Younger generations splurging more on groceries, report finds

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Younger generations are showing a willingness to buy higher priced items when it comes to groceries, according to a report from McKinsey and Company. CBS News contributor Javier David, managing editor of business and markets at Axios, has more on the trend.
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Опубликовано:

9 апр 2024

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Комментарии : 251

@franklin9400 Месяц назад

"Splurging on groceries" aka what used to be referred to as "feeding themselves." 😂

@HuskyOwner-bl1jf Месяц назад

Unfortunately, after inflation drove the price of food up it never came back down The only good thing is that it broke me of my caffeine addiction, since I refuse to pay that much for pop

@EffieJames-ty4ky Месяц назад

No, splurging in the report is explained as still purchasing more expensive groceries rather than just feeding themselves despite inflated prices. Which is only going to keep corporations gouging. Most younger gens don’t really understand stretching meals, tightening the belt. I’m sure they want their brands and convenience food.

@reyr.7439 Месяц назад

I guess they want us to starve 🤷🏻‍♂️

@glassninja Месяц назад

@@EffieJames-ty4ky stretching meals, aka eating less, buying less quality more processed food, that comes with its own downsides to your health. It's a trade off. That being said even with store brands and sale shopping I'm still spending $40 more than last year per trip. You can only save so much, food isn't optional so it's hard to boycott especially since everything is made by like 5 companies.

@EffieJames-ty4ky Месяц назад

@@glassninja yes there is a downside but it’s not forever. It’s a temporary tightening of the budget. Most people are earning a little more than last year as well. I just see a lot of average working people still traveling on crowded planes , driving and booking places for the eclipse, still getting nails done, dogs groomed ,top cell phones. I just look at my grandparents and parents who did without, dried clothes on the line to save electricity, etc. I just think we are all a little confused on what’s essential. And I’m not talking about the poor who always are teetering on the edge.

@denniedollreborn8711 Месяц назад

love how eating became splurging. What an aweful situation we are in

@reyr.7439 Месяц назад

Ikr as if food is a bad thing to buy. It’s better than spending that money on useless luxury clothes

@zyrahorihara8419 23 дня назад

Remember that article about how we should skip breakfast to save money. Now we are splurging on groceries lol.

@pinkroses135 15 дней назад

🤣

@ghostbird92 Месяц назад

Better to spend more every week on groceries to prevent health issues than to pay outrageous medical bills that come with decades of eating cheap, awful food.

@donnaallison7462 Месяц назад

There's so many right now are even doing good to afford the really bad foods right now . There's seniors and parents that are not eating but every other day in my area

@nnyv0040 Месяц назад

so true, but how sad that even groceries is classist. need more money to buy better food quality.

@shiptj01 Месяц назад

Amen.

@irmakalember9403 Месяц назад

True

@rachele9566 Месяц назад

Healthy food does not have to be expensive. Beans are very healthy...and cheap. Onions, garlic, spinach, apples, tuna, spinach, oatmeal, lentils...cheap. Rotisserie chicken can last 2 or 3 days. Ground turkey $6 - 7 dollars can last several meals (chili, spaghetti, etc.). Cheap does not mean awful if you know how to cook.

@vicarious4961 Месяц назад

“Splurging on bread” Sign of the times

@heyaisdabomb Месяц назад

One thing to remember is, when boomers were growing up, the food supply chain was cleaner. Less chemicals, less preservative, less fake fillers, you didn't need organic, because organic was the only way. Then they created GMOs and stronger pesticides and herbicides, and then plasticizers, and now our food is mostly contaminated.

@Chad_Max Месяц назад

Portion control was also a lot smaller. With intermittent fasting and portion control there's no reason why your grocery bill should be very high even with clean foods. Fasting is good for you. Every religious figure for each of the major religions in the world practiced fasting. Think about it....

@Needglory23 Месяц назад

There was only half the current world population when boomers were growing up.

@GrannysGarage333 Месяц назад

100%!!!

@G4safety Месяц назад

They can't afford to eat out

@chaoticallysay2625 Месяц назад

It’s like an arm n leg and forget delivery for some that do not have a car or walk there

@ovninicole 23 дня назад

These people are out of touch 🙄

@lindsyfletcher4730 19 дней назад

Yes very!

@ericsgotlegs 23 дня назад

Splurging, or being robbed by corporations?

@dallasjimenez6871 Месяц назад

This is the real life “Don’t Look Up” scene where the tv hosts just talk while no real information is being given to the consumer or viewers

@monarene44 Месяц назад

They’re having a discussion like what 3 fairly well informed people would have at a cocktail party. It’s still entertaining. It’s kind of pathetic that the guy with the 18 month old says the child is eating them out of house and home because the parents won’t settle for anything but organic.

@Cuteglamshopper 19 дней назад

Yeah they come off very privileged

@treztracks Месяц назад

You have no choice but to buy the higher price items🤬😡

@DamChaRob Месяц назад

So buying healthier food options healthier than what we had is considered splurging 😂

@heyaisdabomb Месяц назад

When you educate an entire generation better, they make better decisions on what you eat.

@HungerSTR1KE Месяц назад

I'm "splurging" on grocery store food. That's called feeding myself. "There's a desire to eat better to live longer." You know, after I learned life expectancy has been sinking since 1950. So what, I'm supposed to keep buying processed, packaged food even though I know it's killing me? Sounds like a slow news day to me.

@gandolphgandolphini Месяц назад

Money spent on food is never a waste. You're gonna have to eat, might as well do it right.

@briancurrie2897 Месяц назад

Splurging? A loaf of bread in the 60’s was a literal quarter. Now it’s 3$ a loaf minimum. Greeds is outta control.

@JohnDoe-pk2hs Месяц назад

The average wage back the was $2.75.

@nicknames5141 Месяц назад

@@JohnDoe-pk2hs minimum wage isn't even 3x that and bread is 12x as much

@mamadoom9724 21 день назад

That’s why I made my own sourdough starter and bake my own bread. It’s a lot cheaper and healthier to make sourdough for the price of the flour and a tiny bit of salt than to buy overpriced bread full of a bunch of crazy unhealthy ingredients.

@Granola_Girl_Cheer Месяц назад

For me personally, a 23-year-old woman, I've definitely noticed that I am more aware of brand owners and additives than my parents or grandparents. My parents shop at Kroger, and they often buy a lot of Kroger brand products. I, on the other hand, shop at my local HEB, farmer's market, and trade markets. I pay a little more, but not much. I've noticed that since I began buying my own groceries and watching what I'm buying that my skin has gotten clearer, I feel more energetic, and I've lost a lot of weight. I don't feel bloated at all anymore or nauseated from little snacks. I've had my mom start eating like I do, and she's been able to discontinue her high blood pressure medication and anxiety meds.

@Saber_fgc 21 день назад

I went to get strawberries, bread, ham, cheese, milk, and yogurt...$40 😂

@peterbedford2610 Месяц назад

Fasting is the new eating

@carmarasmussen8118 9 дней назад

Goes along with "You'll own nothing and be happy"

@thetwitchells Месяц назад

I saw a report today that said grocery inflation is up 36% since 2020 😳.... Is that true? Must be with this article calling buying food a luxury.

@gracejoyner1416 Месяц назад

Maybe folks are reading more labels and staying away from harmful chemicals and to eat healthier the foods are more pricey? 🤷🏻‍♀️ I don’t eat crap I used to eat it’s junk!

@ShannonsBibleStudy Месяц назад

More people put off having children or don't have them at all. You don't have to pinch pennies as much when you don't have a house full of children.

@PraveenSriram Месяц назад

True and well said which is why I’m childless at age 40.

@ChristianLehrer Месяц назад

Agree, but it’s not a new trend. Neither the Baby boomers, nor the Gen X’ers had enough children to even replace themselves.

@marcoAKAjoe 21 день назад

@@PraveenSrirambeer.

@JConlon96 Месяц назад

Food industry is price gouging us

@marcoAKAjoe 21 день назад

Yes & no... I also think the cost to produce everything (including food) has gone up ^^ .... so obviously higher prices to offset the cost

@KNxkyle82 18 дней назад

I agree farmers ima medics ain’t makin enough money that’s ducked up

@AaronOstrowskiAeorocks Месяц назад

Organic and gluten-free is expensive, and we will pay for it, knowing it won't make us sick. Meanwhile, in most of Europe, a lot of the food is closer to organic already. I always get sick when I come back to the US after eating in Europe 😢.

@djm2189 Месяц назад

Yup! Was just over there and man the few ingredients on the labels on even cheap food was fantastic!

@Cuteglamshopper 19 дней назад

Me too. I always gain weight when I come back to that states and always feeling hungry. In Europe it’s totally opposite and I maintain a healthy weight range.

@bombaybeach208 Месяц назад

Why does EVERYTHING have to defined by these generational names? Gen X, Boomers, Millennials, Zoomers...it's SO annoying.

@J4K41 Месяц назад

Splurging on food, aka buying necessities due to inflation

@marcoAKAjoe 21 день назад

Splurging on beer.

@laurab9518 Месяц назад

We don’t want to be sick elderly people

@amigam3280 20 дней назад

I'm 31 and only buy grass fed beef, organic chicken (preferably pasture raised), organic snacks, wild caught salmon/seafood, and high quality avocado/olive oils (never the processed seed oils). I rarely even look at the prices at grocery stores

@cammia8940 Месяц назад

I spend more on groceries because I eat healthier foods

@Cogic 18 дней назад

"Will work for food" I respect the bum holding up that sign more and more

@JohnSkyLey Месяц назад

Same quality?? LOL Food here in America is garbage compared to other countries

@BFRIZZLE909 Месяц назад

Man! My dang kids just keep eating like they need food or something.

@mamadoom9724 21 день назад

Mine are teenagers and they’re eating insane amounts 😩

@djm2189 Месяц назад

Think a bit deeper.... They are missing one key statistic, how many are no longer eating out. If you're not eating out paying those huge premiums you can literally buy more and higher quality groceries and STILL BE LESS THAN eating out. Its a way better bang for the buck. Also cheap unhealthy meals do more harm and are more expensive anyways.

@saxmanphd Месяц назад

You can eat healthy without buying expensive brands

@jostsomuan8012 Месяц назад

People don’t understand when they say “splurging.” In January I spent almost $1k on groceries at Whole Foods. That’s a lot of money for groceries when a regular grocery shopping would have been fron $300 to $600.

@mariorta5017 Месяц назад

1k is my budget for the whole month, which includes my dogs and cats meals, too. 😂

@user-bi8ko7kc6h 21 день назад

You don’t have to go to expensive stores to get healthy food tho. Regular grocery stores have fruits and veggies too. 😅

@ImYenaChoi Месяц назад

I didn’t know groceries are considered a splurge

@allergy5634 Месяц назад

I’m sorry for eating. How selfish of me

@SettieSpaghetti 19 дней назад

I “splurge” on organic strawberries so I don’t poison my kids with pesticides… I “splurge” on tortillas so I don’t feed my family hydrogenated oils. Many times the cheapest option isn’t even close to real food. But, I buy the dried beans and make them in bulk to fill the tortillas and then freeze them.

@cesarhernandez769 17 дней назад

Groceries are not cheaper in Europe, however they’re only expensive in the US because we’re used to buying carts full where as with Europeans you’ll buy a fewer items compared to us bc they don’t eat as much as we do. Not to mention with the metric system they’re paying more for less as opposed to here in the US

@user33housecats 23 дня назад

is it really "splurging" is the price inflated faster than your paycheck so it now represents a higher percentage of your income?

@Christian-yw2xv 21 день назад

This is absolutely disgusting You kind of need food to live. This is the most ridiculous thing that I've ever heard. All I do know is these prices are ridiculous on every item.

@Leo-hwru Месяц назад

Im young and hungry? I just want to eat good.

@microbios8586 Месяц назад

People like to complain about inflation, but look at people's shopping carts at the grocery store. Consumers have no problem buying expensive crap.

@djm2189 Месяц назад

@AI_Taylor Месяц назад

I love grocery shopping at Aldi and Kroger. Saving soooo much money after learning how to cook from RU-vid

@shiveringnerve Месяц назад

they ended this segment in laughter

@brybryguy6314 19 дней назад

You know. I just recently started shopping at Whole Foods. I avoided it in pervious years until recently and honestly right now the price difference between like Whole Foods and say your local grocery store chain, ( not included Aldis or Lidil) there isn't much of a huge price difference from what I see. Yea whole foods is slightly higher but really not by alot. Their ultra specialty items are pricy yes but all their other products are roughly the same. Also, people aren't going out to eat as much as they did. The pandemic really changed alot of perspectives with how we eat anymore. More are opting in staying at home and cooking. Me and my other half will eat out once a month if anything. Even that we cut down on, and when we do go out to eat it's something small. Like our local Japanese restaurant or something, nothing crazy or overly expensive. We just choose to cook at home morjty of the time.

@slihb 18 дней назад

As a newer 30-something homeowner, we spend more on groceries than our next door neighbors. Because they bough their house 20 years ago for 400k less and only one of them works - the other cooks, cleans, goes to the store.

@johnmuthan286 Месяц назад

You mean doing proper purchases to feed themselves sensibly?!

@luigi55125 Месяц назад

Bout to splurge on a slice of toast and a cup of room temperature tap water 💯

@djm2189 Месяц назад

Damn she fancy 😅🥺

@ak-488 Месяц назад

Shame on you when theres starving people by every traffic light.

@41yearoldnewdriver 17 дней назад

I am going grocery shopping this weekend. Quality food is found in middle class and wealthier areas. Urban areas have substandard supermarkets selling low quality food items.

@_w_w_ Месяц назад

American food makers and grocers are ripping people off. I travel internationally for my job, and inflation elsewhere is not as bad as it is in the US. I shocks me to the core everytime I grocery shop after I return to the US.

@TheContrarian09 Месяц назад

Hey, at least gdp is up, am i right?

@KNxkyle82 18 дней назад

Man said poor people, are we watching hunger games

@franklin9400 Месяц назад

You used to be able to support a family of 4 on one income. Today you need 2 incomes and it's a struggle to get by. 😂 The old are really out of touch. Just a reminder we have a $35 trillion debt over the last 30 years. Let's hear about who's irresponsible. 😂

@alk3078 Месяц назад

Old Joe is adding one trillion dollars to the deficit every one hundred days

@timphelps605 Месяц назад

Debt has been going on longer than that. The last time when you don't need two incomes was the early 80s?

@dthrust9037 24 дня назад

@@timphelps605in the 90s you didnt need a college degree or even a trade certificate to get into most high paying jobs. Most young Americans could afford rent can we say that today?

@tundranone8366 18 дней назад

Someone please tell all three of these newscasters not to come back until they've developed ONE well-reasoned adult opinion. They're like bobbleheads. Pathetic.

@mariorta5017 Месяц назад

We were in $320 dollars in debt. Just on April 5, We paid everything off. During that time, I was shopping at Winco where prices are more affordable, I just went back to sprouts for my veggies and nuts because I can afford it now, but I still using my grocery list and staying in my budget 😂

@My2CentsYall Месяц назад

Life simple pleasure is eating. Sad but you can forget the house and nice car when you cant get a house note or car note because of college debt. Some people fight to be able to enjoy anything nice including what they put in their mouth. People will fight over simple pleasures.

@reyr.7439 Месяц назад

“Splurging” on food is better than splurging on luxury clothes, unnecessary designer bags, and expensive trendy items

@havok5565 Месяц назад

No it's not

@reyr.7439 26 дней назад

@@havok5565 Food is a necessity, designer products are not

@Avsfan23 23 дня назад

Eating ramen has never done it for me

@-juanmartinez Месяц назад

Every item seems to average about 10$ each

@bobbob-uo7vj 15 дней назад

Where are they getting all of this data

@mattjaun8899 Месяц назад

Sad man i shop at publix ... i get 3 packs of meat chicken wings ground beef and porkchop bread rice water cereal and milk and some fruit 138.62 and i live alone

@1969billy1970 Месяц назад

Splurge vs Medical necessity: “Let Food be thy medicine”. The difference is the prior generation separated food from medicine: physical & mental well being. !!*!!

@MrGMBoss1 Месяц назад

Where were these statistics taken from? What area(s) were these people taking the survey? What is the cost of living and/or minimum wage of the area in which the participants took the survey?

@buckeyedav1 Месяц назад

I'm not young I am a boomer but I buy healthier fresh foods now days and no junk food no chips, no cookies. I buy nuts, cucumbers that I slice and put a little salt on in place chips, Broccoli, carrots sliced for a snack and buy high quality bread. Unsweetened Greek Yogurt throw a little frozen thawed unsweetened fruits in, boiled eggs for breakfast I don't buy high end but I do buy healthy foods. Eggs can be made in to egg salad, chicken salad, homemade vegetable soup, homemade chili, etc. I think we are all focusing on better foods than processed food. I'm not perfect but I rarely buy fast food or processed. I do a lot of gardening and home canning which in the long run is healthier than anything you can buy in the store. And my garden? Organic I don't put chemicals of any kind on my garden..Anna In Ohio

@jujubees711 Месяц назад

Because groceries and eating are a luxury these days...

@AJJaeJones 22 дня назад

They aren’t willing, they have no choice 😅

@bobs1356 16 дней назад

Shirley here my husband and not young and we spend a lot on groceries. Lately I have buying more organic, I rather pay higher prices. To many people go to Costco and buy a lot of prepared food and a lot of junk stuff.

@seenso 24 дня назад

I wouldn’t say “SPLURGE” I’d say not eating out as much because it’s expensive and inflation is making groceries cost more but it’s still cheaper than eating out (plus people are becoming more health conscious)

@ecclairmayo4153 Месяц назад

People are "choosing" to buy high priced items? Its not a choice. Food is expensive.

@Denka_ Месяц назад

LMAO FK THE MEDIA

@pinkroses135 15 дней назад

Yeah guys life is so grand right now I'm splurging on my damn health 😂

@inthevault9603 14 дней назад

Not true. Quality is much higher in other 1st world countries.

@Mingodough 17 дней назад

You know. Every time something like this comes out I’m look “ok” then something else comes out that contradicts it, wtf is even real. Are we doom spending or being responsible (depending obviously) on higher quality groceries

@theeninja1918 18 дней назад

We CANNOT afford to eat out anymore. On top of tipping, taxes and gratuity… forget it.

@katshell2059 19 дней назад

Splurging onto vegetables? Wow 🤯 food is splurging now

@Imbatmn57 Месяц назад

What i don't buy Corn chips that arent blue/purple corn because they taste better. Artificial vanilla because it taste gross. Wonderbread because its too sweet Full sugar/fructose ketchup because ketchup doesn't need more sweet. I don't like lays because theyre too salty. And oranges at my cheap food store are tasteless and watery. Also i choose the 3 packs of romaine lettuce because they don't have as much rott as the 6 pack,and i ony give lettuce to my guinea pig because i like more cooked veggies and raw broccoli.

@sambromley7394 21 день назад

I'd rather spend an extra buck or two on healthier food than 10s of thousands on insulin and blood pressure meds for the rest of my life, especially considering I'm forced to pay for medical insurance that I can't afford to use anyways 🙃

@lol-zb8to 17 дней назад

in a few months they'll be blaming gen z not buying houses on our "grocery splurges" just like they blamed avocado toast being the reason millennials couldn't afford houses 🥴

@anaerobic 15 дней назад

Love watching out of touch people flap their jaws about things they don't experience

@katiecurtis9730 18 дней назад

It's not splurging!!! It's surviving!!! I eat way worse quality items than I did 10 years ago in my twenties, because I have to now 🤬 I focused more on quantity over quality, when it used to be the opposite.

@deborahboggs6040 5 дней назад

younger generation need to learn how to grow there on food! Going to get to point where you wished you had !!

@cookiestrong8757 Месяц назад

If you know what to buy groceries can be really really cheap

@user-gt8st3qf4o Месяц назад

They are buying the "quick pre-prepared" items. They are not cooking from scratch which is much cheaper.

@Scaryerrorsandwarnings22 24 дня назад

Not always. A frozen pizza is $2.50. Homemade pizza cheese is $2.50 alone then you have to buy pepperoni sauce dough adds up to $12

@mamadoom9724 21 день назад

@@Scaryerrorsandwarnings22the only frozen pizza I see that cheap is totinos which are very small with a lot of terrible ingredients. I can make so much more pizza by making my dough and sauce from scratch for the price of buying just one frozen pizza. The dough is incredibly cheap to make. You can buy a squeeze bottle of sauce at dollar tree that makes like 8-10 pizzas. Or you can just add some spices to canned plain tomato sauce. Or if you garden you can blend up roasted tomatoes and add some spices for a real homemade sauce. Last garden season I got over 100 tomatoes from just one tomato plant. I made a bunch of pizza sauce, pasta sauce, and tomato soup with those free tomatoes. We also used a bunch for sandwiches, salads, omelette, and just for snacking on.

@weatheronthe8s895 Месяц назад

I don't splurge. But instead I look for items that aren't absolute garbage for you. Granted, I don't eat perfect by any stretch, but when I can buy a bag of chips for $5, or a big jar of cashews for $12, I will go for the cashews. They both last me longer because they are only addictive in small bursts unlike chips and actually have some nutritional value. Cashews are technically considered a sorta splurge item, but the way I eat them makes them much less of one.

@summer_daze84 19 дней назад

For me it’s worth it because health is wealth. Also I hardly eat out anymore because everything is too salty, too sweet, and too unhealthy Good food is worth spending money on

@Hacks_con_LVMX Месяц назад

Not even true! He’s not taking into account demographics, income levels. No sources are even cited!

@raquelortiz8862 Месяц назад

Buying groceries in mexico so much cheaper. I can't understand why everything here is the US is so much more expensive. I live in california, but when I go to visit or on vacation, I see the difference.

@emilysalwen7553 12 дней назад

Definitely not the same quality of food. We in America have a severely poorer quality of food than the EU

@Ericaaaaaaaaaa 13 дней назад

"Splurging" on groceries, "splurging" on rent, "splurging" on gas. Yeah, we're really living the high life. 🙄

@Bonafide188 Месяц назад

They cited McKinsey for this claim 🤣

@user-bi8ko7kc6h 21 день назад

Full time workers should be able to purchase healthy food without ‘splurge’. We’re so f ked.

@LauraReed-wu2ww 21 день назад

So eating is a luxury now? Hmm 🤔

@Alexjayyy 17 дней назад

It was cheaper to go out to eat. Now they raised the prices and now it’s ab the same so might as well spend the money and make it now.

@jessie7601 18 дней назад

Because the resturants are high, no choice.

@kenfaganjr.7357 Месяц назад

How do they know that the younger generation is purchasing these higher prices items? Are they getting these statistics from the club cards? Or is it based on studies? Hmmm....

@somename152 Месяц назад

it may seem like it as a young person, I just buy for 3 weeks at one time so I don't have to keep going to the store it's unpleasant to shop now some of us younger people don't have children, houses, cars, etc.. payments and invest in ourselves instead because we are slowly beung poisoned with food and don't wanna be unalived young

@Zara-gc3cz 17 дней назад

Can we also report o.n Gen X for once? It would be.nce to compare habits to get a better idea of what's going on in the economy.

@user-or2gn3ux7v Месяц назад

do I buy that ice cream cone or not

@Toohotmittens Месяц назад

Shout outs to everyone that hates this title.

@joanndavis4843 Месяц назад

And I don't think it's going to be just the young adults doing more shopping on higher or lower food prices. Soon, it will be everyone who used to buy fast food. California new $20 hr. for fast food workers is raising costs of menu prices. These workers earn every dollar of their earnings, and it's about time their hard work is being recognized monetarily. But the more people have to pay at the drive thru, the more people will eventually figure out it's about time to just do more grocery shopping and cook it themselves at home. Politicians and armchair quarterbacks are making a lot of negative fuss about the "repercussions" on this new law, but I see it as a win-win situation for customers and employees alike.