Write A Strategic Brand Positioning Statement [With This Proven 6-Step Formula] 

In this video, I’m gonna show you the proven formula I use to write positioning statements for my clients’ brands so you can do the same for yours.
Writing an efficient brand strategy statement requires a bit of finesse but these steps simplify the process.
If you want to understand the keys to developing an effective brand positioning strategy, check out this video:
• 3 Keys To A Brand Posi...
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Writing a strategic brand positioning statement is not difficult, but in order to write an effective one, you need to know who its for, the job the statement has and the steps to follow.
If the brand positioning statement is used correctly will help to clarify exactly why the brand should be remembered which will shape the messaging to occupy that position in the audience’s mind.
Do you have a distinct position you want your brand to identify in the mind of your audience?
Are you clear on how to go about owning that position?
What’s your next step going to be?
Let me know in the comments Right Now!
0:00 Write A Strategic Brand Positioning Statement [With This Proven 6-Step Formula]
0:51 What The Brand Positioning Statement Is Not
2:41 The Role of A Brand Positioning Statement
3:37 Key Elements Of The Brand Positioning Strategy
4:44 The Goal Of A Brand Positioning Statement
6:33 Step #1 - Define Your Brand Position
7:01 Step #2 - Reference Your Internal Brand
7:19 Step #3 - List Brand Positioning Statement Elements
7:45 Step #4 - Focus On Audience's Understanding
8:16 Step #5 - Define Each Brand Positioning Statement Element
8:43 Step #6 - Use Brand Positioning Statement Formula
9:39 Brand Positioning Statement Structure Example
#positioningstatement #brandstrategy #brandingtips
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