucket list to see the Gymshark store in person, I am sorry London Eye you are not the no.1 reason anymore 😅

Amazing video and thank you for breaking it down!! Despite the economic downturn, I'm so happy 😊I have been earning $ 60,000 returns from my $7,000 investment every 12days.

Love the way he order the shake, what a great man, really humble.

Love it! so different for Regents Street but its gonna be amazing! Keep up the videos Ben love them.

Genderless changing rooms? Defo not going there. People losing all sense of decency in the name of being "forward thinking". That being said, i'm in awe of Ben's progress with his Gymshark brand. Amazing and congrats on your business success!

Awesome store! Love your clothes. Love Regent street. Greetings from Canada!

Wow really impressive design from hand making to Regent street I would be so proud well done ⭐️🙏

Wow Ben amazing did you ask me to message you or was that a scam as dont have Telegram I hope everything goes well is it a shop and Gym amazing products range nevwr been to London want to as its the capital of my Country im from Halifax 24 UK was scared to inject my insulin as im a tyoe 1 Diabetic glad met reached oit hope we can be friends love dogs are you ready for xmas done xmas shoppi g eveeything expensive gone up in price 🎄🌲⛄️⭐️🐕☃️🐾🦌

SO AMAZING 😍😍😍😍 I've been seeing the store on some of the gym shark athletes videos and it's so amazing 👍👍👍 way to go, it's pure awesomeness. I wish I could come to the UK some day and see it for myself! love from Holllywood! 🤗🥰❤💕💕💕💕

You're really playing the infinite game and it's so amazing to see that you really care to do that

Hey, I love the innovation, turning experience support and culture into a tangible asset 🎉

Insane how you've innovated the regular retail store into such a gym-orientated experience. Can't wait to come and visit!

This store is amazing went the other day! So cool it’s finally a physical store that doubles into a gym/event space

would have been nice to see a British, independent business within rather than the Danish Joe and the juice. You were a small business once Ben

Really impressed, this is thought through to a level I haven't seen in London

As someone who has regularly been to the store since opening, you have definitely achieved this "community space" which you were going for. The pros and staff have been super accommodating and its a great space to go and hang out in.

I thought I couldn’t wait to go when I first heard about Gymshark opening a store but seeing this has me even more excited!! What a fantastic way to use the space 💪🏻

Super motivational. Store looks game changing. Well done!

Cannot wait to get into this store. A number of firsts and putting your customers first is so important. It’s about a positive experience that will bring people back time and time again

Been to the shop twice already, it is such a lovely space with an amazing layout. Congratulations on opening your first flagship store!

Great store Ben love it Keep it up 👍🎄🌲☃️🧸👍🦌⛄️🙏⭐️⭐️🙏🙏👍👍

Changing the high street!!! Amazing thinking outside of the box! Good on you. Such an iconic location and yet not full of rails of clothing everywhere so that it’s impossible to get round in a wheelchair without brushing past lots and lots of clothes!! Really impressive, wish you all the luck for you and your teams!! Do you really take care of your employees/team members??? Or is it just for show? Just curious.

Gymshark really has no competition at this point. Great company.

Incredible work Ben, what a groundbreaker! Looking forward to visiting 🔥

You are truly inspiring, Ben

Everything about the store just blows my mind. You and your team have done an extraordinary job.

Absolutely insane, would love to experience this one day

I thought people "juice" before they shop at gym shark 🤔

I think it’s amazing what you’ve done and I can’t wait to visit! I’ve never even heard of your brand before but I know I am going to love it!

It’s hilarious how much this store just shiiits on Alphaland!

Such an exciting store! Would love to get the chance to visit. The gymshark story is so inspiring.

This looks insane, can’t wait to go see it 🎉❤ Congratulations on all your hard work team GymShark!

Massive congrats Ben, the amount of thought and effort gone into this store is incredible and truly inspiring 💪🏼

Gendleless space Shower rooms? Really...?

This goes directly up on my list to visit when I go to London! Amazing store.

Me : How can I make the traditional shopping experience better in every way imaginable? Ben: Hold my beer.

Great work Ben and to the GymShark team. Love the unique design to get to grips on both shop and working out. Cannot wait to see how the Store looks 😊

Amazing store, Love what you and the brand are doing, such an inspiration, and I can't wait to visit the store in person!

What's the jacket Ben is wearing???

Great to see a company with heart , who are really after the best experience for their customers and fans

Just got my Vital Light 1/4 Zip in today, love how accessible Gymshark is becoming to people entering the fitness landscape!

37 years a Londoner and so pleased to see a great Brummie success opening here. What a stunning set up, takes retails to another level. Massive congratulations Gymshark!

Super inspiring - will check out this store when I'm next in London. Congrats Ben to you and the entire Gymshark team. Super inspiring story on growing the business via online and transforming to retail. 🙏

You should be so proud of yourself, this is an amazing achievement, liked and subscribed, looking forward to more vids

I am blown away by your vision for Gymshark over the last 10 years and how you have reimagined the retail space for the fitness community. An incredible brand! Can't wait to visit the new store 👏

Hi Ben you doing anymore Videos :)

This is amazing, I can’t wait to visit

Really impressed with the store. Looks really good 🎉

Not keen on gym shark clothing

The space looks INSANE! Can’t wait to visit in January when I’m back in London!

Absolutely amazing. Visited last week and so impressed. Love it. Can’t wait to go again!!!

Can’t wait to visit Saturday 🤛

Absolutely incredible to see you guys consistently going above and beyond to provide an incredible experience for your community. AMAZING.

Unreal 🚀 can’t wait to see it in the flesh 💪🏽

Impressed by the thoughtful details at every corner of this store 👏🏻

This looks insane! Cannot wait to go and see it, what an amazing way to use the space 💪🔥

Many congratulations on your new physical store. This is absolutely amazing, especially the changing rooms and testing out the clothing. Good job.

Such an incredible video Francis, so proud of you guys⚡️🔥🤘🏼

The racks don't really go high enough to clear the space, all the stuff still needs taking off them first... so then you'd be better off just having racks on wheels.

Even prayer room wow you genuinely are on another level imaginable well done brother every other detail is amazing too

Hi Ben👋, I would LOVE a tour, I visited London a few months back and viewed the exterior of the store when it was still in development, it would be great to have an in-depth look of the interior!

One of the most iconic gym where as well and journey's 🙏🙏🙏

Amazing job Ben & James. *Questionable Noise* is a stroke of genius and I love that little text drop-down shadow effect at 8:27, So cool to see that the store is so much more than just a gimmick and actually has a purpose to grow and engage the Gymshark community, great job!

Never been to London 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇬🇧

Wow. Super impressed. Well thought out and looking forward to a visit!

This is actually so cool

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So inclusive and thoughtful. Looks amazing!

This store looks incredible. Not only a retail space but a community place as well which is so important. Me and my friend can’t wait to come and visit next time we’re in London.

Looks awesome!! Love to visit one day!

He clearly has never worked in retail 😂 Do you know how much time and effort it takes to remove product off rails? Visual Merchandisers would NOT be happy and to top it off… removing product off shelves too?! It’s a great concept but not practical for the employees who will have to be doing these changes.

Congratulations Ben, Look forward to when you open a brick and mortar in United States. Hopefully Los Angeles. 🎉🎉🎉🎉🎉

Watch the rest of the industry start to follow suit. More stores should be focused on the customer experience. #BiggerPicture

This is absolutely insane, gymshark literally living in 2030 right now 👏🏻👏🏻

Does the retail store offer memberships? Would the retail membership be included w/the GSLC membership? I'm confused.

I can't think of any other clothing stores that are going to this level of detail and embracing such creative ideas, and especially for gym clothing where people can sometimes feel self conscious it's incredible the work you've done to provide a safe welcoming environment that caters for every customer.

Can already tell it will be impossible to book anything at this gym... I mean store*

This is unbelievable!!!! Absolutely BRILLIANT!

Ngl Ben looks unbelievable this very impressive! You brought gymshark back in my heart with this! But I will say this, please bring it to Leeds! Where Topman/ Topshop was. You think it will do well in London. It will turn & burn in the our West of Yorkshire! Please bring a store to Leeds ❤️

Genuinely the most incredible looking retail experience I've ever seen! Massive congrats to Gymshark so well thought out and innovative.

Man this looks Awesome.. will their be one In Denver colorado???????

I visited Europe for the first time with my dad this year. We only spent about a day and a half in London and decided to go to Regent St. since it was popular and crowded with all the big brand stores. We were riding down the street when I caught “Gymshark” at the corner of my eye on one of the stores. Best accidental discovery of my life. I ended up being in the store for over 2 hours and but my first pieces of gym wear. I only found out the day after that I had visited the first and only Gymshark store IN THE WORLD. I’m glad I got to experience it but I also regret not buying some more of the exclusive items 😭

Wow. This was an incredible store with so many unique feauteres! Congratulations with the opening.

Blown away by this! I live in London and have never bought or worn gymshark stuff before but I'm going to check out the store. Really like the editing of this video, too. Well done!

Incredible scervice ✅Really great use of space✅ High quality product✅ See you soon!

Love it ! Great work team