Paula's Choice, an iconic brand that now relies on gutter marketing. What went wrong? Why did it go wrong? It's a shame to see. My IG: / sambythecounter #paulaschoice #sephora #skincare
10 years ago, I used to swear blind by Paula's Choice. My routine consisted solely of their products, and I would recommend them to anyone who would listen. Around 2019, I stopped using their products. In my opinion, things started to go awry when they released an eye cream, but by this point, Paula was no longer the CEO. I no longer use them for every single reason you've listed. Their integrity has vanished, and they're like every other brand now.
She owes so many brands an apology. Shes gave shit to brands and now does what they did. I remember she blasted a brand for using only a small amount of retinol in thier serum in the 90s, saying too low concentration, thats its probably less than 2%. Also Ill never forgove her for blasting denat. alcohol in prooducts. Her research was never good or accurate.
![Sam [by the counter]](http://yt3.ggpht.com/CzwBcYyrlenJM04eBjxNB_jeOt6rumgyfvMWelTbnUAsDU2Jeo_YBWB7WLaPgud4uc1z7nu-uA=s48-c-k-c0x00ffffff-no-rj)