This week I talk to Jake Teeny about his research on word of mouth. When do people pass their opinions along to others? Jake tells me that businesses count word of mouth as a leading form of marketing, but it can be tricky to know exactly how to control it. We talk about when and why people share their opinions, according to the research in social psychology.
For more, head to this episode's webpage: opinionsciencepodcast.com/epis...
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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.
Follow this psychology podcast...
Website: opinionsciencepodcast.com/
Apple Podcasts: podcasts.apple.com/us/podcast...
Twitter: / opinionscipod
Facebook: / opinionscipod
23 июл 2023
