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Zappos' Hsieh: Building a Formidable Brand 

Stanford Graduate School of Business
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Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand.
Zappos.com, Inc.: www.zappos.com
Designing Happiness, MKT 555 media: faculty-gsb.stanford.edu/aaker...
Center for Social Innovation podcast: sic.conversationsnetwork.org/
Stanford University's Entrepreneurship Corner: ecorner.stanford.edu/

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13 окт 2010

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