“Jack of all trades, Master of none, Often times better, than a Master of One” people never say the whole quote which messed me up. I dealt with this most of my adult life. But was really stuck a few years ago. I now embrace it. Music, Film, and Comedy. It’s all me. I am the Niche.
I think one of the main problems is that we've somehow switched to viewing everything we do, as a way to earn income, and a way to communicate our identity to others online. Everyone is always multi-faceted. Why do we need to monetise or brand-ify everything? Sometimes it's good to recognise that even though we find great pleasure in doing something, its purpose need not be anything more than that - to bring us pleasure, to be a hobby, a pastime.
Being multi passionate is beautiful. The only reason people “niche” on youtube is because it’s easier for the algorithm… but the algorithm can figure it out. There’s no reason we need to bow to the algorithm all the time.
Very nicely said. My 4-week old channel is now covering multiple niches. If I listen to RU-vid gurus then I have to scrap some of my ideas or start another channel which I don't want to do too soon. Then I thought as a subscriber, I would actually like a channel like mine. So what if my subscribers are like me?
I really really really relate to this. I can code, I am obsessed with Physics, medicine, spirituality, I make music, have built a few businesses, etc etc etc. you rock. I agree with you, some creatives are more fulfilled in doing as much as possible. :D
I can really relate to this. Im someone who wants to be an author, a RU-vidr, a poet, a musician and so much more but I always felt weird because I can’t niche down. I just want to express myself as much as I can.
Same with mee.. I have so many passions. Well everybody can tell from videos on my youtube, so I can't focus on 1 passion :,)) , I play metal music, I learn how to sew, I build a business, I travel, I cook, etc, etc. And I just realized that i have so many. What I know is I really enjoy to learn new things. Btw thank you for sharing :)
Sama banget aq juga alamin hal yang sama tersesat, ini karena di coaching jadi nya aq ambil UMKM. Padahal sebelum tahun 2023, aq niche nya campur, dimana ingin memberikan informasi ke penonton, passion yang aq sukai, otomotif, kolaborasi atau podcast, traveling, RU-vid Contributors, dan lainnya. Karena di video opini ini, padahal itu sebenarnya personal branding diri si kreator nya, jadi kebuka wawasan pemikiran saya jadinya 😊
When you started talking about how doing a personal brand may not get you as many likes or subscribers, but it will get you a community of people who really resonate and care about you- i felt that a lot. thank you for saying that in this video because i really needed to hear that.
This is so me… I’ve got a million projects going on at the same time, it is chaotic but still I feel really good, creative and productive. Thanks for sharing this, it hit home for me.❤
we have to realize that all of our passions complement each other instead of thinking they work against each other. For example, I'm a musician, artist, and dancer and I have spent time focusing on each of these in cycles and the more I learned as a musician, I was able to apply that to dance and art. The more I learned about art, I was able to apply that to music and dance. The more I learned about dance, I was able to apply that to art and music. Each break I had from one was not a setback but greatly improved my creativity and technique when I came back to it. I really never separated any of them. We are multifaceted beings. One thing we can do is to create a series of whatever specific niche we are passionate about at the moment and then start another series of works in another subject or style.
I can relate to this & your act of sharing has helped to release some shame about my creative life. I only share my paintings on SM but I also make textile dolls, jewellery, crochet, cards, printed & handmade collages. I’m an avid walker, reader & writer have written over 200 A4 journals (I’m 60). Other interests include vanlife, astrology, gardening, foraging, spirituality, therapeutic processes. The two threads that tie it all together are healing and curiosity. The anxiety that fed my need for recognition & acceptance (aka “likes”) has finally dissipated through a lot of therapeutic & reflective work. Meditation helped too. I think our collective loss of social bonds & the unattainable aspirations capitalism sells us has led us all the feel alone and invalidated by “the group” unless we appear to be an algorithmic niche dream. The majority of us are complex human beings who have a deep seated need for human & a spiritual connection (whatever that means to you). A diet of stylised images does not reflect the reality of life. Enjoy your passions & the quietness of your tea ceremonies.
I think part of the reason why most people talk about niching down or picking one thing to focus on is because whatever you love or are good at and can study and experiment with the most, can convert to a career. And if you become really good at this thing then you can become very financially stable. If financial stability and worrying about bills wasn't a thing, then everyone would be able to spend their time embracing their multiple passions without the anxiety. 🙂
That’s true. It’s definitely easier to grow a brand when you niche down. But that notion has paralyzed a lot of multi-passionate people to move forward. So I always encourage people to just try different things and see what sticks for them. It’ll take more work but I think more rewarding down the line.
Hi Joann, don't look for a niche; YOU are the niche! Be flexible and follow your passion, than you can always inspire. I love your voice! So soft and sweet; your radiate lot's of harmony. Much love, Matthias P.S. ... waiting for new videos. The last one is one year old. Many people will love your style 🤗
I’ve found My people!! I cannot tell you the amount of business I’ve started and had I embraced this concept 2 years ago I know I would be far more developed but I can’t start 2 years ago but I can start today thank you joann x
This is brilliant!! I believe this video will help of us Multi faceted people not feel like we are going nuts. I came across this video and now I am even more interested in you and what you have to share and guide people!! ❤️❤️
THIS! I agree, I feel a bit nuts because I can't niche down like so many marketers say you must do. Growing a personal brand will likely be a lot slower than niching down, but I think for me, it will be more fulfilling and fun.
I am going through this right now. I think with people like us WE are supposed to be the niche. Let our gifts and personality shine through. We share our gifts with the world without expectation❤❤❤ Just do YOU
I can totally relate to this… for a couple of years, I thought something was wrong with me, I’m glad I understand myself better now. Thank you for this, it’s a reminder that I’m not alone❤️
Thank you, thank you, thank you. I myself am coming from architecture background and have left the industry behind to allow myself to be an artist. I love that finally someone talks about how soul destroying the "niching down" is. I was paralysed in my creativity for almost 3 years.... And even being in architecture school we do learn multiple things (design, software, model making etc.)
Every single day, we all have to balance our lives between work, family, friends, hobbies, "me" time and so on. So, is it even mentally healthy to "niche down" on a platform? Having multiple passions would be nothing different than balancing things out naturally. That's why it's so difficult to niche down. We don't do that in our own daily life. So, why do it for a platform? I'd rather see every aspect of what you do and listen to you talk about everything than get only one single demension of who you are. Love this video. You're so relatable! :)
Yes! Totally agree! As a creative with so many passions, (my wife as well) we struggle with coming up with content for the same reasons. I have several instagrams that show off different sides of my creativity. We are still coming up with others, but we are finding that maybe we should just Niche as "Artists" and just show all of our creative sides. Let's see what happens. Thanks so much for being vulnerable and sharing this with us!
Thank you, thank You, thank you for sharing this! This was so inspiring, helpful, and refreshing. I too have been struggling. But no more, because there is nothing wrong me. I am what I am - a person who is passionate about many things.
Oh my goodness. I've been basically having a conversation with myself for the past couple of weeks as to why I keep overthinking all the creative ideas I have for starting a business. I spent months focusing on one idea, then was like 💡 oh what about this? And then I watched all of these "coaching" and "guru" videos, only to continue to be overwhelmed. It's been a cycle for a while now. I finally just decided to do what I want to do and love to create without setting restrictions to niches that don't feel right for me. I'm fuelled by new ideas now and excited to go in a new direction. I am still a little overwhelmed because I end up being a bit of a perfectionist when I begin creating items or products. But I'm taking one step at a time. This was a wonderful video and message! 🤗❤️
I just found this video an I struggle with this an I am on a break ironically right now. This helped me so much I have so many passions and everyone keeps telling me to focus on one an I just cannot.This has given me a new perspective. ❤
you have such a soothing voice and the way you view life is simply beautiful, thank you for sharing this with those who are struggling with the same thing.
Such a refreshing and informative video Joann! I've been feeling the exact same thing the past few months too and it was really nice to listen to you explain your thought process on the topic. Admittedly I still haven't overcome this 'issue' (should we even call it an issue or is that just exacerbating the concern?) but your video has helped me understand it's likely so much more common and normal than we think it is.
It’s definitely normal to feel this way. I think social media has oversold the “one thing” culture that now we think doing multiple things is abnormal. I’m glad this video helped you! Let me know if you ever wanna talk it out!
After reading the comments you definitely hit a home run with this one! I needed this video at this VERY moment. SO many ideas running through my head so many thing I want to do. Thank you for this Joann
Thank you so much for this video, I just rebooted my channel a few months ago and I've been watching videos on growing a channel and they all say the same thing, niche down. But I just can't really see myself doing that right now. I have so many ideas for stuff I could make videos about and I would hate to "clip my wings" so early on in my youtube journey. People are multi-facated with a variety of interests and I think at the end of the day, if I were to be whatever my definition is of successful on the platform, I'd rather it be off of content that I enjoy making. I think the bane of being a creative person is that we want to make so much but there's only so much we can make, might as well have fun.
I ate the whole video because the genuine feelings on you aren't undeniable, so full of reality that also inspires. so thankful for your heart warming and inspirational content.
Omg I can COMPLETELY relate! Thank you for making this video. It’s all starting to make sense to me now. Thanks for giving us the permission to just own it and not listen to the people who only believe in doing one thing. I feel like I’m denying a piece of me each time I think about picking one thing ever lol 😂 New subscriber 🙌🏾
The famous artist block, never feel bad for taking me time to get pass those moments. It happens to us all. Think for sharing your testimony, yes compassion in array 🎉❤. It's beautiful once outside!
I appreciate you making this video. I'm a serial entrepreneur who can't seem to get started on my ideas. I just figured out why. I was trying to micro niche, when I have multiple ideas and interests. Please make more content about this.
Thank you for this "don't you feel tired from doing all those things - no it makes me more energized." I really love that! and almost made me tear up (and I am not a very emotional person haha) because I felt so heard
This is me 💯💯💯 my channel looks like I barfed onto it 😅 I'm sick of it but I can't stop. I created many different channels to "niche down" and they always ended up looking like a creative chaotic mess. I can't sustain one niche. It's not possible. My brain doesn't work like that. I'm not interested in being in a box. Thanks for making such an honest video. Let's just live our lives without being overly influenced!
I never comment on anything but this is the first video where I have felt like I was the one talking. I've always thought something was wrong with me but I'm glad I'm not alone! Thank you for posting!
I'm watching this thinking, "Are you me?" Lol. We need more love for people who are Jacks of all trades! I also have so many passions - I switched majors like 5 times, used to work as an archaeologist, do art on the side and am trying to start a business, I love tea and crocheting and religion and philosophy, and I would say a passion is karaoke! It makes me feel so alive!... It's been so hard to live under the "focus on one thing" advice!
I can relate to this. I’m experiencing so much anxiety with the thought of making several TikTok & Instagram accounts as a content creator. It’s always I’m going to start today & instead ends up under one account. My analytics & algorithm is wonky…😳🙄
Your story resonates so much with mine. I thought I had ADHD or something cos I have different passions. Your story has inspired me to share mine. Thank you for this. ❤
this resonated with me so deeply!!! thank you so much for making this.. it’s only as of recently i’ve been able to give myself permission to be multi passionate. hoping i’ll reach similar revelations as to you!
I relate so much to how your brain works! And I often wonder am I afraid of success, I'm scattered, unfocused...all the creative things! But I love being creative, so I'm glad I'm always managing to make it work somehow :)
I am this way too! I have a niche right now, but who knows when it will change. To me the sky is the limit. I’ve just started, but my niche has already changed…and I am ok with it. ❤
Hey this video is super well made and I resonate with a lot of your points! Thank you for taking the time to create a video like this and expand on some personal concepts. I think you have a very unique voice and I do hope to see more of your videos in the future!
Me!!! Ima Certified Sexologist but also a music producer, wrote and best selling author on business, a podcaster, a tiktoker with a 6 figure following and vlogger who also helps host a women’s college basketball live stream for my fav college team LSU! I love being multi passionate and a polymath!!
Love this video. YES ! To everything you're saying. 'Embracing the love for doing everything you LOVE." I get a bit bogged down sometines and lost when trying to create different social media pages, and the time to create content for each life passion. It's challenging, but I know I'll eventually master it, or just become a Time Lord and let it all flow without so much effort! Glad you showed up in my morning stream today after my meditation.:)
Thank you! If you struggle with many many social media pages, just do one under your personal name! Not every passion that we have needs to become a huge thing. We can share it here and there to fulfill our void. That's what I do. Hope it helps!
I have an innovator baseline which cost me a lot working in middle to low management environments. They always told me to step back with 15 years! I cannot cut my own wings. The stress cost me one breast due to breast cancer. The time I have on sick leave I now use to honor and value my being. I’m a finetuner who improves designs, music, projects to serve the purpose better. I support people who want to improve their personal brand or image through etiquette training, communication and presentation training, behavior styling and fashion styling. I’m an intimacy coach and I also work in film and television as actress and voice over actress. Lately I’ve been booked as background singer.🎉
I relate to this on such a DEEP level. I have 7000 followers on Instagram and all I’ve ever focused on there is illustration- but I love so many things. I’m a singer, I love writing and acting, books, fashion… I won’t start mixing illustrations and photos / videos of me but this definitely made me think about ways to combine them like animated music videos! Thank you so much
i HThanks for the video! I have my brain torn into online marketing, wellness, beauty and peruvian folklore! And I have ideas constantly popping on my mind about those topics! That at some point I started something about each, but now my mind is set to find the common ground, and I think Im getting there, however it took me a while to figure out t where to strt to work before jumping into or bringing the next topic to the mix! Good video!
Thank you for this video. I'm currently lost in life and I am STUCK. I'm stuck on my brand, I don't know who I am. I feel like I can do so many things, I love doing many things, but I feel like you should always stick to something and focus on it, but I wanna do soo many things. :(
Honestly...this video just made my day I'm literally in tears right now. I just saw my exact situation in you, I could easily reasonate with your story. Thank you for showing me the light I've been looking for
Thank you so much for sharing this. I had tears in my eyes. From now on I will acknowledge what I know I can do, even though all the gurus and marketers think otherwise. It was very painful and damaging to let them get in my head. I let societal narratives dictate my sense of worthyness. Because of that I was cutting myself into pieces and throwing them on the trash, hoping that the remaining part would be the good one. But I am made of all the parts and every single one is worthy of thriving.
Hi Joann, The older I get the more I realize that life is really about being comfortable in your own skin, your own ideas. So whether you have a Niche or are a Multi-creative, when you come as your Authentic Self that is what it is all about.
I am sometimes all over the place but that is my personality. I have several things I love and I don't want to focus on just one thing I love I want to share all of me .
Really good video, thanks for that. It helped me to make a few decisions, everytime I think about doing just one thing long term I get overwelmed and dont even start the project, no box for me no more, the algorithym can suck an eeg, thanks.
Wow this video spoke to my heart and soul. This is exactly what I needed. Loved everything you spoke about in this video. It really inspired me to be myself to embrace my multipassionate personality 😊❤️
This is a beautiful Joann. I struggle with this same issue which has made the idea of being on social media platforms pretty difficult for me. Thank you for this refreshing and authentic video.
From one multi passionate multi-interested A.D.D. brain to another, I feel you. Sending hugs and yes, I liked and subbed. Look forward to seeing more! ❤
Nothing wrong with liking multiple things. It gives you broader perspective. The question that matters is what problems are you going to solve with all of that perspective? Multiple perspectives + unique solution = great career. But many people go in different directions because they're afraid of making the wrong decision. They second guess themselves because of anxiety. Not because they're being intentional about gaining more perspective on a single problem. If you're jumping around from thing to thing with no commitment to any of them there's a deeper question you need to answer. You don't know who you are. Answer that before you pick the next topic to jump into.
