YESCO Presents - The Mint - The Birth of a Giant - Part 2 

The 1950s came alive with color-neon color. Las Vegas mushroomed into the most razzle-dazzle city in the world. The term "spectacular sign" took on new meaning. In 1959 YESCO designed, engineered, manufactured and installed a massive sign for The Mint Hotel & Casino. It was acknowledged as the electrical engineering classic sign of its time. This majestically curved and arched form towered 96' above "Glitter Gulch" as Las Vegas' Fremont Street came to be called. About YESCO: YESCO has been a family-owned provider of a full spectrum of sign and lighting products and services since 1920. YESCO provides custom signs of all types and sizes-from simple wayfinding plaques to towering, spectacular displays. YESCO Electronics manufactures versatile, color LED signs and is a leading supplier of digital billboards in North America. YESCO Outdoor Media has approximately 1,700 billboards strategically located on major thoroughfares across 10 western states. For more information visit ww.yesco.com.