After struggling alone to turn my passion for making jewellery into a successful business, I have decided to share what I have learnt along the way with other aspiring jewellery designers.
"Where there is a will, there is a way."
I believe that running a profitable business is totally achievable for everyone. All you need is a solid business foundation, a proven strategy and a growth mindset.
Want to know how a gal from a tiny village in South Africa created a world-renowned jewellery brand?
Stick around and watch out for a new video every Sunday at 5PM CET
I am still struggling with target audience.. I know what stones and jewelry I like, and enjoy working with, but I cant figure out how to find people who like what I like
If I was making jewelry for rock climbers, I would make a functional key clip pendant. Make it gold and more streamlined. Something that may not look exactly like a key clip, but functions just like one. I think it would look really cool, and it'll be very functional.
Tell us in the comments something you’re going to accomplish for your jewellery business this week! 👇 ✨ I find that when I share with others what I want to accomplish, I end up feeling way more motivated and disciplined to finish it!! 🏁 So let’s do it together! And I just might check in with you again at the end of the week😉
For many years I had no focus beyond saying “I want to build a successful jewellery brand.” But without an actual PLAN and STRATEGY to get me there, I wasted many years fooling myself into believing I was working on my dream. But in reality I was having fun making jewellery but was turning a blind eye to the important tasks that I should have ACTUALLY been doing to create a business I could live off. ✨ So my question to you is, what are you putting off because it’s not fun and might be hard, but is actually super important? Let me know in the comments below. 👇
Love this video!! Thank you for sharing.. I am a complete beginner and I am struggling with the sawing technique…😢 do you have any advice on what saw blades to use for different thickness of metal sheet? You cut through your metal like butter 😂❤
Do you ever feel like the algorithm is against you? Or It’s not giving you the AMOUNT OF VIEWS you hoped for? Or nobody is engaging with your content? What if I tell you it’s NOT 100% the algorithm’s fault, but 100% on YOU and YOUR CONTENT. You see people are so fast to blame the algorithm when things go bad but they never think… “What if it’s actually my content?” or “Maybe my content wasn’t to my target audience‘s liking” or “Maybe I don’t understand who my target audience is and how to speak to them?” I challenge you to think critically and to see how you can improve. Need help? Join the WAITLIST for my IG course coming soon, where I’ll be talking ALL about Instagram and how to beat the algorithm. Comment “IGCOURSE” down below
My limiting belief is that I dont deserve to do something I really want to do - especially if it costs money. Growing up in my family as the second of seven children, I was told the the money dance lessons would cost ($1 a week) could be better used for milk for the family. The message, in my young mind, was that there would always be something more important others needed, and my desire wasn't worthy.
My limiting belief as a jeweller is not being confident in my creations. I feel like they're not worth selling because they're not "good enough" Btw i love your videos and all the advice you give ❤
With edits/ready to go: What is your LIMITING BELIEF? I know, as a jeweller there are things that HOLD us back when it comes to running our businesses as well as in our personal lives too. And we shouldn’t be ASHAMED of having these beliefs, because sometimes this drives us to ACHIEVE OUR GOALS, but sometimes they hold us back instead. A quote from the movie Inside out 2, “Sometimes we have to let go of the past to make room for the future" totally agree!! Just like I had to let go of the idea that I was not deserving of money. I wouldn't be sitting in Bali by the pool writing this if I had not let go of that idea!! Comment down below with what your limiting belief is..
Now we talking, moving to bali will help your mood and mental health it will also inspires you… good weather, the beautiful beaches….it’s way better than Brussels, i lived there for only 5 months and i find it so hard, always rainy gray….i was very inconfortable…
If you want to achieve 6 figures in your jewellery business, in-person markets are a necessary component in the beginning… …but markets are not the ONLY component needed for reaching 6 figures, and if you build your business correctly, you won’t need markets to SUSTAIN 6 figures 😉 Ultimately, you want to build your jewellery business in a way that you can SCALE your brand without needing to be physically present. How do we do this? By developing an ONLINE SALES MACHINE 😉 I’ll show you some NEEDED ingredients to building your online sales machine in my FREE jewellery business masterclass! ✨ Comment the word BIZ to join👇🔥
Here's my take on it - the reason why some artists are so successful is because they always think their present work can be better than the last. Its not about art school, its an inborn trait we artists have. The only way to overcome this is this - get a business manager. Money people are different, and Artists are different (example - Steve Jobs and Tim Cook). One cannot function without the other. Now someone pls send me 50 dollars for writing all this..
Things I learnt at Art school that I had to un-learn: It’s funny how we can go through a whole creative degree for 4 years to learn a skillset. But in that skillset one of the things that I didn’t realise I was being taught was how NOT TO SELL anything creative that I made! Comment below if you too had this experience? And does it still affect you to this day?
Last week we got together with the community and to talk about AI and they were blown away by some of it’s capabilities they had no idea about!! Una said “I use chat GPT quite often, mostly for writing purposes, product descriptions, ig captions, just to get the idea going. I hadn’t even thought about using it like this, and wow!! 🙈 So mind blown thanks for the class on this!” Comment the word TJC to get access to the workshop.👇✨
Hello I have a quick question. In one of your videos you mentioned that you have a manufacturer for your jewelry as it frees time for other important business matters. In looking at your website it states ”Handmade Jewelry”. Is it or is it not handmade? If it’s indeed manufactured by a third party, why claim that it’s handmade? Thanks
Who can relate?! 🤣 🙋🏽♀️ If you do, you’re definitely not alone 😉 I actually host a place for jewellers to connect, give each other feedback, AND get juicy workshops & classes like the Target Audience Workshop. 🎯 The best part?? I designed it to be an AFFORDABLE, NO COMMITMENT place for jewellers to grow 👯♀️ We have events like Intro to Paid Ads, Cohesive Jewellery Collections, and an Instagram course coming soon.🤫 Want in?! Comment the word TJC to get join!! 👇
Well, Megan, make it set for "any occasion". Shorter chain with smaller pendant with informal shirt, longer chain with larger pendant for more formal dress, where more neck is visible... with corresponding earrings... You are wellcome...
My own limiting beliefs have held me back, I am just starting at your academy so I can change this and move forward in my life and have a creative business 😊
This did NOT happen overnight. Building the jewellery business of my dreams required me to learn a LOT of concepts, and take a LOT of action. There were cornerstone pieces of a successful jewellery business that I was missing for so long, and once I wholeheartedly committed to implementing these pieces… My business took off. And now I get to run the jewellery business of my dreams, with the lifestyle of my dreams.🤤 Because I see how POSSIBLE it is, now it’s a dream of mine to help other jewellers achieve the same. 🥂 So, let’s start a conversation about how to get you there: What do you believe is holding your jewellery business back from the momentum you desire? 👇
Thank you so much for sharing your story. Especially the question: Do I want a jewelry hobby or a jewelry business? I hadn't really thought about it that way. I have been learning to make jewelry for the past year and a half, and I am enjoying the process. I am retired and I do want and enjoy having a jewelry hobby. I make a lot of gifts and a few commissions. My friends keep pushing me to make it a business. I really don't want that. I can now articulate that better.
Components NEEDED for a 6 figure 💎 UNIQUE SELLING POINT This is what your brand UNIQUELY offers and sets you apart from other jewellery brands. 💎 CLEAR TARGET AUDIENCE This is the specific audience of people that RAVES about your jewellery. When I mean specific, I mean VERY SPECIFIC characteristics not just age, gender and location. 💎 RETENTION-OPTIMIZED WEBSITE This is a website that is DESIGNED to not just sell, but to RETAIN customers & begin a customer journey with them. 💎 CONSISTENT EMAIL MARKETING This is not just automated flows that trigger based on customer shopping habits… but periodic UPDATES about your brand such as sales, promotions, & more. 👇 NOW, BEFORE YOU FEEL OVERWHELMED 👇 I KNOW this can feel daunting, especially if you are a crafty person and just want to make jewellery all day! But I want to encourage you… you CAN get to that point of running your dream jewellery biz. But you DO have to nail these aspects before you see that financial freedom happen. Need guidance on how to NAIL these components the FIRST time? Consider joining my online course, the Consistent Sales Academy. I walk you through, IN DETAIL, exactly how to nail each of those components. AND, you have access to ME to ask me your burning biz questions during group coaching calls.🔥 Want some more info?? Comment the word ACADEMY and I’ll send you some more info.✨
If you want to achieve a 6 figure jewellery business, Etsy is not going to help you get there. It's not what it used to be. There are LOADS of key elements required for a smoothly running, sales-generating jewellery biz that are NOT ON ETSY. 💎 Forms to collect emails & build customer relationships 💎 Customizable windows for updates & announcements 💎 Opportunity to send marketing emails 💎 Branding to build a memorable brand And Etsy makes these things either very difficult, or impossible to accomplish. This is amongst many other reasons I do NOT recommend using Etsy to establish your 6 figure jewellery biz foundation. So, how to INSTEAD set up your jewellery business on a foundation DESIGNED for long term success?? I’ll show you how! Take my FREE Jewellery Business Masterclass.✨ Comment the word BRAND to get your spot! 👇
Email marketing is STATISTICALLY PROVEN to build customer loyalty & generate sales. 34% of my sales come from email marketing. Now, you may be thinking… “I don’t know how to add people to my list!” Or, “I don’t know what to say!” I gotcha. 🤝 To get you started on this sales-generating-habit, I created a resource for you! They are my email marketing templates.✨ I will show you EXACTLY what to say and what kinds of emails to set up… And you can easily plug & play into your own website! My very own proven email templates that myself and my students are using to get sales, are available in my “Jewellery Community” (a budget friendly platform with resources for all jewellers). Comment the word TJC to join the platform, & start using those templates to build loyal fans & drive sales in your business!!✨
Don’t get in your own way like I did. If you spend the majority of your time making, when you have so much stock already it leaves you with NO time for building your business… If you don't know if you're focusing on the right tasks then I have a free masterclass you might like. I go over the 3 biggest mistakes jewellers make, and what to do instead to optimize for success. 💰 To grab your spot, comment the word BRAND below! 💰
Your USP is what sets you apart and gives you an edge in marketing and sales. It is what YOUR BRAND UNIQUELY sells… a SPECIALIZED flavour that is desirable, and different from other brands. My own jewellery brand for example is all about sustainable Scandinavian minimalism. And I have raving fans that LOVE my aesthetic and style and my brands values. If you struggle to CLEARLY identify a USP that sets your brand apart, you may not be standing out enough from other jewellers to attract loyal fans. Identifying a crystal clear USP is actually something I teach you EXACTLY how to do in my online course, the Consistent Sales Academy. We go over this in Module 4, as well as other in depth modules such as Target Audience, Email Marketing, and so much more.🤩 Comment the word ACADEMY if you’d like to look into joining us! Our next group coaching call with me is June 2nd 😉
