You need to pull the little lever to the left if the ignition this is a compresión lever it aids the hard cranking with cold temps. You pull lever they key start and release lever it works like a charm…
If any machine or engine does not start within a few tries the operator usually does not understand the starting process of that machine. Your just wearing out your starter and battery. Lesson learned. Inform yourself on the internet if you are not going to refer to the starting procedure in your manuals.