I am not* a master in ticket sales; but I would assume that it had something to do with other more *highly* anticipated films being released around the same time which buried it at the Box Office. When people go out to the theater; they take multiple things into account before dropping their dinero. For example: Is the movie worth the price of admission; will their date/girl-friend/partner enjoy it, is it appropriate for the children in their party, and/or the mood that they are currently in which may hamper their enjoyment of the film.
