Optmyzr helps paid search experts speed up campaign optimization and see maximum value from their spend on Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, etc.
Here, we share our PPC Town Hall episodes, PPC tips & advice, and product videos.
Insightful episode! Matthieu really dropped some knowledge bombs. Too bad lead generation wasn't covered, would love to hear more about that in the future.
Great episode with specific and useful use cases! Bring him back again :)
20 дней назад
Hi Optmyzr! I am very mind blowed with this video. As said by Cory, the fundamentals of a good PPC Specialist is a good statistics knowledge. I was never good with statistics and statistics is actually my missing subject from my bachelors (Didn´t had statistics in high school). So, in case that I can´t study right now again Statistics in Uni, where or what would be a great place to learn statistics needed for PPC? I´m a big fan of a course which mixes statistics with excel.
Thanks a lot for writing to us :) We're not sure if there are statistics courses specifically for PPC marketers. But we suggest you watch this PPC Town Hall episode to get a good handle of campaign performance analysis using MS Excel: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-tkI_BmSBW98.html
Cory this is awesome, would love to see more of this data science content on your channel! Really great stuff. Also, are some of these analysis type available through optmyzr?
Thanks, Joey! I have something coming up that you'll really enjoy 😄 Stay tuned Regarding Optmyzr, I would recommend reaching out to their team to discuss that further.
I had a chat with one ex-googler and she told me that the reason for pushing ecommerce is that it's easy to monetize, project the revenue, understand winning customer patterns compared to lead gen users. The track was lit 🔥🔥btw.
Man I was really interested in this conversation, but the audio is a little rough. Couldn't make it through it because often I couldn't understand/hear what was being said (I love listening to your videos on my commute). Looking forward to more content.
Lots of great insight shared - thank you for having us! Check out our award-winning Brand Activator technology: www.adthena.com/technology/brand-activator/
why do google insist on hiding placements - surely it's a massive risk using any campaign type where you don't know where your spend is going? Everyone knows the display and discovery networks are trash so why would we want our spend going there - with pmax noone knows how budget is allocated to each channel.
